Devon Rule
@devon_rule
Followers
782
Following
264
Media
7
Statuses
403
co-founder & growth @indyxapp , the wardrobe app unlocking the potential of what you own. into DTC + circular fashion. i post more on tiktok.
San Francisco, CA
Joined October 2009
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
NATO
• 758768 Tweets
Kamala
• 241226 Tweets
President Putin
• 225795 Tweets
Vice President Trump
• 203650 Tweets
Zelensky
• 149570 Tweets
Katy Perry
• 133635 Tweets
Woman's World
• 122059 Tweets
Flamengo
• 110780 Tweets
VP Trump
• 110395 Tweets
Eduardo
• 78441 Tweets
#SVAllStarsGala4
• 57142 Tweets
LA LIBRETA ROSA OUT NOW
• 53685 Tweets
Allan
• 35891 Tweets
Fortaleza
• 32686 Tweets
バイデン
• 32603 Tweets
Wesley
• 32296 Tweets
#bidenpressconference
• 24337 Tweets
Ferreira
• 19147 Tweets
Cubs
• 18337 Tweets
土砂崩れ
• 17510 Tweets
Maracanã
• 16676 Tweets
Hannibal Lecter
• 15271 Tweets
Rony
• 15169 Tweets
プーチン大統領
• 13412 Tweets
Gabigol
• 12926 Tweets
Orioles
• 12526 Tweets
Edna
• 12364 Tweets
Luciano
• 10573 Tweets
We don’t pay ENOUGH for our clothes and if we want ethical production we have to expect to start paying more and buying less. Like, across the board. Or, shopping secondhand.
6
231
1K
“The issue is not the devaluing of clothing, it’s devaluing the labor used to produce it.”
👏🏻👏🏻👏🏻
When we demand $10 crop tops, we demand that human labor be devalued to below-subsistence levels. This hurts all of us, because as long as *some* labor is devalued, ALL labor is.
3
32
120
THIS. The quality secondhand items aren’t overpriced, your conception of what clothes should cost in the first place is just *WAY* too low.
But your idea is so skewed of it all if you expect clothing new to cost £5-10 retail and consider £30 for a new item “overpriced”. That’s the way a lot of people think because fast fashion has kept prices extremely low through exploiting non white people in poorer countries.
1
4
45
0
8
46
@MediumSizeMeech
I built this already! Check out
@IndyxApp
. You can catalog your wardrobe on your own for free, or we can send an Archivist to your home to do all the hard work for you. Even better than Cher, you can then connect 1:1 with a professional stylist or resell with just a few clicks!
0
2
29
There is a fundamental misunderstanding that sustainable fashion = how the product is made when sustainable fashion is MUCH more about how a product is used.
1
1
25
@hellbentpod
@WomenintheWorld
Thank you! Found the full link below for anyone else who wants to watch in her full glory!
0
5
15
The BLS Consumer Expenditures survey shows that we’ve been spending about the same amount on clothes (~$1700 per year, per household) since the mid-90s. The 90s!!!
It's actually bananas how clothing prices have stagnated and in many cases gone down. I'm looking at clothes from brands I bought in the early 2000s (going through stuff at my parent's house) and many of those brands are charging the exact same amount for clothes 20 years later.
2
6
108
1
5
16
Never in my life have I felt so disrespected as a human being. So THIS is what it feels like to have your fundamental rights taken away. The pain is palpable, but it is minuscule compared to all the pain and suffering this decision will cause for years and years to come.
1
2
15
So who else thinks it’s bullshit that lady bird WON best actress and best motion picture but its director Greta Gerwin was not even nominated 🙋♀️(spoiler alert a bunch of white dudes were nominated instead)
3
3
9
Can we talk about how much of an asshole Dumbledore is to Slytherin in Sorcerers Stone? He literally announces them winners of the house cup, Great Hall decorations and all and then he is just like lol no jk 10 points to Neville you loose
#HarryPotter
3
1
8
@ChristinaPhili5
I built this already
@IndyxApp
! Even better, the outfit recommendations are made by a real professional human stylist. If you’re in SF, NYC, or LA we will even come to your house and catalog your existing wardrobe for you to get started.
1
0
7
Once again, black women can be trusted to do the right thing. White women do better
1
2
6
Me rn
0
0
7
@MediumSizeMeech
@AnnKayla_
@whering__
Agree! Cher would never.
@IndyxApp
will come to your house and do all the work for you 💅
0
0
7
I hear a lot of puzzlement about the status of
#fashionsustainability
. We've become *so* much more aware of the issues, and so many people earnestly want to see change - so why was SHEIN the most popular fashion brand of 2022?
The truth? We still have the incentives all wrong.
1
0
6
Derek gets roasted for appearing “classist” or “out of touch”, but he is completely right. It doesn’t matter if we make the “sustainable” tee $20 if we’re going to continue to treat everything we own as disposable.
@antimaniac99
@yesfriendsbrand
i dont know how price can be excluded from how we understand sustainability. it's inherent in the issue. when the cost of repairing is >50% of the item's retail price, ppl choose not to repair. so when the first hole shows up, they toss and replace bc retail is so cheap
2
0
232
1
2
6
@nycsadgirl
Hi 👋🏻 , I built this
@IndyxApp
. If you’re too lazy, we’ll send someone to your house to take all the photos for you. AI isn’t there yet to make actual good outfits, but you can pay $15 a month for our professional human stylists to send you cute outfits, all from your own closet.
0
0
6
GUYS I already fucked up and looked directly at it I am a child
0
0
5
Saw a lady on Muni full out sipping egg nog from the carton so I’d say the Holidays are officially with us
1
0
5
HILLARY RODHAM CLINTON TWEETED ABOUT OUR CAMPAIGN MY LIFE IS COMPLETE
764
3K
12K
0
1
5
Here’s the Tip the Day: maybe you just got fat
Here’s the Tip of the Day: many clothing companies have stealthily cut back on material, so order your stuff one size larger than you are. I am 6’4”, 210 pounds and an XL used to do it. Not anymore. Now XXL.
5K
2K
11K
0
0
5
It took me three months, but just popping in to say I’ve officially come down on the side of “hot”
I am extremely confused whether timothee chalamet is hot or not and I just wanted to check in and make sure we all feel the same way
2
0
2
0
0
4
The fucking Roy Moore election party has the fucking NYT election needle projected on the stage. I thought they were fake news? I really cannot with these people.
0
2
4
@em_chan
My two cents: we can’t depend on the current dominant business model in fashion (brands & retailers) to solve this, because the model is fundamentally incentivized to keep selling more and more product…which makes absolute reduction nearly impossible.
1
0
0
I see folks clamoring to “make sustainable fashion less expensive”, implying that if we can somehow reduce production costs to make an $85 “sustainable” tee $20 then all our problems would be solved.
1
0
4
Newsflash: SHE IS ALREADY FUCKING RETIRED!!! Retiring does not equal taking a vow of eternal silence
0
1
4
JT’s outfit is a bid for the love of Trump’s America if I’ve ever seen one
1
1
4
Guys guys guys tomorrow means we are *halfway* to the midterms! Based on the past year, did it ever feel like we’d make it here?
1
0
4
I feel seen
p.s. the correct esoteric physics metaphor to use with Rosenstein is the Heisenberg uncertainty principle, not Schrödinger's cat, insofar as the the reporting of the story has possibly affected the outcome.
206
1K
6K
1
0
4
So sad that Trump is willing to use violence to avenge those "beautiful babies", but unwilling to welcome them to the safety of our country
1
0
4
@DLVermeer
You know we’re working on this! In the meantime, pulling the product images of whatever you buy into a digital wardrobe gets you 90% there in 30 seconds of effort. And of course,
@IndyxApp
can send an Archivist to your house to handle your existing wardrobe.
1
0
3
Prettty sure Olivia Colman’s speech could not possibly be more British
0
0
3
Where do I sign up
Constance Wu, Jennifer Lopez, Cardi B, Lili Reinhart, Keke Palmer, Julia Stiles, Mercedes Ruehl & Trace Lysette starring in a movie about a team of former strip club employees who band together to take down their Wall Street clients is EXTREMELY MY SHIT.
396
9K
31K
0
0
3
@OgLakyn
@kelsienick0531
Because the new designer versions are definitely *super* size inclusive…💀
1
0
3
As of now, the narrative of the millennial generation is coming of age in a time when we thought everything was figured out only to see it torn apart piece-by-piece in front of us
I've said this before, but soooo many people just didn't grasp the stakes of 2016. Young people especially. They just kind of assumed that the Obama years were the baseline and that was no way we could bo backwards, progress-wise. That was comically wrong. The GOP never stops.
136
1K
8K
0
1
3
Hey
@IvankaTrump
, as our nation's advocate for women and girls, where were you for this one?
The Trump administration is ending Michelle Obama's "Let Girls Learn" education program
745
3K
2K
0
2
3
What are you talking about he is literally always at his worst
Fox News analyst: Trump response to GOP loss in Virginia election showed him "at his worst"
43
78
129
0
0
3
This is my 2016-forever mood
0
1
3
@jspujji
🙋🏼♀️ which task/functions can be reasonably grouped together under a smart generalist vs. which you should really have a specialist on from the beginning.
1
0
3
I never want to see an April Fool’s day post from a brand again. Please just stop.
0
0
3
“Why doesn’t
@indyxapp
[or other digital wardrobe] just automatically pull in my purchases?” Trust me, we wish for that just as much as you do!
Here are some of the challenges we’re facing with it. In the meantime, save online image to camera roll -> add to wardrobe does a LOT.
@DLVermeer
@IndyxApp
Also, to share some challenges we’re facing with automatic scrapers (I feel you & your followers would care to deep dive!)
1. An email scraper requires integration with major providers, and at least with gmail this means big $$$s for annual security licensing/authentication
1
0
1
0
0
3
for 👏🏻the people 👏🏻 in 👏🏻 the back 👏🏻
Men should take paternity leave because they should care for their children, and experience the love that grows out of caring for their children.
To miss that is to parent (and live) in grayscale, not color.
8
254
3K
0
1
3
Can't believe I'm saying this, but W is VERY quickly becoming our most adorable former president
0
0
3
@DLVermeer
@IndyxApp
@indyapp
But, as you can imagine, that is a one-by-one game (with, hopefully eventually a flood). In the meantime, we’re focused on the Pro-Indyx service as a solution for getting great, true-to-life flatlays for all the things already in your closet.
0
0
3
Shoutout/sorry to all the good people on muni forced to tolerate me after my spin class
1
1
3
Yeah so…today feels even more sickening. I am dreading that the decision will inevitably falls out of the news and our feeds and this just becomes the new ‘normal’. I haven’t felt normal since 2015.
1
0
3
@hellbentpod
Do you know where I can see the full interview? Just the snippets have made me smile more than anything else today
1
0
2
What Bill O'Reilly should be doing: not sexually harassing women. Also not giving useless advice to women 1000x more accomplished than him
Bill O'Reilly: Hillary Clinton should be doing "visible charitable work"
178
17
23
1
1
3
This idea was deeply insidious. We fell asleep at the wheel for 50 years, and now we’ll have to spend another 50 years fighting just to get back to where we were.
I am unbelievably angry, but I am also ashamed that I didn’t fight back harder when we had the chance.
1
0
3
There is nothing I hate more than fitness instructors who count down slower than standard one-Mississippi seconds. YOU’RE NOT FOOLING ANYBODY, CHAD
1
0
2
How is this real
"It's tremendously big and tremendously wet,” Trump says in Oval Office during a briefing with the FEMA chief on Hurricane Florence.
2K
2K
4K
0
0
2
P 👏 R 👏O 👏J 👏 E 👏 C 👏 T 👏 I 👏 O 👏 N
Ken Starr on NPR, claiming the Clintons are inherently dishonest, says he's written this book partly because he was "freed" of his duties at Baylor.
He resigned, under pressure, after being demoted as president, for covering up sexual assault at the school.
"Freed"😒
881
10K
32K
0
1
2
THEN WHY DIDNT YOU SAY ANYTHING
0
1
2
To see real change, we need wholly different business models - ones like
@indyxapp
that are incentivized from the bottom-up to slow consumption rather than speed it up.
1
0
2
Same but also if we lived in a world where a longitudinal study with that question existed we also probably wouldn’t be doing this today at all
This is where I wish there was a longitudinal study going back decades polling American women on "how much have you had it up to here?" Because I'd be very interested to see those numbers tomorrow.
5
25
258
1
0
2
Might want to make that cadence more frequent
Jared and Ivanka "review every 6 months" whether to return to private sector: report
100
36
59
0
0
2
Now I finally know what it feels like to relate to a Disney movie
0
0
2
Yeah well I'm troubled how dems seem to turn on each other at the drop of a hat
Warren "troubled" by Obama's $400K speaking fee for Wall Street speech
66
29
52
1
1
2
First step to recovery is acceptance. Can we please just all admit it?
0
0
2
"MOST"?!?!
BREAKING: U.S. government tells election officials in 21 states hackers targeted their systems in 2016 but most systems not breached.
900
4K
5K
0
0
2
Ted Cruz could only think of one thing that would steal Hillary's thunder today...
0
0
2
@NateSilver538
Yeah so even with the Kellyanne show, I'd rather be on Earth 2. Any idea how to get there?
0
0
2
I think we can say with certainty now that all men are officially cancelled
0
0
2
But something like the Gustaf Westman plate? That is a SUPER specific, recognizable design from a small designer that’s getting blatantly knocked off and we all seem to just be….okay with it. We’ve lost our ability to even understand the difference.
1
0
2
Will the clinics in your area be able to handle the influx of women from the 13 states where abortion is now illegal today? (with almost certainly more to follow in the coming weeks and months)
1
0
2
File under: reasons I am now second guessing our plan to move back to Texas
Some people think they have the privilege to avoid Texas's abortion ban, i.e. to travel out of state if they need one.
But with an ectopic pregnancy, you will die unless you have surgery within hours. In Texas, you might not get that surgery.
1
2
14
0
1
2
🙌
"Women and children who are trying to come here with nothing but the shirts on their back, to create an opportunity and to provide for this nation are acting more in an American tradition than this president is right now." - 🔥 from
@AOC
773
4K
19K
0
0
2
I am extremely confused whether timothee chalamet is hot or not and I just wanted to check in and make sure we all feel the same way
2
0
2
GURL I have bad news for you: YOU WORK IN THE WHITE HOUSE
#ireallycant
White House adviser Ivanka Trump: "I try to stay out of politics"
123
29
46
0
0
2
Like why is she just the coolest
People in covfefe houses shouldn't throw covfefe.
24K
232K
560K
0
0
2
@DLVermeer
@IndyxApp
3. This doesn’t address any of the stuff you *already* have. We hear this a lot: “oh now that I have
@indyapp
it it’s easy to pull in images of stuff as I buy it, but what about the 500 things already in my closet from years ago?”
1
0
2
It has been anesthetizing for liberals - especially wealthy white liberals - to believe that regardless of what happens with Roe, it won’t really matter for *them*. It’s the poor and uninformed who will no longer have a choice. I’ll still be able to get MY abortion.
1
0
2
There is a cost
This is simply insane.
Trust in the electoral process among Republicans has cratered from 68% before the election to 34% now.
The reason: Donald Trump can't accept that he lost.
This is the damage Trump is causing and almost every elected Republican is helping him do it.
981
2K
7K
0
1
2
Fashion brands exist to do one thing, and one thing only: sell product. Ideally *lots* of product. Yes, even the "sustainable" ones.
We can't escape the reality of their economics. And so, we also can't solely depend on them to be the change makers in sustainability.
1
0
2
Even if you are in a place in life where you don’t *plan* to have an abortion, do you realize how this may impact IVF or your care during what might be the most gut wrenching moments of a very much wished for pregnancy?
1
1
2
@ShayakSengupta
@_kmcd_
Florida is the worst and deserves to be set adrift in the Atlantic. But also hopefully amendment 4 will help
0
0
2
The
#struggle
when you make a big grocery trip and you have to make some really
#toughdecisions
about what to eat first...🤔
1
0
2
This is cute but the real story here is the DRAMATIC improvement in
@MichelleObama
‘s brow game over 8 years 🤨
Barack and Michelle couldn’t stop laughing during their first Christmas address
2K
58K
188K
0
0
2
OMG HE LIVES
lol Vermin Supreme got a front row seat at the rally
49
682
8K
0
0
2
If you're a democrat that wants to feel joy again, tune into the Kansas special election results NOW
I'm beginning to see why Republicans were freaking out about KS-4. Still time to turn it around in E-Day vote, but boy.
16
98
344
1
0
2
Christ on a cracker what is wrong with these people
GOP lawmaker who survived shooting: Getting shot strengthened my pro-gun views
153
36
33
0
0
2
We also need regulation to force brands to take real financial accountability for their negative downstream impacts, which is why I'm happy to see the progress with California's Responsible Textile Recovery Act of 2023 (SB-707).
1
0
2
Headline does not do it justice: the mooch had dinner with Trump on Monday vs. attend the birth of his own child
0
0
2
Oh please please please please please do this
Save the tape — Trump denies he told Comey to let Flynn investigation go or asked for loyalty
Willing to testify under oath?
Trump: “100%”
369
997
2K
0
0
2
How do we (women) keep letting this man get away with it?!! Also wondering how many horses came with this deal.
Elon Musk had twins last year with Shivon Zilis, one of his top executives. She has recently been floated as one of the people Musk could tap to run Twitter after his acquisition. Big scoop from
@mjnblack
:
264
228
909
0
0
2
YES 👏🏻. This along with “safe, legal, and rare” is a self-defeating argument that makes me want to grind my teeth right out of my jaw. “Anytime I fucking want” isn’t just the morally right answer, it’s the only intellectually consistent one.
I really hate this need to justify abortion because of r*pe and incest. They’re obviously hugely valid and understandable reasons but “I simply don’t want to be a parent” is reason enough. Having autonomy over your own body is reason enough.
172
24K
103K
0
0
2