Andy - Local SEO
@andy_wlker
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Following
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Scaling Home Service Businesses with Local SEO. Free SEO Guide 👉🏻
Fort Lauderdale, Florida
Joined March 2021
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Pinned Tweet
How To Scale Your Service Business to $1M As Fast As Possible
Over the past few years, I've worked with over 100+ service businesses, including some of the top franchises in the country.
In this video, I’m handing you the exact blueprint to scale your business to 7-figures and
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Local SEO Secrets Revealed:
Over the past 24 months I’ve helped dozens of home service businesses rank
#1
in their local market.
I recorded a 10-minute video breaking down the exact process we use so you can do the same for your business.
Like, retweet, & comment “SEO” to
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The 7-figure Home Service Funnel.
Home service businesses are letting tens of thousands of dollars slip through their fingers.
I created a 20-page document, including a 10-minute video breaking down the exact sales funnel and retargeting methods that 7-figure owners use to
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🔥 $240,000 SEO Case Study 🔥
In 12 months, we've added an additional $240k in revenue to a home service business in Wisconsin.
I recorded a 10-minute video. Outlining the exact process that generated these results.
You can steal it and use it on your business for FREE.
Like,
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Introducing: 7-figure home service funnel.
Home service businesses are letting tens of thousands of dollars slip through their fingers.
I've recorded a 10-minute video breaking down the exact sales funnel and retargeting methods that 7-figure owners use to drive recurring
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Business has destroyed my personality to an extent.
I don't share the same problems as most of my friends, and I don't know what's going on in the world; I only know business.
Can anybody else relate?
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🚀 Local SEO: On-Page Power Moves 🚀
Part 1 Drops the Heat on:
- Website Architecture That Wins
- Crafting URL Structures That Google Loves
- Designing Title Tags & Meta Descriptions
50 likes and Part 2 will spill the secrets on:
- H1 Tags that speak Google's language,
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When I was trying to escape my 9-5 this was my daily routine.
- 5am -> 730am Stryker
- 9am -> 12pm W2
-12pm -> 1pm Stryker
- 1pm -> 5pm W2
- 6pm -> 10pm Stryker
Literally the same thing every day, and Sunday was a full work day.
Gotta sacrifice. No way around it.
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@MutantPapasito
Is your mom around? If so, please send her this video to her and ask for her response.
Or any female friends…
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The worst thing ever.
Real business, real storefront, real legal documentation.
@GoogleMyBiz
could not be any worse for small businesses
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Easy SEO hack to rank quickly.
Get a Google Business Profile.
The name should include your primary keyword + location.
Get 20 reviews.
Rank fast.
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If you rank like this, your life will change.
License to print.
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@apollonator3000
These dudes are going to be hurting when they find out what taxes are 😂.
I see 18 year olds in Miami making $20k/month pre-tax and spending every cent.
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At Stryker Digital, we help home service businesses scale through our powerful combination of local SEO and advertising services.
Here is a running list of results we generate:
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@AuguryInvesting
@LifeMathMoney
Women’s sexual market value (SMV) peaks much earlier than males.
Health, Wealth, Intelligence. The three pillars to Alpha status.
Credit
@RationalMale
for image.
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We started with these guys at $2,000/month.
We control the website, SEO, & Google Ads.
$64k on the books for June.
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Goal: Provide Home Service Businesses with access to FREE marketing knowledge.
This Skool community should help.
Coming soon.
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High Performance Local SEO Strategy:
Turn local searches into cold hard cash.
With precision targeting, your neighborhood is your goldmine.
Don't just rank—DOMINATE.
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Site hierarchy for a multi-state client.
This is what SEO at the next level looks like.
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South Florida is a special place. You don't know the levels of the game until you see it with your own eyes.
You come here and see how real ballers move.
$10M home, $3M yacht, two Ferrari's
Your $1M/year biz is "cute" here.
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One of the biggest hacks for scaling locally right now is spamming multiple Google Business Profiles.
What do you need, and how do you do it?
Get DBAs with target keyword + location(s).
Get a new phone number.
Verify & Drive reviews to it.
Win business.
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Offense Driven Marketing:
The best operators do not sit and wait for an opportunity.
They create opportunity.
6-minutes of straight gold off the dome.
Do this, and you will make more money.
I promise.
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What do you think would happen to your business if you:
- Posted on Facebook groups 5x week
- Knocked 100 doors a week
- Asked customers for referrals
- Picked up the phone and cold called
Actually got off your ass and do something.
Your business would probably grow.
Simple.
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Started with this client three months ago.
Relatively new business, needed a new website, GBP Optimization + name change, no citation or backlinks profile.
Handled it all quickly and hit the ground running.
What's stopping you from achieving this in 2024?
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South Florida is a crazy place.
You think you're crushing it and doing good, right?
Then you go for a walk and see a $10M home, kids playing in the yard, and a $3M Yacht out back.
Levels to the game.
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I stayed in my W-2 until my business income doubled what I was making at the 9-5.
Why?
I didn't want to be stretched thin and have to make short-term business decisions.
Long-term thinking >
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Life and business is way easier when you have the right partner.
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When I see other people doing better than me, I don't get jealous; I get inspired.
This simple mindset flip completely changed my trajectory.
Friend doing good? Cheer him on and work to get on his level.
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This is what being DIALED in looks like
@jarydesign
on his 4th coffee.
WE ARE WORKING OUT HERE
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Might sound crazy, but I genuinely believe it's easier to start a business than get a job right now.
Have a friend who is a former D1 athlete, MBA, good internship.
700 applications later, he got one interview.
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Stryker Digital on every single platform platform now 🚀
A lot more coming
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Most business owners are not going to make it.
We work with a lot of clients at Stryker.
I know who has “it” and why.
Most are not willing to go to the depths it takes.
Stuck in a state of mental masturbation dreaming about the outcome.
There are 18 year old kids who are
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My wife asked me this:
"If I was a Google Business Profile, would you love me more?"
🤣🤣
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I can't imagine running a business solo.
Playing the game on hard mode.
And it's more fun to do with a partner.
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🚀 Local SEO: On-page Part 2 🚀
- Semantic HTML: Structuring Content for Clarity
- H1 & H2 Tags: Content Relevancy
- User Experience: Good UX = Good SEO
- Internal Linking: Mapping the Path to Authority
Improve your rankings with flawless structure, valuable content, and a
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Whoever is willing to eat the most shit for the longest period of time will win.
I've watched this play out over and over again.
It literally comes down to this..
Who wants it more?
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The more reviews you have, the higher your rank and the more business you will win.
Get more reviews.
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Customer finds you on Google -> FB Ads Retarget -> Follow your page -> Make $$.
It's what works.
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When you first start, you are doing everything.
All of it.
Later on, it feels like you aren't doing as much.
But the things you are doing are making decisions that move the needle in a big way.
You now have leverage.
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How to properly think about an investment in SEO:
❌ How much return did I get from investing for the last 6 months?
✅ Because I invested for 6 months, I’m now going to be paid dividends in the form of leads for years to come.
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From $2k/month -> $20,000/month 🚀
"To say that they exploded our business would be an understatement."
It's awesome to work with these guys at Monarch!
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I'm not a fan of SOP's.
Instead, I built one document outlining the entire business process, from sales to fulfillment and reporting.
Any new employee could come in and understand the entire flow of the business within 10 minutes.
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Ever wonder why exact-match domains work so well?
Let me break it down for you 👇🏻
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My buddy's firm manages $400,000,000.
They have two "marketing" team members who have brought in $3000 worth of revenue in a year's time frame.
Updating email signatures, making bland corporate LinkedIn posts, etc.
Doing all of it except the things that generate business.
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Major marketing misconception:
❌ I want to rank higher so I can stop spending on ads.”
✅ “I want to make more money with SEO so I can increase my ad spend and smother my competition out of the market.
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You will encounter many big issues during your time in business that will make you want to quit.
"I just want to be normal and not have this stress."
That's for pussies.
Get your head up and get back to work.
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Buying the truck, getting it wrapped, buying the best equipment, but have never even landed a job.
Backwards IMO
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"All you do is work."
Yeah, because it's fun.
I find fulfillment in it.
Do you find fulfillment in watching Netflix?
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I've never seen someone work hard consistently for long periods of time without achieving some level of success.
The success might come in something else, but the hard work is never wasted.
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New Video: Local SEO Website Strategy for 2025
Go Watch now 👇🏻
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Thinking about starting a home service business?
I’ve seen businesses go from $0 to $1,000,000 million.
I’ve also seen businesses stagnate and decline.
But why? What is the difference between a business that scales to 7 figures versus a declining business?
[THREAD]
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I have a blast doing SEO in rural areas.
Simple changes
- Title Tags
- H1 + page copy
- A few links
And you're cooking 🔥
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Another day 🔥
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The boys escaping the hurricane in Virginia.
@jarydesign
taking calls in the car with
@pestctrlguy
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Home service business owners:
Do not let lost leads go to waste.
Significantly boost your ROAS with an automated follow-up strategy.
Retarget website visitors, collect lead data, and endlessly retarget for future seasons.
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First time out west.
Had to get some oxygen in a bottle to feel normal 🤣
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In case anyone was curious.. this is where the name Stryker came from:
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Top 5 home service businesses to start from a marketer's perspective:
- Pest Control
- Roofing
- Painting
- HVAC
- Plumbing
My opinion is based on my experience working with dozens of businesses across the United States.
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🚨 Google Business Verification Explained 🚨
Having trouble getting your listing verified?
Don't worry, you aren't alone.
Here is exactly what you need to get verified 👇🏻
[THREAD]
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Google Business Verification Explained:
- Verification methods
- Legal requirements
- Video verification breakdown
All you need to know to get your business listed on Google.
If you want this document, DM me.
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I submitted a client's Google Ads keyword data to GPT to find the best keywords for SEO.
It had difficulty reading the CSV due to how it was encoded, so it then used a Python module to analyze it.
It then filtered the top terms based on impressions, click-throughs, and
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New Video: How to Reverse Engineer a 7-Figure Service Business
Go watch below👇🏻
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There are going to be days where your head isn't in it, and that's ok.
Happens to everybody. Can't be on top of your game 100% of the time.
But for the best, they show up no matter how they're feeling and do the work even if it's only half as good.
It's a matter of showing up.
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SEO is not the right investment for you if you don't have patience or are looking for a magic pill for your business.
You aren't going to start an SEO campaign and see your business change overnight.
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New video: How To Implement a Revenue Generating Referral Program From Scratch.
Go watch:
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@mikeylikes2work
@irentdumpsters
@jarydesign
When Hormozi was taking flyers around he took like 500-600 and put them out and it didn’t work.
His mentor laughed at him and said try 5000.
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Harsh lesson for a lot of business owners.
You can't do everything.
You need to delegate.
Yes, they will make errors, but you will, too.
There are no bad mistakes if you learn and improve from them.
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The bar is so low.
If you can:
- Effectively communicate
- Do what you say you are going to do
It would be unreasonable for you not to make money.
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"I don't have time."
AKA
You don't want it bad enough.
You will make time for whatever is valuable to you.
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The content machine is about to be in full force.
Youtube, Tik Tok, Instagram, Facebook.
1 year fully committed.
Let's see what happens.
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An issue I see is people trying to automate too early.
You don't even know what to automate if you're trying to plan ahead. Good idea, but a waste of time.
All tasks should first be done manually and then begin to automate repetitive tasks.
Some tasks are best left manual.
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SEO IS TABLE STAKES
If you want to scale rapidly in 2024, you need SEO.
68% of all Google Searches have local intent.
42% of those searches end with a click on the Map Pack
Watch this video
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✅ Google Business Verification With Address ✅
- Verification Requirements
- Permanent Signage
- How We Can Help
Everything you need to know to get your business listed on Google.
Want help? DM ME.
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If you do the following correctly, there is absolutely no way you will not end up on the first page of Google, winning the majority of traffic and revenue.
1. Build the links
2. Build content
3. Get a ton of reviews
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Just a month ago, a dumpster rental company based in California reached out to us, seeking professional management for their Google Ads campaign.
We came in, overhauled their existing campaign, optimized it, and concentrated the budget into their highest-earning areas. In one
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Shiny object syndrome is real.
To solve this, I built a master spreadsheet with all business ideas.
I rate them on a 1-10 scale for competition, scalability, and distribution.
There are some good ideas, but you can quickly see it's not better than your current vehicle.
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If you aren't willing to do SEO for at least 4 months, then you shouldn't do it at all.
Save your money.
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Did you know that Booking Koala offers abandoned cart email flows?
It's potentially the easiest way to convert someone who’s already interested.
Here is everything you need to know to squeeze every last drop out of a lost lead 👇🏻🔥
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If you're reading this, just know that your life can be completely different in 1 year's time.
I used to wipe ass in a nursing home.
It doesn't matter where you were, how people treated you, or anything else.
Your potential is limitless.
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You need to be thinking of marketing from an offense and defense perspective.
D2D Sales, Facebook Ads, Content Creation = Offense.
You are putting your services directly in front of people.
Google Ads & SEO, you are waiting for someone to search for your service.
This is why
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If you include keywords + location in your GBP name there is no way Google can differentiate search intent.
Is someone searching for Cleaning Companies in Miami?
Or are they searching for the business listed on Google Cleaning Company Miami?
No way to differentiate
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You want to be the person who brings everyone around you up.
There are certain people you get around, and you can't help but level up beside them.
Be that person.
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SEO Sauce: Backlinks 🚀 🚀
What are backlinks?
Why do they matter?
No Follow or Do Follow?
Your questions answered 👇🏻
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The bar to excellence is so low.
I called three local plumbing companies at 2pm on a Saturday.
Two didn't answer.
The third answered the phone by saying "Yes".
The bar is soooo low.
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I feel the energy and happiness of a kid.
I wake up every day with no alarm.
I don’t know what day it is.
I jump out of bed, excited to work.
This is what entrepreneurship is about!
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Awesome realization earlier this week:
I am the man I’ve been striving to be.
Beautiful wife, great relationship.
Thriving business, great partner.
Condo at the beach.
Just getting started.
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A big mistake people make is building their own website.
The reality is you don’t know what you’re doing and it’s going to look like ass.
It’s going to cost you more through missed opportunity cost than it would to have a professional build it.
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Can’t beat this morning walk.
South Florida is undefeated.
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Home service business owners should not put prices on their websites.
You're allowing people to decide without the ability to handle objections.
Get them on the phone, build trust, and close the deal.
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