A lot of people ask me why I started a media brand dedicated to underdog stories. It all started when a coach slammed his door shut 👇

@NateElliott Stumbled upon it years ago and loved it. Not sure how well it holds up but was a heartwarming story.

LeGarrette Blount, underrated downhill power runner. Miss him.

@JoeBanner13 Cleveland fumbled that opportunity (and many others) unfortunately

Two years ago: sent my Super Bowl Sunday edition to 2,128 subscribers. Tomorrow: sending my Super Bowl Sunday edition to 20,123 subscribers.

@miqchris You want it on right or left pec?

@DakotaWiggins7 @BarstoolPhilly @rone @ronedotcom We don't need this kind of jinx

If you're not getting this story on Sunday, just know that 20,000+ people are and you're not one of them

@nhocks Thanks, Nate! Great suggestion

@evanochsds 1 was my favorite but 2 is gaining a lot of steam. Will probably come down to the wire.

RT @OSheaSEO: My upcoming book is at the 5-yard line! It's called "The Underdog Mentality: Sports Stories That Will Change How You See The…

My thoughts: Google trusts my site & knows us for our long-form underdog stories. So it makes sense that they want us to keep feeding them those. But I'm shocked by how fast the stories get picked up by Google in comparison to SEO-style content (lists, etc.) Stories drive *some* organic traffic for us, but are mostly newsletter, social, and brand awareness plays. SEO content is our site's primary traffic driver (at least for now). Speed to indexation is a very small part of this whole picture, but feels like a signal as to what big G wants to see from our brand specifically. Overall goals are still the same: • Grow owned audience (Underdog Newsletter) • Grow direct traffic to the site (making it our #1 traffic source)

@chimricholds700 @StooliesClub @calebpressley @UnderdogFantasy Tons of VC money

@RootsDelco Love Pica’s. But can we get a moment of silence for the true GOAT delco pizza place

@miqchris Glad you're ok!