Rich Baird
@RichBaird
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Building tools & resources for designers. @bpandopinion & @LogoArchive & @logohistories & @BrandArchivexyz (Beta)
Joined April 2009
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Projects:
BrandArchive:
BP&O:
LogoArchive:
LogoHistories:
Monocle:
Nomad Q&A:
Brand New Brand
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A Japanese brand guideline from the 90s. Being added to this week.
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How 7UP used to look…
Thomas Miller and Morton Goldsholl, 1975.
More here:
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I’ve been working on a small automated brand guideline maker for designers. This is really for designers working with small budgets and less time. It’s a one shot ‘good-enough’ automated tool, takes less than five mins to set up.
Looking for beta-testers, drop me a DM.
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Love this. Tiger Thermos by Kohito Obashira, GK Industries, 1983 Japan. Still in use.
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Carlsberg plus Arabic version. Great transference of recognisable character, by Thorvald Bindesbøll.
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Knoll brand guidelines. Logotype by Massimo Vignelli. System Chermayeff & Geismar.
#logos
#branding
#design
#knoll
#massimovignelli
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Oooph. And this. Fuji by Kyotaro Iimori, 1982, Japan, Retail.
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Today’s job description for a designer is frightening, I don’t have half the experience they want and I’ve been at it for 17 years.
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Saw a Western-centric list of graphic designers to study. So, here’s a list of Japanese designers to study as well:
Yusaku Kamekura
Ikko Tanaka
Takenobu Igarashi
Motoo Nakanishi
Kazumasa Nagai
Yasaburo Kuwayama
Shigeo Fukuda
Shin Matsunaga
Tomoko Miho
Who did I miss?
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Does anyone have any high res scans of the poster by Yusaku Kamekura for Tokyo ‘64?
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Just come across this ‘environmental poster’ by Paul Rand c.1977. Lovely.
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New • Packaging Coconut Milk by Grinning Face. Packaging by Leo Burnett, Toronto • •
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This set came in today. Beautiful colours. The orange is 🔥
More references materials for
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LA ‘84 brand guidelines. Logo, colours, pictograms and mascot. By Jim BerteRobert, Miles Runyan & Associates, Keith Bright Associates. Japanese version.
Assets coming to very soon.
#logos
#branding
#design
#olympics
#graphicdesign
#logoinspirations
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Love the architectural-typographic posters of Japanese designer Takenobu Igarashi.
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Lou Dorfsman on 25 years of looking out for CBS.
Love. love. love. A poster for a lecture on CBS by Lou Dorfsman. Art direction, design and writing by Jim Donahue.
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My latest project project
@brandarchivexyz
is growing. See more at
We’ve used a structured data model so you can filter individual assets from all the brands on the site.
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designtwitter
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Olivetti headed paper. Adding this and lots of other assets to soon.
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Projects:
BP&O:
LogoArchive:
LogoHistories:
Interviews:
Monocle:
Nomad Q&A:
Book:
Brand New Brand
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This is a gem. One logo from the first round entries to the Electrolux logo redesign competition from the 60s.
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I’m selling a couple of brand guidelines from my collection to make way for a few more.
#design
#branding
#logos
#designtwitter
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Put together a little image of some design studio favicon while researching for BP&O. Can you name the studios? A1: Bibliotheque
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A bit late, but just realised the figure is made up of boomerangs…
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Daiko Graphic Manual by Japanese designer Ikko Tanaka, 1982.
Find these assets on
#logos
#branding
#design
#ikkotanaka
#japan
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Graphic Design Issue 17, 1964 with a special feature on the Tokyo Summer Olympic Games. Beautifully illustrated with logo variations, typography, colour palettes, pictograms and icons.
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Breaking down Norman Moore’s 1988 logo for Filmstar Motion Pictures for the LogoArchive School of Design lecture / workshop tomorrrow.
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National Grid by John McConnell & Justus Oehler, Pentagram, 1990, Great Britain.
Discover more British logos at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logodesign
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Just digging through old work. This was an idea for a modular family home builder.
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Safety posters for industry by Italian designer Eugenio Carmi. Eyes, hands and head. Silk-screened on to metal.
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Trump Corp, 1975. By Roger Ferriter.
Mind-boggling, in more ways than one…
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Love this bit of self-promotion by British poster designer and teacher Tom Eckersley.
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Love the Italia 90 poster series. Spectacle, history, modernity. All together. Nice.
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Does anyone know which studio was responsible for this little bit of fun from 2003?
#branding
#ebay
#designtwitter
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This is what the changes in the Instagram algorithm has pushed me from and to in the last year. I’m actually quite glad. Change is difficult, but it’s necessary.
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New Logo for Steve Currie Design, a commercial kitchen designer and spatial specialist.
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Do remember this?
Tomy by Seiichi Ichigoku & Minoru Taniai, 1981.
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Just added Whitney by Experimental Jetset, 2013 to
Looking back, you realise what a pioneer this was for a museum at the time.
#branding
#design
#logodesign
#logos
#museums
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Enjoying my adventures into 1980s Japanese corporate identity design. Slowly adding these to
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Delighted to have been able to design a symbol for Marx Design /
@ryanthemarx
Pencil striking a notebook.
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Version 1 of Brand Basics’ automated Brand Guideline maker.
→
More updates coming soon.
No subscription, one-off fee £10
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Knoll fax layout guideline, 1993
Full set of assets going up on soon.
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Didn’t know there was a colour version of Ian Dennis & FHK Henrion’s National Theatre logo. Was this an ‘official’ colour way, or just pulled from a campaign?
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Advert for Neiman-Marcus by Ann Vaingre and Don Clark-America. Nice.
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Love! Cover: Communication Graphics, AIGA, 1969 by Peter Bradford & Gary Fujiwara.
#design
#posters
#designhistory
#graphicdesign
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Interesting. Pentagram updates Westinghouse, keeping the logo and developing Rand’s custom typeface.
If a classic logo isn’t broken, why fix it?
#PaulaScher
& team have collaborated with
@W__Home
on a brand refresh that extends Paul Rand’s iconic Westinghouse logo into a contemporary identity system, complete with custom typeface
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Wow. You don’t get more minimal than the logos of Japanese designer Rei Yoshimura - discover more minimal logos at
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Another one, this time by John Massey for ‘Montaigne on living the point’.
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Volumes 1 & 2 are pretty definitive, most later books are derivatives of these tomes. Pioneering work by Kuwayama to document as much as possible.
#logos
#graphicdesign
#branding
#brandarchive
#logoinspiration
#brand
#design
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Just added these delightful Expo 75 postcards to the Brand Archive page:
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