Pragmatic Institute (formerly Pragmatic Marketing)
@Pragmaticmkting
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Provider of training and certification for product management and data science. Bringing the best in thought-leadership, strategy, implementation and beyond
Phoenix, AZ
Joined March 2008
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How does
#technology
change the way we interact with
#customers
? Travis Kaufman
@travis_kaufman
from
@GainsightHQ
joins the PragmaticLive podcast to talk about enhancing customer connection through tech and
#data
on
#Podbean
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32
450
We want to know! Where are you most eager to see our
#productmarketing
courses offered?
Tokyo, Japan
1887
Singapore
737
1
5
188
@delizalde
is back on Pragmatic Live! If you need to know whether or not
#IoT
is right for your products or company, then you need to listen to this podcast. Download now!
1
3
132
Founder of
@cSquaredE
Chad Eckes joins our podcast to talk about the importance of doing market research by talking to your market in a variety of ways. If you want to build and market better products, download this podcast now! on
#Podbean
2
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Pragmatic instructor Jon Gatrell joins our podcast to discuss How Data is Improving Product Management and Marketing so you can make, market and measure better products. on
#Podbean
1
6
86
Pricing guru Mark Stiving
@MarkStiving
is sharing his thoughts on How to Grow and Launch a
#Subscription
#Model
in our latest podcast. Learn everything you need to know from the
#pricing
expert himself. on
#Podbean
1
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85
1
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How do you create a cohesive approach to product methodology when working with cross-functional teams?
@Neal_Watkins
of
@BAESystemsInc
gives us his advice in our latest podcast, Method Implementation for Cross-Functional Teams. on
#Podbean
1
5
67
Are you a
#productmanager
or
#productmarketing
manager in the San Francisco area? Become a product expert May 20-22 with Pragmatic Institute! We're bringing our Foundations, Focus and Build courses to you. Register now before time runs out!
1
3
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It's time for another great Pragmatic Podcast! Join us as we chat with
@Boeing
CIO
@AhmedAbukhater
Ahmed Abukhater about how Boeing approaches the role of product management with the Pragmatic Marketing Framework. Check it out!
0
4
51
@LukeFreiler
, CEO of
@Centercode
joins our
#podcast
to chat about the importance of market validation, and the three types of product testing: alpha, beta and delta testing. Make “More Revenue, Happier Customers” with help from this great podcast.
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Are you a
#product
#marketer
who wants to bring
#data
#science
into your business? Check out our latest podcast with product marketing expert Kirsten Butzow and learn Why Product Marketers Need Data. Download now!
#datascience
#productmktng
on
#Podbean
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Our live, instructor-led Foundations course gives you the tools to listen to your market and uncover problems, all while staying in the comfort of your home or office. Register today.
#onlinelearning
Dec 16-19
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Want to learn more about our
#data
#science
#curriculum
? Check out this podcast with our data science instructor Don Fox and see what
#data
can do for your business and your career. Download now!
#datascience
@thedatainc
#AI
#machinelearnin
on
#Podbean
0
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Check out our newest podcast with
@sjohnson717
Steve Johnson as he gives a high level overview of
#distinctive
#competencies
and how to find your company’s unique characteristics using PRIME. Download now! on
#Podbean
0
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Join us for another Pragmatic classic as our very own Rebecca Kalogeris chats with Pragmatic instructor and thought leader, John Gatrell, on finding and hiring the product manager of your dreams!
#dreams
#productmanagement
#leadership
on
#Podbean
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We are beyond excited to be in Bangalore next month for our product training. Can we plan to see you there? March 16-19!
0
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The Pricing Guru is back and looking at Net Dollar Retention. How do you raise prices on your
#subscription
#models
and other
#products
to grow your business but still retain your
#customers
? Mark Stiving will show you how! on
#Podbean
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With
#datascience
training from Pragmatic Institute, you can:
✅ Answer complicated business questions
✅ Build a data-driven culture
✅ Uncover new opportunities
✅ Drive revenue
Register Now—Boston | Chicago | Seattle
Early bird discounts available
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Register now for May 25, at 1:30 PM ET as we’re joined by Joy Levin, president of Allium Research and Analytics, who will provide you with a path forward to focus on the most critical questions you need to answer to inform these decisions. Register here:
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Pragmatic Institute rockstar
@sjohnson717
and Keith Fenech, vice president of software analytics at
@Revulytics
, join Pragmatic Live to talk about why product managers should be aware of product usage on
#Podbean
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"The way to get started is to quit talking and start doing." ~Walt Disney
#prodlaunch
#prodmgmt
#strategy
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It's today! Our webinar with Keith Fenech, VP of software at
@Revulytics
, explores how to use anonymous application usage data to deliver the right message to the right user at the right time: when they are using their applications:
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I forgot that thinking is work.
#BoS2017
is there time on your calendar to do the most important work?
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Discover how software usage analytics can speed your agile development cycles.
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“Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” – Chris Koch
#strategy
0
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Missed any of our podcasts? Want to listen on the go? Tune in to our Spotify to listen now!
0
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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one. -- Robert Rose
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It's 6 to 7 times more expensive to acquire new customers than to resell to existing ones.
#CustomerRetention
#NIHITO
#leadgen
#strategy
0
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Our VP of Product, Steve Johnson, had an interesting thought: What if product marketing focused on go-to-market problems and corporate marketing focused on solutions? Read his blog post for more info:
@sjohnson717
0
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Mike Smart from
@EgressSolutions
joins the PragmaticLive podcast to talk about
#winloss
2.0, and how changing the way we do win/loss analysis can give us new insights into our
#product
and
#market
on
#Podbean
0
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A good plan executed right now is far better than a perfect plan executed next week. – General George Patton
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Worry about being better; bigger will take care of itself. Think 1 customer at a time & take care of each 1 the best way you can ~Gary Comer
0
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Join us for our next Product Chat "Manufacturing Lightning in a Bottle: Creating Repeatable, Consistent Innovation like Calendly, Atlassian and Microsoft" on June 8 at 1:30 PM ET.
1
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Have you signed up for our amazing new training course, The Business of Data Science, in
#Chicago
yet? Join us April 30-May 1 and become a data-driven business leader. Register today!
1
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The goal as a company is to have customer service that is not just the best but legendary. ~Sam Walton
#CustomerRetention
#Leadgen
#NIHITO
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Reality check: Customers don’t care about your solution. They care about their problems. Your solution, while interesting, is irrelevant.
0
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People do not buy goods and services. They buy relations, stories and magic ~Seth Godin
#prodlaunch
#strategy
#NIHITO
#VOC
#prodmgmt
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Ensure you’re giving customers innovative
#products
that are designed with users in mind when you take “Design,” the latest course from Pragmatic Institute. Learn more about our latest course here!
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Use the 60-second business case @ the beginning of a product cycle to identify your 20 most important enhancements
http://t.co/Oh0DkPOY6U
0
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Do you have questions about
#personas
#ProductLaunch
#win
/loss and other important
#product
topics? Our experts are answering your questions in this new podcast from Pragmatic Institute. on
#Podbean
0
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Before creating a product or service, know that the problem is urgent & pervasive, & that buyers will spend money to solve it.
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Join us on Tuesday, May 25, at 1:30 PM ET as we’re joined by Joy Levin, president of Allium Research and Analytics, who will show you the "Key Customer Insights That Drive Product Marketing Success." Register now:
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Positioning isn't easy. Ask 5 different people what it means and you'll get 5 different answers. Check out our "Ultimate Guide to Positioning" and get everything you need to know
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15
#prodmgmt
metrics you should know to combine a specific vision w/ quantifiable metrics to measure your progress
0
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Metric-driven goals are fundamental to building great products. Here's 15
#prodmgmt
metrics you should have in hand.
0
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The 10 commandments of product marketing every product marketer should know: via
@scottinohio
#productmarketing
0
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A thought leader is someone who creates something before people realize that they need it." – Guy Kawasaki
#strategy
#leadership
#NIHITO
0
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Participate & help us discover new information about the rapidly evolving product management & marketing
#industry
http://t.co/If9oFxoprd
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Make your product easier to buy than your competition, or you will find your customers buying from them, not you. —Mark Cuban
#pricing
0
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Learn how to avoid product launch failure in the latest edition of Pragmatic Marketer
@delizalde
#prodmgmt
#prodmktg
0
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Time is almost up to register for our amazing training event in
#Cincinnati
May 7-9! Become a better
#productmanager
#productmarketing
manager today with our Foundations, Focus and Build courses. You don't want to miss out! Save your seat today!
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Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ~Sun Tzu
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The payoff of a customer-centric approach to product design is substantial & long-lasting for both companies & their customers ~Alan Cooper
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A well-oiled product management organization increases the long-term
#profitability
of existing products.
http://t.co/nUDleHYHKJ
#prodmgmt
0
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The goal of a marketer ought to b to make it so easy to be a salesperson, you’re merely an inviter.
#differentiation
#prodmktg
@launchclinic
0
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You cannot design better products by staying in the office.
#NIHITO
#requirements
#innovation
#prodmgmt
0
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The revenue-driven company worries about individual sales opportunities 1 at a time, rather than what resonates w/ a large marketplace
#VOC
0
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Immerse yourself in your
#personas
and their problems and you’ll design a remarkable product.
#innovation
#prodmgmt
#NIHITO
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The aim of
#marketing
is to know & understand the customer so well that the product or service fits him & sells itself. - Peter Drucker
#VOC
0
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Our step-by-step survival guide will help you understand the roles & responsibilities of each team player
#prodmgmt
0
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Solve real problems. People don't argue the cost of a fire hose when their house is on fire
http://t.co/swRVeUf5tB
#marketproblems
#prodmgmt
0
2
5
What do you know about the
#internetofthings
#iot
? IoT expert
@delizalde
is sharing all the information you need to make the most of IoT in your job
0
1
5
If your
#positioning
is not clear, your buyers will be confused & a confused buyer does not buy
http://t.co/PbJtZ4hCyq
#branding
#strategy
0
5
5
People pay for perceived value, not just real value. You should focus on how to create more perceived value
http://t.co/PcrcuHrK1t
#prodmgmt
0
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Join us 9/17 1pm ET_Increase your profits by soliciting blunt appraisals
http://t.co/YKesL9Ta35
#pragmaticlive
#UXdesign
#UXresearch
#VOC
0
1
5
Use this tool to understand where to invest, divest - and how to package & promote the products in your
#portfolio
.
http://t.co/uKgVjQOUdO
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Most products are still created in a vacuum, driven by what is technically feasible rather than what is needed by customers.
@KristinZhivago
0
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Miss our webinar last week? Nothing Important Happens in the Office (
#NIHITO
) stresses the importance of getting out to talk directly to your market. Learn how to connect those market visits to your most important activities by watching on demand:
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, & get on with improving your other innovations ~Steve Jobs
0
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The key is not to build a better mousetrap, but to find a way to eliminate a mouse problem for the customer. ~Warren Talbot
#designthinking
0
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5
There's a big difference between a satisfied customer and a loyal customer. Never settle for "satisfied." ~Shep Hyken
0
1
5
Read this excerpt from Lovability, the best-seller by
@bdehaaff
of
#aha_io
, for information on "how to build a business that people love and be happy doing it":
#PragmaticMarketer
0
4
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Join us, along with
@marketo
,
@BoxHQ
&
@prodcollective
, for a webinar on March 22nd, featuring tips on how to manage up and make reasonable push back when other areas of the organization demand product changes:
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Fascinating proof that
#price
is an indicator of quality & that we believe this deep down in our bodies:
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Marketing is no longer about the stuff that you make, but about the stories you tell. ~Seth Godin
#prodmktg
#prodmgmt
#innovation
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