jared steele 🍄
@Steele_Jared
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founder @terrashroom_ | prev @unity helping people grow mushrooms // building automated mushroom grow computers preseed investment info in link below
austin, tx
Joined April 2012
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Pinned Tweet
If you're a solo founder or unhappy with your working relationship, I want to share a wildly unusual story.
I'm a non-technical founder that foolishly started an iot/hardware startup.
In the first year:
-I spent $80k
-went through 3 CTOs
-& 2 product development agencies
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Fast forward to now & why I'm posting this:
1) Happy birthday James. Although you are in China for manufacturing & we can't celebrate your bday, you're a goat.
2) If you're a founder & discouraged by your team - don't give up if you haven't found your wozniak. Keep searching.
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Idk what sales bro/marketer needs to hear this but you CAN change paths mid-career & do something radically different.
2022 I was a b2b sales bro.
1.75yrs later, we're now getting thousands of these manufactured.
Chase your irrational dreams.
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@weischoice
Dumpster dive.
Used to do it a lot as a kid & apparently it’s not accepted as an adult.
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Later, I find out that he's a unicorn:
-magna cum lade in electrical/nuclear engineering in 3yrs
-emotionally intelligent, well spoken, midwest kid.
-just got heart broken after 6yr relationship = huge chip on shoulder to get rich.
By the end of the week - we became partners.
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Big week - james is in china & reviewing t1 models + kicking off our pre-seed fundraise.
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Liking to hire a media buyer or agency.
Looking at ~$50k/mo ad spend to start & want to 2x MoM.
Any referrals or recommendations?
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Nicotine + fresh lions mane.
Clear & firing on all cylinders today.
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Looking for a awesome freelance graphic designer.
1. if you know someone personally, would love a referral
2. where should I be looking?
We're a small startup, looking for ~10 hrs/week, international rates ideally.
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Being a young college kid, he said the funniest thing ever:
"all i need is an air mattress, sandwiches, and unlimited coffee & i'll have this thing built in a week!"
And he delivered exactly on his promise.
(pic of his room)
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Moved into some (bigger) space for terrashroom this week.
Playing catch up to those who reached out about previous tweet. Yes, still looking to hire media buyer.
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@AdamNeumannsCoS
Tim Ferriss said;
“almost all billionaires I personally know, almost without exception, use psychedelics on a regular basis”
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“If you don’t look back & cringe at the person you were a year ago, you’re not growing fast enough”
My list of lessons learned of 2022:
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200+ parts on the BOM
2+ years
Dozens of iterations
Can’t wait to be shipping thousands of these out soon.
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I needed someone who could come in as a true cofounder & devote the 80+ hr weeks that was needed.
On May 7th, I read this tweet from the 20VC guy.
Literally cried thinking I would never, ever get this kinda committed cofounder.
(btw saudade = feeling of sad longing)
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Had dinner at
@bryan_johnson
‘s place the other week.
He’s a genius, billionaire, and healthier than most 20 year olds.
His words at that dinner changed me.
“Imagine you are a mars rover equipped with a topological map & a fixed destination of success.
With the rapid
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My life was becoming a house of cards.
We were selling $2.5k-$7k in pre-orders per day for a product that wasn't built out fully.
Dozens of comments/emails came in daily:
-"rip off"
-"scam"
-"piece of sh*t"
Launch deadlines were constantly missed.
The future looked bleak
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Got home at 5am this morning.
Spent prev 18 hours listening to house, assembling product that just came in from China, while talking w james about how we’re going to build a $100m company.
Very bullish on the next 10 years.
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"I want to make you an offer to be your partner"
Having thousands of pre-paid customers + a waitlist of 20k people was absolutely crazy to him.
"the fact that you did that without a fully working product is magic to me"
So here's where things get REALLY interesting.
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He said:
"i'm going to fly there, if i cant get this to work in a week you don't owe me anything"
I was desperate. So hard yes.
James then asked about where to stay.
I said "I can get you a cheap motel or I got a spare office room that you can sleep on an air mattress there"
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Cool life update.
Posted this story about James & shortly after
@Upwork
reached out.
Last week they flew out their video team to interview us at the warehouse.
Why we're excited: upwork is the largest talent marketplace in the world.
They will be pushing our story to their
If you're a solo founder or unhappy with your working relationship, I want to share a wildly unusual story.
I'm a non-technical founder that foolishly started an iot/hardware startup.
In the first year:
-I spent $80k
-went through 3 CTOs
-& 2 product development agencies
68
46
830
10
2
42
In a moonshot, last-ditch effort, I posted a job on upwork (I REALLY needed electrical engineering help).
3 days later, james messaged me.
We got on a call at 10pm his time to review project details
During our screening call, he said something that took me by surprise:
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Early summer, I was about to throw in the towel.
Two major reasons:
1. Hemorrhaging cash on product dev co
2. I was spread thin (CAD, circuitry, firmware/software, marketing, social, fundraising, etc.) & doing a horrible job.
I was desperate for help
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In Shanghai this week to oversee the first mass production run of Terrashroom.
A lot of sacrifice, late nights, and failure has went into this product but now we're out on the other end & so proud of the team for pulling this off.
Over 2 years ago I left a sales director job to
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bought a cinematic camera (sony fx3) for our upcoming trip to shanghai.
about to crank on content
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This is how the terrashroom domes are manufactured.
We’ve spent roughly 9 months to get here. Getting a large object with a crystal clear, glass-like finish is hard.
#mp1
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American businessman has idea -> American businessman goes to China to manufacture idea.
So proud.
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there will be a mushroom tech company that will emulate the industrial/visual design mastery of teenage engineering
they will be a $100m co.
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Kevin is a celebrity with a million things to do yet always finds time to say incredibly heartfelt words.
Truly one of the most insane ratios of success / kindness in a human.
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About 2 months ago we decided to bring creative in-house.
Mushrooms are fragile, don't travel well, and it's challenging to schedule a shoot during peak fruiting times.
So glad we made this decision for last-minute shoots.
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spending time finalizing the ts-01 user manual as we are weeks away from mass production one.
feels like my inner artist is re-emerging; enjoying this beautiful phase of life atm.
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Drove to Utah to pick up my dog & then spent a long weekend in Colorado at uncle’s ranch.
Rode horses. Went ice fishing. Prospecting for gold in Colorado river.
Woke up every morning between 430-6am. In bed by 9. So wholesome.
Farm life rocks.
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Last year I thought about getting a dog.
Was doing the startup life + lived in an apartment = bad setup for a puppy.
Definitely was a low point in life - startup stuff was painful; lonely, burnt out, living in fear, etc.
Close friend strongly urged me to get a dog so I did.
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We’re looking to do a dark mode LP for our website.
Anyone have recommend an overseas guy that’s cheap we can send a figma file to & they can build out in replo?
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Long days, late nights.
Try, fail, try, fail, try… & small win. Repeat.
Have an A+ team that’s hyper focused on the mission & deadlines in front of us.
Best job in the world.
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throwing on some house music & getting deep into 🍄 lab work
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Just got back from the warehouse after a 16 hr day. Been doing a lot of these lately.
Team is super aligned & we are knocking out metric tons of work.
High accountability, low egos - just hyper focused on tasks at hand.
Endless months of hard work paying off & seeing the pot
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Product is totally done.
Now we’re about to play some major offense on creative and marketing.
About to have a lot of fun & have a juicy q4.
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Turned 30 this week.
This week has induced a lot of reflection - cringing at the person i was even 3 months ago.
Made some big fumbles & kicking myself for missed opportunities.
Biggest takeaways from past 12 mo:
-your phone is killing your health + productivity
-go to bed
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Early on I met with a fake vc guy.
He was adamant that I didn’t need a technical cofounder for a hardware startup (lol).
He insisted I should give him part of the co “for growth help”.
Now;
-his d2c co is a zombie
-crypto portco investments to nothing
-works a normal job
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although early terrashroom models make me cringe - my biggest regret is not launching sooner.
I cringe slightly when I see pictures of our first water bottle launch.
Our logo was designed in Excel, and it looked goofy across the bottom of the bottle. Our packaging was generic and yawn-inducing.
But the important thing is that we launched! My embarrassment comes from
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@rainydany
@cwt_news
Sorry, my apologies for not carefully analyzing every piece of clickbait. My bad
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went to a wedding this weekend
bride’s dad is the founder/ceo of a multi-billion dollar public health tech co.
It was in their backyard & they prob spent <$30k.
success leaves clues
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I'll say it a million times - we have THE best cap table ever.
Kevin has the
#1
yt channel on gardening & 2nd most visited website in the space - millions of things to focus on yet is the most prompt with responding & helping out.
The goat of gardening, thank you
It's stories like this that make you root for a founder, win or lose...
I've been growing mushrooms for about 5 years - with cakes, logs, DIY substrates - so when I met Jared and saw what he was building, I was IN and invested immediately...
I'm cringing as I share this, but
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@SullyBusiness
Painting curb addresses.
Did it in college. Was making like $1.5k - $2k per week. All cash.
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I don’t share this a lot but this is what happened to me in 2022.
A few months into building terrashroom I discovered my bday was on “national magic mushroom day”. (The 4/20 of shrooms)
From then on, everything changed into an unreasonable obsession to fulfill this dream.
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Been a little quiet here, here's what we've been up to:
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Terrashroom has $2.8M - $5.9M verbally “pledged” for our upcoming pre-seed round from our email list.
Best part: I haven’t pitched a single investor & this was 100% automated once setup.
There is real power in building a community & thinking strategically.
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Have had delays & setbacks but beyond excited to get these in customer’s hands.
Some big things ahead this year.
#terrashroom
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Went to a superbowl party, stuffed my face with (tasty) trash food.
Feels like my skin is going to pop from the inflammation.
Cannot believe most americans eat like this regularly.
We need to stop celebrating this lifestyle.
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I think about this nasa study a lot.
The caffeine web is the most scattered, unstructured, and incomplete.
Idk
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About to play some serious offense on the social + marketing side.
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Thinking about starting an screentime “accountability” group;
-each puts in $20
-lowest screentime EOM takes pot
-maybe it can be irl friends/dinner thing
Algo is too powerful now - obliterating is mentally.
Open to ideas
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Other founder goals; “9-fig exit by 2028!!”
My goals; “I wanna see my product box in an apartment trash pile”
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@sweatystartup
Just some Google math:
267 rooms x $567/night
= $151,389/night (fully booked)
X 365 = $55.26M/yr
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Nothing like coming home to the love of your life
waiting for you after a long day of work.
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What the hell is going on.
It’s Jan 10th at peak hour at golds gym - not busy at all.
No New Year’s resolution people.
Is this an ozempic problem? Pelotons? Run clubs?
Or are people losing the will to be healthy & do hard things.
Very concerned.
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@matt_vanswol
@AmazonStudios
@HistoryBoutique
respectfully, disregard the people saying "lol you need to take t"
find a lifting/accountability partner, lift heavy for 2 hrs/day, eat clean, take creatine, sleep well, hydrate.
keep it simple & your body will transform in 6-9 months.
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Been spending time in hospital icu w close friend who got nailed by a suv while on his motorcycle.
So much pain & fear in his eyes - stripping a man of his body in his physical prime is heartbreaking.
Sobers you up & makes your heart quiet.
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Looking to hire a contract part-time video editor.
Shooting a lot of BTS manufacturing footage & biggest bottleneck is that I dont have time to edit.
We're a small startup so mostly looking at international rates.
Would love any recs.
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Can’t wait to move back to atx in a week.
So many good people in Texas.
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We’ve increased tempo prepping for t1 production run.
The manufacturing team in china said to my partner;
“wow, you guys never sleep - so hardworking!!”
Correct, we don’t sleep & have zero work-life balance.
We’re some indestructible cockroaches building cool shit & we
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Starting a new chapter of life in dt los angeles tomorrow morning.
10 hours of driving through the night. quiet time to think, reflect, & get clear on some big goals for 2023.
Adventure awaits
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working hard to create ~shareholder value~
thank you
@dranthonygustin
🫶
Proud early investor in this amazing tech 🍄🍄 continually impressed by
@Steele_Jared
can't wait for my unit!
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“I haven’t felt fear like this in a while”
Thank you for an awesome opportunity
@BenWilsonTweets
@ShaanVP
@thesamparr
& letting me pitch y’all on the demo day.
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@therealbrom
@darrenmarble
Psychedelics are a precursor to sobriety.
Unsure why anyone would shame someone who encourages sobriety.
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Going to start hosting some virtual power hours/call blocks.
If you’re a founder & you need to do cold outreach for sales or investment fundraising, this is an open invite.
(Was previously a sales director for a yc startup so can help a bit)
Not exactly sure what it would
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