Kai Cabero
@basedstart
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1,063
Following
48
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579
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12,588
Scaling my consultancy to $100K/mo while gaming and lifting. 25% of the way there @
$15K In 3 Weeks Client Win →
Joined February 2024
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Since March 31st 2024, I've generated £70,000+ in revenue.
Helped over 26 students.
But not long ago, I was stressed and uncertain about my future.
Here's how it all unfolded:
(The highs, lows and everything that came with it)
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I went from 0 → $25K/mo in 45 days.
Without sales calls or sending cold DMs.
I'm sharing my exact 5-step Framework.
Want access?
1. Like + comment your name
2. Follow me
I'll send it to you.
RTs appreciated but not required.
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Unpopular Opinion:
You need 10,000+ followers to sign clients.
Couldn’t be further from the truth.
I signed my first $5K client with 77 followers.
Now I run a $25K/mo Consulting Biz with less than 1,000 followers.
Just start.
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GM.
Here's how I went from 0 → $158,000 in 3 months:
• Studied sales and direct response
• Found a market I was interested in
• Spoke to 30-50 people in that market
• Discovered their pain points
• Recorded every call
• Built an offer around biggest pain
• Scraped
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How not to sign clients in the DMs:
“yooooo man wassssup???”
“how’s everything goinggg man??”
“hey broski, u there?”
Instant ignore.
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I scaled from 0 to £70K in 4 months.
Just signing clients from X.
Want the exact Scaling Guide?
1. Like + comment your name
2. Follow me
@basedstart
I’ll send it your way.
RTs appreciated but not needed.
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Good morning.
I spent 6 months completely focused, isolating myself from friends, family, and any form of gratification.
By the end, I had earned six figures.
Here's what I listened to on repeat for 12 hours a day:
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Building a Solo Consultancy Business has given me so much:
→ Retired my wife
→ Bought a house
→ Invested in future assets
Feeling grateful.
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July 2023: $2k/mo
July 2024: $25k/mo
Your dreams are possible.
Just don’t quit.
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On how I went from signing $600 clients to signing $30,000 clients.
Enjoy.
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@noampomsky
Even when it comes to asking for help.
You only look stupid when you know you should of asked for help.
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$10K/mo:
• One offer
• One problem
$50K/mo:
• One offer
• One problem
$100K/mo:
• One offer
• One problem
Do you understand?
P.S. I f*cking love coconut water.
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My GM (Get Money) Routine:
No alarm.
Hydrate.
Coffee.
Deep work.
Get paid.
Repeat.
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Just bought this for the new office.
Who else rocking a standing desk?
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2021:
• Making $600/mo
• Struggling to land clients
• Figuring out this marketing thing
2024:
• Multiple 6-figures
• Getting clients without sales calls
• Still figuring out this marketing thing
My best advice?
Just f*cking start.
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Unpopular Truth:
“Personal Branding” isn’t going to sign you clients.
Or at least not in the way you think it will…
Here’s what I mean →
Person 1:
“I need to write content to sign clients.”
“If I keep writing, they’ll come to me.”
“I’ll make an offer soon.”
“I’ll try
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GM.
Last week I hit 200 followers.
Now we're at 300.
As always, I appreciate everyone who trusted me enough to hit the follow button.
Here's to 400!
P.S. $10K sales call recording dropping today.
(Turn notifications on so you don't miss it)
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Free:
My content.
Not Free:
My advice.
My insights.
My strategy.
My coaching.
Pay to play.
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After being banned, we're back at 100 followers already.
Thank you everyone.
Incredibly blessed for the support.
The goal is 1K followers by June.
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My consultancy makes $25K/mo.
And there’s several reasons for that.
But the main one?
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I mentioned yesterday how I signed my first $5K client with just 77 followers, now running a $25K/month business with under 1,000.
Here’s a small insight into how I did it:
(no spammy outreach or aimless posts)
→ Researched pains: Deeply understood ideal clients' challenges.
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Reminder:
Mentorship can speed run your progress.
But nobody is going to lift the weight for you.
You’ve still got to show up and do the work.
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GM.
Here's the outreach plan I used to make $158K in 3 months:
• 50 DMs per day
• 100 follow ups per day
• 200 cold emails per day
• Post content on solving market problems
Was it perfect? No.
Was it optimal? Probably not.
But it worked.
Everything you want is on the
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Overcoming your fear of selling will do more for your business than a logo ever could.
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GM. (Get Money).
My life is simple:
I drink coffee.
I work.
I get paid.
I log off.
At first, I had to put in the time.
Now, I’m enjoying the rewards.
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If you’ve worked at companies like:
→ Deloitte
→ KPMG
→ JP Morgan
→ Coca-Cola
(Any corporate role)
You’re already positioned for a high chance of success in building your own business.
Why?
Because you’ve been molded by these companies.
You act, speak, and
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I have an extremely small circle.
Outside of my family and students, I rarely step outside of this.
I prefer it that way.
External energy can fuck you up.
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17 clients get my full 1:1 attention because I've mastered efficiency.
• My gym is at home.
• Meals are prepped.
• Cleaning is outsourced.
All I have to focus on is getting results.
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I'm tired of agencies selling to agencies.
You know what I mean.
They close their first $5K client, then switch to coaching others to land $3K deals.
It gets boring fast.
I'm sure you're tired of it too.
Last week, I suggested industries to target instead of agency owners
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Signing clients is easy.
Retaining them is hard.
Don’t get the two mixed up.
Ever.
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Don’t stop taking on clients just because you’re busy.
That’s money on the table.
Here’s what I'd do instead:
→ Charge more
→ Build a waitlist
Otherwise, your potential clients will take their problems and money elsewhere.
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Warning:
Don't build your next product, course, or business idea without getting paid upfront.
Why?
The market will tell you if your idea is worth it.
If people won't pay even a small fee for it, you need to rethink your approach.
Don't waste time building something no one
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I don't need 1000's of followers.
Because I know exactly what keeps my market up at night.
Below: £6,846 collected for a small funnel build.
(With just 300 followers)
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@IAmAaronWill
hello
my name is Kai
i am more handsome than Aaron and have better hair
his pecs are bigger though
so i'm here to get bigger pecs
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I scaled a side business to $13,831/mo in 29 days.
Without:
• A Website
• A product
• 10,000 followers
• Spamming people
How?
With the Cold to Closed Model™
Here's a quick overview of how I used the model:
1. Collected all my client results and personal wins
2. Got on
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Stand out.
Post proof.
Show your credibility.
Get more case studies.
Keep your message clear.
Promote yourself unapologetically.
Let people see what you can do.
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Simple business lessons no one talks about:
• Keep it simple
• Raise your prices
• "How I" > "How to"
• Don't neglect self-care
• Failure is a step to success
• Consistency puts you in the top 1%
What would you add?
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September Goal:
➤ Hit $30K/mo
�� Stay consistent with gym
➤ Hire a new team member
What are you working on this month?
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BREAKING NEWS:
You do not need to “Think about it”
You already have enough information to make a decision.
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• Build an email list
• Sell a $100-$250 product.
• Upsell to a higher-ticket offer.
Congrats, you have a $20K-30K/mo profit business.
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Here's a small handful of other markets you can target instead of agency owners and coaches:
- Solar
- Pharma
- Gas
- Oil
- Manufacturing
- Retail
- Tech
- Fintech
- Blockchain
- Gaming
- Real estate
- Dentists
- Private aviation
- Freight
- Logistics
Personally, I had great
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If you haven’t dealt with 100s of these…
You haven’t done enough.
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Tip:
Don’t give for free.
Give for cash.
When you give for free, you attract tire-kickers and non-buyers.
When you give for cash, you attract committed buyers.
Know the difference.
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Lead comes through an ad:
“Hey man, how do you sign clients?”
Me:
“Brother, you came from an ad didn’t you?”
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Remember:
Summer is for planting seeds so you can reap the rewards in November and December.
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If you're still "building" your offer...
Here’s something you might not want to hear:
You don't have proof it works.
The solution?
Ask people what their problems are and solve them.
It’s not about the offer.
Never has been.
It's about solving real problems for more people.
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3 things I changed to go from $300 clients to $30K clients:
1) Charging 2-5x more.
2) Positioning in the market.
3) Building my personal brand.
They’ve unlocked so many doors for me.
And they can do the same for you.
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My 12 month goal is $100K/mo.
My end of year goal is $50K/mo.
Here’s how I’m doing it:
➤ Testing IG ads
�� Building my personal brand
➤ Delivering stellar results for my clients
We’re halfway there.
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Side effects of working with me:
Your calendar will be full of sales calls.
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The biggest poverty cycle:
• Buy mentorship
• Do nothing
• Repeat
Don’t fall into this trap.
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Joined Sunday.
Onboarded Monday.
Signed a new client Wednesday.
Based.
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$2,000 is NOT high-ticket.
$5,000 is NOT high-ticket.
$10,000 is NOT high-ticket.
Read it again.
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Revealing the exact strategies I use to close $10K-$30K deals with 7-9 figure companies.
There are regular people signing 5-6 figure deals every single day with this information.
Before I reveal it, let me make a few things clear.
I'm not special...
I dropped out of
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Treadmill Talks:
Under $10K/mo?
Drive more traffic.
Over $10K/mo?
Drive more traffic.
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What didn't get me to 6-figures:
• Inbound
• 10 different offers
What did get me to 6-figures:
• Outbound
• 1 focused offer
What will get me to 7-figures:
• Inbound
• Outbound
• 2 offers (DFY & DWY)
• Systems & Operations
I reached six figures quickly by cracking
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I didn’t engage today.
I didn’t post much today.
I focused on clients, opportunities, building cool sh*t and even got a workout in.
The world didn’t end.
Zoom out.
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I took a side project to $12,500/mo in 29 days without:
• Website
• Product
• Team
All I did was these 2 things:
1. Asked a bunch of people that engaged in my content if they wanted the same transformation.
2. Sent them a Strategy Map™ with the program details and a
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This is what a $100K Consulting business looks like:
• Sales calls → Strategy Maps™
• 12-20 hour days → 3-5 hour days
• "Irresistible Offers" → Client results
• Competing on price → Charging $30K+
Freedom.
Go get yours.
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Most of your bottlenecks can be solved by simply speaking to more humans.
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What most people THINK will get clients:
• Viral posts
• Meditation
• Ice plunges
• 1k cold DMs/day
What ACTUALLY gets you clients:
• Fast action
• 1 piercing Offer
• Strategy map selling
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I only work with people I can call a mfer without their little baby feelings getting hurt.
Grow up.
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GM.
Sure, the money is great.
But nothing beats getting messages like these from my clients:
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Everybody wants a 6+ figure business.
But nobody tryna talk to talk to more humans who will give them cash.
P.S. I collect rare Pokémon cards.
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There are only 2 “cheat codes” in business
• Buy mentorship
• Work harder than everyone
These will get you miles ahead.
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GM.
2024 has been the biggest W of my life (so far):
• Built my dream home gym
• Credit score is the highest ever
• Helped 4 people make over $50K
• Picked up the keys to my new house
• Took a new offer to $15K/mo in 29 days
What's yours?
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$1K/mo business:
- Fancy website
- “Building my offer”
$25K/mo business:
- Google Doc
- Stripe Link
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The highlight of my week?
Running masterminds inside Based.
I teach my students one key thing to grow their business.
We crack jokes, roast each other, and have a blast.
Nothing beats a tight crew of sharp killers.
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I use to hear objections on every sales call...
"I need to think about it..."
"It's not for us right now..."
"We've decided to go with someone else..."
(I'm sure you've dealt with a few of these)
I racked my brain, what was I missing?
I studied and watched back all my call
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Black coffee.
Who’s got my money energy.
GM, let’s attack this week.
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GM.
First deep work session in the new crib.
Working on some case study examples for a new 7-figure client of mine.
Consulting has given me so much…
I get to select who I work with.
I can choose to work 3 hours a day.
I charge premium tickets ($20,000+)
I never stress
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The DM:
"Hey man, I can help you make $10,000 in 2 hours with my (Insert Ghostwriting Mechanism Here).
Interested?"
The Bio:
Ghostwriter that writes educational content for Ghostwriters. Went from 0-$500 in 6 years. Teaching others to do the same.
My Reaction:
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Focus on product-market research.
• Identify their problem.
• Create a solution.
• Bridge the gap.
Understanding this will land you more deals.
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Unpopular Truth:
You think everything needs to be perfect to start signing clients.
In my 4 years of experience, perfection kills progress.
Here’s my simple formula:
1. Do the research.
2. Build the solution.
3. Get paid.
That’s it.
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260 followers.
We're so back.
300 this week easily.
1,000 by end of June.
Who's with me?
P.S. Dropping that $10K sales call recording I mentioned at 300. Don't worry, I didn't forget ;)
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I don't really talk about myself much.
So here's a quick story about me.
I was on the verge of homelessness…
I didn’t have two pennies to rub together…
Today, I make 6-figures a year as a Consultant.
If you don’t know me already, my name is Kai Cabero.
Let me take you
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You:
"I'll build a small audience that trusts me."
"I'll start reaching out with an offer."
"I'll just see what happens."
Based Consultants:
"I'll do market research and discover their pains."
"Then, I'll pitch a solution."
"And collect payment for it."
Notice the
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There’s no difference between:
• Closing a $1k/mo client.
• Closing a $10k/mo client.
• Closing a $30k/mo client.
It all comes down to one thing...
Your positioning.
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Things you don’t need to build a 6-figure coaching business:
• Viral content
• 10K followers
• Multiple offers
• A fancy website
You just need to be the premium option.
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If you want to become a high performer.
Certain traits must be developed:
• Discipline.
• Optimism.
• Responsibility.
• Resourcefulness.
Lacking in any of these will make it difficult.
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Late nights.
Early mornings.
That's how I won.
No luck involved.
Keep going.
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Some people aren’t made for the business grind, and that’s okay.
The stress, the sacrifices, the tough days.
The trenches aren’t for everyone, and that’s completely normal.
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Daily Dub:
Launched a new campaign for a Fund Manager client of mine yesterday.
860 emails sent
15 replies
14 positive replies
Each deal is worth $100,000-$250,000.
Who said cold email doesn't work?
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If you’re out of ideas…
↳ Learn more.
If you’re out of motivation…
↳ Exercise more.
If you’re out of money…
↳ Give more value.
For every problem there’s a solution.
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