Something we discovered with a lot of trial and error:
The less "processed" the bar, the better it tasted...
- lower heat
- lower mixing speed
- less mixing overall
Our process is ultra simple
1. Mix ingredients
2. Form into bars
3. Wrap bars
Fancy fails. Simplicity scales.
Just gave away a few thousand Whey Better Bars to people on the streets in Austin.
The amount of appreciation we received from these people was amazing.
We tried to make each person smile :)
Merry Christmas!
Jacob will change the "ready-to-eat" landscape with clean, wholesome nutrition.
20g protein. Just 10 real ingredients.
Just need to get it in front of more people! (without the budget of AG1, yet 😂)
@hubermanlab
I met
@hubermanlab
yesterday in Austin and luckily was holding 2
@eat_jacob
bars.
First, awesome guy. He actually stopped to have a conversation! I could tell he was present.
Second, I hope he likes the bars. I know he knows the world needs this clean (and tasty) product!!
Food manufacturing is scary in that companies can legally use ingredients without labeling them so long as it's a "processing aid."
This includes lubricant gels, propellants, and more.
We use 100% grass-fed beef tallow on our machinery if we need it.
Attention to detail.
A Typical Day in the Life of me eating:
Breakfast:
- 4-5 pasture raised eggs with raw cheese melted on top
- cooked in irish grass fed butter
- raw milk with horchata protein 2 scoops milkshake
Lunch:
- grass fed steak 8-10oz w blend
#1
seasoning
- smashed oven roasted
We created the CLEANEST protein bar to simplify on-the-go (which we always are) nutrition.
The food landscape is confusing. So many different things and ways to eat.
We want to be a source of comfort. Something you can TRUST… and not have to question the INTEGRITY of.
Top 5 diet/protein foods right now (whole foods don’t count):
1. Quest protein chips
2. Wilde protein chips
3. Yasso bars
4. Twin peaks protein puffs
5. Starburst ICE sparkling water
(Still in search of a protein cereal that isn’t terrible. Tried ghost and Catalina crunch
We’ve teamed up with
@Inspired
to create positive impact with every purchase! Available as of today, you can unlock a free 5% donation to Good Sports or a cause of your choice, after checkout!
🤡 99% of Protein Bars are Sugar Bars
Any bar that includes these ingredients should be a MAJOR red flag ❌
- Acesulfame Potassium
- Sucralose
We found one bar that has the best ingredients we've ever seen
Listen now --->