audiini
@audiinidesign
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Lead Product Designer at @urbancompany_UC . Making it right.
Gurgaon, India
Joined December 2020
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On a Swiggy food ordering bill of 500, I can either
- Pay 500 directly via my credit card, or
- choose CRED Pay, pay 450 via the same credit card, and Cred pays 50 on my behalf.
Neither Swiggy nor Cred is profitable; I feel like I’m the one burning VC money here.
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2K
Every RGB man deserves a Pantone woman.
Glad I found mine 6 years ago today.
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No offense to Swiggy and CRED, but the Indian design community really needs more references
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There’s a cafe in Bangalore where you can literally have custom-brewed coffee while sitting beside sportbikes.
But no, let’s talk about Toit and Rameshwaram.
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Designers on my feed:
Humble reminder that creativity and problem-solving are not designer problems, nor do they become your strengths just because you’re a designer.
PMs can very well be better problem-solvers than you, and engineers can outsmart you in creativity.
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Had to fight pretty much everyone’s doubts (even my own) for this car and especially this colour. It is VERY radical for a country like India.
60 days in, 0 regrets so far, and 0 people unimpressed by it. :)
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And it’s live!
Urban Company’s awesome design system is now an open-source file for the Figma community. Check it out!
Big thanks to
@Godgeez
@iamjaglan
@ridder_mark
and
@ra9z
; and special love to the co-creator
@mayankd_
:)
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Closing one of my biggest, most important projects ever, this week.
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Been in the product design industry for 7 years now. Sharing 7 blunt truths with everyone, especially fellow designers –
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Say what you want, but at least the CRED team inspires the rest of the Indian startup ecosystem to push hard for design on their own (vastly more useful) products.
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Product design doesn’t need to be a desk job. This week,
@nischalankur
created rapid prototypes, tested it with our partners in the field, presented it with the UT results to leadership back in office, and then iterated on the designs with leadership itself.
Thrice. 😎
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Fought so many people, including my own doubts, to have my dream fulfilled.
9 months and 10000km later, zero regrets.
(Also, a career in Product Design is worth it. Since gratefulness to your professions seems to be trending these days.)
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Tonight, I’ll have accomplished three major milestones as a product designer.
✅ Join a unicorn startup before it became one
✅ Create a unified design system for them
✅ Publish said design system on the Figma community
Super-grateful to have had this opportunity!!!
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No one talks about how hard design jobs are in a tech startup that isn’t design-centric.
Justifying the importance of your work is the hardest thing, and you have to do it day after day, in a place where everyone wants to ship things quick and dirty.
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Now a “Lead Product Designer” at
@urbancompany_UC
🚀
Also, congratulations to my design team colleagues
@content_kumar
,
@itsLapalap
and
@theuditshakya
for their much-deserved promotions as well!
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People individually can lie and mislead (interviews).
People in bulk cannot lie (statistics).
As a UX Designer, good grasp of statistics + psychology can elevate your skills to another level.
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Brainstorming on the next frontier for
@urbancompany_UC
‘s design team.
Lots of action in the works - follow us on Instagram
@designatuc
to stay tuned!
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Super psyched about what we at UC design have been able to do in 48 hours - and about what’s coming up soon everywhere :)
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Three weeks now, with this beauty stealing all the attention. 💛
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Completed 2 years working at
@urbancompany_UC
today. Still excited about all that is to come.
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I’m a heterosexual hindu Indian male.
Life would’ve been 10x harder in this country with each adjective I changed in that description.
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Seeing this reflection every time I am parking at the office always puts a smile on my face.
I guess it’s worth the insurance premium then. 🤷
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“Say you’re a product designer without saying you’re a product designer”
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Once you’ve owned a pair of custom Nikes, there’s no going back. ❤️
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Align Design System gets 280+ duplicates within 24 hours!
Step 2: Get an equivalent number of likes :D
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@urbancompany_UC
is actively looking for good
• Product designers
• Content Writers / Copywriters
• Graphic Designers
If you have more than 2 years of exp. and have worked in a product company in any of these roles, reach out via DM!
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Turning 29 this month.
28 was a big year for me. Sharing (for no one other than me in particular) some major milestones I achieved this year –
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Time to pretend like I didn’t know what she meant by “Rosé wine”
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@petergyang
Unreal. But also, a clear example of why you should never go back to the people who just threw you out, Employers or otherwise, no matter how desperate you are.
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The best designers I know are multi-dimensional. They can land their designs well with product managers, engineering, business, and leadership. On their terms, in their territory, with their feedbacks taken, respected, and accounted for. That’s the real game. So play it better.
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The aesthetic at Soy Soi, DLF Avenue. Each chandeliers is actually a painting.
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@suhaniashok
Cred is a UI Designer’s paradise and a UX Designer’s purgatory.
The fact that they have made hundreds of these animations but still don’t have a search bar in their store should tell you everything you need to know about the culture there
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How
@mayankd_actually
cleaned up
@urbancompany_UC
design team’s medium blog
Check out the results here -
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The ones who never say no to “chalte hai kahin” at work
@sagar_ux
@mayankd_
@vishlbhardwaj
@theuditshakya
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Convinced 6 other designer friends of mine to buy the MX Master 3 mouse.
3x ergonomics
3x functionality
3x designing speed
And in your free time that scroll wheel is an awesome fidget spinner
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Thinking of writing a piece on how product design (at least at UC) has evolved post the creation and adoption of a design system. It really is more about problem-solving rather than pixel perfection.
Drop a like if you’d be interested in this.
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Still struggling to believe that I’ll be teaching a Master’s class soon :)
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Junior designers, take literally everyone’s feedback as just “advice”, never as a checklist.
The faster you own your work and take your own decisions, the faster you’ll grow.
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For the right price, every UI/UX designer is a Graphic designer 🤷
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5 years ago today, against tattoos.
4 years ago today, got one.
There’s just no way to express how much this has defined, improved, and reflected my personality over the years.
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Turns out people ARE curious about desk setups 🤷
So here goes -
Monitor: LG 5K Thunderbolt
Kevboard: HP 350 wireless
Mouse: MX Master 3
Diary: Neorah A5 dot-grid
Wallpaper: slightly edited version of Oliur (Ultralinx)'s Glass Elements pack
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7.
Like any nascent career path, you'll find hundreds of peddlers here. They'll sell you short courses, practice sessions, portfolio workshops and reviews, templates, whatever.
Know that your resistance and unwillingness to learn things the hard way is their "passive income".
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First solo flight sfter 4 years.
Sometimes the lack of company is beautiful.
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Every company I know:
Juniors - layman terms, dumb questions
Mid-management - PMF, GTM, ROI, NPS, OKR, KPI, AOP, PRD, P0, Scale-up, unblock, bandwidth, pipeline…
SVPs & CXOs - layman terms, smart questions
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10 years ago today, I found my love for making music, and Audiini was born.
Sadly, now I have all the gear I need to do it, except for the time to do it. 😔
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Sometimes the job needs you to design something bad, just so that others can also see that it’s bad, and hence agree with you when you say it needs to be designed differently :)
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Using stickers to distinguish my work laptop from my personal one 🙄
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The biggest enemy of a designer is 3+ iterations. If you’ve explored dozens of options and had dozens of conversations, you no longer have the cleanest, most obvious solution to your problem.
Get a completely fresh perspective from another designer at this point.
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There are like 4 resources on how to design for spatial environments (all of them directly from Apple) but 400,000 experts on it already
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Engineering bandwidth is a real problem. As is business viability. As is leadership buy-in.
We don’t talk their language, but we ask why don’t they understand users. But they do. They are users too. They know intuitively what’s right, we just like pretending they don’t.
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Know that there are people who have learnt how to sound intelligent instead of actually being intelligent.
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Sunday Longform
#1
:
The four pillars
Your 20s are the most important time of your life, but I feel too many people are quite lost in them. They're either carefree and are busy “living their life to the fullest”, or they’re trying too hard to become some idealised version of
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Friendly reminder to everyone that data can be misleading too.
Don’t assume a spike in pharmacy sales or hospitalisations basis the number of sick leaves tomorrow 🤷
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Will society accept me if I do a design sprint without post-it notes
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6.
If more than 50% of your work time is just interacting with other designers, get out now.
You're all in a bubble, collectively designing fantasies. Real product designers go on-field and do the dirty work, and spend most of their time talking to other stakeholders.
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