Rohit Kaul
@SeekingN0rth
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Mission-driven marketer at Blume. Podcast transcript nerd. 🎙All of my podcast notes on product and GTM:
Latest triple shot Saturday 👉
Joined January 2019
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This masterclass from
@shreyas
on building your 'product sense' is so so good that I wonder why it is free :-)
I especially loved the part where he goes deep into how managers with a project mindset think differently from managers with a product mindset.
The crux is this slide
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Delhi to Bangalore flight has the highest per capita presence of Tumi bags and Onitsuka shoes, compared to any other indoor/outdoor place in Delhi :) (except the showrooms selling Tumi bags and Onitsuka shoes).
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I spoke to dozens of SaaS founders/operators in 2023.
Many of these conversations made it to the Blume website, as at Blume, we want to unlock 'hard-earned GTM secrets' for Indian SaaS founders at scale.
Here's a look back at my favorite takeaways - one tweet at a time.
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Super stoked to share that I am joining the amazing folks at
@BlumeVentures
to lead Blume's marketing, thought leadership, and communication efforts.
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6
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Hiring Alert.👋
We are hiring a Content Lead at Blume Ventures! Read on!
So you want to be a Content Lead at Blume Ventures!
do it.
if you're passionate about startups,
if you love creating content,
if you want to be at the forefront of the Indian VC scene,
do it.
if content
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@ConfuseForever
@r0h1n
Question: did they ever relate to them ? My guess here is they never related to them and the lockdown is just exposing the hypocrisy in full flair as they can no longer hide behind virtue signalling on Twitter.
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Blume is on the lookout for an Editorial Fellow. This is a contractual and fully-remote role within India. ✍️
What will you do?
You'll spend 70% of your time exploring online sources and our internal knowledge repository, extracting and summarizing key insights, blurbs, and
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40k feet. 40 feet. 60 degrees.
A bored reader is worse than a non-reader.
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#HiringAlert
We are doubling down on marketing and content at
@BlumeVentures
and looking for a Manager - Marketing and Communications to help create and manage content-first intellectual properties like podcasts, start-up playbooks, and venture ecosystem events in BOM or BLR
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FOMU > FOMO.
This is a secret only the elite salespeople know and use it to their advantage to close more deals. But in this incredible episode,
@lennysan
and Matt Dixon open-sourced this secret for everyone.
Absolutely loved this episode for the sheer clarity it brings to a
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After using Notion's AI extensively, I am pretty clear who will be the winners in the generative AI game:
- Horizontal incumbents with large distribution (GitHub, Notion) who add AI as a feature
- Startups that go deep into a vertical with better UX (Jasper, Levity, RunwayML)
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B2B marketplaces like
@faire_wholesale
&
@notchordering
may not be household names like
@etsy
&
@wayfair
, but the B2B eCom market is 5X of the B2C eCom market at $14.9tr.
Here's
@ameetshah
, partner at
@goldenventures
unpacking deep insights on B2B marketplaces. Follow along.
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The session is full of Shreyas dropping earned secrets at Ussain Bolt's speed :)
Here's the link:
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@arindam___paul
Haha.. once I saw an ad for a unit in Noida which said 10 mins from Connaught Place (central Delhi). That apartment was 20 mins from my place and in the opposite direction. So no way anyone could make it from there to CP in 10 mins 🤣.
I have also seen that these time stamps
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"I never knew so much thought and attention to detail went into an IPO marketing campaign."
I received this message in an internal group as soon as I hit publish on our latest piece: "A Founder's Guide to Successful IPO Marketing Campaign."
IPO marketing is a completely new
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Revolut vs. Monzo vs. Starling. A thread.
These neobanks look similar on the surface with modern app-based banking for digitally native customers. However, if you scratch below the surface, they are strikingly different. Here's an under-the-hood look at these banks.
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A Tiny Marketing Handbook for Founders - Free Download.
An ebook with ready to refer pointers on
#Marketing
#branding
#product
and
#productmanagement
for founders/
Download your free copy here:
#TuesdayThoughts
#brand
#ebook
#advertising
#Entrepreneurs
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Any guesses on which company is shown as '?' below with over 6B downloads?
Tencent?
ByteDance?
Epic Games?
Follow along for the answer 👇🏼
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While we spent a lot of time creating Narrowcast: Power of Compounding, we also put considerable effort into naming the chapters.
The title of each chapter tells you something unique about that person, their story, and their aspirations.
My favorite is
@vinatisaraf
's title -
That compounding is the 8th wonder of the world is an open secret.
But does it really apply to the diverse, vibrant, and relatively young Indian startup ecosystem?
We think so.💡
Presenting: Narrowcast: Power of Compounding
This is the third edition of the Narrowcast book,
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Tribe Capital just dropped their latest "N of 1" essay on
@ShiprocketIndia
They're calling their shot—they believe Shiprocket has 100x potential from its current $1.3B val.
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The most awaited day is finally here! Meeting our founders, investors and the larger Blume family today!
#BlumeDay2023
... here we go 🚀🚀
@BlumeVentures
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APIs for direct deposit switching like
@PinwheelAPI
are 'turning on the faucet' of $10T in payroll for neobanks and novel vertical finance apps.
here's why direct deposits are so big for consumer finance apps 👇
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My dumb 'I made it' moment has a life-sized teddy bear.
When I was a kid (late 80s), we stayed in the Vasant Vihar area of New Delhi. The purveyors of Delhi's socio-economic tapestry will instantly recognize that it is one of the toniest areas in the capital and was even in the
In 1999, Mom, Dad and I went to get a new TV because of an offer for the cricket World Cup. We chose a Samsung TV, and it was packed and boarded into the vehicle. We realised we didn’t have enough money in the account. We returned empty-handed and got a cheaper TV (Aiwa) the next
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This is what keeps us going 🚀
...From an elite operator I recently spoke to!
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If there are only two books you will read in your lifetime, read The Psychology of Money by
@morganhousel
twice. That’s it. That’s the tweet.
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@siddharth3
That will be an anti national thing to do for a national medicine... or whatever is in these bottles
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@jithamithra
looks pretty fancy! reminds me of the anecdote about Kishore Biyani launching 'John Miller' shirts in India... using a borrowed 'angrezi' name gives product a premium positioning in non SEC-A/premium markets.
while in the premium markets, now brands use Hindi names (Chumbak),
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This is a great example of founder-market fit.
Founders with sales/marketing skills create new categories as it will need strong outbound sales/perfect messaging,
Founders with product skills build product in existing categories and out-innovate competitors.
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This made my day!
Blume Podcast is now in the top 10 business podcasts on Apple Podcasts!
Took us three seasons to crack the top 10, but we are there now and growing 🚀
Gradatim Ferociter.
@BKartRed
@sajithpai
@shreevz
@vigneshjsarma
@adityakuber
@riashroff
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In 2009, a
@UCBerkeley
researcher heard about the $1M Netflix prize to improve their recommendations algorithm
He lost.
But the 600 lines of code he and his partners wrote became a $38B startup.
Here's how
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What a way to go into the weekend! Blume Podcast featured among the top startup podcasts in India on
@Spotify
.
It's great to be in the company of exceptional podcasters to whom I listen every week and deeply admire, such as
@shantanukd
of The Barber Shop,
@jivraj_sachar
of ISV,
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@suchitasalwan
All this IS accountability is frankly IT Cell spawned malaise. When you can’t defend then distract. The infections were clearly peaking and our ministers were saying that the pure water of a river will save us
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You'd expect reports like this to come from top consulting firms and not startups ☺️
@superiorpickle
and
@getplumhq
team have done a fantastic job of creating the definitive read on the state of employee benefits in India. Do take a look.
NEW: Presenting the State of Employee Benefits 2024.
🔎 4500+ employee benefits plans analysed, across 80+ health benefits
📝 100+ people leaders surveyed
📕 5 chapters covering industry benchmarks, employee expectations, and more
Access them here:
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Read this quote a couple of weeks back in one of
@paulg
's essays (Superlinear Returns) and cannot stop thinking about it.
This is what a lot of us (marketers) get wrong about product marketing.
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I was one of the first ones to listen to the raw recording of the Blume Podcast episode featuring
@iRadhikaGupta
, and I remember having literal goosebumps when I listened to this portion.
The fundamentals of building a great business are simple and hard at the same time - You'll
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Last month, I gathered a ton of actionable insights from a roundtable with
@asad0801
,
@Jay_0687
,
@maverick_razdan
, and my colleague
@sanjaynath
.
In this primer on PLG-led GTM for 0-to-1 companies, I blend these insights with Blume's in-house SaaS knowledge. Some highlights 👇🏼
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This is my favorite insight from the 1st episode of the Blume Podcast, featuring
@mrgirish
: When building a rocketship, where to spend and where to be frugal? (Link: )
This also means that if you want to make a world-class product, you'll need world-class
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@warikoo
@beastoftraal
Ironic that a communist dictatorship created a democratic product and world's largest democracy just banned it.
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Super stoked to launch the January issue of The Visile! 🎉
@TheVisile
is a monthly newsletter by
@sajithpai
and me based on an earned secret - podcasts have the highest signal-to-noise ratio of any content in the startup/tech world. A quick intro thr3ad!
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How many amazingly smart ppl I know who are guilty of doing this :-/
From
@ShaneAParrish
's interview with
@danshipper
, a few moons back in The Super Organizer
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Enterprises in emerging markets buy software for only 2 use cases: to make money or save money.
As a part of my ongoing series of talking to the best SaaS founders and operators in India, I recently spoke to Sachin Bhatia (
@SaaSWaltz
) of
@Exotel
(a Blume Fund I company) on how
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Do systems eat culture for breakfast?
A few months ago, Ranjeet Pratap Singh (
@ThEbmr
), founder and CEO of
@TeamPratilipi
, conducted a session for
@BlumeVentures
's portco founders where he shared the most concise definition of culture that I have ever heard.
"Culture is how you
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If you are an Indian app developer struggling with poor conversion in your app install campaign, then follow along 👇
Research by
@AppsFlyer
says that improving your app's rating from 3 to 4 can boost your campaign's conversion rate by 89%. Yes!
A high rating signals trust to
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Are you about to squander a $100K opportunity? 🚨💰
Since joining the venture world, I have met many founders who lamented about not maximizing their fundraise announcements. All of them felt that it was a golden opportunity to grab maximum eyeballs for their startup that they
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At the Engagemint summit today.
@shashank_kr
of
@Razorpay
says that one of his biggest tasks with product teams is to stop them from going for Indiranagar-Market fit 😅
@WebEngage
@avlesh
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I was today years old when I realized that the largest SaaS company in India is....
...
Salesforce!
In FY23 their India revenue was ~$720M with a YoY growth of 50%. Presuming slower growth in FY24 (tough economic environment etc. etc.), at 25% YoY growth, they would be close
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There's a 9 out of 10 chance that you haven't heard about
@GoGreyOrange
.
There's also a 9 out of 10 chance that if you are reading this in the US, you most likely have a product on you—a phone, dress, or an accessory—that was touched by GreyOrange on its way from the supplier to
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The other day, someone asked me, what's your marketing strategy for 2024?
I sent the photo of my wallpaper to them.
Loosely translates into "We'll wear the soles thin."
Picked up from the amazing episode feat
@iRadhikaGupta
on S2 of the Blume Podcast.
There's no other way to
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7
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The In Depth podcast by
@firstround
is perhaps one of the top three product strategy podcasts, along with
@lennysan
's podcast and Unsolicited Feedback by
@reforge
.
I recently read the episode featuring Adam Nash (
@adamnash
), co-founder and CEO at
@DaffyGiving
, in conversation
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In less than 2 minutes,
@far33d
gives a masterclass on product strategy in this exceptional section of the Reforge podcast.
He,
@bbalfour
, and
@searchbrat
are riffing on Humane Pin's launch and the mistakes that were made. This is the part where Fareed goes into the
1
3
22
Here's the interesting Behind-The-Scenes about my conversation with Kuldeep:
• Kuldeep drove from Navi Mumbai to Byculla (made easier thanks to the then newly opened Atal Setu) while I flew down from Delhi (buy flight tickets and not Zoom, remember!)
• I opened the laptop to
I spoke to
@SeekingN0rth
about selling in India. There is a ton of bad advise about this and far too many people play the game on hard modes india deserves to be your primary market if you are building a SaaS company out of India. Go read this article and ask me anything you
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Blume Podcast now listed as one of the top startup podcasts on
@spotifyindia
💪
And we are just 1 episode old in this season.
Suffice to say - You ain't seen nothing yet!
ICYMI - E1 featuring
@mrgirish
is here:
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10 YO gets a first brush with running a business. Set up a game stall in our apartment's Diwali mela (carnival), backed by angel investor (me!).
Achieved break even in the first 2 hours and made a cool profit by the end, with immense learning on team work, handling money,
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@danshipper
One possible deviation is that unlike the makers of React, the makers of GPT3 are releasing applications that directly compete with their customers.
Also unlike React, every iteration of GPT model will eat into a number of products built on top of them.
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1
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State of the video creation market 2022:
Quick = amateurish/poor quality
Professional quality = hours of slog in legacy tool & $$
We spoke to
@c_valenzuelab
, CEO of
@runwayml
on how ML is disrupting video creation. Here are 5 things we learned.
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The best footer micro-copy that I've ever seen in a newsletter. Amazing attention to detail by
@HustleFundVC
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"The biryani is already here, it's just not evenly distributed."
My daughter yesterday at the dinner table, after comparing the amount of biryani in her and my plate.
I am proud of whatever she is reading these days 🤣
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Absolutely loved the latest episode of Content Briefly, where
@jimmy_daly
talks to
@amandanat
of
@sparktoro
.
Sparktoro is a super-interesting org with just three folks - the two co-founders (
@randfish
and
@caseyhen
) and Amanda, who is a one-person marketing team.
While Amanda
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Marc Andreessen (
@pmarca
) famously said, 'My old boss, Jim Barksdale, used to say there’s only two ways to make money in business: One is to bundle; the other is unbundle'.
And unbundling MS Excel is the holy grail of success for all B2B SaaS companies.
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If you liked that podcast, tweet, blog post, video, newsletter, book, or whatever else that showed up on your feed or in your inbox, please take a moment and tell the person who made it that you liked it!
Content feedback loops are broken.
Your message can make someone's day
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.
@sajithpai
and
@amal_vats
presenting a punchy sneak peek of the Indus Valley Annual Report at
#BlumeDay2023
0
3
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TBH this one liner is all the strategy you need to master to be an effective executive - early, mid or senior.
From the book Clear Thinking by
@ShaneAParrish
.
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2
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I think the
@GrowthX_Club
team is making some of the best YouTube thumbnails right now.
A great departure from the "angry-looking folks on podcast" thumbnails that everyone else seems to be using for some reason.
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This part of my life, this little part, is called happyness. ☺️
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It is amazing how much 'close to metal' coding goes into building a $38B company that doesn't surface up.
@databricks
rewrote their core product (Spark) from Java to C++ before going hard at the data warehouse space.
From
@mattturck
's chat with
@alighodsi
, CEO of Databricks.
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0
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Revisted this incredible podcast episode feat
@ku1deep
today and saw the 'top-of-the-funnel' in a totally different light.
As marketers and salespersons, we often make the mistake of assuming we are selling at the top of the funnel and creating sales-oriented content, programs,
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1
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@nitinsharma1
This 1 minute scene along with the moment when India wins the final in Chak De are two of SRK's best performances till date.
0
0
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Top 5 things we learned from
@ameetshah
. More in the full interview with
@sacrainc
(linked below)
1. Types of B2B marketplaces
2. B2B vs. B2C marketplaces
3. How to solve for cold start
4. Vertical SaaS to marketplace
5. How to monetize B2B marketplaces
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1
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Mr Beast totally flexing 'The main thing is to keep the main thing the main thing' here.
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2
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@sajithpai
Interesting chart. Another way to look at it is that public markets do not reward gaining market share unless it comes with similar improvements in GM/cash flow/ROIC.
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0
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We at
@sacrainc
spoke to Taimur Abdaal (
@taimurabdaal
), CEO and co-founder of Causal (
@causalhq
) who's building a tool to make it easy to crunch numbers and build models without touching Excel. Here's what we learnt.
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2
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I think
@tryramp
and
@eglyman
are becoming my favorite case study in how to 'wedge' into a hyper-crowded market and disrupt it!
Here's Eric and
@rabois
(an early investor in Ramp) on the 20VC show with
@HarryStebbings
, dropping serious wisdom on winning in a packed field.
Be
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1
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Just found this excellent, crisp write-up on Comet Sneakers by the good folks at
@GrowthX_Club
.
Especially loved this part 👇
How do you get YouTubers/users to talk about your brand? Add a quirky second-layer meaning to your product through design. This is as actionable as it
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2
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Here are 4 of the best and not-so-common podcasts I've uncovered in the last 30 days. If you're excited about products, startups, and ventures, you should listen to them.
1⃣ Unsolicited Feedback by
@reforge
Hosted by
@far33d
, with guests like
@sachinrekhi
,
@ravi_mehta
,
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3
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Recently I spoke to
@avlesh
(Avlesh Singh), co-founder and CEO of
@WebEngage
, a Blume Fund 1 company.
As someone who has been busy building WebEngage for over a decade, Avlesh shared exceptional insights on SaaS pricing, GTM, customer success, and positioning.
But to me, the
If there’s one word you can use to define Avlesh Singh (
@avlesh
), it would be Passion.
• Passion for solving his customers’ pain points.
̐• Passion for rolling up his sleeves and getting the job done.
• Passion for building WebEngage into a generational company.
Avlesh is
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@dharmeshba
Ahem..... you can find what it took to build
@IndiaMART
and why it is a difficult one to build in chapter 4 :-D
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0
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I am no expert on Qcommerce and don't know if the unit economics with hold, which Qcommerce company will win, what will happen 5 years from now, etc.
But forget that for a moment.
This, here is top-notch company culture. Take a bow
@albinder
!
@itspsneha
Hi Sneha,
Thank you for your feedback! We’ve made the following improvements to our onboarding experience:
- Our illustrations on the app are now inclusive. We will keep working to make ground reality also the same
- Earnings figures in SMS notifications now refer to average
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Work harder!
As a marketer if you believe that your customers are holding their breath for you to drop the next full-page ad and devour it in all its early morning glory, nothing is further away from the truth.
Over the last many years, I have learned to start my projects
0
3
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Maurice Wilkes and David Wheeler are two computer scientists whom you don't know but probably you should.
Why?
Because they conceptualized something 80 years back that today drives more than half a trillion in market cap.
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TIL that Bridgewater, the famed hedge fund, started as a newsletter.
3
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Here's Sajith Pai
@sajithpai
talking about all things India, Indus Valley, and everything in between on perhaps the best podcast about India business and macro by
@srajagopalan
. A must listen!
Was delighted to make a repeat appearance on my fave Indian podcast
@IdeasofIndia
talking to
@srajagopalan
about our latest Indus Valley Report (2024) using that as a springboard to cover India and the startup ecosystem.
We talked taxes, fixed capital formation, consumption,
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