When you're an early-stage investor, you HAVE to have a strong BS indicator. In my experience, the #1 sign somebody is full of 💩? They don't know their own market. 👀 Any founder should be able to tell you CLEARLY why what they are building is 10x better than anything else that exists. They should be able to name all the smartest people already working to solve the same problem. And they should be able to ID their advantage. They should also have a realistic sense of their market share. If a founder is telling you they're gonna have 50% of the market? 💩 If they say 5%? And have a specific plan to get there? Now we're talking. Any good founder knows that the problems we solve are never unique. What they SHOULD know is what they're up against and how to differentiate. That requires knowing your market better than anyone else.