Paul Leahu
@copyprofessor
Followers
259
Following
121
Media
146
Statuses
3,895
the golden ticket - scaling info products to $60k/mo - allergic to gurus
Start with pinned post 👇
Joined July 2015
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$16k in HT closes in just 2 weeks all from email
from a 100% cold audience
a quick email masterclass:
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I decided to delete everything.
And rebuild.
New profile is up and running.
Do you like it?
P.S.
To the person that unfollowed me -
You’re missing out.🤣😈
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1 year ago my writing sucked.
It was as bland as boiled chicken.
All because of one huge mistake.
My copy was boring.
But one day… everything changed.
I spent over 30 hours searching for the secret to writing KILLER copy.
And what I found changed my writing forever.
🧵👇
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I was shooting blanks when writing headlines.
I used to suck at them.
But now, I can come up with brilliant ideas out of thin air.
And all I had to do was read an IMPOSSIBLE to find book.
Here's a killer headline masterclass from the famous copywriter Eugene Schwartz:
🧵👇
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Last month I had 3 followers.
Now I have 200.
What changed?
I started writing real comments.
Quit the “Agreed. Great point bro.” bullshit.
Be genuine and you’ll grow.
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You know what really gives me the ick?
Getting an automated message after following someone.
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If you really want to be productive:
Clean your room.
Your brain will thank you.
6
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Too many screens.
I’m taking a break today.
Don’t unfollow me please!!!!🤣
I’ll show up tomorrow.
Maybe you should get out too today.
Enjoy the nature.
Have some fresh air, stop breathing pixels.
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I don’t feel like working today.
Sounds familiar?
I know I’m not the only one that has days like that.
But guess what, I do the work anyway.
And trust me, it’s hard AF.
But it doesn’t have to be.
Here’s 3 simple hacks I use to get work done when I don’t feel like it:
🧵👇
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I could NEVER sell something that I wouldn’t buy myself.
I just couldn’t force myself to do it.
I know there are copywriters out there that sell unethical products.
Just remember, God is watching.
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I got a client by accident.
Here’s how I did it:
I posted my copy on many different platforms:
-LinkedIn
-Facebook
-Google
That’s how I got eyes to my writing skills.
And no, I didn’t have a content plan or any genius ideas.
But I started by:
-Sharing stories
-Giving
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I don’t know anything about writing.
I’m still learning.
With each post, email, or blog post I write,
I become even better.
“I know nothing.”
I tell myself that everyday, and it ignites a burning desire for knowledge.
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WORK WORK WORK
Sure, work hard.
But don’t turn into a robot.
Find a hobby.
Mine?
I’m a master at cooking.
So after working all day like a maniac,
I’m enjoying this JUICY rib-eye steak.
What’s your hobby?
P.S.
Don’t you dare say it’s raw.
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Don’t be jealous of bigger creators.
They’ve just been in the game longer than you.
Or they worked harder than you.
Or both.
But you’ll get there too.
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Daily writing masterclass
I improved my marketing IQ massively when I did this simple trick:
1. Pick a top player in your niche
2. Break down their funnel - all of it
3. See every traffic source they have
4. Steal good ideas
5. Apply for your client in that niche
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Fasting is probably the best productivity hack out there.
I get a lot more stuff done if I work when fasting.
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If a guy says he’s good at sales, but he can’t get any women
He’s definitely lying
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I quit my 60k a year job 3 months ago.
Did I have to?
No.
Am I earning more now?
Not really.
Then why did I do it?
Well, I wanted to stop trading my time for money.
I wanted to force myself to succeed,
So I burned the boats.
And I couldn’t be happier.
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You’re addicted to social media.
Oh, you think you’re not?
Prove it.
Drop the screen time for X today.
I DARE YOU.
Here’s mine👇
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Saw a guy scrolling tiktok while driving.
The world is fucked.
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You don’t deserve anything.
The universe will give you nothing.
YOU have to take it.
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Daily writing masterclass:
This one is from David Ogilvy.
Avoid using analogies.
They are widely misunderstood.
If you’re writing copy for a face cream and say:
“Just as plants require moisture, so does your skin.”
The reader will not complete the equation.
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125 friends💯🎂
I’m so happy to connect with you all!
If we haven’t spoken yet, shoot me a DM and let’s talk.
Hope to get to the 200 mark soon🔥
Happy writing!
5
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Calling all X gurus.
Can we agree to stop saying “just start” and “show up everyday?
PLEASE
Thank you😃
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I got kidnapped.
JK
I posted less these last few days.
It’s because I just wanted a bit of a detox from X.
I saw the same advice too many days in a row 🤣
Back at it.
Do you have any copy that you want me to review?
(for free)
Just send me a DM with your copy.
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Are you sad right now?
Here’s how to make your day 10x better.
Just smile.
I don’t care where you are or what you are doing.
Smile.
Felling better now?
You should.
You have a lot to be happy about:
- Health
- Family
- Friends
Good! You’re happy!
Now get back to work🤭
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I don’t like productivity hacks.
Most of them are a waste of time.
But this one…
This works fucking wonders.
If you have a problem with procrastination,
Do this NOW.
Write down your schedule for each day.
Make a list with each task and how long it will take you.
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My cousin is a drug addict.
But he wasn’t always like this.
And it all started from A SINGLE bad decision.
8 Nov 2016
Me and my cousin had just gotten home from the mall.
Suddenly, we a heard loud scream.
As the curious teenagers that we were, we had to check out what it
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You don’t know?!
If you want to build a product, you need a starving crowd.
Everybody knows this.
But how do you find the right market?
Simple.
Just ask around.
Go to people that are a good fit for your product and ask them what struggles they have.
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You’re on the beach.
Your mom sends you a text.
“The new car is awesome, thank you so much!!”
Now this…
This could be you.
1 year from now.
Just don’t give up.
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Daily writing masterclass:
Don’t shit on the competition.
You can name drop here and there.
But you have to be 100% CERTAIN.
That your product is significantly better than the competitor’s.
Because if it’s not…
You’re just damaging your brand’s image.
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I haven’t gone viral yet.
But, to be honest.
It doesn’t matter.
I have my friends on here.
(you know who you are)
If I can help you through my content, I’m happy.
I don’t chase impressions.
So if you ever see me asking if you drank your coffee today, call the cops.
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The big 200 - achieved.
I’ve only been here for 3 weeks.
And I already made so many friends.
Cheers to you.
Onto the next milestone.
Until then, I want to give you a gift.
Big thread coming today.
Stay tuned😈
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Daily writing masterclass:
You can’t outmarket a bad product.
If you see any room for improvement in your client’s product, tell them.
You might hurt some feelings.
But your client will thank you.
P.S.
Don’t just tell them: “Your product sucks”
Be specific.
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I hate writing.
I used to say that phrase weekly.
For 12 years straight.
Just to become a writer.
If this doesn’t prove that anyone can do it…
I don’t know what can.
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Daily writing masterclass:
Big up to
@ICanDrawSounds
for sharing this yesterday.
The reader is relaxing in his comfort zone.
He’s sitting in a little oasis in the middle of the desert.
As long as he’s comfortable, he’s not going to leave his oasis.
Heck, why would he?
He
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I won a national bronze medal at 10 years old.
But 3 years prior to that I got diagnosed with a chronic disease.
The doctor told my parents I had developed uncurable asthma.
Which meant I was weaker than everyone else in my judo gym.
But guess what...
Despite my condition, I
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Want to stop being the average guru?
Don’t try to convince people that you’re good.
Get good, then show it.
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Daily writing masterclass:
The secret to REALLY good copy is in research.
We all know it.
But here’s the most important part of research:
Customer Language
Make them feel like they’re talking to themselves.
Find CL in:
-Reviews
-Articles
-Social media comments
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How would you scale a retainer based business?
Without raising prices.
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99% of people can’t say this phrase:
“I don’t know.”
You don’t have to pretend.
If you DON’T know something about a certain topic.
Just admit it.
There’s no shame in that.
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I’ve found a new addiction.
Books.
I’M HUNGRY!
For knowledge.
It just takes me too long to read them.
Are there any secrets to reading faster?
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Don’t be scared.
Failure is a normal thing.
We all experience it.
What really matters is what you’re willing to do when it happens.
Sit and cry or get up and try.
The choice is yours.
What will it be?
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You’re running out of time.
“2023 will be my year”
Is it your year yet?
If the answer is no, get to work.
You only have 82 days left.
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Easy hack to make your copy short and concise:
After you’re done writing…
Read it out loud.
Then, take another look at the copy.
And remove every sentence that doesn’t add to the purpose of the copy.
Remove as much as possible.
But make sure the copy still makes sense.
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If you want to be consistent follow the same routine everyday.
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Losses attract losses.
Wins attract wins.
The lesson?
Stack a lot of wins.
Even small ones.
I’ll get you started.
Make your bed tomorrow first thing.
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I started writing 1 month ago.
I showed up every single day.
No goal.
No target audience.
No plan.
I just started going forward and I didn’t look back.
Was it hard to start?
Mentally - yes
Physically - no
Just tap some keys 3 times a day.
It’s not that complicated.
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The secret to avoid boring work:
There is none.
You have to do it.
Trust me.
DIAMONDS are hidden in the boring stuff.
In fact…
Boring businesses make the most money.
Garbage collecting companies make MILLIONS.
And it’s boring and disgusting.
I rest my case.
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Don’t EVER talk bad about yourself.
You might not remember it, but your brain will.
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Daily writing masterclass:
Before writing anything, I always ask myself this:
Where is my reader, and where do I want them to go?
This helps me define the purpose of my copy.
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Lukewarm take:
Asking stupid questions like:
“Did you drink your coffee today?”
Will not get any ‘fans’.
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You're making a huge mistake.
This mistake can cost you MILLIONS.
Unless you spot it and eradicate it.
I'm finally going to reveal the secret reason behind boring copy.
Along with a foolproof system for making your copy more addictive than cocaine.
🧵coming at 200.
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Really bad news:
X isn’t a get rich quick scheme.
It’s a marathon.
Which means you have two options.
- Play the long game.
Or…
- Regret that you gave up.
I know what you’re thinking.
Same advice as everyone.
Well, you’re right.
“Don’t give up” has been a solid piece of
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Do you have an iPhone or Mac?
Then you must be familiar with this phrase:
"Designed by apple in California. Assembled in China"
There's actually a deep reason why Apple say this on all of their products.
Is it just a fancy way to say "Made in China"?
Well...
Yes and No.
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Daily writing masterclass:
Be harsh with your copy.
Don’t treat it like your little baby.
Because if you truly want to get the best results with the copy you put out…
You have to review it from the reader’s perspective, not yours.
That’s how good copy gets created.
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If you aren’t taking risks now…
When will you?
When you got kids?
When you have to take care of your family?
When you’re retired?
Start today.
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I used to work one of the most stressful jobs on the planet.
I was a chef.
“How stressful can making food be?”
Some chefs are doing coke in the locker room just to keep going.
That’s how stressful it is.
14 hour shifts.
Waking up at 4.
Food coming back at rush hour.
Trust
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Do you have copy abs?
What do you mean what the fuck are those?
Copy abs.
You get them by training.
Just like in the gym.
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Are you actually good at writing?
Here’s a quick test.
Take one piece of copy written by you.
Set it aside.
Go to ChatGPT.
Ask it to write the same copy.
If the AI copy and your copy are similar.
You’re not good.
That’s fine.
Don’t cry about it.
Get good instead.
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Connecting on X is like getting laid.
You smash then you stop talking.
I follow someone back and they stop engaging with my shit.
At least send me some flowers douchebag…
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People not replying to your DM’s?
I have just the thing for you.
Here’s 3 quick and easy tips to upgrade your outreach game:
1) Be specific - show, don’t tell
2) Give first, ask later
3) When in doubt, use testimonials
Happy outreaching.
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Daily outreach masterclass:
Apply this when sending DM’s:
PLEASE.
Make your message tailored to the prospect you are reaching out to.
Mention their name, give them a SPECIFIC compliment.
Stop it with the “I love your content!!” bullshit.
Make it seem like you give a damn.
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Easiest way to build a strong mindset.
Stop saying I should.
Start saying I will.
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When I started writing I didn’t actually write.
Well I did, but not really.
I was just rephrasing good copy.
Changing a few words, adding some.
“WHY CAN’T I COME UP WITH ANYTHING GOOD?!”
That’s where most people quit.
If you’re there now…
Just keep going. It’s worth it.
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Personal development is a lie.
There is no hack on this planet that will make you rich.
Reading won’t make you rich.
It will make you smart.
The gym won’t make you rich.
It will make you healthy.
Waking up at 5 won’t make you rich.
It will make you disciplined.
Cold
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Someone out there is working harder than you.
Someone out there is ahead of you.
They aren’t wasting their time watching useless videos.
They aren’t complaining about their circumstances or making excuses.
They’re out there.
Putting in the hours.
Honing their skills.
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What is your favourite piece of OG copywriting?
I want to break them down and share my insights here.
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Daily writing masterclass:
I own AI. I'm the boss.
I use it DAILY.
And ever since I started using AI, I managed to 73x my writing and market research speed.
Here's the 3 prompts I use most:
1) The market research prompt
Fascination: A fascination is a short line or two that
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Underperforming sucks.
Especially in very important situations.
But here’s a simple framework that will help you to perform.
The Rule Of 5 P’s:
Proper Preparation Prevents Poor Performance
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Daily writing masterclass:
Be predictable and unpredictable.
What does this mean?
Always be consistent and reliable when you work with somebody, but…
Always come up with new strategies and tactics to make your client grow.
Don’t be a one trick pony.
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The mega-fatastic-incredible-boombaclat-never-before-seen outreach technique.
This WILL get you clients:
“Hey bro, I love your content, it’s really good! But… is problem. You need more engagement.”
This won’t even get you a response:
“Hey <name>.
Your post about <topic>
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Feeling like you just can’t relax?
I know how it feels.
Having that constant thought in the back of your mind.
“I should be working right now”
But listen…
Vacation is vacation.
Work is work.
Stop thinking about work when you are supposed to be relaxing.
Goes both ways.
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I don't chase, I attract.
Therefore...
I'm not stressed, I'm relaxed.
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Daily writing masterclass:
How I upgraded my email marketing IQ:
I subscribed to a SHIT TON of newsletters.
Of course, I created a special gmail account for this,
Then I subscribed to every newsletter that I thought was interesting.
And I only open the good ones.
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Before I started creating on X I was:
- Looking for a way out
- Complaining about hard stuff
- Going forward without a goal
Now:
- I don't have "off days"
- I grind X like a G
- Have a clear goal
How?
I don't care about the process
Easy or hard, don't care
I'm here anyway
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Performance-enhancing drugs.
The universe is giving them to you FOR FREE.
Why are you not using them?
I’m writing like a damn machine.
All because I know how to find and use secret power-ups:
• Sun
• Nature
• Coffee
• Music
• Pigeon
Use all the power-ups you find.
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Working in a hoodie just hits different.
Can’t convince me otherwise.
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Daily writing masterclass:
To be a good writer you need to have a 9-5.
Listen…
If you want to get really good at writing really fast,
Then get a job as a copywriter at a big company.
“Oh no, a job🤮”
Working a copywriting job is a great opportunity to learn and improve
1
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To every email copywriter reading this…
Stop Using Capital Letters For Every Word In Your Subject Line
It’s weird.
Thanks.
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Am I the only one that wants to literraly strangle ChatGPT quite often?
Or do I just suck at prompts?
4
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9
Elon tricked us all.
His strategy for X quite deceiving.
On YouTube, TikTok or Instagram you can just post good content consistently and you’re going to build an audience.
On X you can’t just create, you have to consume as well.
Actually…
You can post content without
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A friendly reminder:
Do everything you want in life.
There may come a time when you can’t do the things you love anymore.
That time could be tomorrow.
As you’re crossing the street…
BANG
God forbid, you’re in a wheelchair for the rest of your life.
So enjoy every moment.
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One $10k a month client or 10 $1k a month clients?
I think it’s pretty obvious.
Stop selling your services so cheap.
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Daily writing masterclass:
This happened to me 100’s of times.
I sit down to write my copy and my brain goes blank.
“How do I start?”
“What ideas do I use?”
“What headline would work?”
Here’s how to get thousands of good ideas in SECONDS:
Start with the avatar.
Think
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Writing ads is simple:
- Find the problem
- Talk about the problem
- Talk about dream state
- Offer solution
- A/B test
Why do people make it sound so complicated?
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Daily writing masterclass:
Don’t sell your soul for money.
The best performing copywriters had one thing in common.
They all saw potential in the product they were advertising.
If you wouldn’t buy the product, why convince other people to buy it?
Don’t be a phoney.
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I’m hearing this again and again.
“When have you changed so much?”
It’s amazing how many people are in the same place they were a year ago.
And it’s all because they chose short term pleasure over long term happiness.
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I got haunted! (real)
10:22 PM
I jumped in.
Pulled the freezing cold blanket over myself.
My body felt like it was melting.
Overwhelmed with the absolute harmony between the cold pillow and the cold blanket.
I was seconds away from falling asleep.
Right as I was floating
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