Stage 2 Capital
@Stage2Capital
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The first VC Fund led and backed by Go-To-Market professionals specializing in helping early stage B2B software companies scale
Joined September 2018
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Pinned Tweet
INTRODUCING… our
#GoToMarket
Resource Center ✨
Our mission is to provide founders w/ best-in-class resources to scale revenue & achieve GTM success.
We’re thrilled to share that we’ve compiled ALL of our GTM tools, free to use & put into practice:
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Congrats to
@GoStockpress
on their recent funding milestone! Their unique blend of file management and digital asset management is set to redefine industry standards:
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We’re thrilled to announce the 🌟NEW🌟 companies participating in this year’s
@Stage2Capital
Catalyst!
Our program is designed to support early-stage,
#B2B
companies and founding teams in building a thoughtful, scalable growth engine.
More here:
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7
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We're BEYOND excited to announce our $150 million Fund III, backed by 300+ senior go-to-market professionals!
THANK YOU to our incredible network of LPs, portfolio entrepreneurs & fellow co-investors for making this fund possible. Full announcement here:
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We’re THRILLED to announce the 15 rising B2B companies participating in this year’s Stage 2 Capital Accelerator!
Check out the incredible lineup here:
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Wonderful to see
@Stage2Capital
LPs
@dinimehta
,
#KateAhlering
, and
@mtwayland
join
@markroberge
to discuss how they’ve created revenue acceleration moments as CROs 💥
@SaaStrAnnual
#SaaStrAnnual2023
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#DEARSTAGE2
📬: Can you share any advice on maximizing our first reseller relationship and turning it into a repeatable
#PartnerProgram
?
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Calling all early-stage founders! Get capital and learn best practices from leaders like
@GregHolmes4
,
@suebarsamian
,
@jaysimons
,
@PickensAllison
, and
@RoadWarrior247
by joining the next
@Stage2Capital
Accelerator.
Apply here:
#Stage2CapitalAccelerator
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Startup founders 👋
Your chance to build your
#revenue
playbook is here!
Apply for the 2023 Catalyst to learn from top go-to-market execs, receive $120K in capital, and more:
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Excited to launch our second fund with $80M. Leading deals and helping B2B software founders accelerate healthy growth
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Warmest of welcomes to our TWO new team members!
We're excited to share
@whatthedanheck
(former Partner at
@OpenViewVenture
) has joined as our latest Partner, and Kevin Swain (formerly at
@volitioncapital
) is a new Associate.
Thrilled to have you both on the team 🎉
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The Transition from Sales-Led to Product-Led with
@i_am_brennan
, Co-founder and CEO of
@soapboxhq
Innovations via
@productledinc
@wes_bush
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6
Startup founders 👋
Wondering if you should pursue
#PLG
?
@Stage2Capital
's
@markroberge
created a list of 6 considerations that can help you decide if PLG is applicable to your business category.
Read his list of evaluation criteria over on our blog:
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Big things ahead for
@QuotaPath
! They just raised a $41M Series B 🎉
CONGRATS to
@ajb376
and the entire QuotaPath team! We're thrilled to be part of your journey to provide sales teams with a better way to run sales compensation and commissions.
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TOMORROW!
@LogicMonitor
's
@hass_commerce
will be joining
@Stage2Capital
's Emerging Leaders Syndicate
#HourOfExcellence
to share how to recruit & develop a diverse, high-performing
#sales
team.
You won't want to miss this
#webinar
! Save your seat here:
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We're counting down the days until our own
@markroberge
is back at
@SaaStrAnnual
with a NEW presentation on Optimizing GTM for PLG!
Until then, check out the sessions that made him a crowd favorite here:
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Three Stages of Scaling B2B SaaS Sales
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Most
#startups
fail because of
#GTM
execution.
In our latest blog,
@MandyHCole
shares why a bottoms up model is *key* to GTM scaling.
We even have a downloadable Bottoms Up template you can use to put your plan in motion!
Check out both here:
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Congrats,
@metaplane
!
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Roles in
#sales
are commonly misunderstood.
Read how
@SeismicSoftware
's President / CRO and Stage 2 Capital LP,
@haydenestafford
debunks some of the top sales myths in a new
@DG_Report
article:
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CONGRATS,
@QuotaPath
!
QuotaPath, the people's (and sales compensation management) champ. 💪
Find out why users rated us "Users Love Us," "Easiest to do Business With" and "Most Implementable" for automated commission tracking.
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Stage 2 Capital LP
@cwdegnan
has 20+ years of technology sales experience, joining
@SnowflakeDB
as the founding CRO in 2013.
He sits down w/
@markroberge
to revisit the early days & discuss what it took to generate millions for the now-public company:
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We are THRILLED to welcome
@terminal49
to our portfolio!
@Stage2Capital
Partners
@whatthedanheck
&
@elizabethjcain
share more details about the investment, including why we are so grateful to have led their Series A round, here:
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Looking to learn more about
#RevOps
?
Don't miss
@fullcast_io
's upcoming fireside chat with Stage 2 Capital Partner Liz Christo &
@QuotaPath
's
@ryanmilligan90
, where they'll discuss the role RevOps plays in data integration and management.
Register here:
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Revised 2020 Ideal Sales Profile: It will be interesting to see if the "Video Proficiency" and "Social Selling" correlations will continue to increase
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We had a PACKED HOUSE at our Q2 LP Meeting, hosted last week at
@MIT
!
It was an honor to have so many members of our LP community, Emerging Leaders Syndicate, and our portfolio companies, attend, both in-person and virtually.
Looking forward to the next event in Q3!
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INCREDIBLE to see
@GainsightHQ
CEO +
@Stage2Capital
LP
@nrmehta
on the inaugural cover of inSided's Customer Health Magazine 🌟
🚨ISSUE DROP!🚨Don’t miss out on the first edition of Customer Health Magazine! Get to know why there’s nothing “meh” about Nick Mehta and more. Check it out here! ➡️
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When it comes to
#sales
, most of the skills one needs to be successful are learned on the job.
So why are many hiring managers requiring a 4-year degree?
@We_are_SIA
's
@PaulFifield
shares why startups must reevaluate how they hire and develop talent:
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Congrats,
@VouchHQ
! Thrilled to be part of the journey 🎉
A big day here at Vouch HQ! We are thrilled to announce our $8M funding round, led by
@Stage2Capital
&
@OIFVC
Ventures. Thank you to our incredible team, customers, investors and advisors for your support so far. We can’t wait to share what’s next❤️
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“The safest communities are not the ones with the most police, prisons, or electronic monitors, but the ones with quality schools, health care, housing, plentiful jobs, and strong social networks that allow families not merely to survive but to thrive.”
@thenewjimcrow
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Congrats,
@Enboarder
!
🎉We’re thrilled to be mentioned in Silicon Republic’s recent article 👉 13 tech tools for the future of HR.
HR tech can be extremely useful for organizations building out their teams, especially with hybrid and remote working.
Read more below 👇
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CONGRATS to
@Stage2Capital
LP Kevin Haverty on becoming
@Sprinklr
's newest board member!
We sat down with our newest board member Kevin Haverty to get his thoughts about Sprinklr’s future and growth, his start in software, industry trends, and a few more fun topics ➡️
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🎉 CONGRATS 🎉 to Stage 2 Capital LP Lauren Vaccarello on her new role as
@Salesloft
's CMO!
Say hello to our new CMO, Lauren Vaccarello! Award-winning marketing leader. Rock climber. Jetsetter. Ultimately, we hit the jackpot. Learn more about Lauren here:
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The Science of Scaling framework I presented at today's
@AscentConfNYC
, providing data-driven decision making on when to scale sales and how fast.
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Congrats,
@dodeja
&
@terminal49
! We’re thrilled to be part of your journey.
I’m thrilled to announce
@terminal49
's Series A Funding 🎉
This milestone puts us one step closer to advancing our mission of automating global trade.
Really happy to be working with
@whatthedanheck
@elizabethjcain
@stage2capital
&
@nathan_owen
@grandvcp
who lead the round.
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Congratulations to Stage 2 Capital LP Ashley Kramer on her new role at
@gitlab
!
We're proud to welcome Ashley Kramer as our Chief Marketing and Strategy Officer. Ashley's experience at growing companies makes her an exciting addition to our organization.
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Can’t wait for this session later today!
#saastrannual2022
In the wise words of our Co-Founder
@cevettsATX
— we "spy a Bruno!"
3:40 P Partner Stage C!
Our CEO AJ and
@Stage2Capital
Partner Liz present on how to approach comp planning while scaling from your first sales hire through IPO.
#saastr
#saastr22
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CONGRATS to
@We_are_SIA
on their $22M round of funding 👏
We're thrilled to support the SIA team as they continue their mission to create a new category of in-work learning and development for
#GTM
teams across the world:
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We are THRILLED to welcome
@aerocloudsys
to our portfolio, and support their mission to transform airport operations around the world 🛩 🌍
Read the news about their $12.6M Series A over on
@TechCrunch
:
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Today's episode breaks down the top talent and recruiting takeaways for executive leaders. Listen here:
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Most traditional
#SaaS
companies will NOT successfully pivot to
#PLG
.
Hear Stage 2 co-founder / fmr
@HubSpot
CRO explain why in the latest
@headsupai
#podcast
:
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👋 Meet our new SVP of Sales, Partnerships, and Customer Success, Kim Walsh! She will bring her experience of building world-class GTM engines to Apollo’s next phase of growth. Want to work with amazing people like Kim? We’re hiring across all our teams:
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For any
#startup
, a hiring scorecard is key to securing the *right*
#sales
leader.
Stage 2 Capital partner,
@MandyHCole
offers up a scorecard template, and outlines 2 other critical steps to securing your first sales here:
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Now more than ever, alignment between GTM teams is critical to revenue success.
@SeismicSoftware
's EVP of Global Operations /
@Stage2Capital
LP,
@Toby_Carrington
, details how to achieve sustainable GTM alignment in his first (!) Forbes article here:
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What does it take to hire and develop a diverse
#sales
team?
@Stage2Capital
's Emerging Leaders Syndicate had
@LogicMonitor
's
@hass_commerce
answer this question (and more!) in the latest
#HourOfExcellence
webinar.
Watch the full discussion here:
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Many best practices to drive
#CustomerSuccessOperations
are still widely undocumented and under-utilized.
Thankfully, the team at
@valuizeco
put together a 4-step guide to help you lay the groundwork for an unstoppable
#CSOps
function.
Check it out here:
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Life outside of work matters.
For
@SeismicSoftware
's
@Will_Quigs
, he found himself more productive while coaching high school football, even w/ a full-time sales role.
Hear Will's story in the next Emerging Leaders Syndicate
#HourOfExcellence
webinar:
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"This space, the subscription SaaS space, this is it. I fully believe that not because of what I saw 20 years ago. This is a better model for customers to see value." –
@mizkonary
@Zuora
ProfitWell spotlights a badass woman in SaaS, Amy Konary.
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Applying the MEDDPIC sales qualifying matrix to enterprise deal reviews: 3 Minute Role Play with
@mcmahon_john
, Board Member at MongoDB, Snowflake, and Sprinklr image from
@whyteuk
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Get a preview of
@airtable
's
@Tony_Granados
Stage 2 Capital Accelerator session, and hear his thoughts on
#RevOps
,
#SalesEnablement
, and
#GTMStrategy
in our latest
#LinkedInLIVE
AMA:
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We're THRILLED to share
@EmployeeCycle
, a 2022
@Stage2Capital
Accelerator company, has raised a $2.5M seed round 👏
Congrats to the entire Employee Cycle team!
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The science of extracting long term revenue goals into short term sales and marketing activities. via
@Stage2Capital
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An incredible FREE resource from
@QuotaPath
, which will save you a ton of time while preparing your 2023
#compensation
plans 🎉
Check out their new Compensation Hub here!
It's time. It's here.
Today, we launched Compensation Hub, a free modeler featuring 15 trusted sales commission structures.
Discover, compare, customize, and share comp plans that align with your business goals here:
#salestech
#sales
#compensation
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Congrats to THREE (!) of our portfolio companies,
@ocrolus
,
@OrderCo_
, and
@QuotaPath
, for being named "Soonicorns" on Tracxn’s list of Top Finance and Accounting Tech Startups 🦄 👏
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1
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Congrats,
@ReibusIntl
👏 🎉
Last week Reibus received the 2022 Platts Global Metals Rising Star Award from
@SPGCIMetals
. This win was only made possible through the grit and dedication of our incredible team.
Learn why Reibus is a Rising Star in the metals and mining industry at
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Congrats,
@SeismicJDW
,
@haydenestafford
and the entire Seismic team!
It’s official: Today marks the first day of a new era at Seismic. 🧡
We have two major announcements to share with our favorite people (that’s you!). So, without further ado:
☁️ We’re now the Seismic Enablement Cloud™.
👀 We look and sound a little different, too!
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When should you revisit your
#marketing
plan?
Former CMO of
@LogMeIn
&
@rapid7
and Stage 2 Capital LP,
@CarolJMeyers
, says there's no better time than NOW.
Check out our interview with Carol, as she discusses this further:
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Join us for next week's 🔥Fireside Chat🔥 with Liz (Cain) Christo of Stage 2 Capital and Ryan Milligan of QuotaPath!
Is RevOps the Steward of Data?
#dataintegration
#datamanagement
#revops
#gtm
#gotomarket
#sales
#data
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Exciting news for the
@Enboarder
team 👏
🎉We’re excited to announce that Andrea Dumont has joined the Enboarder executive team as Chief Marketing Officer! Read more about Andrea and her new role here:
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"In any role in
#sales
, you should be the CRO of your own book of business." -
@Will_Quigs
#HourOfExcellence
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0
2
New
#podcast
from
@getsalesbricks
'
@MontoyaNYC
, featuring
@Stage2Capital
Co-Founder & MD
@markroberge
!
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@Seismic
Launches Interactive Content to Improve Digital Engagement with
@Stage2Capital
portfolio company,
@Tiled
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"BDR/SDR roles are one of best entry-level jobs you can get. You're not limited to eventually becoming an AE - if you keep an open mind, you can grow into a variety of roles at your current company." -
@Will_Quigs
#HourOfExcellence
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4
2
For anyone looking to become an
#entrepreneur
or get into
#sales
, we have a
#podcast
for you 💥
@QuotaPath
's
@ajb376
recently appeared on the
#SalesTransformation
podcast to talk through his journey from sales rep to 2x startup founder.
Listen here:
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🗓️ TOMORROW!
@salescmty
&
@We_are_SIA
are teaming up to bring you insights on how to choose the right metrics for predictable growth.
Tune in to hear Stage 2 Capital's
@MandyHCole
& LP
@randy_seidl
discuss "Measuring what Matters."
Register here:
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Congrats,
@VouchHQ
👏
We made the top five 🎉 🎉 After a huge lift from our team, and support from our users and community, it was amazing to see Vouch sitting amongst the top products on
@ProductHunt
yesterday!
Thank you for the 500+ upvotes and supportive comments 🙌
#Producthunt
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CONGRATS to our portfolio company
@ReibusIntl
for being recognized by
@TopWorkplaces
with the "Top Workplaces USA 2023" award 🏆
See who else made the list here:
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#CareerGrowth
in a market downturn looks a lot different than previous gold standard models.
@Pando_HR
's
@BarbraGago
shares her NEW paradigm for career progression in a recent conversation w/
@Stage2Capital
LP
@PickensAllison
! Check it out below:
Outdated frameworks for managing career growth:
* Annual promotion cycles
* The path to promotion requiring ICs to become managers
* Forced ranking of employees
New model: Just-in-Time Career Progression
I learned a ton from
@BarbraGago
at
@Pando_HR
!
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Here are some key roles open within the
@Stage2Capital
portfolio!
🌟
@OrderCo_
is looking for a Director of Sales, based in NYC or remote:
🌟
@QuotaPath
is looking for a VP of Marketing to join their team in Austin, or remotely:
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"When looking to grow into leadership from an IC
#sales
role, you start to realize how important your network is. Leverage social media to interact with those that are where you want to be." -
@Will_Quigs
#HourOfExcellence
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0
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Account-Based Execution: Your Formula to Improved Pipeline with
@sydsloan
,
@triciagellman
,
@peisaacson
0
0
1
Sales Prospecting Tips by
@ChrisOrechia
: Sales Techniques for Finding Sales Leads Every Day
@M_3jr
#SalesProspecting
0
2
2
Another
#HourOfExcellence
#webinar
is coming your way!
Stage 2 Capital's Emerging Leaders Syndicate is thrilled to host
@LogicMonitor
's RVP of
#Sales
/ ELS Principal Member,
@hass_commerce
, on May 17.
Find out more info + reserve your seat here:
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[Thanks for a great set of analogs
@OmarMKhateeb
] The Sales Acceleration Formula and How Inbound Marketing Works.
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#DEARSTAGE2
📫: One of our investors is pushing us to create a new category for our company. Should we?
Defining a category is HARD work.
@jdeeringdavis
offers up her advice, along with her learnings from
#PlayBigger
, here:
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When your
#sales
and
#marketing
teams work together, it turbocharges your whole process so you can crack into Target Accounts, especially if you use modern technology like Outreach and Sendoso.
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1
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Happy
#InternationalWomensDay
!
It's an honor to have many inspiring female LPs, portfolio company leaders, and partners within the
@Stage2Capital
community.
We are proud to celebrate all of your incredible achievements — today, and EVERY day 👏
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How to improve revenue in the current environment. Tip
#2
.
Evolve opportunity stage gates from "seller actions" to "buyer actions" via
@Stage2Capital
@MandyHCole
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1
2
Big congrats to Stage 2 Capital LP,
@JimSchuchart
, on his new role as President & CEO of
#TechnicalToolboxes
!
Check out the announcement here:
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0
2
Looking for tactics you can implement to prevent a customer from terminating a contract?
Listen to
@markroberge
role play a customer cancellation call with Stage 2 LP / Former
@asana
CRO, Oliver Jay and hear their approach:
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0
2
Competitive positioning in every product category is being re-shuffled. While your competition cuts their branding budget, take advantage and lean in.
@sydsloan
CMO
@SalesLoft
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0
2
@1jrice
@jjacobs22
Indeed, that’s how it works at Stage 2 Capital. The 150+ LPs help source deals, do due diligence, and advise portfolio companies on GTM.
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[My Article] The Science of Re-Establishing Growth: When and How Fast?
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1
I could not be more excited to join
@paritynow_
as CEO. Today women pro athletes earn just 0.5% of the global sports sponsorship market! We're changing that by connecting brands like
@Microsoft
&
@MorganStanley
w/ athletes & their fans. Let's do this!
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Managing founder stress from
@firstround
"Take 15 minutes to create a list of everything you’re stressed or anxious about. Then label each one as a 'within' (issues you can act on) or a 'beyond' (outside of your control). It’s a small way to lift some weight off your shoulders."
@fosslien
📰:
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4
16
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The statistical evolution of a salesperson evolving from a PIP to a top 1% performer via
@RainMakerMaker
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"Keeping and retaining top talent is the most important thing a
#sales
leader can do. Encourage your team to focus on mental health and channel their interests outside of work to maintain work/life balance."
@Will_Quigs
#HourOfExcellence
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0
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The
#1
overlooked tactic to operationalize pivots with the sales team: "The Film Review” via
@Stage2Capital
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