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Deb Mukherjee Profile
Deb Mukherjee

@debgotwired

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Following
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Founder, Stealth (AI x Ecom) • DTC Growth Advisor • Fellow @_TheResidency • Prev: @numeral (YC23), @hiwonderment

NYC | BLR
Joined September 2013
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@debgotwired
Deb Mukherjee
6 months
One founder, one dream, zero fear. IYKYK 🫡
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@TheBillRom
Bill Rom
15 hours
Hiring again in marketing, 0-3 years experience. Travel and a wide assortment of tasks. 18 months ago our team was 7 people Today we are 25
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@debgotwired
Deb Mukherjee
24 hours
The best DTC collab of 2025 just dropped 🔥 @ridgewallet x @Shopify
@Shopify
Shopify
1 day
update: we did it good things come to those who wait @ridgewallet collab now live
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@jbryanporter
Bryan Porter
1 day
Today Simple Modern turns 10. A decade and 60m units in, we've learned a lot: 1. Transparency is most desired quality in leaders. 2. The strategy and skills fueling a start-up will likely be a limitation at bigger scale. 3. Hire missionaries, not mercenaries. Employees
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@nikitabier
Nikita Bier
21 days
The best content on X is neither short form nor long form. It’s medium form: 1-2 paragraphs. It’s just short enough to hook someone and explain something interesting. But it’s not too long that people leave before reacting to it. Basically, this exact post.
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@debgotwired
Deb Mukherjee
5 days
DevOps is the first thing that AI should automate, end-F-end.
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@debgotwired
Deb Mukherjee
10 days
@appsheet @GoogleCloudTech @googlecloud fix this immediately. The Fks are using spammy fishing links like this one through your F service. https://t.co/LZlSL83Xdh
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@debgotwired
Deb Mukherjee
11 days
Aight, credit where credit's due. @khoslaventures' latest kv summit vids on YouTube are F amazing - can't stop downloading and listening to them! GOATed VC for sure.
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@codyplof
Cody Plofker
11 days
Inspired by @couuor's epic 24 tips for Black Friday from yesterday's Operators BFCM event, here are 14 tips for filling your funney before BFCM: 1. Shift media mix to "upper funnel" channels. Duh. 2. Carefully track CPMr and Net Rolling Reach on Meta. Watch it like a hawk and
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@debgotwired
Deb Mukherjee
11 days
Hey @appsheet these spammy fks keep spamming my email and it's on you to fix this sht. Get it done or I'll ensure I'll take this "legal threat" seriously.
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@realericzuck
Eric Zuckerman
16 days
I failed 10+ businesses before I built @dirwinbike into a multi 7-figure e-bike brand 🚲 Here’s how I went from 60+ hr consulting weeks → shipping boxes out of my apartment → building a brand I believe will be a household name 🧵
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@ChereneAubert
locked in
17 days
Most brands stall at 8-figures. Why? I’m in my threadboi era, so I’ll break it down for each revenue stage, including core investments needed at each stage. Disclaimer: I expect you may disagree and I will probably pwn you in the replies if you try me.
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@zachmstuck
Zach Stuck
18 days
In August we spent $3.4M on ads across my two DTC brands. Below is the breakdown of our creative output for the month I’ll also share: - some lessons we learned - breakdown how we track output across Creative Strategists, Editors, Designers and Agencies Hope it’s helpful ✌️
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@debgotwired
Deb Mukherjee
20 days
Does @Railway offer startup credits like GCP/AWS?
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@bhalligan
Brian Halligan
1 month
Founders are raising at crazy prices. I’m not sure they realize how unattractive it makes them to an acquirer…
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@yojimmykim
Jimmy Kim
21 days
Growing your eCommerce business isn't just about bringing in more customers... It's about building lasting relationships that encourage repeat purchases. Smart cross-selling and upselling can boost your AOV (Average Order Value) while actually making the shopping experience
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@zachmstuck
Zach Stuck
22 days
@thedanielokon @jordanhaswings @herrmanndigital Generally speaking, yes… The playbook that works 99% of the time: Try to keep things consolidated, that said the more products you have the more campaigns you will have. ABO is usually preferred creative testing, but CBO with min spend per ad set can work well too
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@ChadCarleton
Chad Carleton 🪄📦
22 days
A lot of confusion about whether direct shipping from China to U.S. customers is “dead” after the de minimis repeal. Let’s break down how it used to work, what changed, and why the B2B→C loophole means the model is still alive (though shakier). 🧵
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@FoundersPodcast
David Senra
30 days
New episode: "How Elon Works" This episode covers the insanely valuable company-building principles of Elon Musk A few notes from the episode: 1. The mission comes first. 2. Retreat is not an option. 3. A maniacal sense of urgency is our operating principle. 4. Product
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@debgotwired
Deb Mukherjee
26 days
You just need one person to believe in you and that person can just be you.
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@sandeepssrin
Sandeep Srinivasa
1 year
Dear Indian founders incorporating in the US, Half a dozen people have now pinged to ask me about this. So I'm posting here to reduce the number of phone calls. here's collective wisdom of a few hundred YC India startups ok the correct company structure. h/t to Anand of @inklehq
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