Vadim Carazan
@VadimCarazan
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✦ Brand Designer, Art Director and @Framer expert. ✦ CEO and Co-Founder ✦ Curating
Europe
Joined October 2021
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Today's inspiration on is RTS Cambridge Convention 2023 by Kiln
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Today's inspiration on is Headspace Rebrand with design support by Italic Studio
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Brain + "ea" logo for ongoing project
Left or right?
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Logo vs. Meaning
*Logo concept from an ongoing project
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Every time I see a post like this, I feel obligated to speak up, and I think you should too, even if it does help the post go viral.
I won't comment on the quality of the work, but I will explain why I think it's harmful to our community. It promotes the wrong values:
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Here’s an unused logo and branding direction for an ongoing project.
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Designers: "A logo should always work in B&W."
Pentagram:
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Which header do you think will perform better? Top or bottom? 🤔
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Help decide the best 'LL' logo.
The one with the most votes wins the client's heart. Vote below!
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🚨 PSA: A brand is NOT built in an hour.
The client sent him logos they liked—all of which were mine. Then, the 'one-hour brand' proposed a logo almost identical to mine. 🤦♂️
Let's not confuse a logo with a brand, and let's definitely not sell recycled ideas as original work.
How to make a brand in ~1 hour
Let’s start with the obvious, it’s doable.
What's even more obvious, It’s a 1 hour brand - so expect get your expectations right...
Here is how it went down 👇
First message
11:53am - Client sends me some inspiration, does not actually want
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Need help! Here are two logo concepts for AtomVPN.
Which one do you prefer: left or right?
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If you had to choose one, which one would it be?
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If your logo isn't animated, what are you even doing?
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I have a simple question for you: What do you see here?
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Today's inspiration on is Eurovision Song Contest 2020 by CLEVER FRANKE
Today is special because I have something to say. This type of design is why I'm in the industry. Good design can be obvious, but it doesn’t have to be. Should good design be
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Today's inspiration on is National Gallery of Canada by Area17
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Green - perhaps one of the most underrated colors in history.
It symbolizes growth, harmony, and freshness.
Yet, it often takes a backseat to more 'popular' colors like blue and purple.
Let's give green the spotlight it deserves. 💚
Credits in the ALT
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Today's inspiration on is Figma Config 2024 done In-house
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Most founders don't understand this:
Hiring a branding designer or studio to create a well-built visual identity is just the first step. It's like hiring the best interior designer to plan a beautiful interior for your home but then trying to implement it yourself without any
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Today's inspiration on is Microsoft. The Create Team by NotReal
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Love creating abstract backgrounds for my branding projects
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A fun branding element explored for an American breakfast restaurant a few years ago.
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Today's inspiration on is THE NEW YORK TIMES: FOOD FESTIVAL by Base Design
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Want to make a quick $1000?
Me too...
Let’s skip the treasure hunt.
I'm available for new branding projects in December.
Any takers?
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Logos are like numbers.
A good logo needs to be memorable.
Which number are you more likely to remember: 19 or 147319?
Keep it simple!
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Today's inspiration on is Human Innovations by the branding people
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Design trend alert: Expect a surge of pastel colors soon.
Seems like everyone's had enough of those blindingly bright hues.
Time for some soothing pastel palettes!
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Some might say it's too similar to Mastercard. 👀
Designed by Pentagram.
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Here is an unused logo concept from an ongoing project.
This little boat is searching for a home.
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Today's inspiration on is Matheson Food Company by Wedge
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Here is an unused 2Z monogram that I explored for an ongoing project.
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Today's inspiration on is Fanta by Jones Knowles Ritchie
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This right here is exactly why real rebranding takes weeks, not minutes
30 minute rebrand.
I don't understand why these things have to take weeks & cost thousands.
Someone please explain it to me.
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An unused logo concept from a current branding project
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Here is the result of the 'no 24-hour' rebrand.
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Found a post claiming everyone's 'stealing' a certain design style.
Isn't it old news that no style is 100% original these days?
Just because one designer with a huge following uses a style repetitively doesn't mean they own it.
We all draw from a pool of collective
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Just finished a logo design for a friend's holistic management business. 🌟
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