Leslie Berland
@leslieberland
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Everyone in my DMs: Which ad agency did y’all work with?!?. Me: None! Team Twittttterrrr 💅🏻
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Today Twitter won a Silver Cannes Lion for this tweet. Huge recognition for just three words, I had to tweet about it! The day FB, Insta and WhatsApp went down, in a minute and in that moment, the team tweeted what became one of the most engaged tweets on Twitter, ever.
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My brother is a cardiologist, now full time COVID doctor. My parents are older so we’re worried about them. Didn’t fully realize how worried they are about my brother. All they asked from him is a “k.” This text 💔
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I don’t get personal on here often but I believe in the power of prayer, energy, vibes. Need them for my Dad. And for a few friends and colleagues who have parents in similar situations right now. Grateful for whatever you’ve got ♥️.
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At work and in life: If you think someone’s amazing, tell them.
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Every year our marketing team takes a step back from our brand, creative work, public expression and activations. We look in the mirror and ask ourselves if what we see creatively, reflects what Twitter is.
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We felt the brand expression we launched 5 years ago didn't fully reflect the complexity, fluidity and power of the conversations today. So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.
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Hi! At every Twitter global all-hands, I read real-time Qs that come in from our employees. It’s always open and unfiltered. An audio clip of me reading was leaked, edited and misrepresented as my (and the company’s) views.
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In honor of Twitter’s 15th birthday, I took a stroll down memory lane. yup. Here’s to the next 15! 💙
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We stand together in support of women’s voices and their movements around the world. We have something special planned for the Oscars tonight which continues this important conversation. Tonight, tomorrow, and forever #HereWeAre.
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Just reviewed a resume that’s the shortest I’ve seen - less than 3/4 of one page, regular font and spacing. It’s everything I need to know. A joy.
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*First day of high school. Me to my son: So exciting you have a few teachers I had!!. My son (from class):
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I started two meetings today asking if everyone in the room actually needed to be there. Two folks self-selected out, and I voted one out myself - he floated out of the room, pure joy and relief for the time back✌️. Let’s do this! #WarOnMeetings #ItsNotPersonal.
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1/ I’m thrilled to announce this lineup of amazing women in tech who will be hitting the Twitter stage during CES on Jan 10th! We’ll also livestream on Twitter via @twitterwomen. #HereWeAre #ChangeTheRatio
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My rock. My foundation. My North Star. My hero. Love you forever Daddy 💔🕯
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Thanks @Jack! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter!
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!.
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We do this because Twitter and the conversations that happen here are living, breathing, and always evolving. They’re defined by the people talking, shaped by their voices, imprinted by the images and words that fill our timelines every day. The brand isn’t us, it’s all of you.
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Today we lost a beloved Tweep, and we’re collectively heartbroken. I’ve spent a lot of time on Courtney’s timeline to get to know him better. What I discovered is he was the best of us.💙#LoveForCourtney.
I just ate a delicious burrito in Dolores park and for a brief moment everything felt okay
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We love you @Blackbirds. We respect you. We value you. We honor you. We worry about your safety, your physical and mental health. We don’t know how you carry all that you do while showing up every day shining. Now and always, you’ve got an army behind you.
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If you cancelled your vacation because of #COVID19 please consider keeping the days off for whatever form of self care is possible right now. For everyone else, don’t let working from home hold you back from taking the personal time you need. 🙏.
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Misconceptions about Jack debunked! Also a photo dump 🧵.
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Transparency and openness is core to who we are and I’m going to continue to give a platform for questions and feedback from employees. That is all, getting back to work ✌️.
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We also created a new typography that’s flexible and expressive, bold, agile and fun, reflecting the voices that make Twitter, Twitter. We named it Chirp 😉
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There's been a lot of discussion about the lack of women keynotes at CES. Well, guess what? We've got six! #HereWeAre . 🔥@karaswisher @Padmasree @lindaboff @MorganDeBaun @Myrna_Soto @6Gems 🔥
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It’s a big day for Twitter. While his humility usually precludes us from sending tweets like this, I'm doing it anyway: . On behalf of Tweeps everywhere, thank you @jack for your leadership. We're fortunate and deeply grateful for your incredible impact on the company, and us!
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Dude I'm sitting next to on the plane and I just realized we've been drinking from the same glass 💃🏻🕺🏻.
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Decentralization and remote work was a top priority for us pre-COVID. We’ll continue to learn and improve to make the experience even better, but it starts with empowering people to work where they feel most creative, comfortable, and safe.
News: Twitter will allow its employees to work from home forever. @jack just emailed the company about it. Details here:
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Yesterday I went into our NYC office for the first time in a year. The experience wasn’t what I expected.
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Me: it’s raining pretty hard, maybe we’ll take a cab?. My son: no, can we walk?. Me: why?. Son: because I like holding your hand on the streets. Me:
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My grandparents, Celia and Carl, fled anti-semitism in Vienna to the US before it was too late. They came with my uncle, great uncle and great grandmother. They started a new life with nothing, it’s why I’m here. The family, friends who stayed didn’t survive #HolocaustMemorialDay
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I love this company. The service. Our people. The purpose. Our history and our future. That is all 💙.
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🗣95% of the strategy = the things you decide not to do.
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.@MatthewACherry was the original inspo for this campaign. His was the very first tweet we anchored on. The vision, the confidence, the clarity! Thank you Matthew for inspiring us all 🙏 @LaraKate #TweetItIntoExistence.
Literally unreal. Manifest your dreams! It costs you nothing and you never know, one day it might come true. Huge thanks to @Twitter for the love. Never thought in a million year I'd be on a billboard 🤯
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One thing I’ve learned about this company is that every twist and turn, every curveball, every challenge. Makes us stronger. Every. Single. Time. #OneTeam.
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We’re gonna get to the other side of this. And when we do, I hope we never forget the lessons we’ve learned.
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THIS is @jack. These raw form interviews let people see who he really is, how he’s different, how he thinks, and why we’re all so incredibly grateful for him.
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You’ll start seeing this new work in videos and posters, presentations, GIFs and banners. You’ll see some pops and winks in the product too. Our logo isn’t changing, that Bird is iconic and lives on! But we’ll be playing around with how it shows up.
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Sooooo if you follow any folks who work at Twitter, get ready for 3 days of tweets from our all-company offsite (sorry or you’re welcome?!).
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My grandparents and great uncle escaped to the U.S. right before it was too late. They had nothing but their freedom, they started a new life. I often wonder what my family would look like, be like, had any of the others survived.🕯#NeverForget #HolocaustMemorialDay
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omg all this time my mom thought lol meant lots of love 🥺.
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I dedicate this tweet to the Tweeps around the world for making Twitter everything that it is, and for building and shaping all it will become. #LoveWhereYouWork #LoveWhoYouWorkWith #LoveTwitter
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Behind numbers are humans. And we’ve got the best in the world. ♥️.#LoveWhoYouWorkWith . Come join us!
Twitter turned a profit again last quarter, and added more new users than Wall Street expected
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We’re leaving #OneTeam a better company than we were before. That’s more than I ever could have hoped for. Love you all! 💙.
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Closing out the year on a high! Incredibly excited to announce @BevJack as our new VP of Global Brand and Consumer Marketing. She’s a FORCE. Can’t wait for Bev to start in January. Watch out world! ♥️🔥.
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My son: can you cut my hair like a soccer stadium?. Me: you mean like a soccer player?. Son: no, a stadium.
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It’s clinically proven that not watching these press conferences does wonders for your health.
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Here are more examples of the work👇 . We’re excited to hear your thoughts and share more as this evolves over time reflecting the beautiful, bold, complex conversations that shape Twitter, our lives and the world.
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The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real.
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Twitter’s a teen! Fun, awkward, silly, crazy, spicy, intense, curious, weird, messy, fearless, evolving, growing. Love you, little bird. #LoveTwitter.
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Every #Sept11th I wake up with the same feeling. The heaviness, pain and fear I felt that day. Over time, it’s quickly replaced by love for those who lost their lives, and for this incredible city; its resiliency, rawness and swagger, and for all the people who make it so 🙏♥️.
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I’ve got lotssss to say about Jack. coming soon. But Iemme tell you about @paraga. He’s brilliant. In that how-are-you-this-smart-about-everything way. He’s balanced and thoughtful, honest and direct.
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Generosity. Empathy. Leadership. REDEFINED!!! ♥️🙏🙌 @jack.
I’m moving $1B of my Square equity (~28% of my wealth) to #startsmall LLC to fund global COVID-19 relief. After we disarm this pandemic, the focus will shift to girl’s health and education, and UBI. It will operate transparently, all flows tracked here:
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Honored to host @kerrywashington whose voice and influence represent the very best of #HereWeAre, a platform for women to be seen and heard. Tweet your questions using the hashtag. Live-streamed and replayed on Wed from @TwitterWomen!
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A moment of gratitude for the grandparents of Twitter (and all of us)! We 💙 you @marciadorsey and @Tim535353!
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As always, we started with Tweets at the center. We then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images. We added textures and pixels, movement and memes.
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Deleting every pre-scheduled meeting from my 2020 calendar, and starting again. Only the strongest, and necessary, will survive. See you on the other side (maybe)!.
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I spent a few hours just being there, taking it in. I left feeling grateful and hopeful for a time in the future where we’ll all feel this way again. And for the incremental steps that get us closer to it. We’ll get there.
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Don’t know who needs to hear this but don’t let COVID get in the way of your annual check-ups, scans, doctor appointments. They’re all important ♥️.
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