Abhishek
@abhishekpatiil
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Building @GrowthX_club, a community that gives you an unfair advantage.
Bengaluru, India
Joined November 2013
43% of VC dollar raised goes into FB & Google Ads💰.Paid are the addictive drugs to every startup 🥲. Here's why everyone's wrong about Google & FB ads & why you need to pay attention 👇🏻.
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Never take salary appraisals for granted. Do you think you deserve an appraisal this year? Don't wait for your manager to take charge. Here’s how to nail appraisals 👇🏼.
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Every december I reflect on how the last year went & plan the next 52 weeks. I call this "resetting the state of me". Here's how I do it 👇🏻.
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Staying at bad roles has destroyed more careers than switching multiple roles. Here's a framework to think through staying at your current role Vs taking that next exciting role 👇🏻.
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Building a brand was always an afterthought for me personally. But, it all changed once I saw first hand the impact of brand at @CRED_club. And mind you - every single product category is being commoditised, tech is being commoditised. Brand is the only differentiator that’s
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Ambition is infectious. Surrounding yourself with extremely ambitious people is the first step. But, ambition without action is useless especially when you have the opportunity right in front of you. Let me get to some facts. I grew up in a remote town in Maharashtra, went to
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Thanks @ThaiAirAsia for making me realise some of the choices I make about international travel are so dumb. Was denied drinking water on a 4 hour long flight (with hundreds of others) cause most on the flight didn’t have exact Thai currency🧵
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How do you hire the top 1% growth talent? . 5 step approach hire top growth talent as a startup founder👇🏼.
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Indian domestic flight infrastructure is breaking, low prices has driven flight experience to a bus stand experience. Oh @IndiGo6E forgot to order a bus so we are just walking past 3 airbus 320 to ladder up!. That’s 300 folks on Tarmac for 20mins & everyone is super chill!
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2030. One kid to another:.How did your mom met your dad?. Other kid:.They did a CBC together.
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I kept my promise. He did not sleep by 10. A joyous and compounding year to all of us, keep pushing in 2024.
I won't let it happen folks. Don't worry.
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It’s here. 160k in 2023. 1 million in 2024. No wonder, we are doubling @GrowthX_Club eCreative Studio team . Key roles as we take the 1 → 10 journey with bar raiser long form writers, script writers, creative writer + producers, video editors & motion/ visual designers - all
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Most top talent gets multiple job offers when they start looking. Majority blindly takes the one with highest in hand salary. This might not always be the right thing to do for your professional life. Here’s how to assess multiple job offers & look past the CTC 👇🏼.
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I won't let it happen folks. Don't worry.
call me crazy but my 31st plans are to sleep by 10pm. on the 1st of jan, go for a nice 10k run, followed by downing a masala dosa & filter coffee, relax and read a book in cubbon, and finally sip myself a hot chocolate that puts me to sleep.
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Bob's bar attracts the right Bengaluru audience ✨. Here’s how a cheaper alcohol place attracts the right audience with a discounted menu👇🏻
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When we started our YouTube journey - we struggled & felt we will never figure YouTube. Fast forward a year, we crossed 230K subscribers & 54 million YouTube views - so what worked?. I could point it to 2 major things from a metric point of view. First, the clickthrough rate of a
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Dad, are you listening?. An 800 people company has @GrowthX_Club as a qualification criteria. P.S. My dad is a principal of an engineering college 🥲
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South indian restaurants are flooding Bengaluru. The myth of no new restaurant can become huge is fading away. Here's how @RameshwaramCafe is killing it in Indiranagar 🧵. cc: @peakbengaluru
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If you are in your early 20s & starting out your career, move to Bangalore. It’s the one big decision that will change your surface area of luck. This is where the action is & will be until most cities catch-up (not taking it away from other ecosystems - but it’s the truth).
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Indian consumers want everything cheap, right? - said a founder friend at a startup mixer. I don't think we understand the real game in India to build $10 million consumer brand👇🏼. India is a country of 144 Cr people 🇮🇳.→ 80 Cr Internet users.→ 30 Cr unique UPI users.→ 28 Cr
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The most impactful @GrowthX_Club , ever | Over 2,500+ startup founders & growth leaders learning the science of revenue growth ❤️. Over 1500 online & over 1000+ watching this from offline movie theatres, mind- blowing pop culture getting built right in India 🇮🇳
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📄 Document your outcomes. If it's not written on a Notion or a paper, you are going to forget what you have done 6 months back. Create a simple pager document of what your OKRs were & how did you fair against them.
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If you are an Indian founder with over $10 million annual revenue, would love to feature you on the GrowthX® Inner Circle YouTube series that reaches over 250K every single week. Plus nominate the founders you can warm connect ✨
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Moments like this is core why we keep saying @GrowthX_Club is a feeling✨. CTO of a 900+ people org rooting for his team member to win the Demo day coming Sunday. I mean, this made our day. Plus, a great sign of how leaders are helping their teams upskill on revenue growth 💙
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"We want this great hire to work out of Bengaluru".- Typical startup founder to a potential hire. Facts .1. Top talent is going remote. 2. Startups have miniscual edge against other offers. Such startup founders will hire at higher salaries & lose out on most top talent.
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Fact 🎯.@sliceit_ card has stopped the split payment feature 💳. Prediction 📝.Buy now, pay later is a ticking bomb 💣. Here's why it could get real ugly very soon ⬇️.
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As a marketer, I used to think who buys all these expensive designer purses - then I got married.
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Wholesome to meet @GrowthX_Club members over a beautiful dinner last eve. The conversations, the empathy and the absolutely curious minds obsessed about growing their career and companies. Just thankful for GX fam for existing in my life.
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Swiggy made ₹2,675 Cr revenue in 2021-22. Zomato made ₹4,109 Cr in same year. But, Revenue ≠ Profit. Here's how both could get “profitable”⬇️
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Most top talent becomes mediocre as they lose ability to unlearn as they ladder up.
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I wrote about UPI killing Toffee on LinkedIn. Putting the full stop to the debate referring to just overall sales growth, the casual buying has gone down. Full Video : 🪙
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Read this somewhere-. Pessimist are sometimes right. Optimist make the money. GOLD.
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Marketing + Product copy is the most powerful tool in brand building 🙏🏼. What are some of the iconic product/marketing copies you have read? Drop them in thread, would love to learn.
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A prime minister travels to a not so discovered part of the country. Every single media house goes gaga. Lakshwadeep searches surpass Maldives. All in first 3 days of the year. Hate him or not, you have to give it to Modi for just being a pure aggressive marketer.
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US🇺🇸: Tier 2 software engineer makes USD $60K💰.India🇮🇳: Let's say the same engineer makes 30L year💸. Here's why the US salary isn’t really a delta 🧨.Please meet the concept of Purchase Power Parity (PPP); in easy to understand language 🧵.
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How to land your dream startup role? . 1. Decide the market > company > role that excites you.2. Segment the role into skills > experience > impact.3. Do your self SWOT analysis.4. Pick a problem for someone in that role.5. Write the solution & validate.6. Showcase on social.
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What's the one weekend ritual you follow that helps you to be sane for the coming week?. For me, it's always this 👇🏻. 1. Sleep for atleast ~7 hours.2. Change music/podcast i listen to. 3. Speak to my inner family circle. 4. Keep few hours & I do nothing. 5. Try fresh cuisines.
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July has been an interesting month ✨. 1. Got married to the love of my life. 👰🏻.2. Took a small break & lived in a Jungle. 🌴.3. Wrote almost daily on Linkedin. ✍🏼. The 26K strong LinkedIn fam showered me with ❤️. So, I kept writing. Here are the top posts from July'2021 ⏬.
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Folks who are applying to startup roles, please - please - please get this basic stuff right. Check the product flows, it’s users & the market - it’s the least thing you should know.
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Launching the "Phoenix Project" at @GrowthX_Club to help those being laid off ❤️. Set of resources for anyone who wants to navigate their mental health, financial planning & even want a curated list of open growth roles. Checkout The "Phoenix project" 🪶.
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2021 : Airbnb killed most of its paid ads 🤯.2023 : It reported $1.9 billion in profits 💸.Airbnb is making another disrupting move ⬇️
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If you are giving remote interviews in 2024 and don’t have a great audio+ video setup, you are seriously at odds. Especially for non-screening rounds.
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2023 Goal planner by @GrowthX_Club is live. Spend 30 minutes today to plan your money, happiness & up-skilling goals. Comment with "2023" & get an editable copy. Here’s what’s inside ⬇️
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If you are joining a founder's office doing strategy in a pre-pmf startup, rethink that decision. This clearly shows a lack of right prioritization.
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Yesterday, Meta announced its plans to roll our an ad-free subscription service in India. With Twitter Blue & YouTube Premium struggling why Meta's push to ad-free won't work👇🏼. For the record, Twitter has 27 million users in India and only ~20K paying subscribers - that's
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In 2022, IPL had 229 million viewers 🏏.In 2021, Shark Tank had 161 million viewers 🦈. Here's why Shark Tank could defeat IPL 🤯. (P.S. Packed with stories of startups post-Shark Tank rejection & shows spoilers)
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Work for founders who want you to constantly upskill. They are rare.
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💵 Know your worth, real worth. Chuck the benchmarks. Think of the impact you are creating on numbers & then zero down on what you think you deserve. If you work at a startup & playing the long term game, ask for more stocks. Remember - taxes eat salaries for breakfast 😅.
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Twitter might ditch Salesforce for internal use. The billionaire thinks it's expensive 🥺. Here's how SaaS will be bought & sold in 2023 🧵
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When I turned from operator to founder - realised how lonely were the founder journeys. It led to the beginning of @GrowthX_Club | Founder Circle - spanning 300+ founders with companies that did $150 million in revenue. Last week, we invited select 10 of these founders for the
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Switching careers is not about leaving bad jobs 🚫.Think through what do you want out of your time. Are you early stage of your career, prioritise your learning than can help you take higher impact roles or start something of your own.
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Looking for roles is exploratory, making a decision is rapid 🏂.Once you have a next gig offer, never spend too much time thinking. If you are taking too much time, maybe you don't want that role enough. RT this to someone who is confused with career switching. Peace out ✌🏻.
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🙏🏼 Get your reporting manager on your side. Most fail to understand this piece. You need to give your manager so much arsenal (your outcomes, projects) that he/she can go into the appraisal budgeting meeting with confidence about your case. Do a 1:1 call to prep your manager.
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Why did Samsung spend so much on the Samsung Opera house? Here’s what building a museum can solve for brand positioning 👇🏻. Also, what can an online brand learn from it. Let's go 🧵
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Myth:Fish tank in restaurants is a showpiece 🐠.Fact:Restaurants with fish tank make more money 💰.Here's how fish tanks ended up in restaurants👇🏻
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Last year, I published the older version of it & 800+ folks downloaded it within 24 hours 🤯. I have made some major changes to it this year. Write "Count me in" in the comments & I will dm you the copy. Let's bring structure to our goals 🚀.
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How @Growthx_club members design growth strategy, by being the customer first 🙏🏼. @TheJupiterApp some interesting things coming your way, soon.
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RBI: Inflation rates are up 🔥.Crypto: Bitcoin is at $20,000 ₿.Stock market: 30% down from all time high 📉.Here's what's coming next & how to come out alive👇🏻.
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Welcome to the early 30s. Migraine has entered my life. Now I understand how tough this thing is. Was mostly sleeping even in the day for the most part of the last 5 days. Sensitivity to light and sound is absolutely real.
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Valuations have nose dived. Salaries haven't. Brace for 2024.
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Had so much fun shooting this @abnux . Thanks a ton for this collab 💙.
Introducing the GrowthX Podcast ✨. On the first episode, we have @abnux!.We spoke about designing for growth and how being design-led is a moat in itself 💙. The episode is a goldmine for designers and their impact on revenue. We spoke about:
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1 million. It's the number of growth operators we need in India by 2025. Here's what the opportunity is all about for founders & potential growth talent 👇🏻.
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Starting next Wednesday 🗓. 1. Will pick a tech product every week.2. Spend time using it, talk to it’s customers.3. Understand how are they growing today .4. Recommend 3 core experiments on how it could grow. Tell me the product you want me to cover? 👇🏻.
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Life it too short to work for companies without owning equity. Don't do it for the monthly salary 🤞🏻.
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Over the last 5 years, I have created a simple template that helps me plan my wealth, health & happiness goals for the year in a structured manner. Everything that helps me plan my hours/days/weeks & months.
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Domain matters & people matter even more 🥸.Think of the time when you got into a great school with no friends / imagine joining a military school when you want to become an artist. It won't help. Join a domain that is growing, if you do average, you will still grow.
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Zerodha made ₹2,094 profit for FY 2022. Airbnb ₹12,300 profit for Q3 2022. Here are few core reasons + few profitability principles from both companies 🧵
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Third, they own trust 🧠.Humans have a tendency to trust new products only if they are being distributed under / through a brand. You trust an influencer unboxing the smartphone more than the smartphone hoarding in the city.
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Can not boast enough about @RazorpayX ✨.And my bestie promoting it @udayan_w 💙.
Whether it's Growth or Corporate Cards, you always need the X factor 😎 . GrowthX 🤜🏻🤛🏻 RazorpayX
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If you have come to the end of this thread @ThaiAirAsia , please teach some empathy to the cabin crew of FD137 (Bangkok-BLR). They didn’t try to solve the issue, acted rude and told me to go complain or whatever. They denied water even after requesting multiple times.
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Everyone keeps talking about DHANDA. Very few are really solving for it. We open the gates for everyone on March 10th - learn nuanced frameworks to solve revenue growth - with products like Inshorts, FabHotels, YellowAi, Ultrahuman & more👇. What's the learning opportunity? ✨
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💡 Understand the process. Most scaled orgs (200+ employees) will follow a 360 feedback method for appraisals. Spend some time understanding who all are involved in your own appraisal process. If there is a document around this in your company knowledge base, read it.
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Story of my life at 12 in the midnight. Went to pickup an urgent allergy medicine for wife - @AxisBank froze all of my accounts (savings, credit card) without a single email/sms, had to revisit with cash - nice treatment to a 11 year old customer 🙏🏼.
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Someone who leads a Facebook business vertical has joined the @Growthx_club fam. This day is special. Out of FAANG - F & G are in. Time to get the remaining.
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Second, customer acquisition cost will skyrocket🚀.The user data that Google & FB owns allows them to target users with efficiency. Anyone who has done TV ads knows the insane customer acquisition cost you have to pay.
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A classic mistake first time founders make is outsourcing their growth team. Early on it's a recipe for disaster. Here’s a 5 step approach to building growth teams👇🏼.
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Free advice : If you are building a learning community & see someone trying to get in with “I know it all attitude”, just respectfully ask them to not join for a win-win.
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Every news piece on @BYJUS is about mass layoffs, parents getting scammed, toxic work or "Messy" spending. But, does that mean we should dis-credit "Edtech" in general?. Here's why everyone's wrong about the whole sh*tting on edtech narrative. Mega thread warning👇🏻.
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If you are listening @ThaiAirAsia , do one important thing - it’s the right thing to do. Make drinking water accessible for free on all flights. It’s basic human right. And if you can’t do that keep POS machines on all flights 🙏🏾.
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This is not an IPL stream ❌.It's @GrowthX_Club Demo day BLR 💙.As a ecosystem, we have come a long way ✨
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Switching careers is all about the problem statement 🧐.Are you genuinely excited about what you will solve at your next role. Ask yourself this question "Will you still do the job if no one paid you?" Never join a role just for the money. The salary increase won't matter a lot.
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❤️.
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⚖️ Decide what you want . Create a narration on what you want including what you like & don't like about your role & where you want to scale into. If you are specialist, talk about the charters/metric you want to own. If you are a mid-senior generalist, talk about org building.
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2020: Airbnb went public ✨.2023: It made $1.9 billion in profits 💸.Here's how Airbnb is printing money ⬇️
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@@Ashneer_Grover recently said "WhatsApp Pay is a failure". There is some truth & a lot more context to it though. Here's the coverage of the why & how of WhatsApp pay saga 🧵
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