Ben Fitterman
@benfitterman
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Email marketer for 7 figure+ eCom brands | Dad | Expert Waffle Maker 🧇 | Join my list for tips 👇👇👇
Atlanta, GA
Joined January 2024
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Everyone who is self-employed. What are you guys doing for health insurance?
This is still my biggest concern for leaving a W2 role.
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Doctors of X:
Why are you guys almost always 45 mins behind?
I’m honestly curious to know what slows down the workflow. Patients? Nurses? Something else?
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@chrislawrence87
My 1 year old is getting a reality check tomorrow morning. He’s not going to like giving up the whiskey
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@DrBPHealth
I accidentally bought a vegetable oil that said “with canola”. Wife made me drop it straight in the trash.
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I hit 200 followers in under 30 days.
About to release my $997 course.
Thoughts???
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@gertieok
Yeah, the prescription pricing makes no sense for me. My son has to take a few really expensive ones.
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Welp. Push came to shove and I’m now all in on freelance.
Anyone got a good CPA that can help me figure out taxes etc?
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@GoracleOfDelphi
welcome to the wonderful world of 1 hour meetings with everyone on mute doing other stuff.
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Is there a more soul sucking job than working customer service for a major airline?
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@YasMohammedxx
@ratijas
One of my favorite things to do when I briefly lived in Tel Aviv was go find a cafe in yaffo and just listen to the call to prayer.
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My son has started calling me by my first name. It’s simultaneously hilarious and infuriating.
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@RobertMSterling
When the agency I used to work for got bought out by a monster agency eater the first thing they did was block Reddit access from our laptops.
I’m glad I finally have a face to pin it to.
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An easy way to start to crack down on your email spam complaints.
Make getting onto your email list a challenge. Double opt in, a required check box on your pop up that clearly states you will send marketing messages.
Mild rant 🧵
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That Mad Men cameo in Unfrosted was hands down the best part.
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It's always wild to see brand owners make marketing decisions based on how they personally shop or behave.
"I never open emails at 7am therefore no one else on planet earth does".
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38 trips around sun and ready for many more.
What was your favorite birthday party?
I think mine was either laser tag as kid.
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Might be time for a Better Call Saul rewatch. That show is one of my favorites for marketing and sales lessons.
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Here's my scientifically proven method guaranteed to find the best email send time.
I just choose whatever numbers make me happy that day.
Follow for more groundbreaking email and retention tips.
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No amount of data deep diving will give you a magical solution to fix a list that is constantly bombarded by discounts.
You have a spoiled child. That can't be undone in one or two campaigns or AB testing.
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It’s amazing how fun marketing is when you work with the right clients.
The bad ones just suck up all your joy.
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This trend of compiling email designs in a figma file is played out and useless.
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@yojimmykim
@Sendlane
@caitlinkhutch
@OGAmirTorabi
Meanwhile Iterables CEO got fired for micro dosing.
Sendlane is the best lol.
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Just sent a 100% text-based Father's Day campaign to my client and their reply:
"This is great! Was this GPT?"
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@iamnickyates
I actually got reprimanded by my old agency manager for asking a client’s Head of CS this question on a call. Apparently “experts” aren’t supposed to ask questions.
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@GoracleOfDelphi
If only I could come home and hear my wife ask for help making an abandoned cart email flow series.
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The reason your McAgency campaign manager can’t create original email strategies is because they are trying to handle tasks and fires for 4-7 clients at a time while using the same agency “playbook” for all of them.
You deserve an email partner not a glorified project manager
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These are easily the two best Mother’s Day emails I’ve seen.
While they’re totally opposite in design vs plain text they both have something very similar. Something that 99% of all brands won’t do.
Do you see it?
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@McPhersonsTake
That was me today! Showed up for the first appointment at 8:45am and didn't get seen until almost 9:30am.
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Sold my first car ever.
That's it guys. I'm retiring from this digital marketing thing and going all in on a car dealership.
Watch me build in real time.
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@TheJoseFromSJ
@trentjhughes
The've already sold 7 so the proof of concept is there!
Next step would be to set up a simple Shopify page so they can take payments online.
Then you could try out organic post and paid social media.
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When a client uses the words "high touch" to describe themselves.
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I always keep my notes app open watching shows on the weekend. There's literally dozens of lessons you can pull out and relate to your market or client's market for fun, pop cultural style emails.
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Unless you’re sending a time sensitive promotion optimal email send times do not exist.
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Well that wasn’t too bad. Seven hours later. One Waffle House pit stop. Random torrential down pour.
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I'm thinking about starting a service called The Email Octagon: Where I lock one of my ugly, cauliflower-eared text-based emails in a cage with your cute, lil designed email to see who comes out the champion.
Thoughts?
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@RobertMSterling
For real. Went to shake shack yesterday with the family and couldn’t believe how much it was for burgers.
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I think it’s time to bring back the double opt in for eCom stores.
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@trentjhughes
These businesses are all fascinating. I recently saw a Dog poop removal service for multi-family residences.
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@RobertMSterling
I’ll stick to my $1.50 Costco until the day they pry my membership card out of my cold, dead fingers.
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Email copy for eCom really doesn't need to be complex. Since we're selling a physical product it's a little easier for people to understand what they're buying instead of a course or coaching program.
But...
It's also very easy to write lazy copy or rely too much on images.
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Best thing about the new gmail and yahoo regulations is the slow death of all the email services that add anonymous visitors to your list.
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Agencies love to pitch clients that fancy email creative is what moves the needle.
Then they stick you with a designer who is literally drowning in last second email requests for 20 clients and a copywriter who spends 5mins researching your brand.
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Coming from a direct response copywriting background one of the hardest adjustments to make was writing shorter copy for eCom emails.
Clients (and designers) typically FREAK out when they see a 250+ word email.
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Don’t forget to make a sacrifice to the Deliverability Gods during the eclipse tomorrow.
It will bring prosperity to your email list.
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@tennisballbondi
@gertieok
I saw this! Pretty cool, but not all of my sons medication’s were on there
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Road tripping 8 hours to Disney World with a 4 year old and 1 year old.
What are your best tips?
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@trentjhughes
It’s so the Lamborghini doesn’t get jealous when you’re taking out the cyber truck
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@jackmurphylive
great lesson. My kids are still young so every car ride with them just sounds like im narrating a National Geographic doc
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It’s been almost 35 days since I left the full-time agency world and I do not miss the endless slack notifications.
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This is your competitor’s retention marketing “strategy”.
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When I was younger I used to think "School's Out" by Alice Cooper was the ultimate song of freedom.
Now as parent it's a song of terror.
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Me waiting for another
@chrisorzy
Carnivore Snax email about Joey Chestnut's hot dog eating ban.
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ESPN+ has amazing content but quite possibly the worst interface.
Took me almost 5 minutes to find the show I was still watching to get to the next episode.
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One of the biggest mistakes I see with email automations -
Not splitting the flows by prospects and customers. The business strategy for each group should be different.
For example only using strategic discounts for prospects to turn them into customers.
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Cool party trick
Tell me a significant moment in your life, and I'll give you a hook + template for it
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Also true for clients that demand fancy email designs.
This guy was able to get Scottie Scheffler’s mugshot printed on a shirt within hours of his arrest, yet your SaaS company is going to spend 12 weeks arguing over what color a button should be.
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Case in point..
17/25 emails sent last summer for this brand included discounts.
Shockingly - the ones that had no discounts did the worst, by a country mile.
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