Georgeohh
@bostongeorgeohh
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Clocking in at 14 months old, G has his first set of skis
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205
How to afford a ski house at your favorite resort:
1. Build a time machine
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If booking a ski trip and not getting fresh snow was a sport
Me:
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Ski Boots are like alcohol, it sells in good times and bad.
Snow sucks, peoples feet more likely to hurt, time for new boots.
Snow is amazing, people are excited, time for new boots.
Ski Boots, man.
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ski resorts charging $75 for a chicken finger basket with fries and a soda.
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102
Atomic sold about 20,000 Bent 100's globally for 23/24. 5000 of them shipped to New England retailers.
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85
Ski Construction Misconception:
Metal does not make a ski stiffer, the woodcore is responsible for that.
What metal does, is make the ski less nervous by damping vibrations and reducing deflection; which makes it feel more confident on harder snow and at speed.
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If this weeks New England snow storm happened 3-4 months ago, we would have done an additional 500 - 750k in revenue, just us.
Snow in April is good, but snow in December and January moves inventory.
On that note, we need to move inventory. Use code GEORGE for 50% off regular
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We launched new product pages.
In order to have the pages pop, we needed to shoot our own photos and stop using the stock images/renderings brands provide. So we hired a content creator to shoot every product we carry. Kirby has been shooting this seasons gear since last
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Even if I won the powerball, I would still be here fitting boots.
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In 1998, a skier threw a 360 mute in the Olympics, won Gold and got this guy (me, a 13 year old at the time) hyped on skiing beyond anything imaginable.
That skier just visited our store in Boston
@TheSkiMonster
.
Thanks
@jonnymoseley
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It’s the first day of Fall, skiing starts in the Fall. If you see a skier smiling and enjoying themselves, leave them be. This is a spiritual time for us.
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Skiers showing each other shots of how much snow there was in Utah last year.
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Skiers size up their ski boots in effort to not have their toes hurt/jam when they are out there.
DON’T it doesn’t work.
Full Video:
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Atomic builds there ski boot shells to last 150,000 AGGRESSIVE turns.
If you skied 20,000 feet per day, did 65 turns per 800 vertical feet - equivalent to a slalom skier.
That would be 25 runs for a total of 1625 turns per day. (that's so many turns)
At that rate your shells
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In order to have the most satisfied customers, you need to have the best staff, in order to have the best staff in ski retail you need to get them on the hill skiing next years gear A LOT
Thats why we buy our staff Epic and Ikon Passes and pay for them to go anywhere &everywhere
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Getting
@SHAQ
in ski boots.
Shaq wears a 22 shoe equivalent to 37 cm, assuming he sizes up his shoes like the average male, he measures just under 36 cm.
There are two options, one is better than the other.
Head Edge LYT 130 34.5
Dalbello Veloce MAX 34.5
The Head is a PU
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Boomers selling their ski houses for $10 million after buying them in 1969 for a 24 pack of beer
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Let’s circle back after ski season.
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We invested just shy of 1 million dollars into technology & customer experience at
@TheSkiMonster
this year.
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Ski Testing Next week:
Deer Valley with Dynastar/Rossignol
Deer Valley with Nordica
Alta with
@armadaskis
Snowbird with Atomic
Alta with
@SalomonSports
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my wife when I start talking about the nuances between ski boots
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Best question I've ever been asked in my ski career
"Are low volume boots quieter?"
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The Ski Monster Boston opened in 2014, there hasn’t been a Lange Girl since 2013.
How are conspiracy theorists not talking about this?
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When it’s parent career day and your dad starts talking about how ski boot flex index isn’t standardized, not even within a brand.
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Blasting on the QST 106 in Jackson
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I (personally) have fit more ski boots than days I’ve been alive.
A 39 year old that’s been around for 14307 days.
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Just ski.
Follow me for more health advice.
Pickleball injuries may cost Americans up to $400 million this year, per Bloomberg.
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2K
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Ski boot flex index is kinda like dudes that claim to be 6 ft tall. Sometimes it’s true, most of the time it’s just marketing.
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“You still doing that ski thing?”
Yep and apparently it’s been 16 years
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Marker, Volkl, Dalbello + K2 sports = $240M purchase price in 2017.
Twitter = $43B offer today.
The Ski industry is so cute.
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The American mind when skiing internationally trying to convert snowfall totals from centimeters to inches
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Tonight come by
@TheSkiMonster
I’ll make a DJ appearance if this tweet gets 2 likes.
throwing a party at the store tomorrow night - 60 Canal Street Boston
6 - 9pm
Drinks,
@DJActionJackson
on the decks come by hang out, talk shop.
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Prior to
@TheSkiMonster
Boston being appointment only, we’d have roughly $100k (wholesale cost) stolen per year.
That number has been almost zero the last 3 seasons.
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Ski boot buckles on the upper cuff looking down at BOA dials on the shell
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Prices of ski equipment, if it kept pace with inflation.
Marker Griffon - $333
Volkl Kendo 88 - $944
Majority of 130 flex ski boots - $1017
The hard goods industry really hasn’t raised prices ever. The price increases over the last couple years still haven’t kept up.
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8 years ago today we bet big on a 10 year lease on 10516 square feet in Boston.
That seemed like a lot of space and money back then. Last year we extended and took on another 7116 square feet at 60 Canal.
Can’t Stop, Won’t Stop.
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In the last 18 months I’ve been to 3 ski factories/HQs; Nordica/Blizzard, Elan and Amer (armada, atomic, salomon).
After seeing all that goes into making the products that we ski on, all the people, the time, the logistics.
It’s wild skis cost as little as they do.
We’re lucky
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When we started the meeting, that bottle of
@johnniewalker_
Blue was full.
New building owner is the man.
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Skied a prototype with BOA on the cuff yesterday.
Took 28 twists of the knob to get the ski boot to the tightness I wanted on the leg.
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