Steven Trister
@StevenTrister
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DFY/DWY Video Sales Letter Creation. Build trust with your prospects in just 6-12 minutes. VSL Agency Owner. Speaking Skills Coach for nearly 2 decades.
United Kingdom
Joined February 2009
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Service-Based Business Owners
Use my former 12-Step, now 13-Step Video Sales Letter Framework...
To double or triple your qualified booked sales calls in the next 30 days.
// THREAD //
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Video testimonials are rocket fuel for building trust
98.6% of them are shocking
Do not ask for one again unless you've read my updated Video Testimonial Formula
Like & Comment "VSL" to get this thread as a Google Doc sent via DM (must be following)
THREAD 👇🏻
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Just had a sales call booked in from an OnlyFans agency.
Cancelled it right away.
Not an industry I want to help promote.
My editors are religious men too. Wouldn't put them in that situation either.
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Want to deliver your Video Sales Letter voice-over like a pro?
I've got a 20-minute advanced speaking skills video training for you.
Type "VSL" in the comments and I'll auto DM you straight away.
Must be following.
Never shared this publically before.
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Agency Owners!
92.6% of your videos testimonials are terrible.
Don't ever ask for a video testimonial again.
Unless you send your clients this formula.
👇🏻 👇🏻 👇🏻 👇🏻
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Want to book 30-50% more qualified calls and increase your close rate?
A VSL might be the answer
I've done an in-depth breakdown (with video examples from our VSL) of my proven 13-Step Video Sales Letter Framework
Like this post and comment "I love VSLs" and I'll DM it to you
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Here we go...
My 12 step video sales letter framework.
For agency owners who want to book more qualified sales calls.
When a prospect lands on their site.
// THREAD //
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12-Step VSL Framework 👇🏻
Bold Claim
Prospect Current Pain/Struggle
Future Pace Bold Claim
Social Proof
Company/Brand Credibility
Company/Brand Intro
Benefits
High-Level Features
Cost Of Staying As They Are
Bold Clain Reminder
Social Proof
Call To Action
Proof it works below 👇🏻
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From victim to victor in 12 months.
I lost 90% of my revenue in 12 weeks when Covid hit.
Liquidated my face-to-face training company in November that year.
Toughest year of my life.
I set up a VSL agency 12 months later.
Best business decision ever.
Here's my story 👇🏻
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I’m leaving Client Ascension as the VSL coach at the end of next week.
Sweet reaction from people in CA.
Felt like the right time to bring things to a close.
About to go all in on the Speaking Revolution.
Pure focus incoming.
Bringing the done for you VSLs to a close over
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The Million Dollar Question...
Which Video Sales Letter style is best?
Text on slides with a voiceover
Or
Loom video with Google Doc
The debate begins with this thread 👇
(Grab a drink. It's a long one)
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It's official.
I've decided to put together a DIY Video Sales Letter course.
I'll be sharing everything I use to create them for clients.
And all the tips and tricks I've been sharing as the VSL coach for Client Ascension.
What would you want to see in there?
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Agency Owners.
Want to book more sales calls with your ideal clients?
Don’t sleep on VSL’s.
Imagine increasing conversions by over 100%.
What would that do for your business?
@andrehaykaljr
doesn’t have to imagine.
It’s a reality for him and his team.
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Agency Owners!
Would it be useful to have a VSL script framework that was plug and play?
I'll create a magical form.
You input the different elements.
Using my 12 step sequence.
Hit a button.
And your script appears for recording.
50 likes and I'll do it.
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@ZubyMusic
Zuby, c'mon man. You can transmit it through the voice now. And also through thoughts. And also through not thinking too.
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Don't have a VSL for your service-based business?
Use this proven framework that we've used for our clients since the start of 2022.
Get one up and running within the next 7 days.
Minimum viable VSL = text on slides with a voice over.
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@Knesix
A weird sense of gratitude comes across without listening to the sound.
Dude is a maniac.
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This is for agency owners who want to book more qualified sales calls via their website...
I've got a 12 step framework for creating a video sales letter that converts.
Do you want to see it?
If this tweet gets 34 likes. I'll post it today.
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This one hit from
@AlexHormozi
Been thinking about giving away my VSL training.
It’s a step by step guide about how to create a VSL for your agency.
I get paid for implementation with my DFY service.
Intuitively it feels right.
What do you think?
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Yesterday I hosted a Zoom call of me recording the new voice-over for my agency VSL
I gave a commentary throughout. Includes Q&A.
Want access to the 52-minute training?
Comment "voiceover" below and I'll auto-DM it to you
Must be following
(no opt-in required)
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Nice way to finish off the week.
Client VSL completed and sent.
And an endorsement from the Cold Email Wizard (
@blackhatwizardd
) himself.
My DM's are open 😉
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If you're into VSL's then you'll love this.
@peterkell_
has just launched a new YouTube series called
"The VSL Flow Show".
He breaks down a VSL second by second and explains the ins and outs of it.
It's full of gold.
Link in the comments to watch it.
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Video Sales Letter Framework Summary
1. Your Bold Claim
2. Social Proof
3. Pain Points
4. Future Pace Your Claim
5. Social Proof
6. Company Credibility
7. Company Intro
8. Main Benefits
9. High-Level Features
10. Staying The Same
11. Bold Claim Reminder
12. Social Proof
13. CTA
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The Anatomy of Words
Very few understand the true power of the spoken word.
There's a chance you only use 5% of your capacity to impact your audience.
You may be afflicted with 'Vomiticus Contentinaatum'.
Also known as 'Puking Content'.
This thread will expand your mind 👇🏻
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Want to learn the little-known tricks to captivate and influence your prospect with your VSL voice-over?
Like this tweet and comment "voice" below.
And I'll send you the 53-minute replay where I recorded my new voice-over live (includes Q&A).
Must be following
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Cheers for the 9k followers.
Appreciate you sharing your attention with me.
Met some amazing people over the last year on this platform.
Created my VSL agency because of Twitter.
Big love!
Onwards to 10k.
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Woke up at 5am.
Checked my Twitter at about 5:15am.
Immediately responded to a DM.
Was on a sales call at 5:20am to someone half way round the world.
It pays to be responsive on this app.
The internet is wild.
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Thank you for the 6k 🥳
I appreciate your attention and don’t take it lightly.
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She warmed me up like a hot cup of tea before we met.
She told me all the benefits.
She showed me how she'd do it.
She educated me like no other.
She had me by the balls at the end and convinced me to take action.
Her name?
Vee Esselle.
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Sales calls are for closing clients.
Sales calls aren't for educating your prospect and answering a million questions.
A video sales letter does that before the call.
Imagine a digital sales asset that works on autopilot and does the heavy lifting for you.
Powerful.
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VSL course launching October.
BETA cohort for feedback and iteration launching September for 30 days.
20 agency owners only. 3 spots gone already.
This is what you get coaching and training on 👇
DM me for the cost.
Every spot will go this week.
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Enough is enough!
Don’t stay hidden any any longer.
Stop sitting on the damn sideline.
This is me.
Giving you a little nudge!
#tweet100
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Agency Owners.
Your 20-minute VSL.
Isn't a VSL.
It's a training.
And is doing more harm than good.
Your prospect is on your site for one reason.
To find a solution.
Stop oversharing.
The end goal.
Is to get them on a call.
Stay focused.
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@JoePompliano
Wow.
Great example of being benefit focused.
Rather than taking about features.
Extremely powerful.
“Apple Watch. Might save your life one day.”
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I'm in it for the long term.
I'm committed to the mastery of my craft.
Of course. I love the money.
Money is a by-product of committing to mastery.
Commit to mastery.
Yeah...
YOU!
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There’s one skill I want to improve in a big way this year…
Copywriting.
Time to level up.
Next stop is this book.
And lots of practice.
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She's a beauty.
She captures attention.
She plays with your emotions.
She convinces you that she has what YOU need.
Her name?
Vee Esselle.
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I'm a genius 😂
Set up my first Zap.
When a new client fills out my onboarding form...
A private slack channel is created for them automatically.
This stuff is mind-blowing.
Now to work out how to invite them to the channel 🫣
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Cheers for the 10k.
Cool milestone to hit.
Time to ramp up the value I share with you.
Double shot of weekly threads.
Audio messages and videos in the works.
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Does this type of short form content work on Twitter or just Instagram and Tiktok?
Was on a client call yesterday and in the first 4 seconds he did this thing 🤦🏻♂️
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All my best info on VSLs in previous threads I've written 👇🏻
✅ 13-Step VSL Framework
✅ Proof that it works
✅ Video Testimonial Framework
✅ The best style to use
✅ How to deliver your VSL voiceover (over-the-shoulder recording of me recording mine)
Bookmarks at the ready!
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Skills I'm stacking over the next 12 months...
- Copywriting
- Building landing pages
- Video editing
I've had an interest in all 3 for a few years.
I'm half-decent at all of them.
Time to ramp up the skills.
What skills are you adding to your arsenal?
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VSL Poetry - Spoken word style.
"Who's the fool?"
Dropping it a few days earlier than planned.
Kindly edited by
@jordanbaaailey
Prefer this style to the written one?
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Thought it was about time to use an up to date profile pic.
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In just under 2.5 hours.
I'm giving away an advanced 20- minute speaking skills video training.
If you want to nail the voice-over delivery for your Video Sales Letter...
Keep your eyes peeled on my timeline.
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A video sales letter qualifies and disqualifies prospects.
It saves you time speaking with tyre kickers.
Educates your prospect ahead of the call.
It speeds up the sales process.
Give me a good reason why you don't have one yet?
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Been waiting for about 8 weeks for this.
Wanted to get some client VSLs done with our new dynamic style first.
Our new VSL is now LIVE!!!! 🔥🔥🔥
Hit the link in my bio and take a look.
Digital Marketing Agency Owners about to get a 24/7 selling machine.
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Clients land on your website...
They don't see a VSL
Here's what happens:
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"I don't need a VSL"
Correct.
Your prospect does.
Here's what you can share in less than 10 minutes with them...
✅ The results you get
✅ Social proof
✅ Their pain and struggle
✅ The benefits
✅ Your process
✅ The cost of them not taking action
Mindblowing 🤯
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Today is the day.
Text on slides with voice over VSL
VS
Loom video with Google Doc VSL
Thread incoming.
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No better feeling than when your prospect turns up to a sales call and says...
"I've watched your VSL. I'm sold. Just got a few quick questions."
Doing the 'heavy lifting'...
...is one of my favourite benefits of having a video sales letter.
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Today has been a good day.
Moved into an office space near me.
Going to turn it into a content creation/live streaming/live training/webinar/podcasting mother f****er of a studio.
Looking forward to 2023
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Have been contemplating doing this for about 3 months.
Pulled the trigger.
Landing page design has officially been added as an add-on to our VSL creation service.
Excited for this.
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Getting some nice traction with my Done For You VSL service
It’s happening fast
It’s only taken me a combined 29 years.
Being a speaking skills coach (15 years)
And a former pro comedy actor (14 years)
To get to this point.
Life’s funny.
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Sit in my seat on EasyJet.
And this was waiting for me?
Come on…
Who did this?
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6 elements that make a great VSL voice over delivery...
- Conviction
- Passion
- Speaking at the correct pace
- Honouring the words
- Pausing in the right place
- Quality mic
Nail these.
Nail your delivery.
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What’s one thing you would add to your business if it was free?
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Time to up my Twitter game.
Been slacking for well over a month.
I'm committing to...
- 1 thread a week
- Posting 3 times a day
- Using
@TweetHunterIO
consistently
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This is the missing ingredient…
In 98.6% of video sales letters on agency landing pages.
If you’re missing it. I’ll start praying for you.
Hit play 👇🏻👇🏻👇🏻
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@FitFounder
Amen to this.
Just got back from a few days away with my wife.
We spent our time going on coastal walks, visiting ancient sites and scaling cliffs to get to hard to reach beaches.
Very different to my twenties.
I live in the countryside now. Peace is at the top of my list.
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Hit a small milestone yesterday. Hit 5k followers.
5,000 of you have decided to share your attention with me.
I appreciate it a lot.
More committed than ever do drop value for you every day.
Thanks for being here.
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Lost 90% of my revenue in 12 weeks when Covid hit in 2020.
Had to close my face-to-face training biz later that year.
Toughest year of my life.
Got dragged through the fire and mud.
Best thing ever.
Came out 100 times stronger.
Last 12 months have been epic.
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This comment from Cold Email Wizard, in our DM chat on Nov 19 2021...
Changed. My. Life.
I hadn't even considered that as an option.
Wasn't even a thing in my mind.
What a journey.
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Friday poetry…
I arrived on your landing page
And felt rage
Because I couldn’t engage
Your copy was lifeless
Dead inside
You didn’t take me on the ride
I was in marketing hell
You know what fixes this?
A V.S.L
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6 reasons adding a Video Sales Letter on your landing page will close you more deals with your prospects...
1. It does the heavy lifting and educates them before the call.
2. You only speak with qualified prospects.
3. You'll have a 24/7 digital appointment setter.
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2nd round of editing video testimonials for a client VSL.
This is an art form.
There's a science to it.
I'm going to do a live training on how to do it.
So many sh!t video testimonials about.
Comment below 👇🏻 and let me know if you'd be interested in attending live.
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I'm launching my website end of May. I'll be testing 3 types of VSLs.
1. Text on slides with my voice over
2. Face to camera
3. An obscene comedy in your face to camera version
Want to be the first to see them?
Like this tweet and I'll DM a link to my new email newsletter
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It's live!
With the help of the amazing
@LoftedLearning
My landing page and VSL is ready to rock.
Link is in my bio.
Now the fun begins.
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Here's a hack to being successful...
Genuinely care about people.
That's it.
Do more of that.
Watch what happens.
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3 people had the courage to share links to their videos last week to get public feedback from me on their speaking skills.
If you post video content or want to...
Have a watch.
@MattLucero_
is up first.
Video is 13 minutes.
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Blasted through 8k followers yesterday.
Appreciate you sharing your precious attention with me.
For those of you that are new to my profile.
I talk about all things Video Sales Letters.
The best digital sales asset ever created.
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Excited to be co-hosting “How To Build Your Best Life In 2022” tomorrow with
@The1stReporter
We’ll be discussing…
1. Crushing all obstacles
2. Building self-discipline
3. Having fun on the journey
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$10k/m, $30k/m, $100k/m
Stop focusing so much on revenue.
Balance is it with mastering your craft.
Mastery = Big $$$$’s
Play the long game.
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Hit 7k followers yesterday.
Thank you for choosing to share some of your attention with me.
My content game is taking a leap in 2023.
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Sitting here realising I'm playing too small.
Things that need to happen...
- Youtube channel
- Live and evergreen webinars
- DIY VSL online course
What do you want to see me create about VSLs?
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You’ve got seconds to capture your prospect’s attention
Deliver a boring VSL voiceover and you’re screwed
Here’s how to avoid that in 4 simple steps:
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VSL Mistake
#1
- Having too much text on the screen when using a voiceover.
This overloads your prospect's brain.
They can't process the message.
They lose focus and switch off.
Solution = Keep the words to a minimum. Chunk it down. Make it easy for them.
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Stop sleeping on a website with a high quality VSL.
True gamechanger for your business.
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Did my last ever speaking gig talking about public/virtual speaking yesterday.
Not taking on any more speaking skills coaching clients.
After 16 years, I'm done.
Time to go all in on my VSL agency.
p.s I will still share the tools if it relates to VSL delivery.
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A VSL does the heavy lifting before a sales call.
That's why I get all prospects to commit to watching the VSL before the call.
Some people book straight in without watching it.
What happens if they don't watch it?
The call gets rescheduled.
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You can be physically beautiful or handsome…
Then speak and become ugly.
Your VSL can be 4k and have Hollywood style visual effects…
And your voiceover can bore the shit out of our prospect.
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Now THIS is what you call a video ad.
It's genius.
The top comment we have gotten on this ad over 1,000 times is “they do” 😆
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I'm venturing into the world of poetry.
Here's my first one.
What do you think? 👇🏻
Roses are red
Violets are blue
Get a VSL
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Loom is one of the best pieces of software I use.
The speed I create feedback videos for clients and prospects is unreal.
Loom love right here.
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If you aren’t getting testimonials from clients after big wins, here’s your sign to start.
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On Monday I jumped on a sales call.
It took 3 minutes to close the deal.
A new record for me.
The main reason for this...
The VSL on my website.
Reason 2 - my Twitter account.
Get. A. VSL. On. Your. Landing Page.
And build your brand on Twitter.
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The next time speak be aware of this.
Your energy is transferable.
Always.
Positive or negative.
Good vibes.
Bad vibes.
Be intentional.
Be aware.
What energetic signature will you sign off with?
#tweet100
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There’s a debate to be had a about
Text on slides with voiceover VSLs
VS
Loom style with Google docs VSLs.
They only work in a handful of cases.
I’m going to write a thread about why that’s the case…
…and why a text on slide with voiceover VSL is best for 99% of you.
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@DejaRu22
One of toughest and most rewarding experiences of my life…
Was doing a Vipassana 10 day silent mediation retreat.
There’s no escape from your mind.
No writing allowed.
No exercise allowed.
Just you. And your thoughts.
It was wild.
8-9 hours mediation daily.
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Today's the day!
Sharing an in-depth 20-minute video training with you...
On how to deliver your video sales letter like a pro
Stay tuned
Only students of Client Ascension have seen it so far
Never shared this in public until now
Excited for you to see it
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One of my clients recently made his investment back within 21 days of launching his VSL.
The VSL does the heaving lifting before the sales call.
He was shocked at how easily he closed the prospects.
A VSL is your 24/7 digital appointment setter.
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Finished the new VSL for yesterday.
It's now live. Check it out.
Here's a snippet of the funky team reveal.
Love working with the dream that is
@blackhatwizardd
@andrehaykaljr
@dancrowley1212
@conortrains
@Bonnchri3
@NickAbraham12
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3 minutes to close this client. A record for me.
Two reasons why the process was accelerated...
- My reputation and social proof from Twitter
- A VSL that converts using my 12-Step Framework
All he wanted to know was the price.
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The big secret to getting a fantastic guest on your Twitter Space to interview is...
Ask them.
That's it.
It's that simple.
There's no excuse.
The worst they can say is "no".
Give it a go.
Ask that person.
p.s this isn't just for Twitter Spaces 😉
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A VSL on your landing page is the most efficient and effective way of...
✅ Educating your prospect before a sales call
✅ Sharing social proof you've already helped people like them
✅ Creating a sense of urgency so they book a call
It does the heavy lifting
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I've been thinking about death a lot lately.
The idea that our time is finite on this planet.
That we will all die at some point.
Similar to your prospects.
When they visit your landing page.
The boredom sends them to an early death.
A VSL fixes this 😂
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VSL work with clients has not only improved their landing page but also their sales calls.
When you know your offer, objections, and flow it makes a world of difference.
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