@This_Liss This really ought to go without saying but if ads were inherently worthless, then brands wouldn’t spend billions every year sustaining this model. All the time humans exists and there are products and services to offer, attention (I.e. advertising) will be in high demand

Meta’s consent or pay headaches continue as the latest EU model they introduced in Nov last year comes under fire from European Consumer groups

@SimonJHarris @IABEurope This is great. Out of all of these, I can see no.3 being the real area of contention and let’s say push back from the EDPB & regional regulators. Thus far the argument re fees have been so intrinsically linked to the concept of a fair and genuine alternative under the GDPR

@eric_seufert V interesting but I think that’s why when this product was first announced they tried to be so clear with messaging that NOTHING will affect the objectivity of results. The irony to these models is they are generative and by definition same prompts can produce different outputs!

Privacy from a publisher perspective is a topic we all know is important. The reality is, the incentives aren’t there for most to drastically change anything yet. We talk a good game as an industry but our actions around data collection and usage broadly fall well short

@Dostoevskyquot Notes from the underground. Both due to its length and since it reflects so much of the commons Dostoevsky themes

@airgups23 @AdtechGod I don’t know but you’re so busted and those quads could kick you into next week

Arcane and likely boring privacy update worth keeping a close eye on, the new Data Bill (DUA). It includes a provision to possibly exclude the requirement of consent for the processing of some data. E.g., possibly measurement in the future. Big bad tech implications, perhaps.

@C0LDREACT0R Content rec sandwiched by 2 MPUs

@douglauretano @EricTilbury_RTB Does it make any different on what side it’s being done? E.g. if DSP does it on behalf of advertiser vs if publisher does it on behalf of SSP (and therefore DSP/advertiser)?

@grau_toene @cybrtrkguy @elonmusk Unfortunately this isn’t quite the case. Most ads require consent for basic purposes like validating whether you saw an ad and precisely who saw it. Without it, most advertisers and (more importantly) technologies won’t serve an advert

@NathanThomas456 @EricTilbury_RTB Would you define a 50/50 split between doing my agency directors expenses and manually approving YouTube content creator videos for the client as in the trenches? 😂

Great idea. Why don’t you remove your “personalised ads” toggle in X whilst you’re at it. I’m sure consumers would prefer less control over how their personal data is used by large online entities for commercial gains

@gaborgurbacs @elonmusk Ha, I don’t think there was ever an obligation to follow us nor could we ever command such power. I believe it’s a measure to give greater control over consumer online privacy

@cybrtrkguy @elonmusk Nice in theory but in practise this removes all autonomy from media owners who rely on consent as a currency for providing the ad funded, free and open internet. Removing control puts great risk to these models which ultimately form an important aspect of our democracy

@AlexFinnX @elonmusk When you say useless law which one are you referencing specifically? In the UK for example they are a requirement under GDPR in order to collect consent to process personal data. It’s therefore in consumers interests, even if slightly annoying in reality

@SimonJHarris @eric_seufert Interesting to see the response from EDPB on the use of basic data like gender and whether seen as a genuine alternative to fully Personalised option since this is ultimately also a personalised ads option and requiring consent. That there is a 3rd pay option might now be enough

@eric_seufert Worse for Meta, consumers and brands (who advertise via LPA). 2nd large change from Meta so if the EU deems this insufficient I’m not sure what their next play is?

Looking forward to contributing to this straightforward and totally uncontroversial topic of consent or pay in advertising…

RT @anthonykatsur: Time is running out to register for the @IABTechLab International Summit. We'll be discussing PETs and bringing a pet to…