bianca posterli 🪩
@bincerli
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Head of Social @Apple | Former Head of Campaign Strategy @Twitter 💙 ::: optimistic realist | over-caffeinated :::
Joined January 2009
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Twitter was my dream job.
How do you say goodbye to the role and people that shaped you, pushed each other to grow, & brought so much joy?
I always joked I was never quitting. They’d have to drag me outta here.
Well, I guess I Tweeted that into existence. 🤷🏻♀️
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this wine tastes like i'm gonna reply to everyone's IG story
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✨ 12 celebrities ✨
✨ 40+ billboards ✨
✨ 7+ cities ✨
Tweet it into existence is the brand campaign of dreammsssssss. Literally.
a 🧵 on how this came to life:
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Someone tell me how I used to
workout
shower
get dressed
commute to work
work
run errands
go to dinner / drinks
commute home
watch tv
relax
...all in one day?!
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REAL TALK Y’ALL ... I’M SO PROUD OF THIS.
a 🧵 on how our NFT activation came to life … and the creativity & dedication we all put in to make it happen.
It started as a wild idea and turned into a truly XFN project.
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Today is my last day at Doodles -- I'm starting an amazing new opportunity in September.
It was a delight helping so much come to life: Pharrell Pack! SITW! Stoodio! Inkubator! Crocs! CAMP!
Doodles, I’ll always be cheering you on from the sidelines as you spread joy.
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I thought I was over my high school obsession with
#DawsonsCreek
... then I saw this GIF of Pacey & Joey and my heart exploded.
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opened CH for 30 seconds…
heard someone call themselves a “superpreneur”
immediately closed the app.
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Why would anyone — before, during, or after Coronavirus — go on a cruise?
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Incredibly proud of what we put out into the world today.
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Thank you to the
#OneTeam
involved:
✨ the core team who brought this to life w/ me:
@spicytinaa
@NathanielCosta
@AJamyjones
@copytyra
@rena_levin
@CaroWyn_
@seg_inthecity
✨ the NFT artists:
@NathanielCosta
@dixon_prewitt
@kimboslicelet
@bunnieeatmuffin
@OscarMartinsson
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Next week I’ll walk back into the TwitterNYC office for the first time in a year and a half. I've been thinking a lot about this and why WFH isn’t for me. 🧵
One day into working from the office and already seeing such a huge positive impact on my mental health. In this newfound passion for WFH so many people seem to have, just want to remind folks that many, many of us love to work in spaces that are not our homes.
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Choosing positivity.
The outpouring of love from current and former Tweeps over these past few days has been astounding.
#OneTeam
is a feeling, not a building, and that continues to live in all of us.
No matter your outcome, be proud of the work and change you implemented.
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🏆 MY TEAM WON
@TheWebbyAwards
BEST OVERALL SOCIAL 🏆
This is a celebration of many brilliant & creative minds, years of persistent, boundary-pushing work, and endless dedication. I'm so proud to be part of
@Twitter
's Global Social & Editorial team. 💙
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👀 my new avi…
joined the invasion thanks to
@TheAlienBoyNFT
just in time to kick off
#AlienGirlSummer
! 👽🛸
@bincerli
@maritimessupply
@beijingdou
@ant_fex
@TheSmarmyBum
bianca! i would love you to choose a boy and will make an special edit for you ;)
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me when my boss asks for vis on the deck I’ve been working on
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gearing up for one of the most exciting weeks of my career
send all the posi vibes pls
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The NFT convo is HUGE on Twitter -- I’m talking over 29M Tweets about NFTs this year alone 🤯
Twitter has the data and it knows that the NFT community is the most engaging thing on the platform right now.
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me: *laughing at funny Tweets*
dad: “who’s she talking to?”
mom: “she has lots of imaginary friends in her phone.”
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I miss going to the office.
I miss doubling back @ my elevator to check if I turned my straightener off.
I miss hallway run-ins w/ Tweeps I don't regularly work with.
I miss random lunch/coffee hangs.
I miss carrying my laptop, coffee, water, badge, phone to conference rooms.
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“If you don’t like raisins, then don’t put them in you dumb bitch.” -
@chrissyteigen
on replying to her haters
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Twitter is...
billboards
&
sidewalk chalk
&
subway station takeovers
&
candy!
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oh, uh, also… I’m moving to Miami, so get ready for lots of 🌴🕶️🌅content
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How do I fast forward to the “let’s sit on the couch together in robes and binge watch Netflix and order Seamless” stage of dating bc good lord first dates are abysmal.
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First day back at work jitters / excitement is so real.
Woke up at 6 am bc I simply couldn’t sleep. Found my badge. Packed my computer. Tried on no less than 10 outfits.
See you soon, Twitter NYC!!!
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Every week at
@TwitterNYC
is exciting. This one? Exceptional
Launched
#Tweetups
. Talked social w/
@jack
. Made
@leslieberland
DJ. Saw
@artfullyawear
own LTT.
But most importantly, saw the pride & affection Tweeps have for Twitter grow exponentially.
#LoveWhereYouWork
#TweepTour
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don't start a Tweet with @
don't start a Tweet with @
don't start a Tweet with @
don't start a Tweet with @
don't start a Tweet with @
don't start a Tweet with @
don't start a Tweet with @
don't start a Tweet with @
don't start a Tweet with @
don't start a Tweet with @
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✨ 365 days & too many Tweets to count ✨
To my coworkers: who make every day a pleasure,
& to the work: that drives me, teaches me, and changes me every day...
thank you from the bottom of my heart.
Here's to
#Twitterversary
#️⃣1️⃣ & many more to come!
#LoveWhereYouWork
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Completely floored by the response, positivity, and warm welcome from NFT Twitter this week. Thank you.
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I'll always remember the moment I told
@jack
we were unfollowing him from
@Twitter
as a campaign tactic.
Not only was he unfazed, he was impressed.
#ThankYouJack
for your unwavering support.
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The purpose, passion, creativity, and drive that
@jack
shows to Twitter & Tweeps daily is why I work here and why I put my everything into this company. He’s built a culture that’s more than work, it’s our
#OneTeam
family. His vision is why we’re unmatched.
#WeBackJack
It’s been a bit of a wild week w/ some of the articles that are floating around but I will say, that what’s most important is how the people who make up a company feel, show up, & the culture of
#OneTeam
we’ve created. Also I’m from the BX & we don’t play abt our fam.
#WeBackJack
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i’m passionate about innovation, delivering joy to consumers & telling brand stories in out-of-the-box ways
… no one’s doing that more creatively than doodles
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Two other things taken into account? People are kiiiiinda obsessed with tech swag and nostalgia. These insights drove our creative.
Each NFT highlights key moments in Twitter's evolution: the switch from 140 to 280 characters, the different birds, that weird green slime logo...
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Believe women.
Listen to women.
Give credit to women.
Celebrate the power of women.
Don’t talk over us.
Don’t mansplain us.
Don’t call us irrational.
Don’t call us emotional.
Don’t underestimate us by the tone of our voice.
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To help bring even more people into the convo, we decided to merge the NFT convo with Twitter culture and drop FREE NFTs.
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do you drink coffee until your stomach hurts or are you normal?
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So, yes, there are tons of Tweets about NFTs… and even NFTs of Tweets. But let’s be honest, figuring out how to buy Ethereum, pick an NFT to bid on, and then actually win one? Daunting process.
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Cuomo explaining how Sunday dinner for Italian Americans is really late lunch is giving me life.
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💙 The campaign of dreams.
Tweet It Into Existence showed that anything can happen when you Tweet.
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What’s next for me? I don’t know and that’s ok.
But I know this, I am going to use my network to help as many Tweeps as possible. Put me to work.
Recruiters, my DMs are open.
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anyone else’s eyes BURN from all this screen time? just me?
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If you live in a house, you are not allowed to complain about WFH. Yes, I make the rules.
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@Twitter
Year One went quickly. But Year Two? That flew.
Here's to the launch of spicy Tweets, thumbs that hurt from so many DMs, daily
#OneTeam
appreciation, donut tears, testing the boundaries & breaking rules, plus too many flights to count.
🥂
#Twitterversary
#️⃣2️⃣
#LoveWhereYouWork
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Are you obsessed with Creators, Music AND great Tweets? Are you a master of brief writing, deck making, & social strategy?
My team is hiring a Social Marketing Lead to focus on the Creators & Music space.
RT, reply, DM me if you know or are this person
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