Write the perfect pinned tweet for your project When we find a new Web3 project, the first thing we see is their pinned tweet. You only get one chance to make a good first impression. That’s why that tweet has to be PERFECT! I've spent over 50 hours studying the best projects and their communication strategies. Today, I’m offering you the framework to write the most complete, compelling, and successful pinned tweet. The First Tweet The most important one. It has to respect 3 points: • The Big Idea of Your Project • The advantage of Your Project • One sentence to explain it clearly If you respect these points, readers should feel three emotions: • Intrigued • Excited • Curious Their reaction must be “Wow, that’s cool! I've never seen that before, I want to learn more!” Bonus: Add an image in the colors of your project. Here are 2 great examples: The Second Tweet Here, you'll introduce the problem that sparked your project and your beliefs: • "Our team discovered that problem, and we believe that we can resolve it." Briefly present existing solutions and explain why they're not sufficient or don't work: • "We know that Y exists, but they're not efficient. We can do better." Show the desire of your team to create great products for users who deserve better: • "Users deserve ... and ...!" Readers are now engaged. They realized there was a problem. They (probably) share the same values as you. They want to solve it. The Third Tweet Now, it's time to introduce your solution. In one sentence, present your idea or area for improvement: • 'Our team thinks ... is the solution' Explain briefly how you can set it up: • 'By using ... technology, we can do this' The third tweet is here to bring the reader back to the context: your project The Fourth Tweet Everything is set now: • You've talked about the problem • You've shown that there's a solution BOOM! Show your products: 'Enter [Your solution and what it is]' Write a 'one-sentence differentiation formula' to explain it. It's what will make your project relevant: • ' We are the First...' • 'We are like... on ...' • 'We use... on ...' Focus on the core value to unite supporters around the project. Bonus: Add an image to make it more visualizing The Fifth Tweet When you reach that point, you have different options: • Which pain does your product avoid? • You can present all the features of your product • Keep the focus on your Big Idea I recommend the last option. Make sure people understand what you are doing here, they have to say: 'Oh, it's Y, the project who's doing Z things!' Repeating it helps people remember. The Second to Last Don't make it too long. I recommend a maximum of 10 tweets. Before the end, remind the readers your goals and the dream of your project: 'We are making this better.' Show one last time why the world is better with you: 'We bring something all users missed.' Give a brief overview of your features: 'We offer this... and this...' The Last Tweet It's time to say goodbye. The best way for it is to convince people to believe in you. How? • Show them you have the support of VCs • How much money you raised for example Tell them 'Big names trust in us, why don't you?' To finish, give them everything they need to do their research: • The whitepaper • The Website • Your Discord to join the community That's all! If you respect all those rules, your pinned tweet won't go unnoticed. Don't forget to drop a like, and share it with your favorite founders!

@zkme_ The value is awesome guys, but the writing should be more spaced out For me, a thread is justifiable if you share several images or resources Otherwise, a long post would do great :)

@zayn4pf gnillion bruv

@_offmylawn This one is a must watch show! Can’t wait to here how guys you built this incredible community, and how you brought privacy on the Spotlight !

The Privacy Arc is finally here!

I’m on X since 5 years, talking about privacy since 2 year, and this year is the first time I see the craze around it Why? Well, I think thanks to you and @nillionnetwork! The way you talk about it, the idea of Blind Computer, make everything so simple to undersand, and so catch the attention around privacy We need privacy since a while, but we just didn’t notice it, until now

I would have liked to see it earlier, you did a great job congratulations! All its solutions are FINALLY starting to emerge sustainably in crypto, and to (maybe?) Become a norm I also worked on a « privacy framework », I made a summarized diagram and I think it integrates well in addition to your article!

@milianstx Alone, PETs are great, together? They are inviolable

Nillion offers a real solution to an unique problem brought by a quality of blockchain: transparency Transparency is great, but we don’t need to know everything about our blockchain activity. Same goes for online activity in Web2 This partership offers solution outside of our field, and confirm that the problem isn’t blockchain centric , but Internet centric

@youneedstewie @nillionnetwork Where the serious game begins !

@maxchadwickGW @vvvveth Alright when the FUD squad is up, let me know, I want to be part of it! Joke aside, VQ did a terrible move here. If I was a community member, no way I could follow a founder after that

@juanaxyz00 We all miss the good old gaming days

@idaratbn Some people are crazy fr As you said, this is not good at all, and nobody will love you for that And bro fr?? Everyone could see that you're a bad actor now, and you would prob lose everything Stupid from the start to the end

@zcash Thanks for the reminder zcAsH

Data SHOULD be encrypted to be used

@furkanakalcom @modapalas @inconetwork @node_101 I have few days to learn turkish so

@Jaambutties Not twice Charlie, not twice…

@juanaxyz00 @KeystoneWallet Seems like privacy is starting to be a must have in every project I like it.

@_offmylawn My god we’re living in a crazy reality rn

@nillionnetwork @stc_bhr Soon the whole world will be a blind computer

@furkanakalcom I wish I could be here