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Sushrut Mishra
@SushrutKM
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Interim content marketing manager @bitohq | co-founder @vcmedialabs
VCMedia Labs
Joined February 2014
RT @BitoHQ: What shipped this week | Feb 07, 2025 ➡️More control over AI models in Advanced Chat with o3-Mini ➡️AI-powered PR summaries ar…
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#hiring Position: Graphic Designer PayRange: ₹10K-15K/mo Work: 4-8 graphics/week If you want to work in an agency setting, learn branding & lead gen, and polish your designing skills: DM me with 2 of your best graphics.
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Last year, my agency and our clients added $270K (total) in revenue with our high-intent-based lead generation strategy. And this year, I know there’s even more room to grow with it. The strategy is simple. You look for the ideal customers who are already aware of the problem and indicate they need help. For example, in the B2B SaaS space, here’s what we’ve noticed: → When a company talks about struggling to scale its processes. → When a decision-maker asks for tool recommendations. → When there’s a job opening for a role that your product can practically replace or automate. These are golden opportunities. They tell you someone is actively looking for your solution. And here’s the thing: Without intent, you’re wasting time. You’re chasing people who were never going to convert in the first place. With intent, everything changes. Every call you make, email you send, and DM you slide into has a purpose. You’re solving a real problem for the right person at the right time. It’s not always easy, though. When you’re trying to balance quantity with quality and purpose, things can get tricky. But with the right systems, it becomes manageable. That's how we did it as well. Honestly, this strategy feels unfair sometimes. Especially when you see others blasting out random cold emails and hoping for the best. Focus on intent this year. It’s worth it. P.S. The indicators are called “Intent-triggers” and they go way specific based on your Ideal customer persona.
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“LinkedIn feels messy. Everyone’s selling something. I don’t want to cheapen myself like that.” That’s what a client told me last night. He’s not your average LinkedIn user. He’s built 12 businesses, exited 8, and built a reputation most people would envy. But he doesn’t care about LinkedIn followers or engagement. “I don’t want followers. I want people to invite me to podcasts and events. I want to speak where it matters,” he said. Fair enough. LinkedIn can feel like a popularity contest, and the game didn’t make sense for someone like him. So I told him to stop playing (took a flying arrow). We shifted the conversation to PR: blogs, video features, and thought leadership placements. Here’s why: LinkedIn is about visibility. It works if you want to build a personal brand, connect with potential clients, or generate leads. But PR does the job better if you aim to position yourself as an authority and attract opportunities like speaking gigs. With PR, you get your name in the right places…. trusted platforms, interviews, and features that matter to your industry. For him, that’s what made sense. He doesn’t need another post with 1,000 likes. He needs credibility. He needs conversations that lead to podcasts and stages. And he needs them fast. LinkedIn branding isn’t for him (at this point). And not everyone needs LinkedIn branding. Some people need to step away from the noise and focus on strategies that build a different kind of reputation. The point is: Know what’s your goal. More followers, or more authority?
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I spent most of 2024 writing ('generating') content with AI. It earned me more money than ever but cost me my skills. So, here's my New Year's resolution: 1. Write for 30 minutes every day without using AI. 2. Sharpen my copywriting skills (take courses, read copy). This doesn’t mean I won’t use AI anymore. I plan to use it more than ever. The goal is to eliminate 'relying on AI' as a crutch. It's addictive and unhealthy.
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