Dominic Whyte
@domwhyte42
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Building @filloutcom . Past eng @retool , co-founder @ cheer (acq by retool), cs @ pton
San Francisco, CA
Joined February 2012
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And we’re live!! 🚀🚀🚀
We got
@OpenAI
to generate graphs 📊 for any dataset 🤯
This week Antony and I hacked together , a free tool to chat with your data
goodbye complex pivot tables, here's the story 👇
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Excited to announce our seed round, negative lifetime burn and Fillout 2.0.
2 years ago we launched Fillout as a simple form builder.
49 major updates and 3 new products later, we now serve 1000s of paying customers and 100k+ teams across forms, scheduling, payments, workflows
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Goodbye to PDFs…?
We got
@OpenAI
to turn any text, PDF or doc into an online form 🔖 ➡️ 👨💻
After weeks of hacking, Antony and I finally finished , a quick, free way to digitize any form
no more copy/paste! Here’s the story 👇
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There were hundreds of "form builders” before Fillout
And there will be many more after us
When Google Forms started in 2008, people said it would kill Jotform and SurveyMonkey
After all, Google Forms is 100% free and has the best distribution on the planet
But Typeform
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Try it out for free here
And if you want early access to Google Sheets/Notion/Airtable integrations, comment/retweet and I'll send you a test invite!
Excited to see where this goes - thanks for the support!
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Excited to share what we’ve been working on!
@filloutcom
is a powerful and easy-to-use form builder
We're live on Product Hunt today and would love your support!
If you're curious, here's why we're revisiting a problem as old as the web 👇
We're live 🚀
Fillout is a powerful, no-code form builder that lets you get started instantly with AI. Choose from 40+ question types and use conditional logic and branching to make any form.
We’re on
@ProductHunt
today and we’d love your support!
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What a year for
@filloutcom
:
📈 Active forms up 40x
👥 80x daily form builders
👨💻 3500+ code commits
📆 First Fillout Launch Week
📊 35x more customers
📜 200k+ forms built
🚀 23 “what’s new” releases
We have a full roadmap and big plans for 2024. Onwards!
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We just launched Fillout Workflows ⚡️
Our first step beyond the form.
Why I'm excited:
1) Workflows is purpose built for forms & scheduling.
2) It ships with a brand new email editor for simple yet custom email automations.
3) The AI use cases are really powerful. We're
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Some big news: we just launched our second product, Fillout Scheduling 📆
Book meetings on your calendar, FREE for your entire team. Here’s why we built it:
In just the last few months, we had hundreds of Fillout customers ask for native scheduling with Google Calendar.
For a
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Our goal:
@filloutcom
will be 10x more powerful before the year is out.
I'm always surprised at how many workflows start from "just" a form.
Our aim is to make them all possible in Fillout.
Amped to share the first evolution in the next few weeks. Let's go!
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Interesting startup trend: make your URL your company name
Why does this help?
Whenever someone mentions your startup, most content editors automatically turn websites into clickable links.
Examples:
@mondaydotcom
, ,
@calcom
This means a) Free
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As of last week's Scheduling launch,
@filloutcom
now competes with:
Calendly: $3B, 700 employees
Formstack: $425M+, 250 employees
Typeform: $1B, 500 employees
Seems daunting, but our lean team is actually our biggest advantage.
The real question: who do we take on next? 😁
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A couple new features slipped under the radar with last week's
@filloutcom
Workflows launch.
Beyond the new workflow builder, we also released:
📆 Automatic email reminders for Fillout Scheduling
📫 Option to send emails from your Gmail
🤖 Native
@discord
integration
🗄️
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Last year, we excitedly added AI to
@filloutcom
. It flopped.
Fast-forward 7 months and we just released our second attempt.
👇 Here’s what went wrong, what we learned, and what we’re doing differently this time.
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A month ago, we set a goal: get more people to discover
@filloutcom
.
We now have 7x more people signing up per day (!!).
Next step: a better new user experience to get more people successful with the product. Lots of improvements to be made 😬
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Next week is
@filloutcom
's first ever Launch Week.
Every day of the week, we’ll be announcing a major new feature or overhaul of a core part of the product.
Don't want to spoil the surprise too much, but here's a sneak preview of what to expect:
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@make_hq
just published my guest post on form accessibility.
It's a topic I’ve been learning a lot about recently for Fillout and I hope it useful to others.
Let me know what you think of it!
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"The most annoying form field?"
Until today: date inputs
@filloutcom
now converts dates from *any* format.
Makes forms a bit less painful!
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If you've gone through SOC2, you know it's a multi-month project that involves your whole company.
Proud of the Fillout team for getting this done and what it means for our customers, who rely on us to collect sensitive data across many industries.
We've taken security &
Fillout is now SOC 2 Type 1 certified, reinforcing our commitment to data security and privacy.
We've also released several new security features 👇
🔐 Two-factor authentication (2FA)
Head to your account settings to enable 2FA.
2FA provides an extra layer of security and can
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The startup rollercoaster is no joke 🎢
My last 24 hours were totally derailed by a crafty scammer trying to get past our anti-phishing measures
Frustrated and tired, I started scrolling Facebook and came across this random thread of
@filloutcom
love ❤️
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3/ It’s HARD to get data in the right format
transforms data with Python code 🐍 and plots the result
If it’s not what looking for, you can say so:
“Show me a bar chart instead, grouped by week”
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New in Fillout ⚡️
We just updated calculations, payments, Fillout Scheduling, the conversion kit & 2 new integrations:
📆 Calculate the time span between two dates
⚡️ Trello and Google Tag Manager integrations
📲 Verify email and SMS with one-time passcodes (Conversion Kit)
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Launch Week Day 4 🚀 Brand new Stripe integration
This is the big one
@filloutcom
now has the most advanced payment + forms integration on the market, with 0% added fees
Here’s what's new 👇
♻ Subscriptions: Sell a subscription or membership, synced to Stripe
🙏
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Last week
@filloutcom
we launched:
⬥ Import from Google Forms
⬥ Request form submission by email
⬥ Track completions
⬥ Workspaces are now free
⬥ Granular permissions (premium)
⬥ Join multiple organizations
⬥ Automate form sends with Zapier
⬥ Fully customizable share links
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Early on at
@retool
, we got Slack alerts for big company sign-ups
I wanted the same for
@filloutcom
but quickly found that Clearbit would cost us $7,000 / mo 😅
Instead, I made a free npm package `email-enricher` the returns if an email is likely from a Fortune 1000 company
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The top feedback from last week's launch:
“It’s hard to test my workflows”
I think we just solved this with yesterday's release!
You can now:
1. Choose a form submission (or generate a sample on the fly)
2. Run a workflow and see each step as it runs
We want
@filloutcom
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Most say that AI benefits incumbents and LLMs deepen software moats. Here's why I think that's wrong.
For the first time, we have an intelligent, format-agnostic file converter. Hand ChatGPT an export file from one app, and seconds later you get an import file ready for another
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Since the start of 2023, active forms on
@filloutcom
are up over 4x!
I often don't realize this when bogged down with the the day-to-day, but it's exciting to zoom out and see the progress we've made
Thankful for everyone who's supported us along the way
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I never would have guessed before starting Fillout how many businesses run on PDFs
We've spent the last few months deep in the PDF land to make these workflows a bit less painful
Here's the result!
✨ Launch Week Day 5 of 5 ✨ Document generation & PDF to Form
We've saved the biggest update for last. Fillout now has native PDF and document generation features, plus an AI-powered tool to turn your PDFs into online forms.
Here's how it works!
✨ PDF to Form
Try out the
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Our goal with Fillout Workflows is "make the simple things simple"
To that end, we just added a "Submission Overview" block to email automations
Yes, before this update you *could* reference fields from your form individually
But it was a pain!
Now it's easy to summarize form
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@filloutcom
now offers free, unlimited seats on all plans ✨
There's a dark side to seat-based pricing.
Most SaaS tools do it, but it has flaws both for customers and the companies themselves.
I shared why we made the change on our blog:
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✨ Launch Week Day 1 ✨ Login 2.0
Today we released a massive upgrade to login pages in
@filloutcom
Here's Antony to explain what's new 👇
💻 Resume submissions across devices
Adding a login page to your form automatically lets respondents continue form submissions across
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Fairfax County, Virginia's most populous jurisdiction, is now using
@filloutcom
to modernize their data intake.
A special thank you to Ravi K. Udeshi, Election Manager at the Fairfax County Office of Elections, for sharing how they are using Fillout:
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Last week
@filloutcom
we launched:
💳 Collect subscription payments
📆 Round Robin Scheduling
✍️ Signature field 2.0 (type to sign)
📊 Excel online integration
⚡️ Faster image loading and forms
🖼️ Embed previewer
✅ Dynamic resizing popup embed
⚖️ "Pay what you want"
🎟️
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By far my favorite type of marketing - word of mouth 😊
I stumbled across this Reddit post and was about to mention
@filloutcom
... when I saw this.
Thanks to everyone who made my morning marketing task easy 🙏
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It's a big week for the
@filloutcom
team! I'm thrilled to welcome two new team members, Katherine and Emfrian, to our support team.
One of my favorite Fillout testimonials is from Derrick, one of our earliest users: “You all have better customer support than my favorite
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Last week our team met in SF 🌉 for a week-long hackathon.
We had one goal: make the
@filloutcom
editor "silky smooth".
Here’s the result!
↪️ Undo + redo (cmd + Z) in the editor
🚀 Instant publish button
🔀 Easier answer piping and logic
We redesigned Fillout’s “reference
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GraphMaker 2.0 is live!! 📊🧠
Since launch 10 days ago, has generated 15k+ charts with
@openai
We just shipped 3 major updates:
1. Google Sheets integration
2. Dashboard builder
3. Graph explanations
details and what’s next below 👇
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We recently shipped a feature that 2 of our billion-dollar competitors lack after 10+ years:
Undo / redo (cmd +z) across all of
@filloutcom
.
Why was it particularly difficult to add?
The challenge was making undo work consistently across forms, scheduling, payment links and
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Create an interactive quiz with
@OpenAI
!
Just upload some text and we’ll make you a quiz to engage your audience, generate leads or just for fun.
It's free and takes 30 seconds to generate. Give it a spin!
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Last week we shared that Fillout has “negative lifetime burn”.
I got a few questions about it, so here’s what it means and why I think it matters:
Simply put, a startup has “negative lifetime burn” if “funds in bank” exceed total funds raised.
It’s the third milestone for
Cool to see more starts building effectively and not burning money. The funds can be an optionality, not the lifeline.
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@thesamparr
I built an S Corp vs C Corp calculator you can use for Sam’s List
Overview video below
You can make changes without code and embed it on the site so it can rank for SEO
DM me and I’ll send you the login info!
To get more traffic to , I want to build a tool or dataset people refer too often that solves a problem.
Sorta how
@levelsio
has .
Or how smart asset has income tax calculators.
The first one I’m thinking about: scenario
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Excited to welcome John Guy and Juliana Torres to our growing support team.
In the last month alone, we've received
@filloutcom
support questions from 121 unique countries (74 to go!).
With John and Juliana on our team, we now offer free 24-hour support to all our customers.
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On Monday we experimented with our first paid TikTok collaboration.
It went.... ok. The video got 35k organic views and cost us ~$900.
Not viral by any means, but more than the creator's average post (~5k views).
The tricky part about TikTok is measuring conversion rate, since
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Why the Long Tail Matters in Software👇
One unintuitive learning from Fillout has been the importance of long tail features - features used by only a small fraction of users.
There's a temptation to 80/20 everything.
But when it comes to making software, particularly "no-code"
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✨ New in
@filloutcom
✨ We've been working on some major new initiatives the past few weeks.
Excited to share some of these updates today - and an even bigger update next week to wrap up the year!
1/ 🔀 Page logic 2.0
It's now significantly easier to create multi-page forms
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Excited for this.
Our team’s been working on these updates for months and I can’t wait to see them in action!
Next week is Fillout's second Launch Week.
Some context: last October, we held our first Launch Week where we unveiled a major new feature every day for a week.
We decided to bring it back for round 2.
Here’s a teaser of what to expect:
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2/ Some context: At
@filloutcom
, we make forms → collect data → get stuck in excel analyzing results 😟
Enter GPT-3.
What if you could chat with your data, just like with Chat-GPT?
“Show me a pie chart of revenue by product”
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This form automation has saved us 100s of hours and doubled the number of teams in our non-profit/startup discount program
I'm biased of course but I don't think it's possible to get the same outcome without custom code!
💡 How we use Fillout at Fillout: Discount Requests 💡
As promised, here's the first way we use Fillout internally: our discount request program.
This process has saved us 100s of hours reviewing requests from non-profits, students and startups. It also lets qualifying teams
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Launch Week Day 3 🚀 This one is short and sweet
📆 Round Robin Scheduling: Fillout is the first to offer rotating appointment bookings for free
✍️ Signature field 2.0: type, upload, or draw
📊 Excel online integration: sync responses natively to Excel
More to come!
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One of my favorite tasks at Fillout: paying affiliate commissions.
Affiliate programs are a no-brainer for any SaaS business.
It’s a way to encourage referrals and thank our biggest fans for recommending us.
How we run ours 👇
We built the affiliate dashboard in-house so it
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Launch Week Day 2 ⚡️ Form access
True story: at my nephew's school, someone manually opens a new Google Form every week at 9 am.
Time to switch to
@filloutcom
Here's what's new:
⏰ Open and expiration date
Set an automatic open and close date for any form.
🔟 Limit
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The start of some big updates to Fillout this week!
Launch Week Day 1 ⚡️ Today marks the start of Fillout’s 3rd ever launch week.
We’ve been working on these updates the last few months and can’t wait to see what you think!
First up we have some important upgrades to analytics and the home page.
📥 Keep track of new submissions
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@zapier
is featuring
@filloutcom
on their main integrations page!
Pretty cool to see us next to Google Sheets, Gmail, Slack and Mailchimp.
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Our new home page is finally up!
My favorite part, our “Wall of Love”, features dozens of (mostly unprompted!) testimonials from our customers
Thankful for the support from our global Fillout community
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I've never understood this macOS UX pattern
Year 2050, in the metaverse: Thanks for installing this Neuralink app. Use telekinesis to drag and drop it to your cerebral cortex...
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The partnerships team at
@NotionHQ
is world-class.
They made the process of integrating Fillout + Notion seamless and even provided a security penetration test, free of charge.
Excited for this launch!
We partnered with our friends
@NotionHQ
to bring
@filloutcom
directly into your team’s projects.
Make forms to track new bugs, collect feedback, create projects and more, right in your Notion databases 🚢
Congrats on the launch Notion!
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@bentossell
@RealKevinYang
's new AI project went viral!
OMG it finally works!! 🚀🚀🚀
I got
@OpenAI
to draft emails 📧 for me in the background 🤯
This christmas I built an email assistant () that automatically drafts email replies behind the scenes
no chrome extension necessary, here's the story 👇
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@filloutcom
now integrates natively with
@linear
, my personal favorite project management tool.
Selfishly, we built this integration in part for ourselves, since we use Linear to power all our internal roadmaps.
We're currently using it for bug report forms, new project
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Launch Week Final Day 🚀 Easy embedding, fast images, fast forms
Last but not least, we have key improvements to making the best product for embedded forms.
⚡️️ Images and forms load over 2x faster, powered by Cloudflare's CDN
🖼️ Embed previewer: See what each embed type
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✨ New in Fillout ✨ The Conversion Kit
I'm excited for today's Fillout update for two reasons:
1. These features are brand new to the world of form builders.
2. We've been beta-testing on our own forms and have seen remarkably good results.
👇
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SEO is fun to watch - I haven't updated since I made the site in July yet it consistently gets 150+ submissions per day
80% of visitors come from organic traffic (site ranks
#1
for "coding speed test" and a few similar terms ⌨️)
Just for fun - test your coding typing speed in Javascript, Python and (most importantly) machine code 💻
Trying to see if I can get it to rank on Google - please share SEO tips!
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@RealKevinYang
We're using llmparser in prod already! Highly recommend it as the easiest way to use llms for parsing, recommendations and converting prompt outputs to structured JSON. Plus, it's open source 🔥
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The latest
@AcquiredFM
episode flipped my perception of Steve Ballmer's Microsoft CEO tenure.
Yes, the share price was flat for 14 years.
But Ballmer inherited the company with a 76x earnings multiple at the peak of the dot com bubble, plagued with years of antitrust
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Zoom is a great example of a luxury SaaS brand.
Google Meet works perfectly fine. It’s gotten way better in the last few years.
But Zoom has a slightly more premium feel, and that’s worth the investment for external meetings.
This perception has immediate business impact,
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Translating text is an under-appreciated use case for Chat-GPT
Unlike Google Translate, you can specify tone and formality (for subject pronouns) and iterate on the translation via chat
Amazing!
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Excited to launch the biggest update to
@filloutcom
yet ✨
The easy way to make branded forms and surveys for any database - starting with Notion!
Check it out on Product Hunt👇
🚨 Live on Product Hunt 🚨
We just launched our
@NotionHQ
form builder!
1. Connect to Notion
2. Choose the questions you want, from ANY Notion property
3. Watch new submissions appear, right in Notion ⚡️
We’d love your support 👇
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We finally added support for
@googlesheets
in Fillout!
We tried to make the integration as simple as possible:
Just connect Google Sheets and Fillout handles the rest (creating the sheet, adding columns and syncing new form responses)
Thanks for supporting our template gallery launch last week!
Since the launch, we've already shipped a few major updates to Fillout. Here's what's new 👇
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I understand we're expanding the TAM but I'm not convinced this should be on the front page when I'm looking for lunch
@DoorDash
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I think pretty much any startup should use
@retool
to build internal tools.*
Retool is now free for startups for one year, so you can focus your time and effort on building your core product!
* I'm biased :)
Introducing Retool for Startups 🎉
Focus on building your core product, not custom internal tools. Early-stage startups are eligible for 12 months of free Retool credits and $160K in partner deals from AWS, MongoDB and more.
Get your credits now:
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Wow, what a whirlwind 24 hours!
Thanks for the support and for trying out the tool 🙏
It's been fun the analyze how GraphMaker is doing.. using !
Lot's of improvements coming soon 👀
And we’re live!! 🚀🚀🚀
We got
@OpenAI
to generate graphs 📊 for any dataset 🤯
This week Antony and I hacked together , a free tool to chat with your data
goodbye complex pivot tables, here's the story 👇
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That's a wrap! Heading home after an eventful week of meeting new friends,
@filloutcom
customers and partners in Paris 🇫🇷
Personal highlight was participating in a panel with leaders from
@make_hq
,
@GapConsulting
,
@hellosmartsuite
,
@applebankcare
and
@nocodeops
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Salesforce: the original no-code SaaS
Fillout's
@salesforce
integration now supports linked objects, sandbox environments and updating existing records.
How does this stack up to other form builders? We were curious ourselves, here's what we found:
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Built this with a few friends at work and we're live on Product Hunt! Lets you generate read + write REST API endpoints on top of a custom dataset in less than 30 seconds
Build an app in less than 30 seconds.
Generate a REST API on top of a sample dataset with the click of a button
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🧠 How Fillout uses Fillout Part 2: Job Applications 🧠
Application Tracking Systems are expensive and typically not very customizable. I'm sure we'll use one eventually, but so far we've run Fillout's entire hiring process on Fillout itself!
Here are a few features that have
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New in Fillout ✨ It's been a busy few weeks
Earlier this month we launched Fillout Workflows & announced SOC 2
But there's more to share before we wrap up August...
Updates below, including 3 new native integrations:
🗄️ Attachments and cc/bcc in emails
Include uploaded
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Fillout's new payment integration is off to a solid start!
My favorite part is seeing all the creative ways it gets implemented. Example:
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columns++
👀 New
@filloutcom
features 👀
Fillout has entered a new dimension (literally!). As of today, your forms can show questions side by side, in multiple columns.
We've also got 6 more updates to share, more below 👇
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4/ Try it out for free here . No sign up needed
And if you want early access to our Google Form importer, comment/retweet and I'll send you a test invite!
Excited to see where this goes - thanks for the support!
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Impressed with
@feather_blogs
(made by
@pbteja1998
)
Easy to setup and Notion as a CMS makes for a great authoring experience. Example blog post:
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It's the last day of
@filloutcom
Launch Week.
For our last launch, we tackled one of the most frequent complaints about Fillout: managing lots of forms or multiple accounts.
We also made workspaces available on all plans (including free) 🗂️
Here's what changed 👇
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Some nice quality-of-life improvements in here for using Fillout with 3rd party integrations.
Plus the free API and 3rd party app framework opens a lot of possibilities for developers.
DM me if you have an idea you'd like to build and we'll see how we can help!
✨ Launch Week Day 3 ✨
Today we released major upgrades to Fillout's developer features, a free REST API and tools to manage 3rd party integrations.
Here's what's new!
🤖 REST API is now free
The Fillout REST API lets you access your form responses programmatically, without
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📈
Last week
@filloutcom
we launched:
💻 Resume submissions across devices
📝 PDF workflows
🎙️ Voice recording field
🔓 Limit to 1 response per email
📧 Verify email addresses and "remembered" login
📝 Let users edit past submissions
✅ Limit submissions to specific domains
🔍
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I'm excited to be working more closely with the HubSpot ecosystem
Particularly as I've been a long-time fan of
@dharmesh
and how he's built HubSpot (and WordPlay, of course)
Just listen to any interview with Dharmesh and you'll see why!
Excited to share that Fillout is now an official
@HubSpot
partner!
To mark the occasion, we've put together an in-depth blog post on how you can use the two tools together.
Use Fillout for bookings, payments, and onboarding—all in sync with HubSpot's leading CRM.
More below
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