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Pinned Tweet
Our startup has grown from $1M to $3M revenue in 7 months — major driver in marketing was SEO.
We absolutely love it, yet, it intimidates so many!
So, in 9 tweets, we'll explain SEO using the analogy of a LIBRARY - guarantee you'll understand it like never before :)
Thread 🧵
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1K
No startup does SEO like Canva!
They get 73M monthly traffic & have 13M backlinks 🤯
Learn everything about Canva’s kickass marketing 🧵
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724
4K
10 websites that offer FREE illustrations for your startup website or app
A thread 🧵
42
855
3K
13 Chrome extensions that every startup founder must use
A thread 🧵
54
731
3K
In 2010, Zerodha & Upstox set out to DISRUPT the stockbroking industry!
Fast forward to 2021,
- Zerodha: INR 1122 Cr profits,
- Upstox: INR 72 Cr loss!
Here’s how Zerodha, a bootstrapped startup, beat VC-backed Upstox, to become the largest stock broker in India 🧵
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2K
13 platforms to launch and promote your startup for FREE
A thread 🧵
43
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2K
Our startup generates $3 million in revenue and runs on a $60/month NoCode stack!
Building tech has become easy, accessible & cheap with NoCode tools.
Today we share 7 types of NoCode tools along with:
1. Specific use case each solves
2. Real examples
3. Alternatives
Thread 🧵
48
347
2K
Adobe gets 7.5 million/month organic traffic for a SINGLE product using a unique SEO strategy 🤯
SEO is key to any startup's marketing plans, and Adobe's approach is a masterclass in SEO!
Let's break it down 🧵
19
233
1K
3 startup rules to live by:
1. plan your marketing, before planning your product.
2. buildd your audience, before building your product.
3. sell your solution, before selling your product.
35
292
1K
Zuckerberg scaled his dorm-room startup to a trillion-dollar company. But his tech giant lost $250B in a single day last week!
Zuckerberg’s busy buildd-ing & marketing the Metaverse, but Facebook’s near future looks doomed.
Here’s everything you need to know about the crash 🧵
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1K
IKEA’s founder says, “Hungry people buy less”.
So, IKEA started selling food to keep people hooked at the stores!
Today,
- 30% of people visit IKEA only for food and,
- IKEA food makes ~$2.5 billion in revenue!
Learn IKEA’s genius marketing strategy for your startup 🧵
12
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Our startup generates $3 million in revenue and runs on a $60/month NoCode stack!
Building tech has become easy, accessible & cheap with NoCode tools.
Here are 11 NoCode tools to buildd your next startup -
A thread 🧵
27
206
999
Marketing your startup has NEVER been this affordable!
Here's our list of 7 (mostly free!) marketing tools to help you get started
A thread 🧵
35
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977
Marketing your startup with SEO:
1) Get the basics right
- Title, meta, h1s, h2s
- Page speed
- Mobile responsive
2) Build domain authority
- Write guest posts
- Submit to directories
- Launch on free platforms
3) Keyword focused blogs
- Low difficulty
- Low volume
- Long tail
27
170
936
DON'T worry if your startup has a large competitor.
Use it to your advantage:
1. SimilarWeb: Review traffic sources
2. Ahrefs: Steal SEO strategy
3. SpyFu: Get Google Ads keywords
4. Forums: Plan your next features
5. Brand: Position yourself as a smarter alternative
30
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841
7 marketing strategies to kickstart your startup:
1. Start a newsletter
2. Buildd an email list
3. Blog with SEO focus
4. Buildd an audience on social media
5. Share content on community websites
6. Interview on podcasts
7. Write guest posts
27
202
813
When Paras Chopra launched Wingify, his goal was to make Rs 50K/mo.
But, just in 18 months, this bootstrapped startup made its first MILLION dollars! 🤯
Today,
- Revenue = Rs 155 Cr
- Profits = Rs 51.5 Cr
- ZERO VC funding!
Here's a MASTERCLASS in building your own startup 🧵
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11 NoCode website builders to buildd your startup’s website
A thread 🧵
19
166
782
DON'T worry if your startup has a large competitor.
Use it to your advantage:
1. SimilarWeb: Review traffic sources
2. Ahrefs: Steal SEO strategy
3. SpyFu: Get Google Ads keywords
4. Forums: Plan your next features
5. Brand: Position yourself as a smarter alternative
9
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767
Startups: "Our product is powered by a 'proprietary AI algorithm'"
REALITY 😂😂
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SEO is one of the BEST marketing tools to grow your startup!
We scaled our startup, Remote Tools, to 1 million+ monthly traffic with SEO 🤯
So, today we share all of our kickass SEO SECRETS with you 🧵
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MakeMyTrip is a BEAST at SEO!
- $303M revenue in FY22,
- 64% traffic from Google and,
- 34M SEO users each month!
Buildd your next startup using MakeMyTrip’s brilliant marketing strategy 🧵
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Unacademy & Physics Wallah started out as YouTube channels.
But today,
1) Unacademy
Revenue = Rs 390 Cr
Loss = Rs 1537 Cr
2) Physics Wallah
Revenue = Rs 350 Cr
Profit = Rs ~7 Cr
Here’s how Physics Wallah used community to become the ONLY profitable ed-tech unicorn startup 🧵
15
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No startup builds links like Typeform!
For a relatively small startup, valued at $70M, Typeform has a crazy 106M backlinks 🤩
Let's learn about Typeform's brilliant SEO marketing strategy! 🧵
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7 SEO tools to supercharge traffic to your startup's website:
1. Ahrefs: Keyword research
2. Google Search Console: Tracking
3. Answer the public: Keyword research
4. Google Pagespeed: Performance
5. Yoast: On-page SEO
6. Grammarly: Spell-checking
7. Hemingway app: Readability
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647
All startups seem like failures till they become an overnight success.
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All startups don't have to become billion-dollar companies. Build something that can give you the lifestyle you desire and the happiness you seek.
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Jeff Bezos once said, "Advertising is the price you pay for having an unremarkable product or startup."
For decades he mocked this marketing strategy, but Amazon Ads is now HUGE — $35B revenue 🤯
Not just Amazon, everything is becoming an ad network!
How? Read to know more 🧵
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How NOT to buildd a startup:
1. Find an idea
2. Buildd a product
3. Figure out ways to market it
How to buildd a startup:
1. Identify a problem
2. Buildd an audience
3. Ask & share what you learn
4. Buildd your product iteratively with your audience
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To find a startup idea, stop thinking of potential ideas and start observing problems around you.
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Asian Paints is a monopoly business for 55 years!
FY22 Revenue
- Asian Paints: Rs 25,000 Cr
- Berger Paints: Rs 7800 Cr
They make 3X revenue with 2 key strategies to get:
1. INR 53 Cr more each day
2. 95% margins
Learn these KILLER strategies for your startup! 🧵
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SEO + Programming ⇒ Killer marketing strategy!
We scaled our startup to 1M monthly traffic with this approach 🚀
Today, we share our SECRETS of programmatic SEO with you 🧵
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5 FREE SEO tools startup founders can use for keyword research:
1. Keyworddit
2. Answer The Public
3. Google Keyword Planner
4. Ahrefs Keyword Generator
5. Google Search Auto-complete
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Tech startups can be built and scaled without VC funding. Don't use the lack of funding as an excuse to not be able to buildd your startup.
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The first revenue goal of your startup is not a million dollars - but to earn enough to NOT quit.
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As a startup founder "Shamelessness" is a super important skill. In fact, early on, it can be a BIG superpower.
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Amazon & Flipkart lose ~INR 10,000 Cr every year in India!
But India’s oldest e-commerce company, IRCTC:
- earns INR 2200 Cr revenue
- with 40% profit margin
How does IRCTC make so much money when all startups are bleeding?
Let’s break down India’s top monopoly business 🧵
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Startups may fail. But entrepreneurs ALWAYS succeed!
After 2 failures, this IITB duo found their next idea on Twitter!
2005 ➝ Startup 1 fails
2008 ➝ Startup 2 fails
2011 ➝ BrowserStack is BORN
2021 ➝ 200M revenue & $4B valuation
Here's BrowserStack's inspiring story! 🧵
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TikTok's parent company, ByteDance, is the world's most valuable startup!
It even beats SpaceX, Stripe & Canva.
So, what's the SECRET behind its $400B+ valuation?
Let's find out! 🧵
8
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9 FREE platforms to launch your startup:
1. Betafy
2. GetApp
3. BetaList
4. SaaSHub
5. BetaPage
6. StackShare
7. AlternativeTo
8. Product Hunt
9. Launching Next
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Is Kunal Shah a visionary "Not everyone gets" OR does his startup burn cash because...he can!
Sure, Dravid’s "Indira Nagar ka Gunda hoon main!" was iconic!
But are IPL ads worth it for CRED? After all, they spend 50-60% on marketing & still make huge losses 🤯
Let's find out🧵
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Marketing your startup has NEVER been this affordable!
Here’s our list of 7 marketing tools (mostly free!) to help you get started 🧵
21
115
442
Our startup generates $3 million in revenue and runs on a $60/month NoCode stack!
Building tech has become easy, accessible & cheap with NoCode tools.
Today we share 7 types of NoCode tools along with:
1. Specific use case each solves
2. Real examples
3. Alternatives
Thread 🧵
26
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450
Jeff Bezos says it’s always Day 1 at Amazon.
It means Amazon will always act like a startup!
Bezos is obsessed with “cash flow”. Has scaled Amazon to $1.1 trillion. With <10% profits 🤯
Let’s learn Amazon’s SECRET to survive on tiny profits, and operate like a startup! 🧵
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440
Spotify beats Apple, Google & Amazon to rule the music streaming space!
In 2021, it generated $11B in revenue & is worth $32B! But, how did this small Swedish startup achieve this feat?
Here's the story of how Spotify changed the music industry 🧵
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A startup truly becomes a business and more than a project, when it gets money from customers, not investors.
20
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Behind every successful startup were people courageous enough to fail in front of the entire world.
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DON'T build startups based on popular trends. Build one that solves real customer problems.
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Two 19-year old techies drop out of Stanford to build their own startup.
In 7 months, they raise $60M & $100M in next 45 days!
Of course we're talking about the 10-min delivery startup, Zepto. Valued at $570M.
So what's all this craze for "10-min delivery"?
Let's find out 🧵
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Time to become a Unicorn startup:
- PayTM & Flipkart: 5 years
- Ola: 4 years
- Udaan: 2 years
⇒ Mensa Brands: 6 MONTHS!
Best part ⇒ It is NOT an "original" idea — just great timing & execution!
Why are VCs going gaga about Mensa Brands? Let's uncover 🧵
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Elon Musk's first startup was Zip2. Not Tesla. Not SpaceX.
Increase your odds of success by increasing the boldness of your vision step-by-step.
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Profitable unicorns are a RARE breed.
But FirstCry, an e-commerce startup selling baby products generates:
1) INR 1700 Cr revenue
2) INR 215 Cr profits
More importantly, they built THE go-to baby e-commerce brand of India!
Let’s dive into their amazing marketing strategy 🧵
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“Go BIG or GO HOME” is the biggest startup myth ever!
Look at Lido — the ed-tech startup made $1.5M last year & now it has shut down after burning $10M!
So, here’s why obsession with scale & multiple marketing blunders can KILL your startup 🧵
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Your ability to buildd a successful startup depends on your courage to fail publicly.
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All startups don't have to become unicorns. Buildd something that can give you the lifestyle you desire and the happiness you seek.
24
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395
ClearTax rocks at SEO - 85% of its traffic is FREE!
This Stripe-backed fintech startup gets:
1. Organic Traffic = 8.3 million
2. Keywords = 1.5 million
=> Revenue = Rs. 120 crores
Let's break down ClearTax's KILLER marketing strategy! 🧵
13
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Satya Nadella once said, "Longevity is about being able to reinvent yourself"
Zoho is THE perfect example of this!
They've reinvented themselves many times to survive for 25 years.
Today they make $240M in profits! 🤯
Learn how to buildd a startup from Zoho's Sridhar Vembu 🧵
8
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DON'T worry if your startup has a big competitor.
Use it to your advantage:
1. SimilarWeb: Review traffic sources
2. Ahrefs: Steal SEO strategy
3. SpyFu: Get Google Ads keywords
4. Forums: Plan your next features
5. Brand: Position yourself as a smarter alternative
14
76
385
13 Chrome extensions that every startup founder must use
A thread 🧵
14
111
367
7-step playbook to build startups:
1. Choose an idea
2. Make a landing page on a NoCode builder
3. Write about it - blog & social media
4. Build an MVP on NoCode
5. Make money - only focus
6. Earn enough to hire a developer to take it to the next level
7. Make more money
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Marketing 101:
- Poor marketing => talks about features
- Good marketing => talks about what the features solve
- Great marketing => talks about the impact of the features' solution
14
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India's newest ed-tech, unicorn startup is the opposite of BYJU'S!
1. BYJU'S — Kill the school
2. LEAD — Empower the school
So, what makes LEAD School so special? Will it survive against the likes of BYJU'S, Upgrad & Unacademy?
Well, let's find out 🧵
14
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378
StayZilla was the Airbnb of India!
But, after raising $34M, in just 5 months they,
1. fired 210 employees
2. ran out of $13.5M in capital
3. and, landed their founder in JAIL! 🤯
Here's how poor finances & marketing cash burn led to this startup's EPIC downfall! 🧵
10
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HDFC Bank is India’s most profitable bank!
1. Total Income = $19.5B
2. Profits = $4.6B
3. Largest private lender in India
Aditya Puri, ex-CEO, left his high-paying Citibank job to buildd his own “startup” bank.
Here’s how he scaled HDFC from ZERO to $100B! 🧵
7
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WhatsApp is HUGE in India ⇒ ~500M users!
But, WhatsApp is a FREE app. So, how does it make money for Meta?
Answer ⇒ WhatsApp for business
It could make ~9 billion in revenue & shift promotions for startups like CRED & Netflix.
Let’s learn about Meta’s SECRET weapon 🧵
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In the first year of your startup, you are NOT fighting competitors, but your own will to quit.
18
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Startups should "go where their customers are", Zapier's SEO marketing playbook is a prime example of this!
Zapier:
- has 50K+ automated pages
- gets ~2M monthly traffic!
Master SEO by STEALING Zapier's strategy 🧵
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Our startups get 1.5 million+/month organic traffic.
SEO is key to our marketing strategy, and we recommend the same for others.
So we are sharing our list of 7 SEO tools
A thread 🧵
15
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341
Want to find FIRST ten customers for your startup by spending ZERO marketing dollars?
Here's our curated list of 15 startup launch platforms, compared across 5 parameters.
THREAD 🧵
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Never outsource anything that should be a core competency of your startup.
6
52
341
Marketing your startup with SEO:
1) Get the basics right
- Title, meta, h1s, h2s
- Page speed
- Mobile responsive
2) Build domain authority
- Write guest posts
- Submit to directories
- Launch on free platforms
3) Keyword focused blogs
- Low difficulty
- Low volume
- Long tail
12
95
346
Walmart gets 250M+ monthly traffic via SEO!
Of course, they ace many areas in marketing. But is there something we can apply to our own startups?
To answer that, let’s uncover the SECRETS of Walmart’s SEO strategy that powers $43B in online sales! 🧵
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Less than 1% of startups get VC funding. So, when your startup plans entirely hinge on being VC-funded instead of Customer-funded, you are already fighting 99% failure.
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Your startup is more likely to fail because no one knows you exist, NOT because too many people know you and copy your idea.
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Your startup's customer doesn't care if:
- Your tech is built on Golang or PHP
- You use AI/ML, Blockchain or execute manually
- You analyze 150 data points with Big data or run on Excel
It simply boils down to whether you are solving their problem.
10
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Finding a LARGE competitor for your startup is NOT a source of sadness.
Use it to your advantage and learn everything about them!
Here’s a list of 7 tools that will help you 🧵
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As a startup scales, the biggest hiring problem isn't finding talented folks, but those who actually CARE about what you are building.
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The most precious resource for startup founders is TIME.
Here are 13 tools to 10x your productivity👇
A thread 🧵
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323
7 NoCode tools to buildd a fintech startup
1. Bubble — Dashboard
2. Webflow — Website
3. Figma — Design
4. Notion — Notes
5. Canva — Assets
6. TypeForm — Forms
7. Mailchimp — Email Marketing
2 friends built such a platform!
- Cost: $320/mo
- Time: 1 month
Here's their story 🧵
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Buildd your startup's marketing team like a media company for your target audience.
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Satya Nadella just spent $70B for the Metaverse! Largest tech acquisition ever.
Microsoft's been gobbling tech companies & startups:
1) LinkedIn: $26B
2) Nuance: $20B
3) Skype: $9B
4) GitHub: $7.5B
But they paid more than all 4 combined for Activision!
Here's the full story 🧵
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Indigo & Kingfisher were both founded in 2005.
While Kingfisher crashed & burned, Indigo:
1. Stayed profitable for 10 years
2. Reached INR 2200+ CRORES in profit
3. Became the largest Indian airline with ~60% market share!
Steal Indigo's business strategy for your startup! 🧵
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Launch your startup on multiple marketing channels. Don't depend on only one.
1. Product Hunt, LinkedIn → Product + Story
2. Reddit, HackerNews → Product + "How I built it"
3. IndieHackers → "How I built it" + Support on PH
4. Twitter → Behind-the-scenes of launch + Product
10
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Indians LOVE cricket!
So much so that a simple cricket news website, CricBuzz:
- gets 398M monthly traffic
- makes $7.8M in revenue
- beats LinkedIn, Microsoft & Flipkart
Here's how this startup hit the keyword JACKPOT and became the 15th most visited website on Google! 🧵
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Startup MVPs don't need to be products.
Landing page, email newsletter, demo video — all qualify as startup MVPs.
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Have a startup idea? Next steps:
1. Check SEO volume of relevant keywords
2. Build a landing page & form on NoCode
3. Drive traffic to 2. through helpful content
4. Share your progress publicly
5. Talk to people who fill your form
Now decide if you need to buildd a product :)
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Amit Jain is the new SHARK in town!
CarDekho, his online auto startup, is worth $1.2B and made Rs 1597 Cr in revenue.
52% users come to CarDekho via Google ⇒ 32.2M people every month 🤯
Let’s learn how this shark used SEO marketing to catch users in millions 🧵
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6-step SEO playbook for startups
1. Start a blog on your website
2. Find low difficulty & high volume keywords
3. Write SEO-optimized articles
4. Distribute them (backlinks)
5. Increase your website's reputation (guest post)
6. Track metrics and repeat
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