
Deb Mukherjee
@debgotwired
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Founder, Stealth (AI x Ecom) • DTC Growth Advisor • Fellow @_TheResidency • Prev: @numeral (YC23), @hiwonderment
NYC | BLR
Joined September 2013
Hiring again in marketing, 0-3 years experience. Travel and a wide assortment of tasks. 18 months ago our team was 7 people Today we are 25
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The best DTC collab of 2025 just dropped 🔥 @ridgewallet x @Shopify
update: we did it good things come to those who wait @ridgewallet collab now live
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Today Simple Modern turns 10. A decade and 60m units in, we've learned a lot: 1. Transparency is most desired quality in leaders. 2. The strategy and skills fueling a start-up will likely be a limitation at bigger scale. 3. Hire missionaries, not mercenaries. Employees
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The best content on X is neither short form nor long form. It’s medium form: 1-2 paragraphs. It’s just short enough to hook someone and explain something interesting. But it’s not too long that people leave before reacting to it. Basically, this exact post.
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DevOps is the first thing that AI should automate, end-F-end.
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@appsheet @GoogleCloudTech @googlecloud fix this immediately. The Fks are using spammy fishing links like this one through your F service. https://t.co/LZlSL83Xdh
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Aight, credit where credit's due. @khoslaventures' latest kv summit vids on YouTube are F amazing - can't stop downloading and listening to them! GOATed VC for sure.
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Inspired by @couuor's epic 24 tips for Black Friday from yesterday's Operators BFCM event, here are 14 tips for filling your funney before BFCM: 1. Shift media mix to "upper funnel" channels. Duh. 2. Carefully track CPMr and Net Rolling Reach on Meta. Watch it like a hawk and
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Hey @appsheet these spammy fks keep spamming my email and it's on you to fix this sht. Get it done or I'll ensure I'll take this "legal threat" seriously.
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I failed 10+ businesses before I built @dirwinbike into a multi 7-figure e-bike brand 🚲 Here’s how I went from 60+ hr consulting weeks → shipping boxes out of my apartment → building a brand I believe will be a household name 🧵
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Most brands stall at 8-figures. Why? I’m in my threadboi era, so I’ll break it down for each revenue stage, including core investments needed at each stage. Disclaimer: I expect you may disagree and I will probably pwn you in the replies if you try me.
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In August we spent $3.4M on ads across my two DTC brands. Below is the breakdown of our creative output for the month I’ll also share: - some lessons we learned - breakdown how we track output across Creative Strategists, Editors, Designers and Agencies Hope it’s helpful ✌️
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Founders are raising at crazy prices. I’m not sure they realize how unattractive it makes them to an acquirer…
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Growing your eCommerce business isn't just about bringing in more customers... It's about building lasting relationships that encourage repeat purchases. Smart cross-selling and upselling can boost your AOV (Average Order Value) while actually making the shopping experience
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@thedanielokon @jordanhaswings @herrmanndigital Generally speaking, yes… The playbook that works 99% of the time: Try to keep things consolidated, that said the more products you have the more campaigns you will have. ABO is usually preferred creative testing, but CBO with min spend per ad set can work well too
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A lot of confusion about whether direct shipping from China to U.S. customers is “dead” after the de minimis repeal. Let’s break down how it used to work, what changed, and why the B2B→C loophole means the model is still alive (though shakier). 🧵
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New episode: "How Elon Works" This episode covers the insanely valuable company-building principles of Elon Musk A few notes from the episode: 1. The mission comes first. 2. Retreat is not an option. 3. A maniacal sense of urgency is our operating principle. 4. Product
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You just need one person to believe in you and that person can just be you.
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Dear Indian founders incorporating in the US, Half a dozen people have now pinged to ask me about this. So I'm posting here to reduce the number of phone calls. here's collective wisdom of a few hundred YC India startups ok the correct company structure. h/t to Anand of @inklehq
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