Alex Panagis
@alexjpanagis
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Scaling companies @scalemath .
🇨🇭🇬🇷 living in 🇬🇧
Joined May 2016
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Welcome back to WordPress folks 🤝
I know a few Webflow agencies that are already making plans…
What can I say … you were warned.
Now here’s your 13th reason not to build on platforms you have zero control of.
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@jasondunn
@tldtoday
I’ve been a MacBook user for 13+ years and Apple has never put me through something like that. Never had ‘things like that’ happen, but hey warm welcome to Windows™️ 🤗
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One of the most common questions I've ever been asked is does content marketing make sense for us?
Or, better yet, when does content marketing make sense?
Instead of the typical "it depends" answer, here's my take based on actual experience...
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@JesseSchoberg
@levelsio
Support will reply publicly to try manage this perception but I know quite a few ppl who had accounts with big amounts deactivated. No warning, had to wait months and they were very unprofessional about being contacted, I would stay far, far away.
A real shame though. Good
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@ianrborthwick
@MrBeastYT
Let's be honest Ian, people would watch David do pretty much anything at this point 😂
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First time meeting
@michelleames
in-person yesterday — keep inspiring the community! ✌️
#MichelleAndMe
#WCEU
#WCEU2023
🇬🇷
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Who else sends a Slack message only to immediately edit it right after to start the message off with "Hey ... hope your day is off to a good start so far." because you realize you just jumped straight to it? Just me? 🫠
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@JorgeSelva
@levelsio
@Wise
Probably not seeing as their team is typically beyond useless / not at all transparent on things like this. We had our account frozen and ~ $10k locked up for a few months. Never again.
First didn’t even get as much as an email. Just couldn’t log in and incoming transfers failed
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Google search: "how to run customer research"
"SEO" articles: "what is customer research"
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If waking up to the mess of articles all about the new link attributes Google introduced made you tired – this one's for you.
@Stevenvvessum
from the ContentKing team put together a nice and concise post summarizing what you need to know. 😄
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Amazing YouTube video from
@mike_winnet
– absolutely blown away with the video style and perhaps most importantly the truth 🤯
Nice to see someone finally taking a stance and calling out self-proclaimed "gurus"
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@garrettwcullen
@photomatt
100% … in the cases where we take things out of WP (even then often only for the frontend) there are so many tools for devs that are actually worth building with (Next, Vue, Astro, Remix).
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Pricing pages without prices have to end.
If you aren't going to share your pricing at least don't call it a pricing page.
Honestly, anything would be better:
– "book a demo"
– even "request pricing" would be better
The internet will thank you.
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New
@clickwhale
release, let's go 👏👀
Still yet to settle on a color scheme I'm fully happy with for my personal site, but I now have a "links" page!
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I could never have predicted what search would evolve into when starting ScaleMath in 2018, but our entire operating model and values have never been more relevant.
We did it from day 1 because it's what we believed in. And now we get to see that be what puts us at the forefront
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People complaining about Google Analytics 4 have no idea how great it is & have obviously never used FB Ads because that is the real disaster 😂
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I really can't get over how easy
@atarim_io
makes it to work on websites together & share feedback with developers lately.
Takes around 10-25 minutes to conduct a full initial review of a single page vs. over 2 hours trying to compile feedback into tickets with screenshots.
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@plantseeds_
The NGMI mindset is strong. 🥲
First of all, it isn’t about affordability, it’s about control and ownership here.
But any real business would be proud to admit that they only pay for solutions that are worth it and do the job best. Not just blindly approve spend bcs they can.
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Looks like someone
@atarim_io
said, "Sexy new site just ahead of
#WCEU
?"
And the team responded...
Happy 4th Anniversary
@vitopeleg
! 🥰 🥂
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2022 has been another crazy year in too many ways to count. The past year of running ScaleMath (and generally) has been more challenging yet equally exciting than I could have possibly hoped for.
Thank you to everyone on the journey with us.
Here's to 2023. Happy NY! 🥂❤️🍾
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Companies that send onboarding emails (or any product email for that matter) from a no-reply address don't know what they're doing.
Stop trying to act like a big corp, i.e. Google or Microsoft. You're just losing valuable feedback.
You're missing an opportunity to help users.
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@mattonpurpose
@mikemcalister
@jamesm
@figma
Haha please no, rolling it into CC is not something to wish for. I'd almost rather they start distributing software on CDs you have to buy in-store again before it's bundled into the mess of CC 😅
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I've been a paying
@missiveapp
user for 4 months and I don't often take the time to endorse products unless I truly love and use them every day.
Missive helps me work through my inbox 5x faster and makes sure I follow up at the right time, every time.
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The answers to all of your questions about FAQPage Schema you've been waiting for...
[UPDATE] We just added full support for FAQPage aka FAQ Schema!
🔢Simple & easy-to-use interface
🔁Add ∞ FAQs to your posts/pages
📦Easily import FAQ Blocks from Yoast SEO
✍️Manually choose the H tag for questions
🖼Customize image location and sizing
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Took the words out of my mouth. This is something
@dharmesh
is really leading the charge with – the first instance that truly *feels like* more than "an implementation of AI" (finally).
It stands to actually take work off of people's plates,
Don't sell me “AI-powered”
Sell me “you don't have to do X anymore”
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@notagrouch
I may be a bit biased, but these are on most (if not all) of my websites:
1.
@rankmathseo
2.
@KaliForms
3.
@_perfmatters
4.
@justintadlock
’s members plugin
5.
@SendGrid
6.
@Servebolt
Optimizer
7.
@coblocks
8.
@editorskit
At least off the top of my head, there may be others
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It's important to build content review and improvements/updates into part of your process. We do this too – we regularly update and rewrite outdated content to ensure that it continues to perform well.
Learn more in
@serpstat
's guide to repurposing 🚀
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@Stevenvvessum
I completely agree, it's funny that this suddenly got a lot of attention. And...this doesn't even begin to consider the fact that other companies in the hospitality industry scaled back significantly too meaning they had far less competition. 😅
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The web agency summit is back.
Reserve your spot today:
Hosted by
@atarim_io
. Incredibly excited to be involved, attend, and present as a speaker.
See you there. 👋
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I can't imagine it any other way anymore. This is one of the first things that comes up with people joining our team / is a part of our handbook: (which we're slowly transitioning away from being internal only to give people a sense of what we're like)
How to message your employees:
❌"Hey can you chat later today?"
✅"Hey can you chat later today? I want to go over the timeline for that project and make sure you have everything you need"
You'll save your people a lot of unnecessary stress
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Struggling to write effective product descriptions for your
#eCommerce
store? 😰
Check out this detailed guide I put together for Gotch SEO:
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Nobody likes losing clients, right?
Please tell me you're with me on this.
Losing clients = losing money = 😖
Find out how to avoid losing clients as well as how to handle it (when it inevitably happens) in our latest post.
#business
#seo
#marketing
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Good start. Support is actually just a bot. Explains why the replies to Tweets are all also essentially identical :)
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|￣￣￣￣￣￣￣￣￣￣￣￣￣￣|
Focus on profit, not revenue
|＿＿＿＿＿＿＿＿＿＿＿＿＿＿|
\ (•◡•) /
\ /
——
| |
|_ |_
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Wow, looking back it's really crazy just how far Rank Math has come in a little over 1.5 years! 🍾 🎉
🎉 We are incredibly grateful to announce that we’ve crossed 400,000 active installs on the
@WordPress
plugin repository! 🔥
Thank you for your continued support & help! Without YOU, this wouldn't be possible. 🙏
Also, here's the team behind RM: 🥰
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Crazy how far we've come together with the support of such an incredible userbase & community! ❤️🍾🎉
The Rank Math WordPress SEO plugin just hit 1M+ active installs. 🎉
A huge shoutout to all of you for your support – unbelievably grateful to be on the journey with such amazing people. 🙏
We're beyond excited to share what we're working on behind the scenes.
#WordPress
#SEO
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Start sweating the small details in copy that others overlook.
Write how you speak. Avoid strange punctuation and structure whenever you can.
When it feels awkward, there's an easier way.
Find the easy way.
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So,
@patchstackapp
went live on ProductHunt. I've heard good things/know ppl that love it so first of all, let's show them some love over on ProductHunt.
And, while we're here – do you use Patchstack / how else are you protecting your infrastructure? 💬
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@BrettFromDJ
Conflating simple and easy.
It’s fundamentally simple but I think you’d agree it’s not easy otherwise everyone would be capable of doing it just as well as you are.
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I am not anti-AI. It has its place, no doubt.
But ask a dozen ppl (i.e. developers) if they’d willingly read a piece of content (about React/anything about design) if it were marked as *written by AI*.
I do almost every week & guess what?
Not one so far. Not a single one.
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@BillKingTM
True but often better to find someone with skill/potential and give them the opportunity & environment to succeed in my opinion. Those candidates almost always end up being much more committed + actually care (i.e less likely to hop jobs for the smallest salary increases, etc).
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99.99% of people on
@LinkedIn
explained in two screenshots. 🤦♂️
PSA: Don't be that guy, it's not worth damaging your reputation for this 0.0000001% chance that you'll find someone interested in buying whatever you're failing to sell in an honest way...
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The first good approach I've seen to "pricing" pages that don't actually show prices (
@CatalystIO
).
Also "breaking the fourth wall" in a creative way – a great way to earn people's attention.
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When you're trying out a new piece of software at 11:52 PM out of interest, not because you need to.
Just because you're curious.
Is it too far or is it because the product is just really onto something?
You tell me.
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@ryanseanbadger
I've been tempted to start a thread about this, and start listing companies that just don't make sense to see funded – let alone at such high valuations. Now I can watch it play out on your account instead 😅
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@JesseSchoberg
@levelsio
Support will reply publicly to try manage this perception but I know quite a few ppl who had accounts with big amounts deactivated. No warning, had to wait months and they were very unprofessional about being contacted, I would stay far, far away.
A real shame though. Good
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Super excited to (finally) officially announce v1.0 of the ScaleMath website! 😬
I also can't wait for what's in store for 2020 and beyond, so this is definitely still a work-in-progress and all feedback is welcome...
We’re pleased to officially announce that v1.0 of our website is now live at — it’s definitely still a huge work in progress and always will be! 💥
Let us know what you think! We’ll constantly be making improvements to it and testing as time goes by...
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One of the countless recovery routines for when I screw up while recording a video 😂
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I can't share it publicly just yet but
@ViperChill
's
#rankfirstmanifesto
really is an absolute "must-read" – some extremely interesting ideas in there! 💥
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I feel personally attacked.
founders when they’ve hired someone and successfully replaced themselves in an area that they were good and now need to focus on an entirely new area of the business that they really suck at
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As always, now’s never been a better time to upgrade to the latest version — this time
@_perfmatters
has done it yet again with added support for lazy loading 💥
Version 1.4.3 of our
@_perfmatters
plugin is out! Exciting new feature: lazy loading. ⚡️ Supports Google Chrome's new native lazy loading. 🤓
#perfmatters
#webperf
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I will also happily give medical advice, but I don't think you should take it.
It's very unlikely GPT-4 has encountered this in the dataset. More likely that it's making it up...as usual.
When OpenAI hooks GPT up to useful data and other software (or other developers do),
Chat GPT-4 will happily give monthly search volume and SEO difficulty 💡
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Product practicality > feature count
Easy for software companies to get lost on feature count instead of obsessing over product usefulness.
...thinking things like AI are the next big thing for their (completely unrelated) product.
Focus on the results you help end-users get.
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I'm often asked at what stage to focus more on growth > product.
The truth is you really shouldn't be separating product and growth because they aren't independent.
You improve product.
You make users happier.
You keep them around longer.
And you've made marketing easier.
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I absolutely despise company videos and tutorials that lack personality. Who doesn't?
If your goal really is to make yourself look and feel like a faceless corporation that no one can relate to (or like) then you’re on the right track. 🤦♂️
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Absolutely incredible – next stop 1M! 🥂👏
The Rank Math WordPress SEO plugin just hit 900,000 active installs on the
@WordPress
plugin repository! 🎉
Thank you all for your ongoing support, feedback, and suggestions – we’re unbelievably grateful to be with you on this journey. 🙏
#rankmath
#wordpressseo
#seo
#wpseo
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@AndrewWarner
@ChrisJBakke
@rrhoover
UPS usually brings the return labels so currently still a paper-free household here.
That might change soon though, it's honestly crazy that some documents still require a signed "original" to be sent back.
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Day off to a solid start! Guess what dropped by earlier this morning… 👀👕
Will definitely be seen rocking the
@sitebulb
t-shirt & hoodie often :)
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Dear software companies that force you to book a demo to get started AND don't email to schedule a time to instead randomly call you during the day,
Most people that actually work and manage the budgets you want a cut of don't answer the phone if they don't know who's calling.
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Just (finally) ordered "It Doesn't Have to Be Crazy at Work" by
@jasonfried
and
@dhh
– looking forward to reading it and learning from it so we can improve how we do things.
Don't worry. Yes. I'll keep you all posted! 😉
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Do you struggle to write effective follow-up emails?
We've all been there – so, in this post by
@databoxHQ
, 90 other marketers and I share our strategies on how you can send effective follow-ups.
Whether you're in sales or SEO, this post is for you...
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Yesterday
@contentking
(which we use to monitor client sites) started sending out some odd alerts although all other systems picked nothing up.
An initial investigation, via the browser, made it look like nothing was happening and that they were all just false positives. [1/5]
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Really nice to see this from a theme dev. perspective – keep up the great work on YT man! 👏🎬
Is Gutenberg killing Themes? 💀🔫 Here are some of the challenges I've been facing as a theme developer that has added Gutenberg support from the very beginning.
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I process a pretty significant number of emails per day (over 100+ on most days).
Some of this is made possible with the help of others on the
@scalemath
team supporting.
And...starting today, we are aiming to start enforcing (on ourselves) a 24hr SLA/reply time goal. ⏳
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No reason to be bored if you’re staying at home anymore...
Thank you to Tim and the rest of the Ahrefs team for taking part in this incredible initiative!
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I was interviewed by
@rezzz
for Live In The Feast's Season 8 Finale to talk about using SEO & content marketing to drive real results & revenue for businesses. 👨💻📈
Listen in here 👉
Such an honor to be on a podcast I've been following for years.
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Looking for a nice and, for once, also a concise guide on growing an email list? 🚀📧
Take a look at this post from the
@10Web_io
team on their blog...
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@csallen
Yes. I’d look into switching to application-only and vetting. Engagement is far from what it once was.
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It’s been an insane journey to half a million — we’re all super grateful for everyone’s support! 🎉🍾
Rank Math just hit half a million active installs on the WordPress plugin repository! All of us are just blown away and thankful for everyone’s continued support. 🎉 🚀
We’re excited to share what’s in store with a Rank Math Pro teaser in our Facebook Group soon – stay tuned!
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Also, a big shoutout to
@insta_wp
for making spinning up disposable environments during the development and testing of the integration super easy. 🥰
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Really looking forward to these! 👀👏
It's kind of sad that
@TechCrunch
and other publications now mainly cover funding rounds and unicorn valuations. The
@microacquire
team is going to completely change this for the startup community.
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Ever wondered what you can automate in
#SEO
?
...and, more importantly, what you shouldn't – find out in this post I published on the
@EinsteinMktr
blog.
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@jessethanley
@CasJam
@daverodenbaugh
Somewhat unrelated but I have recently been taking
@blackmagic_so
for a spin and it has this feature which is pretty neat (it shows when on someone's profile and lets you set reminders to follow-up, etc.).
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One of the most common questions I get from founders is, “do you have a contractor or agency for X?” followed by, “because our current one is terrible…”.
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@NapierHolland
I would! Happy to chat anytime if it means possibly saving you from future regret 😅
This could also be a great open conversation for
@remkusdevries
’s podcast perhaps?
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@louisnicholls_
Commonly just classed as Technical Writer or falls into the role of Content Ops Manager / Product Marketing Manager since separating marketing and support content is unnecessary (they're both parts of the customer journey/lifecycle before & after conversion anyway) :)
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The build in public crowd is mostly people that don't want to do marketing using it as an excuse to market to people that are similar to themselves, even though that isn't their actual market. I'm not anti-building in public, but always a shame when used as an excuse / crutch.
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Most people in the WordPress industry haven't been a part of conversations with bigger companies choosing to use Shopify over WooCommerce for their stores.
And it shows. They're completely out of touch with how the decision is made, pitching WP (as they should), but w/no logic.
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Content-first design vs. building layouts first & adjusting copy to fit? How does your team tackle this?
(reply if other or to add more detail/context)
Content-first design
2
Design first, fit copy
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Neither
3
Show me the results
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Interesting post/study by
@Venngage
about marketing strategies for freelancers and consultants - thanks for including
@scalemath
! 👏
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After a conversation with
@remkusdevries
yesterday, it's clear that the
@scalemath
site needs an overhaul.
Not only is it based on the initial build from
@mikeoliver_me
~ 5 years ago (served us pretty well over the years!) – it no longer fully communicates what we do, who we
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@LidiaInfanteM
@sanity_io
Sanity is great but it also equates to 20-30x budget required to implement and make changes :)
Have used it and still recommend though for certain stage companies.
Also, use cases for things needed in Sanity is truly better for no or WP is unsuitable for aren’t that common.
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Pause at 1:40 and try to guess what this ad is actually about.
This is completely absurd, I genuinely can't believe what I just watched...
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Great week so far,
@basecamp
has changed my life. Now I just can't believe I haven't been using it for years :)
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Great article on improving content linkability with some really useful suggestions — definitely worth a read.
Nice work
@AlexTachalova
! 👏
via
@moz
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Not only that though, I'm consistently impressed by available integrations -
@Pipedrive
,
@Trello
and
@Asana
just to name a few finally eliminate the need to jump back and forth.
Fingers crossed, there's going to be a
@NotionHQ
integration soon! 🤞
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Do you use Help A Reporter Out (HARO) to get coverage for your business?
Well, I've got something that's going to completely change the way you work.
Email all about it next Monday, so you know what to do – subscribe to the newsletter...
📩👉
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For a customer support software company,
@intercom
's support has to be some of the world's worst customer support I've ever experienced.
Quite sad to imagine building software that people respect/use to deliver exceptional support yet be so terrible at it yourself.
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Someone in the SEO industry launching a new site/blog and using a subdomain instead of a subdirectory in 2020.
What’s your reaction?
I guess this really is fitting with the whole 2020 narrative because, yes, somehow this happened today.
This was my reaction.
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