Wasserman Collective
@WassCollective
Followers
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Following
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Media
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Statuses
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We exist to advance the power of women in sports, music and entertainment. #WeAreTheCollective
Worldwide
Joined February 2021
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Let's set the record straight 💭🤨
With tonight's WNBA season tip-off finally here, we're taking a moment to debunk some of the biggest myths and misconceptions in conversations surrounding the W right now. ⤵️
#WeAreTheCollective
|
#WNBA
17
501
1K
MYTH: The WNBA doesn't make any money.
FACT: The WNBA's revenue grew 233% in 2023 from $60M in 2022 to $200M. Note - The NBA only became "profitable" in the 90's after operating for 20-30 years. 👀
#WeAreTheCollective
|
#WNBA
10
229
715
MYTH: People only watch women's basketball for Caitlin Clark.
FACT: While draft picks are driving new audiences to the league, the WNBA's viewership was already increasing in 2023, prior to these recent college stars entering the league.
#WeAreTheCollective
|
#WNBATipOff
6
153
521
We love
@Normani
's new version of “Take Me Out to the Ball Game!”
For the first time in 100+ years, women will appear on Cracker Jack packaging. 'Cracker Jill' is available in all MLB stadiums for the 2022 season.
#WeAreTheCollective
|
@WassermanMusic
6
114
453
4X WNBA Champion. 6x WNBA All-Star. 2x Olympic Gold Medalist...
...but have you seen her on the drums?? 🥁
@MooreMaya
|
#WFinalFour
5
65
432
.
@paigebueckers1
+ kids >>>
Paige kicked off
#WNBAAllStar
weekend with a Tempe Marketplace appearance and WNBA Live Nike Manor basketball clinic! 🏀🏀
2
65
396
“We must continue to reimagine the business of women’s sports. We must stand in support on behalf of a more civil, just & antiracist world. To find ways to support our trans siblings...
We see you, we hear you, we believe in you.” -
@ChristenPress
,
@USWNT
,
#ArthurAshe
,
#ESPYS
3
59
316
Highest 2023 ticket sale jumps in booming year for women's sports -
@justwsports
WNBA 🏀
-
@nyliberty
: 462% 📈📈📈
-
@LVAces
: 165% 📈📈
-
@LASparks
: 134% 📈
NWSL ⚽️
-
@ThornsFC
: 326% 📈📈📈
-
@weareangelcity
: 101 % 📈📈
-
@sandiegowavefc
: 62% 📈
2
64
192
𝟰% ➡️ 𝟭𝟱%
If growth continues at the same rate it has over the last five years, women's share of sports media coverage has the potential to reach closer to 20% by 2025.
More in our full report, conducted with
@espnw
, here:
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87
187
The
@AlexMorganFndn
"helps girls and women find confident paths forward in sport and in life by investing in programs to build a more empowered future in San Diego and beyond."
Donation link:
#GivingTuesday
|
@alexmorgan13
4
22
151
And the
#ESPY
goes to...
@nellykorda
! 🏆
Congratulations to Nelly Korda for winning this year's award for Best Athlete - Women's Golf!
#WeAreTheCollective
|
#TeamWass
|
#ESPYS
|
#NellyKorda
9
10
139
2
19
133
Bring. Her. HOME!
Sign the petition and DEMAND
@potus
get a deal done for Brittney to return home.
#BringBrittneyHome
#4thofjuly
#WeAreBG
1
55
123
The 2021
@WNBA
Finals was all about 𝙗𝙧𝙚𝙖𝙠𝙞𝙣𝙜 𝙣𝙚𝙬 𝙜𝙧𝙤𝙪𝙣𝙙.
Viewership increased by 63% compared to the year before 📈
Congratulations to
#TeamWass
clients
@RuthyHebard24
,
@Sloot22
,
@bigmamastef
& the
@chicagosky
!
#WeAreTheCollective
0
6
106
𝙎𝙪𝙥𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝘽𝙡𝙖𝙘𝙠 𝙬𝙤𝙢𝙚𝙣'𝙨 𝙖𝙚𝙨𝙩𝙝𝙚𝙩𝙞𝙘 𝙞𝙣 𝙗𝙖𝙨𝙠𝙚𝙩𝙗𝙖𝙡𝙡 👑
"Too many brands are missing their moment to capitalize on collaborating with athletes who rock their products, gracefully devoid of sweat, cameras, & in-game physicality."
0
38
100
2
25
95
.
@togethxr
is telling women's stories in new and exciting ways than ever before.
#WNBAllStar
More from
@S10Bird
:
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What increasing visibility of women in sports LOOKS like 📺
After investing $100M in women's sports,
@michelobultra
included the same number of men and women athletes in their
#SuperBowl
ad.
It's that's simple! Peep
@nnekaogwumike
,
@alexmorgan13
&
@serenawilliams
in the spot ⬇️
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83
What an amazing showing from these sports legends in
@Festival_Cannes
!
@S10Bird
|
@Ashlyn_Harris
|
@ScoutBassett
|
#WeAreTheCollective
0
8
73
Standing ovation for
@brittneygriner
and Cherrelle 👏👏
BG and Cherelle took the stage at the 54th
@naacp
Image Awards to a standing crowd and called to "bring home every American detained overseas."
@bofhcampaign
|
#WeAreBG
0
4
71
"Metal was still a no-no for [women], because it was a very male-dominated scene...
Which, it still is, but there are more bands with a [woman] in the lineup, which makes me happy even though we are still seen differently." -
@lacuna_coil
's
@MissScabbia
2
12
70
The Joy DeSensi Diversity Award for Inclusive Excellence recognizes exceptional contribution to promote diversity and inclusion within
@NASSM
and related sport management disciplines.
Congratulations to
@NefWalker
, Think Tank member and industry leader, on this recognition!
4
9
68
“To everyone that is wrongfully detained right now across the world - stay strong. Keep fighting. Don’t give up.
…bc we’re not going to stop fighting. We’re not going to stop bringing awareness to everyone that is left behind.” -
@brittneygriner
@BOFHcampaign
|
@PhoenixMercury
3
17
65
(1/2) The research is in, 𝘄𝗼𝗺𝗲𝗻 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀 𝗵𝗮𝘃𝗲 𝗨𝗡𝗣𝗔𝗥𝗔𝗟𝗟𝗘𝗟𝗘𝗗 𝗩𝗔𝗟𝗨𝗘, and could be the best dollar spent in sports. 📈💰
Learn more about our groundbreaking study, conducted in partnership with
@rbc
➡️
#WeAreTheCollective
2
25
60
From China to New York,
@hanxu_521
is making history as we speak 🏀
- 2nd Round
@WNBA
draft pick (
@nyliberty
)
- Competed in multiple
@FIBAWWC
's
- 2022 Google All-Star Five Player at
@FIBA
World Cup
- 2022 FIBA World Cup Silver Medalist
#WomensHistoryMonth
3
9
58
.
@S10Bird
is the newest basketball icon to join the
@Barbie
role model doll collection, honoring her efforts in advancing women’s sports on and off of the court 💗
Her doll is now available for order at
@Mattel
!
#WeAreTheCollective
|
#TeamWass
2
15
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2
13
54
First up is ESPN
@WNBA
& Women’s College Basketball lead analyst, basketball Hall of Famer and Olympic Gold Medalist
@RebeccaLobo
! 🏀🥇🎤
She talked about her Cuban roots and what it meant during the early days of her career in the WNBA.
#WeAreTheCollective
2
8
51
18.7 million viewers. 📈📈📈 The Iowa-South Carolina National Championship was most watched basketball game...
...men's or women's...
...college or professional...
...in FIVE YEARS.
The evidence is undeniable.
#EveryoneWatchesWomensSports
0
12
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.
@S10Bird
and
@chiney
kicked off
#WNBAAllStar
Weekend with a Players Session sponsored by
@AmexBusiness
#WeAreTheCollective
0
5
51
.
@alexmorgan13
has been nominated for 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗼𝗳 𝟮𝟬𝟮𝟭 at this year’s
@peopleschoice
Awards!
Vote:
#WeAreTheCollective
|
#TeamWass
1
5
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0
10
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"There [was] no rest...You got to do what you got to do to survive."
@brittneygriner
sat down with
@RobinRoberts
and
@ABC2020
for her first exclusive interview since returning from detainment in Russia. "Prisoner in Russia: The Brittney Griner Interview" can be streamed in full
1
17
40
Songwriter
@iamtiffanyred
and the
@100percenters_
, who have long rallied for more equitable treatment for songwriters in the industry, have spoken out against sexual abuse and have announced plans to launch two programs designed to combat it.
0
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1
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That's out of ANY
@espn
basketball game ever. Men's and women's included.
14.2 million viewers.
#WeAreTheCollective
|
#WFinalFour
Iowa-UConn WBB is ESPN’s most-viewed basketball game … ever. And it’s ESPN’s second-biggest audience for a non-football game … ever.
144
2K
19K
3
9
46
Women athletes drive 2x more engagement on social media...a clear example of how the current compensation model for athletes overall is not reflective of the value generated by women athletes.
There is so much unparalleled power that has yet to be adequately valued! 📢
One report called, “The Unparalleled Value of Professional Women Athletes” by
@WassCollective
found:
📲 Women athletes drive 2x more engagement on social media than men.
📷 Fans of women's sports are 45% more likely to buy from a brand sponsor vs. men's sports fans. (5/8)
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0
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2
5
42
Fueling Excellence ⚡
Congratulations
@paigebueckers
on continuing to break barriers by joining the
@Gatorade
family and becoming their first ever college signing!
#WeAreTheCollective
|
#TeamWass
A point guard. A leader. A Bucket 🪣 And now, the newest member of the Gatorade Family. Welcome to the squad
@paigebueckers1
⚡️
31
166
1K
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Next Gen cultivates a worldwide network of women who share an interest in advancing women in sports and entertainment and finding power in a community.
January’s Guest:
@SarahFuller_27
Sessions are open to all women and non-binary college students.
🔗
0
3
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"
@swimone
is so often a first, & an only. Her achievements are as big as the ceiling she’s shattered, which is to say, seemingly infinite. What’s possible for her in & outside of swim, even bigger than that."
Click below to see the rest of
@togethxr
's doc, Head Above Water! 👏
.
@swimone
is so often a first and an only.
In this raw, honest exploration, we learn what that means — a glorious, yet lonely journey leading to
@Paris2024
.
It's not about getting something off her chest, it's about getting everything off her shoulders 📺
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35
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0
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"Be genuine...Do what you want to do, and don't let anyone tell you anything else." -
@breannastewart
#WeAreTheCollective
|
#WNBAAllStar
0
7
38
EVERYONE. WATCHES. WOMEN'S. SPORTS. 🎤
Loved seeing
@S10Bird
on
@FallonTonight
last night!
#WeAreTheCollective
|
@togethxr
|
@jimmyfallon
1
5
36
"Fans of women’s sports are 'affluent and educated' and tend to watch on linear TV, a survey found." -
@MarketingBrew
And while the
@WNBA
has fans across generations, according to Rain, "it’s the favorite sport to watch among Gen Z fans..." 👀🏀
0
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Oh hey
@RebeccaLobo
!
- 1995 Consensus National Player of the Year
- Led the UCONN Women’s Basketball team to its 1st National Championship
- 1996 U.S. Women’s Olympic Basketball Gold Medalist
- Seven-year WNBA career
- 2017 Naismith Memorial Basketball Hall of Fame inductee
1
4
35
At the 2022
@wnba
all-star game, the players came together to support
#BrittneyGriner
by wearing
#42
as a statement of unity.
Visit or call your local rep to advocate for her swift and safe return home.
#WeAreBg
#BringBrittneyHome
#WNBA
1
15
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@Shoneys
@Venuseswilliams
@Wimbledon
@mistyonpointe
@ABTBallet
@nnekaogwumike
@wnbpa
SOLVE:
@iamtiffanyred
and the
@100percenters_
announced plans to launch two programs designed to combat sexual abuse in the music industry - the Safe Music Business Pledge and the Abuse in Music Recovery Fund 🎼
#BlackHistoryMonth
|
#WeAreTheCollective
4
16
32
“What excites you?" “Everything.”📈🏀
@PaigeBueckers
shared her excitement about the growth of women’s sports at last week’s
@Variety
+
@Sportico
Sports and Entertainment Summit.
#TeamWass
|
#WeAreTheCollective
2
8
33
The Bird & Taurasi Show was everything and more
Invest in women and you get results.
#WeAreTheCollective
|
@Wasserman
0
9
29
We're proud to be a partner of Athletes Unlimited, and we can't wait to see all the great things AU Softball League has to offer! Follow
@auprosports
to see their amazing work in women's sports.
#auprosoftball
#ausl
#auprosports
#WeAreTheCollective
🎥
@auprosoftball
0
6
29
In light of today's flag bearer news, we want to throw it back to when our very own GOAT's
@S10Bird
and
@MiaHamm
were Team USA's flag bearers in 2021 and 2004 🇺🇸🐐
#TeamWass
|
#WeAreTheCollective
0
8
28
𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧
@DianaTaurasi
,
@nnekaogwumike
&
@S10Bird
reppin’
#TeamWass
all over cover SLAM 232 👀
#WeAreTheCollective
0
3
28
HOOP MUSES honors the game in the way it was intended to be.
Shoutout to these two legends
@seimoneaugustus
@katefagan3
💙
@Sneakerpolitics
|
@WFinalFour
1
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29
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(2/2) Men athletes earn up to 24x more in sponsorship and endorsement despite women athletes driving 2x more fan engagement.
Brands are the key to closing the gap. Prioritize engagement. Learn more at .
#WeAreTheCollective
0
13
23
𝘛𝘩𝘦 𝘛𝘩𝘪𝘯𝘬 𝘛𝘢𝘯𝘬 𝘛𝘢𝘬𝘦𝘴 𝘖𝘯 𝘝𝘦𝘨𝘢𝘴
From namesake awards to research presentations, the Think Tank was strongly represented at this year's
@SMA_National
Conference.
#WeAreTheCollective
|
#TeamWass
1
8
25
1 year ago today, we demanded
@brittneygriner
's return, declaring that we are "not free while any woman is unfree, even when her shackles are very different from our own.”
This
#4thofJuly
, the message is the same. We are not free until the Americans wrongfully detained abroad
1
12
24
Two-Time FIFA World Cup Champion Ali Krieger Joins ESPN to Headline Coverage of Women’s Soccer
It is a thrill to join the gold standard in
@ESPN
as they continue to invest in the future of soccer and women’s sport.” -
@alikrieger
|
@GoalNews
2
5
19
𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝘄𝗼𝗺𝗲𝗻 𝗷𝘂𝘀𝘁 𝗺𝗮𝗸𝗲𝘀 𝘀𝗲𝗻𝘀𝗲
@paigebueckers1
, who last season became the first freshman to be named the AP National Player of the Year, could earn $1 million a year in endorsements
📝
#WeAreTheCollective
|
#TeamWass
1
8
22
👏👏
Bar owners, take notes: This is what happens when you go all-in on women’s sports. 🇺🇸🏆
#USWNT
233
1K
15K
0
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𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝗲𝗿𝗴𝘆 𝗕𝗔𝗖𝗞 🏀🗽
Hear what
@RebeccaLobo
had to say about the
@nyliberty
's resurgence and how this
#WNBAFinals
has recaptured the magic from the early days of the W.
#WeAreTheCollective
|
#TeamWass
0
5
22
"More young women being a part of sports. I think it starts early, and making sure we have good coaches and a good foundation to continue to push us past middle and high school." -
@SylviaFowles
,
@Nike
#WeAreTheCollective
|
#WNBAAllStar
0
6
22
A friendly reminder that trans women are WOMEN.💗
Proud of the work
@S10Bird
,
@mPinoe
and many others are doing to protect trans athletes and non-gender conforming kids' rights to play the sports they love.
#WeAreTheCollective
“This was never about sports - it’s about control. This is an emergency and we will show up as such.” - Sue Bird
We don't play scared. More to come.
#LoveisUNINTERRUPTED
1
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2
7
22
.
@IndianaFever
's
@lexiehulll
partnered with Strong Girls United for an inspiring morning of movement, mentorship and mental skills in Cleveland 💕
#WeAreTheCollective
|
#WFinalFour
0
9
22
My mind was in some dark places while I was over there, but that love and everyone, like you said, wearing jerseys, tweeting, posters, all that, it made me not feel forgotten, I know that." -
@brittneygriner
in conversation w/
@mPinoe
,
@TheCut
1
8
21
"Your super power is self belief...believe in what you can do." -
@seimoneaugustus
#WeAreTheCollective
|
#WNBAAllStar
0
3
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"I don't think it's going to even take 50 years, but the
@wnba
WILL experience its first million dollar contract. We will all very much be alive. That's my goal." -
@nnekaogwumike
@StanfordWBB
|
@TheWNBPA
1
3
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"The new
@WNBA
-
@GeniusSports
partnership is a landmark moment, and also sets new sea levels for women’s sports, influencing the way we understand games at multiple touchpoints." -
@SBJ
📰
#WeAreTheCollective
0
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13
.
@paigebueckers
has used her platform to speak out against discrimination, earning her a spot on
@seventeen
’s 2022 “Voices of the Year” list.
She recently sat down with the magazine to discuss what inspires her to use her voice for social justice ➡️
0
2
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𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐓𝐡𝐞 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 🛍️
A first-of-its-kind online platform enabling fans to buy authentic game-used, autographed memorabilia and licensed products of the world's premier women athletes.
Learn More:
2
9
20
How can men’s sports combat homophobia?
90% of LGBTQ+ individuals believe homophobia is an ongoing problem in sports.
📝
#WeAreTheCollective
1
6
20
𝐅𝐨𝐫𝐛𝐞𝐬 𝟑𝟎 𝐮𝐧𝐝𝐞𝐫 𝟑𝟎 ✅
“Humbled and honored to make the list of Forbes 30 under 30!” -
@swimone
📝
#WeAreTheCollective
|
#TeamWass
1
6
20
Go give
@goals_sports_
&
@pghcaroline
a follow ☑️
Who should we feature next?
#WeAreTheCollective
|
#TeamWass
1
2
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𝙀𝙢𝙥𝙤𝙬𝙚𝙧𝙞𝙣𝙜 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝙛𝙚𝙢𝙖𝙡𝙚 𝙗𝙖𝙨𝙠𝙚𝙩𝙗𝙖𝙡𝙡 𝙨𝙩𝙖𝙧𝙨
@jewellloyd
sat down to talk basketball and her latest venture, the
@94feetofgame
app.
#WeAreTheCollective
|
#TeamWass
🎥
@CBSSportsWNBA
0
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Just a friendly reminder that when given the opportunity, people want to watch women's sports 📈📈📈
#WeAreTheCollective
0
9
18
A very special
#PrideMonth2023
shoutout tot his year's Elton John Impact Award winner,
@brandicarlile
! The annual award recognized Carlile's efforts to “change the world for the better."
Make sure to check out her foundation,
@LookingOutFndn
!
#WeAreTheCollecive
1
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Women in sports are SERVING at the
#ESPYS
this year 🔥💅
@S10Bird
|
@Flaujae
|
@Reese10Angel
|
@olivia_moultrie
|
@minakimes
2
1
19
Yesterday's Iowa-LSU
@MarchMadnessWBB
game brought in over 12.3 million viewers.
You read that right, 12.3 MILLION.
No typos, just facts. People want to and are watching women's sports. What a moment for women's basketball.
#WeAreTheCollective
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We believe a woman has the right to make decisions regarding her own body. In light of today's decision by the U.S. Supreme Court to overturn Roe v. Wade, please see the below resources for more information on ways you can support women's reproductive rights.
THREAD 1/5
1
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𝐖𝐨𝐦𝐞𝐧 𝐚𝐫𝐞 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐫𝐬, 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝟖𝟓% 𝐨𝐟 𝐡𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐬𝐩𝐞𝐧𝐝 𝐭𝐨𝐝𝐚𝐲
@thayerjlavielle
dropped some game-changing facts on the
@goals_sports_
“The Business Case for Women’s Sports” podcast this week ⬇️
#WeAreTheCollective
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It's time to level UP the playing field. 🎮
The Collective is proud to announce our partnership with
@overactivegg
and our joint commitment to understand, address and drive solutions for creating gender equity in esports.
Stay tuned for more...🔓
#WeAreTheCollective
|
#WHM
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Give
@LWB21
the follow! We’re happy to have her on our team 😎
Starting something new ~ Every Friday we’ll feature a person or an account within our community that we think you should follow, if you aren’t already.
#WeAreTheCollective
|
#TeamWass
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In recognition of
#WomensHistoryMonth
, for the month of March,
#TheCollective
will be highlighting the influence of women on sports, music, entertainment and culture, and celebrating some of their many contributions throughout history.
Follow along and share!
#WeAreTheCollective
1
5
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We support our clients and
@TheWNBPA
as they stand up for reproductive rights.
✍️
@nnekaogwumike
✍️
@satou_sabally
✍️
@breannastewart
✍️
@NatAchon
✍️
@S10Bird
#ReproductiveRightsNow
|
#BansOffOurBodies
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𝐓𝐡𝐞 𝐆𝐨𝐥𝐝 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝
@katieledecky
is the first woman to ever win six individual gold medals in swimming 🥇
“Oh that was not my last swim. I’m at least going to 24, maybe 28, we’ll see.”
#WeAreTheCollective
|
#TeamWass
📸
@TeamUSA
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In recognition of
#BlackHistoryMonth
, from Feb 1-Feb 28, The Collective will be highlighting the influence of Black women on sports, music, entertainment and culture, and celebrating some of their many contributions throughout history.
Follow along and share!
#WeAreTheCollective
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.
@S10Bird
telling brands what they need to hear (aka 🗣️ invest in women 🗣️)
@wassbasketball
|
#WeAreTheCollective
|
@WNBA
"We haven't had the investment. We're still here and we're thriving. Imagine if we had it! My message to brands: You could be that visionary on the front lines, investing in women's sports."
@S10Bird
@WNBA
#EqualityLounge
#CannesLions2023
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According to
@ESPN
, the 2024 WNBA Draft averaged 2.45M viewers, resulting in the most-viewed WNBA telecast ever on ESPN Networks.
It was also up +307% YoY compared to 2004's WNBA Draft.
This audience beats ESPN Networks’ largest WNBA audience for a game by over 1M viewers. 🤯
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A true legend and force for good on and off the field. Congratulations to
@mPinoe
on your final season! 🫶⚽️
#WeAreTheCollective
|
#TeamWass
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Liberty games will now reach more than 7.5 million households. -
@Sportico
Games will be split between Fox 5, a local Fox affiliate, and its sister station My9. The
@nyliberty
are the first women’s professional team to secure a deal with Fox 5. 📺
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Former
@HarvardWHockey
+
@PHF
player
@sdaniels16
is 'opening doors' for Indigenous women in hockey with her new role as college scout for the
@NHLJets
🏒
#WeAreTheCollective
🔌
@pentictonherald
📰
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@RealProVB
The first three games of the
@RealProVB
took the country by storm. Meanwhile, Black women's participation in the sport of volleyball is only growing - underscored by a strong showing in the new professional league.
#WeAreTheCollective
|
#BHM
|
@leahedmond13
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@karisw8
|
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