Dylan Harrocks ✧ Webflow
@dylanjharrocks
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Running Nexus Creative - Webflow Agency 🌐 Building Geoflow - Personalize Your Webflow Site 🌎
Barcelona, Spain
Joined November 2022
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Nexus Creative 🔷 Your Webflow Design & Development Agency.
Reflecting on our incredible growth this year, I'm filled with gratitude. We've partnered with top-tier clients and expanded our dynamic team.
I've had the privilege to connect with industry pioneers who are redefining
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A friend of mine that owns b2b company asked me why he would waste money on a nice website, here's how the conversation went 👇🏼
"Our website does the job, it provides a company description and our contact information, why would I spend money on an expensive aesthetic site?"
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I cold emailed 334 people.
Landed 4 clients.
Each paying either $3.1k or $3.7k per month.
All are still actively subscribed.
It’s been 3 months - meaning this small campaign has made me $41k and counting…
If you aren’t doing cold outreach don’t complain about not having
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The landing page I'll be sending Gen Z leads to:
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Most Webflowers don't care about page speed. I know this because I'm usually the one fixing it after 😜
Here is everything I've added to my checklist over the last 3 years.
A 🧵 to make your Webflow site faster (some more obvious than others):
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@alankatona
The CEO report to the board. The board is put together by the shareholders. The board can vote to fire the CEO. Happened to Steve Jobs as well even though he founded the company.
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Thrilled to unveil the UNRVLD site – a top-tier digital experience agency known for their work with global giants like New Era, EuroLeague, and more.
Built with Webflow, enriched with GSAP animations for that extra spice 🌶️
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Only 0.6% of websites are Webflow hosted 🤯
If you think you're late to the Webflow game, you're not...
In addition, sites that are built in Webflow generally have higher amounts of traffic (meaning better quality sites & companies that go for WF).
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It's finally here!🎉
After an extensive & tedious amount of work for both of us and 300 syntax errors later (and an undisclosed amount of coffee)
@BenSabic
and I are incredibly excited to officially announce 𝗚𝗲𝗼𝗳𝗹𝗼𝘄 🌍
Apply to join the beta:
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My
#slaterchallenge
submission!
𝗪𝗛𝗔𝗖𝗞-𝗔-𝗪𝗘𝗕𝗙𝗟𝗢𝗪𝗘𝗥 🔨
Have a go and see if you can get on the leaderboard!
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My goal this year is to retire my mother with a $5k/m wage.
It’s been a weight on my mind for years and I think I’ll finally make it 🙏
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I’ve been considering doing a weekly X Space called “Business of Webflow”.
Somewhere industry leaders can share their learnings and advice on the business side.
Something that I feel isn’t shared enough in the Webflow community.
Topics would include:
- scaling
- pricing
-
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Geoflow is out now!
Only 30 Lifetime Access plans available, don't miss out!
Got questions? Ask below 👇🏼
It's finally here!🎉
After an extensive & tedious amount of work for both of us and 300 syntax errors later (and an undisclosed amount of coffee)
@BenSabic
and I are incredibly excited to officially announce 𝗚𝗲𝗼𝗳𝗹𝗼𝘄 🌍
Apply to join the beta:
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Are you currently looking for Webflow work?
I once made an additional $6k in a month because I contacted all my previous clients to suggest a strategy to help their marketing efforts.
✨ HYPER SPECIFIC CMS LANDING PAGES ✨
What's that? Read more 👇🏼
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I've mentioned it once, I'll mention it again:
There's a real need for a Webflow QA service!
Not just a lifesaver for busy agencies, but a game-changer for rookie Webflowers.
Imagine someone critiquing my earliest projects, pointing out room for improvement— I would’ve got to
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It's frustrating that
@webflow
has removed swatches from the interactions colour selector.
Hope this was just an oversight and that the new variables will be added here soon.
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Late to the party but I've heard it's still going on?
Landing page for Geoflow, a Webflow app (that I'm still working on 😅)
#DARETOSHARE24
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I received around 100 job applications this month. In the job post I asked for a short summary and 3 Webflow read-only links.
Here are the most common mistakes I came across:
❌ Sites without a naming convention.
❌ Not reading the job post and sending irrelevant information.
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For the first time, I completely skipped Figma and designed a landing page directly in Webflow.
Turned out great and it's a such time-saver! 🤩
Do you ever do this?
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Well I'm shocked, I just got my first client from Twitter 🤯
I'm not here to get clients and I never expected it to happen as I post for the Webflow community.
But it sure is a nice feeling, imagine getting a consistent flow of inbound leads from sharing your learnings 💭
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I truly believe the Webflow Twitter community is the best out there. I've connected with so many talented people in my space worldwide 🫶🏼
If you're a Webflower reply to this with what you do and where you're based.
Let's all get to know each other!
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Before delivering a Webflow site, make sure you see how it looks in the Editor.
For example, marquee's or carousels might not be editable. To fix this you can simply add an embed and override the CSS of a class ONLY in the editor by adding .w-editor before the class name 👇🏼
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I wish I didn’t start my agency when I did.
There are so many junior designers / developers building agencies without any real experience and that’s the wrong move.
Don’t get me wrong I love entrepreneurship and commend the bravery of leaping in to the deep end, but you’re most
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STOP DOING THIS 🚨
A common mistake I often see in Webflow builds is forgetting that styling is inherited.
If you have a section on your site that needs a different font color you should set it on the section element.
❌ Do not change every individual elements color, this is a
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I’ve just found out
@thatsfinsweet
is releasing a Webflow app that integrates to Shopify😱
This is HUGE!! I’ve turned down e-commerce clients in the past because Webflow’s functionality just wouldn’t cut it. I am beyond excited for this.
Will this help you?
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Looking for a full-stack developer, any recommendations?
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I recently heard
@joekrug
share his story on the Webflail podcast.
One thing that resonated with me: He started the agency and the first objective was to get clients.
So, he cold-called and tried out loads of sales strategies.
It didn't work.
He then decided to put his full
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Webflow CMS portfolio mouse hover interaction tutorial!
Any feedback is appreciated - I know there’s a lot to improve but it’s just the start.
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Can you ever fully master Webflow? 🤔
To do this day I haven't gone through a project without learning something.
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Stop selling:
❌ UI/UX design
❌ Webflow Development
Start selling:
X% increase in conversions
Y times more leads generated
Make your offer benefits oriented and you'll easily get high-ticket clients. Supercharge this by being in a niche ⚡️
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I need your help, which do you prefer for our website?
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I have a feeling
@awwwards
is going to start seeing a lot more
@webflow
sites.
Cannot wait to nerd out with
@splinetool
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Thrilled to announce a new superstar joining the Nexus team in Barcelona 🎉
@Suupercharged
is a killer UX/UI designer and a Webflow connoisseur.
Get ready for some breathtaking designs🔥
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❌ Avoid this negotiation mistake:
Client: "Your $5k project quote is too high. Can we do $3k?"
You: "Let's settle at $4k."
Client: "Deal 🤝"
Never give a discount for free!
Why it's problematic: Instantly lowering your price can make your original quote seem arbitrary and
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So many businesses I speak to are traumatised from terrible experiences with web agencies, they need time to trust another one.
It’s like getting in a relationship with someone that’s been cheated on countless times😬
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How have I never seen this before!?
@WebIsBae
has created a free advanced interactions library to for you to add to your Webflow projects.
We need more of this! Check it out, link in his bio 👏
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Yesterday I finally met my hero
@theChrisDo
🙌
I’ve had an unorthodox journey, from not being able to finish school to now running my own agency, working with enterprise clients worldwide.
I know without a doubt I wouldn’t be where I am today if it was for this man and
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❌ Stop editing your custom code in
#Webflow
.
Waiting for your site to publish to discover you missed a semi-colon is ruining your efficiency.
How you should test your custom code 🧵
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Whack-A-Webflower has attracted cheaters that have managed to manipulate their score.
I have now set up Pentagon level cyber security to prevent this from happening.
I challenge you to try and cheat the game. It’s war 🔨
#slaterchallenge
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I moved to Barcelona recently to level up my life and career.
I've never felt more motivated to get shit done 🚀
If you're feeling stagnant where you are - then MOVE!
You'll be amazed at what a change of scenery can do for your motivation and creativity.
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Our first Webflow product will soon be revealed and I am just so excited!!
@BenSabic
& I have been working hard the past several weeks working on the Geoflow beta.
More information coming over the next couple of days, stay tuned!
Before that though, which logo do you prefer?
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Just because you can do stuff with code in Webflow doesn’t mean you should.
I’m noticing an increase in Webflowers over-using code to speed up their builds, when it isn’t even necessary. This makes some Webflow sites feel less “Webflow-ie”
In my opinion this isn’t best
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It has recently become popular to hate on subscription agencies, we even got a troll on our site chat widget.
I think there are 2 main reasons:
1. Some people in this space have been bragging about how much they make whilst putting in minimal effort.
2. People don’t
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Who is good at recording a website (30 secs showcase)? Willing to pay $$
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As promised, here are just a few of the things Webflow developers did that made me want to hire them.
Cover letter:
✅ Honest & genuine
✅ Keeping it short and to the point
✅ Good typography - use chatGPT to help tighten grammar up, but don’t let AI write it for you
✅
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So excited to welcome
@itshkmanzoor
to Nexus Creative🥳
An Ireland-based talented Webflower, you may already know of him for the amazing work with Micro Interactions
Hafiz will be helping us build powerful websites for our global clients🚀
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My 12-figure Webflow agency tool stack:
- Webflow (duh 💁🏻♂️)
- Figma
- Slack
- ManyRequests
@Vinrob
- Google Calendar Bookings
- Stripe
- TinyPNG
- Loom
- Instantly
- ActiveCampaign CRM
-
@wizedapp
-
@thatsfinsweet
Do you recommend any others?
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DON'T do Google Ads or Outreach on your Webflow site.
Some of our clients have 6x their yearly revenue with these channels.
But you need to create ✨ HYPER SPECIFIC CMS LANDING PAGES ✨ first.
This is most effective way to increase paid marketing ROI on Webflow sites👇🏼
If
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Help me with an experiment, if you see this post on your feed give it a like.
Let’s see if using the word Twitter reduces visibility.
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Don't tell me I'm the only one that has been deleting combo classes to change the styling 🤦🏻♂️
How long has this selector been here!?
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I’ve noticed Americans refer clients to us the most 🤩
For every American client we get several referrals.
What’s different over there?
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I just got my first Webflow lead from Twitter this morning…
I’m not even here to get leads 😂
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I had a call a few weeks ago with the Head of Corporate at Webflow.
He gave me the impression that they are working really hard to attract more enterprise clients with cutting-edge solutions.
This is already clear to see with the recent enterprise-only features they’ve
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Some designers make things look better. Other make things work better. There are some that help us collab better.
I think that's great 🫶🏼
Instead of critiquing each other's skills, how about we just work together to make everything better?
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@darylginn
I ran an agency for 3 years, struggled to close clients and wasted so much time on proposals or doing work that wasn’t exactly in scope.
Since changing to the subscription model it’s been so much easier to sell a productised offer. You’re right, clients don’t have 12 months of
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I'm loving the colour orange recently. What do you think of these pricing cards?
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Webflow CMS Tip ⚡️
1. Keep them short so it's easy to distinguish
2. When naming a sub-collection start with the purpose then the parent collection
3. Leverage Emojis to easily differentiate / group
❌ Software Pages - Value Propositions
✅ 🖥️ Value Props [SOFTWARE]
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Wow! I’m not just saying this - that was a value packed conversation 🤩
What a way to kick off 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗳 𝗪𝗲𝗯𝗳𝗹𝗼𝘄🎉
Thank you so much to the awesome speakers
@RossHatton
@ale_sannazzaro
@ethansuero_
@ShaisOfficial
@tfol_sedso
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📣 Exciting News for
#webflow
that no one is talking about!
There's a new GDPR agreement between EU and USA which could finally make Webflow fully compliant.
Let's talk about 🧵
*While I've done my research, I'm not an expert. Regardless, I wanted to share what I've learned.
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Those who have been with Webflow for some years will recall the slow pace at which new features or updates would be released.
Now WF is shipping updates weekly 🤩 but with that, there's also been a rise in bugs.
Which approach is better? 🤔
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🚀As a 6-figure
#Webflow
agency owner with ADHD, staying focused is key.
Here are my top productivity tips that help me stay on track 🧵
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Awesome meeting the
@thatsfinsweet
team &
@joekrug
today in Barcelona.
Why do I always forget to take pics 🤦🏻♂️
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Great day at
@webflowconf
London.
Chatted to so many awesome people in the community. Some that I hadn’t met before, others that I’ve just met online.
Excited to be a part of Webflow and the future 🙌
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Brace yourself for the upcoming Spline to Webflow update!
I compiled some of the best 3d websites I could find. A 🧵 to get your creative juices flowing:
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I don't believe anyone is a natural designer, I definitely wasn't.
Here is the first website I made when I was a "graphic designer" at 16.
Felt good to look back and see how far I've come, but I lowkey want to refund my first clients 😂
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STOP SELLING WEB DESIGN
Promise and deliver conversions that matter:
➕ More SaaS subscriptions
➕ More email signups
➕ More sales
➕ More leads
Remember, businesses aren't tech enthusiasts. They simply crave results.
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Curious, would anyone want a tutorial on this?
*CMS collection list
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Did you know that 13,181,000 websites are on Webflow?🤯
Webflow has gained an additional 0.1% of CMS market share since last year.
Doesn't sound like much, right? Well that's an increase of 1.84 million websites.
Sources: w3techs & founderjar
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Help me with an experiment, if you see this post on your feed give it a like.
I want to see if using the letter X or 𝕏 increases reach.
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I joined Twitter pretty recently, and saw loads of "ways to make big money" threads - thought it was good inspo.
Now I realize it's all recycled 💩
Where's the original content at?
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We’ve swapped Netflix for board games and it’s so much fun, even though I keep losing (yes, she made me say that).
Would recommend it to anyone 🎲
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It used to annoy me when clients kept asking for updates.
Now I over-communicate, for every page or revision, I'll send a link or loom video.
This takes the burden of checking that things are moving forward away from the client.
It's a win-win ✨
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I’ve been getting a lot of questions on how I did this.
Will do a thread next week, follow me to make sure you don’t miss it 🔥
I cold emailed 334 people.
Landed 4 clients.
Each paying either $3.1k or $3.7k per month.
All are still actively subscribed.
It’s been 3 months - meaning this small campaign has made me $41k and counting…
If you aren’t doing cold outreach don’t complain about not having
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Can I just say
@relume_io
is absolutely smashing it in the Webflow community 👏
They have not stopped providing value this year with all of their awesome releases - great work
@dcanisse
@AdamMura
@thejoshloh
and the rest of the team.
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Making my first Webflow tutorial and wow it’s time consuming.
It’s made me appreciate all of those that took the time in the early days
@joekrug
@ransegall
@timothy1643
@arnau_design
🙏
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I think it's a slim chance, but... has anyone landed a government contract to make a Webflow site?
Or know of a gov website built in Webflow?
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As a general rule, you should avoid JavaScript or Webflow's animations if it can be done with CSS.
A neat trick is to use
@thatsfinsweet
class adder to add or remove combo classes to change the styling of an element on hover/click.
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Just recorded an awesome
@webflail
podcast w/
@JackRedley1
🙌
Excited for it to go live soon!
Ps. Sound quality will be better 😂
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I’ve heard there has been internal disagreements about the path Webflow should take:
1️⃣One side believed Webflow should stay true to it’s no-code values, targeting designers, and with Framer coming in that they should double down on this strategy.
2️⃣ The other side wanted
Seems there has been some high profile turnover at Webflow recently. According to LinkedIn average tenure is only 1.6 years.
I used
@ATMOS_PR
along with
@tldraw
and some bookmarks
@ColleenMBrady
and I have been tracking to map out the most notable departures from Webflow since
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Do not book demo calls through the website to apply for a job 🤦🏻♂️
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This is the easiest way to increase website conversions today.
Stop visitors in their tracks before leaving!
Exit intent popups activate precisely when a user's cursor moves towards closing the tab, offering one last engaging opportunity to capture attention.
Here's how it
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I see a lot of Webflow beginners focus too much on making money and not mastering their craft (I was guilty of this).
If you truly get good at Webflow then money will be inevitable. As Cal Newport said:
"Be so good they can't ignore you"
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We get it, senior designers add more blur to their drop shadows 😂
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My Webflow agency tool stack:
- Webflow (duh 💁🏻♂️)
- Figma
- Slack
- ManyRequests - this has been a game changer
@Vinrob
- Google Calendar Bookings
- Stripe
- TinyPNG
-
@thatsfinsweet
tools
Do you recommend any others?
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I recently came across a web agency that listed their price as $1.79 per minute.
Lowkey love it 😆
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If you’re in the Webflow Business you cannot to miss this space on Sunday.
🎙️Featuring two Webflow icons:
@AdamMura
Co-Founder of Relume - an Australian agency known globally by every Webflower 🤩
@zigafajfar
Co-Founder of Flowout - an enterprise subscription agency that
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A client of mine is unable to save CMS items in the
@webflow
editor when she uploads an image.
I’ve also faced this bug in the past, why does this happen?
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My girlfriend has started making jewelry as a hobby. She is so excited about it, buying all the gems & equipment.
It made me realize, outside of Webflow & running a business, I haven't had any hobbies I'm passionate about since I was a teen 😳
Do you have any hobbies?
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The BIGGEST mistake I see creatives make:
Sending proposals before the money talk.
I get it, it can feel awkward to talk about money on a call - it's easier to send a well-designed proposal with the price.
The problem with this is:
1️⃣ You can't tackle price objections.
2️⃣
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Webflow, this is not the week to have performance issues.
I need you to work 😩
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