The best way to start is with brutal self awareness.
What are you good at?
What do you suck at?
Based on your history,
What are the internal battles you’ll likely face?
Armed with this info, you’re already one step ahead.
Life is only fair because it’s UNfair.
If you picture the most “fair” universe you can imagine,
It’s not a place where you’d likely prefer to live.
You have disadvantages.
But so does everyone else.
If you’re anxious, use it as fuel.
If you’re excited, use it as fuel.
If you’re angry, use it as fuel.
If you’re frustrated, use it as fuel.
If you’re insecure, use it as fuel.
Emotion is energy.
Energy cannot be destroyed.
Only transformed.
After creating one of the highest viewed copywriting videos ever on YouTube,
I’ve learned one thing above all else👇🏽
It’s not about overall minutes of value.
It’s about how much value per minute.
I took 7 hours of content and uploaded the best 4.
Thats why it went viral.
Broke people ask :
“How can I do it cheaper and easier?”
Rich people ask:
“How can I do it the hardest and most costly way?”
Why?
Because if it’s hard, expensive, and takes time,
Nobody else is willing to do it.
Lean into the things that require the most effort.
A tool is only as valuable as its user.
Give an F1 car to a baby, and the car is useless.
Give that same vehicle to a pro driver,
And now it’s a weapon on the track.
Outreach methods are just tools.
You’re the driver.
If you suck, then your method sucks.
Skills > Tactics.
You can be skeptical AND open minded.
It just means you need to see proof to believe.
Gullible: believing things without proof.
Closed minded: Even proof can’t change your mind.
Like most things, the right answer is in the middle.
Business is like chess.
Instead of trying to memorize every possible line,
Learn principles that can be applied in any situation.
This is why general business advice is undervalued,
While templates, methods, and tactics are overvalued.
What fear of “over saturation” ACTUALLY means:
People overestimating their competition and underestimating themselves.
Most people half-ass everything they do.
So just do better than them, and you win 🤷🏽♂️