Otavio Zerbini
@OtavioZerbini
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Scaling education business's | Miami
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Joined July 2023
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Spoke to a guy who made $18,000 in the first 30 days of launching his course
No fancy ads
No viral posts
No complex web design
Just a simple 20-minute Video Sales Letter (VSL)
Rocket scale to $100k/mo is guaranteed
Here’s the breakdown (you’re gonna want to bookmark this)
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@Codie_Sanchez
You just accurately described the reality of so many people
It’s so sad that for most people, it’ll be all they ever know.
Let this be a reminder to not take the resources we have online nowadays for granted - or this could be the reality you stay in
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@SahilBloom
Awesome advice - notice how it’s not all about technical advice
But about being a person that’s useful to the organisation - no matter what speciality you’re in
If you do that, the technical skills will come
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@wealth_director
100%
And this is why being observant and listening are one of the most valuable skills you can have
They allow you to find the information you need and make the best move on the board
For me it has allowed me to understand and read people
So I am able to write great VSL's
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@liftyourmind
Time Machine so I can go buy bitcoin and chat up Margot Robbie when she was still a nobody
Then I have all 3
Work smart not hard
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@RobertGreene
That's why it's so important to overcome it
Being timid is often a product of your environment
Staying timid is your own fault
You have to have the courage to change it
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@IAmMarkManson
My ultimate life goal
No but seriously
Being this bulletproof has to be the best feeling
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On August 4 2022 I decided I didn't want to go to college (I was 18)
A year later and $100k + in courses and coaching sold for others, here are some crucial principles I learned (You're gonna want to bookmark this)
10 lessons on marketing and sales:
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One of the most profitable skills in 2023:
Persuasion.
But most people don't know how to use persuasion to sell
Here are 13 scientifically proven ways to get people to say yes
🧵 ->
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My Client's online course made $740 in January of 2023
6 months later:
- $24,596 per month
- 3 successful customer acquisition channels
- Revenue increasing every month
What changed?
The way we marketed it
Here's a simple process you can use to do the same:
A 🧵 ->
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@Life__Mastery
@Copywriting_Dad
1st one is facts
Social media is not real life
Don't be fooled by it
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@richardyuzee
The power of environment
Edison grew up with his number 1 fan - who built him into who he is today
No doubt had he been in a different family
Things could’ve gone very differently
Mothers are the back bone of the world
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@RobertGreene
Very true
And the reality is that most people have this hidden envy
Especially those close to you
Alot more than you think
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Can't write a good hook/headline?
Here are 6 angles that print money:
(You're gonna wanna bookmark this for later)
1. Value Hook
"Here’s an Incredible way to solve your problem, but it’s not as good as this next way"
Uses reciprocation right in the beginning as you lead
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How to Win Friends and Influence People💯
In your opinion,
What is the ONE Book
Every person on earth should read?
560
60
409
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I added $20,000+ per month in online course sales for one of my clients
→ No crazy ads
→ No massive following
→ No complex funnels
Just a simple 4-step trust-building funnel:
All you need is an online course
Here's the breakdown (you're gonna want to bookmark this):
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Most course creators suck at selling their knowledge.
It's always:
- "Buy my course"
- "Click the link in bio"
- "10% Off"
A terrible approach
Here's how the top course creators sell their programs (4 core principles)
A 🧵 ->
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@ML_Philosophy
It depends on the relationship
But it definitely shows a sign of weakness
Where possible don't do it - control your emotions
Emotional control will benefit you in the long run
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Most people's landing pages suck
But if you use these 7 principles, I guarantee your’s wont:
🧵->
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@UpSkillYourLife
@Mindset_Machine
The last one ties it together beautifully
You spend most of your time with your own internal thoughts
Make it a good place to be
Master your mind, master your life
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@GadzhiIman
I would argue that you should rather seek to ask uncomfortable questions - have hard conversations. They move life forward
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I helped a creator add $20,000/month selling info products in 64 days without:
- changing their content strategy
- running a bunch of ads
- building a crazy complex funnel
Here's how you can do this for yourself:
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A lot of people have an online course
But almost everyone is STUCK at below 10k/month
7 Proven principles to increase your course sales:
A 🧵 ->
(bookmark for later)
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I'm 19 years old.
I graduated high school last year.
All of my friends went off to college, I didn't.
All of my friends partied every week, I didn't.
All of my friends had "weekends" I didn't.
All of my friends took the safe route, I didn't.
Then last week I met up with one
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@RobertGreene
No one is coming to save you
Get out there and build the life you want for yourself
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@GadzhiIman
If you're serious about actually being successful
You can't spend time doing things that take away from that success
Because the person who doesn't will beat you
I learnt this the hard way
But now my business is going better than ever
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My client's low-ticket online course will generate $300k+ this year alone.
All because of a dead simple VSL Funnel.
Here's how it works:
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I don't plan on working a 9-5 in my entire life.
I'm 19. never have, never will.
My secret sauce is not doing what everyone else does
I don't:
- Spend my time like everyone else
- Follow the conventional path
- Do what a kid my age "should do"
- Say anything is impossible
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@Wealth_Pill
I would say focus on one high income skill first
No point in going for 3 when most people don’t even have one
Copywriting or sales are a great place to start
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@RobertGreene
Having friends who are both skilled and good friends is even better
That’s when you know you’ve won
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VSLs are a cheat code.
My client was at 3k/mo and all he had was a newsletter.
And a low ticket product.
We added a VSL.
$23.5k the next month.
$3k -> $23.5k
1 video
Is there any reason not to have one?
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@dickiebush
An option you have here is to live in 2 places for the weather (and to see which you prefer)
One in the northern hemisphere for April - September and then October - March in the southern hemisphere
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@RobertGreene
@50cent
Very well said
You need to be aware of it
You can find it evil and want to stay away from it - sure
But the best thing you can do is learn it and then decide what to do
Instead of just pretending it doesn't exist
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@thejustinwelsh
A lot more people would be successful if they realised it’s a marathon not a sprint
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@GadzhiIman
At the end of the day on our deathbed
We won’t care about having made a little bit of extra money
But we will care about how we made people feel
Make wise choices that you will be proud of later on
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Anyone can learn to write a successful VSL, even if you aren't good at writing - it’s all a formula:
1. Hook
2. Pain
3. Possibility
4. Path
5. Pitch
I’ll briefly cover it, but use my client's VSL (attached below) for reference to see how it looks written out
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@jordanbpeterson
Wow - the modern world we live in
It's crazy to think that people have the power to have this level of control over us
Scary times we live in
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@IAmMarkManson
Love this
Action is so powerful
We often think our emotions determine our actions
But if you can make your actions determine your emotions
And then your life around
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@Wealth_Pill
These are great
I would add:
16. Learn basic human psychology
This allows you to get what you want while also learning the base for high income skills - sales and copywriting
I did it and it’s paying dividends
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@RobertGreene
Most of people's problems would be solved by just understanding the other person
Everyone is so focused on themselves
They don't realise that all they have to do to win is understand the other side
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I've grown an online course business from $3,493 a month to $22,164 a month in 3 months
I did this by following my 4-step roadmap for getting hundreds of customers a month on autopilot
I charge $2k for this roadmap, but today you'll get it for free
A masterclass thread 🧵 ->
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@IAmMarkManson
Such an overlooked aspect of habit building
Everyone just talks about willpower and “doing the work”
If you can create systems that make the work feel like play - you win
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@Wealth_Pill
@The_MMW
Don’t take posts like this for granted
We have a wealth of knowledge online nowadays that allow us to build a better life
We MUST take advantage of it - or get left behind
The choice is yours
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I sucked at copywriting
But now my VSL's have made my client's an additional $23,000 a month on average
And that number is growing
Here are 7 dead-simple frameworks to write copy that sells:
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@AlexHormozi
It might suck to make that hard decision
But those people will hold you down
Stop your progress
And stop you from achieving your dream life
Make the hard decisions
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The dead-simple path you can take to go from $0 to a 6-figure course creator
(without a massive following, loads of startup capital or a mentor)
A 🧵 ->
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VSL Hack
#38
Break limiting beliefs through stories
People love hearing stories
Your story, client stories, etc.
Use them to show what's possible and break their worldview that's holding them back.
So they reach a point where they are ready to buy
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@tferriss
@photomatt
@waitbutwhy
Life is very short
But that’s what makes it beautiful
Use mortality to your advantage
Use it to spur action
Use it to live the life you deserve
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What 99% of creators do:
• Read lots of books
• Don't care about their ideal client
• Say the world is unfair
What 1% of creators do:
• Take relentless action
• Obsess over ideal client
• say "f*ck it we ball"
Don't be the 99%,
Be the 1%.
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1. "Our course is expensive, it's $200"
OR
2. 1on1 coaching would be $1000's
Get XYZ course for: $̶4̶9̶7̶ $197
Plus $1997 worth of bonuses. Expires in 24 hrs.
-----------------------
Psychology is crucial.
The way you say things matters.
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Social proof is rocket fuel for building trust.
But 98.7% of businesses do it wrong.
Here are the 4 types of proof - and how to use them:
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@RobertGreene
100%
You begin to think thats how life works
But it couldn’t be farther from the truth
The ability to deal with rejection is a great trait to have
Might as well learn it early
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Build a life where you can:
- Give back to those who have impacted you
- Do what you want, when you want
- Never have to worry about money
- Spend time with loved ones
And most importantly, can:
Add guacamole to your burrito at Chipotle
That's the real win.
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@thedankoe
It’s hard to commit to small goals
We want the big fancy goals that will make us look good in front of others
But will never get there if we don’t commit short term first
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@RyanHoliday
Never criticise, complain or condemn
There is absolutely 0 value that it adds to your life
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VSL Hack
#42
Use the word "you"
You can never use the word "you" enough in copywriting
People often care about themselves more than anything
Use that to your advantage
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manage $1.67 million/month in Youtube ads
For people like Jordan Belfort, Frank Kern and Sam Ovens
One of the reasons for this is their amazing VSL
Here’s 7 principles they used to create it (and how you can use it too)
A 🧵 ->
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@heykahn
This is insane
But our reaction to this will determine how successful we are in this new future
Embrace AI - or be crushed by it
The choice is yours
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@AlexHormozi
100%
That’s why the number one best investment is in yourself
Become someone with a high level of skills
Allows you to build the life you want and doesn’t let anyone take it away from you
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@Conqueror_Mind
@Copywriting_Dad
A massive benefit I have found
Is simply knowing that
"I do hard stuff"
And that applies to anything in life
It gives you the confidence and change in self image to do anything
Very underrated
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A simple framework I use for selling stuff using content:
1. Hook them in
2. Describe their current pain
3. Show them what's possible (your story)
4. Introduce the product as the path to get there
5. Tell them to take action now
People want transformation
Show them it
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As a current professional athlete and 6 figure entrepreneur, there are 2 types of people in pro sports and entrepreneurship
1. People who hate doing extra work
2. People who wonder how those people are still in the game
If you're in group 2, just know you're going to win.
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@Copywriting_Dad
Some really valid lesson's here
If you take just one of these and really add it to your life right now, it will pay dividends
Start small and build up
Then look back in 10 years at everything you accomplished
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F*ck "hard core selling"
Instead, let's:
> Provide so much value they can't say no
> Give away free stuff
> Completely solve their initial problems
> Provide value even if they don't buy
> Give, give and give until they ask
Value-based selling > hard selling
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@RobertGreene
True
But is trying to be "unorthodox" a good goal
Especially in business - I would say be orthodox first
Copy what works, repeat then iterate
Then when it works you can look to be "unorthodox"
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@jordanbpeterson
That hoodie better suck CO2 out of the air while simultaneously restoring the ozone layer 🤣
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@AdamMGrant
@marissashandell
The ability to deal with emotions and control them is one of the most underrated ones out there
It also allows you to better read other's emotions
And this has allowed me to be great at sales and marketing because of it
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@LeilaHormozi
This applies to almost anything
You “get” to work
You don’t “have” to work
Makes the world of a difference
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@FitFounder
Just take it back to the basics
Are you sleeping well, eating well, hydrated?
Those account for 80% of the problems that come up in our day
Health is wealth
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Remember that we agreed on something?
If you like the value in this thread, spam "👍" in the comments to help Twitter show this thread to more people
And let me know if you have any questions!
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How to write a high-converting VSL:
Hook -> Bold claim
Lead -> Describe their pain
Body-> Give value + tell stories
Ending -> Introduce product as solution
CTA -> Urgency & scarcity + guarantee
Simple, not easy.
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With a good VSL, you can:
- See friends
- Hit the gym
- Go for lunch
- Take a road trip
- Go to the beach
- Spend time with family
All while it makes money on autopilot for you.
What a beautiful thing.
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VSL Hack
#31
When going over benefits - talk about how others will perceive the benefits.
"Everyone quietens down and your friends stare in amazement as you dazzle them with your newly learnt piano skills"
Humans care about what others think.
Use that to your advantage
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@Budgetdog_
A very sad reality for a lot of people
When will people realise
More income does not mean more wealth
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@AlexHormozi
But that takes YEARS to build
And that’s hard
Making big claims is a lot easier
But the internet is overgrown with them nowadays
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@GadzhiIman
Very true
It's a hard balance
Because you never know how long you truly have on this earth
The key is to always be iterating and progressing - be aware of yourself and catch yourself if you are too far on either side
Life is about the little bits of progress
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VSL Hack
#23
Right before your CTA - remind them what will happen if they do nothing.
This will remind them of the pain and increase the chance of them taking the desired action.
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@dickiebush
This is truly awesome and made me pause and reflect for a minute there
Like Alex Hormozi says - our life is largely determined by the quality of questions that we ask
And that's a damn good question
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