Abdul
@RetainsAbdul
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Lessons in Email & SMS Marketing | Helped DTC Brands Generate $40M+ in revenue | Become a high-retention brand.
Book a free strategy call 👉🏾
Joined August 2021
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Pinned Tweet
New designer onboarded last week
Producing some great work for our clients 🧪
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My clients generate MILLIONS every month
And they only accept the best quality emails
I made a free playbook on how we craft million-dollar-emails, going over:
• Structure
• Design
• Software suggestions
Just Like & Comment "email" and I'll DM it to you
(Must be following)
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Klaviyo flows will print $$$ on autopilot for you💰
So why stop at 5-6 core flows?
Here's a FREE email flowchart with:
• 6 Creative and unique email flows
• 22 Individual email ideas
• Guidelines for the use
Like & Comment "flows" and I'll DM it to you
(Must be following)
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I had 0 clients at the start of May
Goal was to hit $15k per month by the end of the year
In 7 weeks I've already hit my goal
I'm improving my skills every day and learning from the best people
Crazy how so much can change in so little time.
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You are just wasting your time pushing out emails that land in spam🗑️
We send MILLIONS of emails a month for our clients
Here's a deliverability guide explaining how we avoid landing in spam while doing it
Like & Comment "guide" and I'll DM it to you
(Must be Following)
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If you want to reach 40%+ email revenue 🚀
You need to start from a killer welcome flow
I prepared a chart with:
• Battle-tested flow layout
• More ideas to customize your flow
• Bonus tips for optimization
Like & Comment "welcome" and I'll DM it to you
(Must be following)
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We've just hit 1k, thanks for the support guys💪🏾
To celebrate this milestone, I'm giving away a MASSIVE email flowchart, for FREE
This is what we use to generate MILLIONS of $$$ for our clients
Just Like & Comment "send" and it's yours
(Must be following or I can't DM you)
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Quickest way to access the UNTAPPED REVENUE in your Klaviyo account?
Know exactly where the money is hiding
Here's a quick audit checklist you can use to find revenue opportunities...
In less than 5 MINUTES ⌛
Like & Comment "audit" and I'll DM it to you
(Must be following)
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My agency regularly runs email promotions for our eCom clients
And we print $100s of thousands for each of them
Here's a guide to MASTER promotional emails, including:
✅ Offers to run
✅ Strategies to release
✅ Extra tips
Like & Comment "promo" and I'll DM it to you
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You'll never get results with email marketing
Unless you manage to constantly send out high-converting campaigns
I've put together the BEST campaign topics you can leverage, with examples and bonus hacks 🔥
Just Like & Comment "send" and I'll DM it to you
(Must be following)
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Want to extract maximum value out of your email list?
Focus on real MONEY-MAKING segments and send HYPER-TARGETED emails 💰
Here's my Segmentation Playbook to get you started
Just Like & Comment "send" and I'll DM it to you
(Must be following or I can't DM you)
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This exact Abandoned Cart flow structure outclassed all the others
And consistently ranked as the number 1 flow for 3 of our clients, racking up 100s of thousands for months 💰
Just Like & Comment "flow" and I'll DM all the guidelines to you
(Must be following)
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You're not satisfied with your Klaiviyo performance? 👎
The first step is grasping why others can get 30-50% email rev and you can't
I've got a STEP-BY-STEP guide for you to find where the money is hiding
Just Like & Comment "guide" and I'll DM it to you
(Must be following)
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I just purchased 15 domains for cold email campaigns.
Volume is just as important as having a good script, list, and offer.
🚀
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Closed 4 clients in a single month!
Focused and iterated my efforts on three areas:
1. Offer
2. Sales
3. Results
Showing up every day and scaling 🚀
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Want to earn an extra $35k - $200k from your email list in the next 60 days?
I've created a 116-page guide that shows the exact steps on how I made over $17M for my clients just from email flows.
Have it for FREE..
Like this tweet and comment "Flows"
(Must be following)
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SMS will completely take off in 2023🚀
I've put together a STEP-BY-STEP guide to set up your own SMS channel, with:
• Setup instructions
• External resources
• Pop-up best practices
• Strategy tips
Just Like & Comment "sms" and it's yours
(Must be following or can't DM)
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Setup Zapier triggers every time a prospect replies to your cold email
Booked in a lot more calls by simply setting this up
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A couple of my favourite emails we've sent out recently that have collectively done over a $250,000 in revenue 💰🪄
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I've made MILLIONS in email revenue for eCommerce brands 📧
A major part of it is building high-converting pop-ups
I built a free doc on how we do this and going over:
- Offers
- Design
- Types of pop-ups
Just Like & Comment "send" and I'll DM it to you
(Must be following)
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Two years ago, my younger brother was running a $100K/month dental agency
He advised that I take on the first 2-3 clients completely free of charge
And It was THE BEST decision I've made
I needed case studies and results to prove my skills and competency
I accepted his advice
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Want your customers to buy time and time again?
There's an extremely UNDERRATED email flow to:
- Get regular purchases
- Defend from competitors
- Cross-sell your products
It's the REPLENISHMENT FLOW🔄
Like & comment "flow" to receive my guide+flowchart
(Must be following)
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One of the most powerful segmentation techniques (often overlooked):
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One of the core flows and the KING of retention 👑
It's the Post-Purchase flow
Read this quick thread to make sure yours is top-tier:
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Left the UK 4 months ago and re-located to Switzerland
I can never get used to views like this
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I’ll never forget getting my first client.
Wifi money changes you forever.
My story will motivate you to NEVER give up on yourself:
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We took our client from 7% email revenue to 49%, generating an average of $93k extra monthly sales for 5 months
Here are the 11 things we did that you can apply to your store as well
[THREAD] 👇
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You can't have successful email marketing without improving deliverability.
Full stop.
Here’s how to make sure your messages land in the inbox:
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Automations can get a bad rap, but done well they change the game.
Too much automation, your systems can break down (overly rigid)
Too little, and you aren’t capitalizing on the best tools available.
Here are a few simple automations I swear by for DTC email:
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Nobody pays attention to generic email content.
High engagement comes from relevant, value-additive content.
Here's how to write emails that leave readers wanting more:
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Many businesses rely solely on ads. This is a short-sighted mistake, here’s why:
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If you’ve been putting off investing in SMS marketing, these 5 statics will make you rethink that choice:
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The Journey from $0-10K/month is 100X harder than the journey from $10-20k/month
Why?
Because you're required to learn a multitude of different skills all at the same time
➝ Sales
➝ Lead generation
➝ Landing pages
➝ Copywriting
➝ Service fulfilment
The mental bandwidth
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You can take your email marketing to the next level with advanced segmentation.
You can use behavioral triggers and customer personas to segment your audience.
Here's how:
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Email Design Views
#4
1. A more on-brand email design that uses consistent fonts and colours which complement the brand’s website.
2. The use of lifestyle images for the bestsellers block to add to the overall organic feel of the brand’s products
Instead of just using product
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I've come across so many brands who are burning cash with email marketing by not by optimising their emails for mobile.
Here are 7 Klaviyo elements to ensure your emails are optimised and responsive.
[Bookmark this]
1. Default Mobile Optimsation Settings
- Klaviyo's default
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You can't improve click-through rates by leaving things to chance.
High CTRs come from strategic planning and execution.
Here are a few simple ways to boost your email click-through rates:
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How do we build successful partnerships?
We never get complacent, even with clients that are already doing 40%+ email rev
Always look for improvements and ways to elevate the service
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Something I realised after building 100s of segments and generating 19M+ in revenue for brands via email/SMS marketing is that segmentation always
comes down to two main types:
> Essential segments
> Exclusion Segments
Essential
- Engaged X Days
- Buyers - All
-
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The past couple days our design team have been testing out adobe firefly for our December campaigns
Loved how these have turned out ❄️
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Email Design Views
#3
-Made use of the inverted pyramid method on the hero section to grab and hold the viewers attention.
-Used of the zigzag layout,
This layout not only captures attention but also enhances the user experience, making it easy on the eyes.
-Increased
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Some of the best talent I’ve hired are from:
- Klaviyo Facebook groups
- Upwork
- X
- Referrals
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You don't create high-impact campaigns by shooting in the dark.
Impactful email campaigns are INTENTIONAL and STRATEGIC.
Here's how to run impactful campaigns:
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3 years ago I was working in corporate London working as a software consultant for some of the biggest enterprise companies in the world
And I dreaded everyday turning up for work
My days were a monotonous blend of punching code onto a screen and consulting clients
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I've generated over $19M in email and sms revenue for some of the worlds fastest growing brands and I realised a crucial factor contributing to this behavioural segmentation
I've broken down 5 key ways you need to be setting up behavioural segmentation for your brand
Bookmark
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Outsourcing your email marketing can bring a higher ROI, but that’s not the best thing.
The best thing about outsourcing your email marketing is…
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Had a call with a brand owner who turned out to be unqualified to work with us. They asked me:
"I feel like I'm in a plateau with my email marketing results, what can I do to change this?"
They had a fantastic product and, most importantly, a lot of drive and determination to
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Personal favourites of mine that our team produced for one of our clients 🧠
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With updates to Google’s authentication requirements, accessibility is more important than ever.
Here’s how you can make your emails reader-friendly and widely accessible:
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Email Design Views
#2
1. Text hierarchy (the use of H1, H2, H3, and paragraph
text accordingly)
2. Placed the offer on the top fold--on a more
professional-looking hero image
3. Placed the top navigation menus on the footer to
lessen the length of the email
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Week in review:
- Closed a deal
- Improved onboarding process
- Systemised tracking client progress
Next weeks plan:
- Close a client in a new sub-niche
- Present better reporting to clients
- Prepare LinkedIn campaigns
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2023 will be an unforgettable year
- Business grew by 3X
- Team expanded to 12
- Made strong connections
- New destinations experiences
Incredibly grateful - Alhamdulilah
More awaits in 2024 Inshallah
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Over the past couple of months, I have audited over 25+ brands and found that roughly 65% of them are sending promotional email campaigns to their entire list.
You risk running your brand into the ground by sending promotional/sales emails to your subscribers.
Here are 18
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When writing your copy always ask yourself these two questions:
> How can I help my reader solve a problem?
> How can I help my reader get more of what they want?
Keep asking this and you'll hit that emotional push button.
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You can't build a strong email list by adding just anyone.
A quality list comes from targeted, strategic efforts.
Here’s how to build a top-tier, quality email list:
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Email Design Views
#10
1. Organising the Hero section with easy-to-read fonts, a compelling Call-to-Action, and a clear background that makes everything pop.
This will encourage more people to click and engage with your content.
2. Having a dedicated section to remind people
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$33k generated for one of our skin-care brands in less than a day - 🖨 💵
Nothing ever needs to be complicated.
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Email Design Views
#16
1. The new layout features the message on top of the email where they can see it instantly
2. More dynamic look compared to the old design, this makes the new layout more engaging and eye catching
3. More emphasis on on the discount code, this reminds
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Something I've realised after auditing hundreds of brands is that many brands still struggle setting up a basic abandoned cart email flow and miss out on A LOT of revenue.
Here are 5 steps you can use to build yourself a high-converting abandoned cart flow:
[Bookmark this]
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Email Design Views
#12
1. The new design focuses on key information, understanding that users often skip lengthy text.
The previous product block contained too much text, causing the CTA button to be awkwardly placed.
Now, the product block is neater, with its own section
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Your welcome flow is key to a strong retention rate for your brand.
We helped this brand generate $124,000 in revenue from a single welcome email in 30 days.
Here are 3 key elements you need to get right to convert visitors to repeat-purchasers.
🧵
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Starting a business is hard.
Giving up is harder.
I know it’s hard to start, but please keep going.
The problems won’t get easier, but YOU get stronger through the process.
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Email Design Views
#8
➝ Streamline hero image with a central focus on products and promotions, plus a prominent call to action button.
➝ Introduce a product block with a photo, lifestyle images, brief descriptions, and action buttons for easy access to product information.
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Email Design Views
#6
1. Implementing large and bold headlines, especially against a high-contrast background
Not only captures customers' attention but also ensures the text stands out prominently, making key messages easily noticeable and memorable.
2. The use of the Z
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Email Design Views
#9
> Adding an engaging hero image and impactful headlines, seizing the viewer's attention.
Complement this with a welcome text alongside a smiling individual to create a friendly and approachable vibe, making your content more inviting and relatable.
>
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Klaviyo is the ultimate email marketing tool for eCom
Nothing else comes close right now
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I've seen emails look so good on Figma and end up bringing no sales
While I've also seen less designed ones that turned out to make CRAZY numbers.
What stood out?
The less designed email was mobile optimized.
And that's what you want to make sure happens every time you send
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We helped a skincare brand scale from $307,000/mo to $475,000 in just 30 days all from email marketing
Without hammering promotional sales campaigns to the list
Follow along this process and apply it for your brand:
The average customer receives 50-70 emails per month from
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Email Design Views
#1
🖌️
@SkinStore
1. Visual hierarchy. It defines the importance and sequence of elements within the email
It influences the order in which your audience views your content.
2. Removing the links in the header section will maximise conversions
ONE single
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Unsure how to run an A/B test?
Here are 6 tips to keep in mind for your next A/B test:
[Bookmark this]
Tip 1:
Define clear objectives
- Determine what specific element of your email you want to test and what you hope to achieve. This could include subject lines, email copy
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Cold email has helped me produce 4 booked demo calls this week 📧
Would not be possible without
@ayaanfz
help.
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I spoke to a brand yesterday that had no post-purchase flow and only thought a thank you email was enough.
Without a post-purchase experience, you are only fostering the feeling of regret in buyers.
The goal of the post-purchase flow is to solidify customer relationships and
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Had a call earlier with a prospect. They refused to disclose their AOV, Margins, and Revenue.
How do you expect me to help?
Told the prospect right there and then we're not a fit. 🚩
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I've just put together a HUGE swipe file of 74 high-converting subject line templates
These subject lines have helped our clients generate over $5m in email revenue.
Take it today for FREE.
Just Like & Comment "send" and I'll DM it to you
(Must be following me)
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Spent some time over the weekend reflecting a lot on risk to reward ratio
I noticed last year I didn't take on enough risks on my business and personal life goals in 2023
Often times I hear the quote:
"Take the risk or lose the chance"
I promised myself that in 2024 more
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Phone numbers are worth so much money
This is because of SMS marketing monstrous open rates and returns 🚀
Collect SMS opt-ins with:
• Popups
• Campaigns
• Flows
• Post-purchase pages
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Email Design Views
#18
1. On the hero section, We blended the background and the products seamlessly creating a professional photo, High quality creatives will always look more legit thus making the customer trust the brand more.
2. Addressing the pain points and problem of the
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Benefits of cleaning your email list with a sunset flow
• Better deliverability
• Lower Klaviyo costs
• Re-engaging a % of subscribers
🧼
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Email marketing will support you in these 3 key activities:
• Converting leads
• Upselling customers
• Retaining them
What's stopping you from investing in this marketing channel?
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Finishing the month off strong 🚀
Best thing is we've not even delved into SMS properly yet 👀
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Just bought the Ultimate Agency Resource by
@sean0to10k
and couple days ago Cold Email Mastery by
@blackhatwizardd
- I highly doubt I’ll need anything else except for drive and commitment.
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How can you win with email in 2024?
Build a powerful customer experience
Personalise, create curiosity, and educate
Always ask your self will this email sell the click?
Nothing else matters.
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2 clients closed last week. One of them is doing 800k/month.
Prior to this I would go through weeks without signing a client due to poor sales skills. I’ve reviewed my sales calls and tweaked my language, tone, and attitude and thats when I saw the difference.
🚀
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Copy tip:
Don't be afraid to use crooked numbers
They actually work way better
"With an average open rate of more than 60%"
"With an average open rate of 62.4%"
Grabs attention + more believable ✍️
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What to do if you don't have case studies or testimonials:
1. Offer your service for free for the first month or two in return for a case study and video testimonial
2. Partner up with someone who has got case studies and ask permission if you could use their case studies
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After months of failure and consistency the first deal has been done! 🤝
1/5 deals done this week - more deals to come!
Special thanks to
@ayaanfz
for the support 🤝
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The only key winning elements in email marketing are:
1) Relevancy
2) Creativity
3) Timing
You need to get these key elements right 👇
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I don’t run my agency like a factory.
My clients aren’t cogs on a conveyor belt.
My goal, is to build a long lasting relationship with each of them.
The more we communicate, collaborate and share ideas, the better.
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A client of us had an existing browse abandonment flow that was performing ok
We just increased the email number from 2 to 4, adding:
Email 3: objection handling
Email 4: final call for the coupon
Now it makes 50-60% more money, easy as that 🏌️
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✅ Social proof builds trust
✅ Social proof keeps the reader interested
✅ Social proof helps you sell
Just use more social proof in your emails
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