Nii A. Ahene
@Nii_Ahene
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Angel Investor | Creator Economy Observer/Publisher @influenceweek @net_influencer
San Diego, CA
Joined December 2009
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Opinions expressed are solely my own and do not express the views or opinions of my employer or portfolio companies. Journalists, please DM *before* citing for articles, i'll probably give you a more insightful take.
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Night Inc. is officially the top dog of influencer talent.
Aside from being the agency that's home to Mr.Beast, they've now got Kai Cenat on the books.
But what you may not realize is that Night Inc. is much more than an influencer agency.
It's a creator empire.
🧵 1/10
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39
709
The success of Stanley was no accident.
If anything, it may be the best marketing case study of the past decade.
Here's how 1 influencer transformed a working-class staple into the hottest gift of the year and made Stanley $750M in the process.
🧶
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Is
@MrBeast
making the jump from Youtube to Amazon?
Jimmy"Donaldson (Mr Beast) is rumored to be in talks with Amazon to bring his content, brand and audience to Amazon video streaming services in a rumored 100 million dollar deal.
This could signal a new phase in the creator
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86
Beast Burger is in hot water.
Mr. Beast is suing Virtual Dining Concepts, the company behind the Beast Burgers business claiming they have caused damage to his name and reputation.
So what does the suit allege and what does this mean for creator businesses?
🧵
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@spencersoper
This phenomena is both not new and preventable if a manufactuer is willing to have real conversations with their wholesale and retail distribution partners. Walmart/Sams Club included.
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@lifeofbi
The diaper space is one of the hardest CPG categories to thrive in - limited CTLV, cutthroat competition, undifferentiated commodity.. just hard to win here
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@julesterpak
These publications weren't magically bestowed upon us out of thin air, they exist because someone or a group of people decided there was an opportunity to inform and make a dollar doing so. The sooner journalists figure out what this means in the 21st century, the sooner we can
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If you're involved in the creator economy, then you watched the Sidemen Charity Match.
KSI, Mr. Beast, and 32 other macro creators took the field to raise money for charities and live-streamed it to the entire world.
But who are the Sidemen? ⬇️
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@alexsongis
@sundeep
34th street LIRR to Jamaica Station/Airtran is faster, ~15 bucks last time I checked, 25 minutes.
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In 2017, he was asked by the NCAA to either quit YouTube or forfeit the athletic scholarship he worked his entire life for.
Today, he's well on his way to making $10 MILLION just from making videos about football.
This is the story of Deestroying.
🧵
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@Itsjoeco
You're expecting people whose institution runs largely on snowballing permanent debt to understand the whims of the market 🫣🫣🫣
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San Diego rising!
Over 1 billion in venture funding came to San Diego companies in just the last two weeks. Read about them in today's Fresh Brewed Tech newsletter
#sdtechos
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Just found 50 dollars laying on the street exiting my uber at SFO today... clearly too many ipos happening this year
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@Itsjoeco
Bird had to walk and die so micromobility could run. Worthwhile societal allocation of capital AFAIC
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Photos from my first office back in 2005, three businesses ago. Time flies.
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Twitch is in a streetfight for it's life.
Creators are leaving the platform, new platforms are entering the fray, and viewers are running for the door.
But how did this all happen?
This is the story of Kick and, what may be, the downfall of Twitch.
🧵
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If you're a growth marketer, this is for you:
@ColinandSamir
just dropped a 🔥 3 hr interview with Emma Chamberlain, the queen of the creator economy.
In it, she goes in deep on how to grow a unique brand in a crowded space.
Here are 4 lessons I stole.
🧵
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This random kid made >$500K from YouTube in 90 days.
The best part?
No one's seen his face.
His name is Noah Morris and there are 1000s of others just like him.
Welcome to the Faceless YouTube economy.
🧵
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TikTok is naming performance marketing agency Tinuiti as the first U.S. independent agency to receive its Campaign Management badge, which gives Tinuiti clients access to the social platforms suite of creative, influencer and data-driven services.
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@shl
This, being Twitter, someone is going to comment that if you could afford to give your employees a 20% raise during a crisis you were underpaying them previously. I'm here to say please do not be that person.
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@RuncieDan
Kanye standing his ground with Nike, terminating the partnership and finding a willing partner in Adidas.
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Sorry but Domo was a fake unicorn from the get go. Service company overcharging for ETL integrations and dashboards. Orgs like
@klipfolio
do the same thing tech wise at a fraction of the cost. IPO-wise this will be Snap 2.0.
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This 21-year-old bodybuilder is rewriting the YouTube playbook.
With close to 2 MILLION subscribers, Sam Sulek has become Gen-Z's Schwarzenegger.
But what are the secrets behind his explosive growth and how much is he making?
🧵
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What Mr. Beast is doing isn't new or novel.
In fact, the way he films his videos is almost nearly identical to the production system of old Hollywood.
Here's how Mr. Beast is the new John Ford.
🧵
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This couple makes ~$150k a MONTH from Spotify and TikTok.
But they aren't signed to any big-time label.
So how did they reach this level?
They cracked the viral music formula.
Here's how.
🧵
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Disney World is out, Dude Perfect is in.
With a $100M build currently being planned out, the YouTube (and streaming service) stars are finally taking their vision into the real world.
Here's why this will make Dude Perfect the first BILLION-dollar creator brand.
🧵
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The Facebook Ad Library has had a massive change.
The new Branded Content Library will change how brands work with creators FOREVER.
Here's what you need to know.
🧵
#UGCCreators
#UGCMarketing
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This is nuts. Q1 corporate earnings are going to be nuts. Everything is nuts.
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Everyone acts like Bobbi Althoff was an overnight success, but it's much more complicated than that.
You don't go from random mommy vlogger to super celeb interviewer with just luck.
Bobbi is where she is today, all because of 1 content secret.
🧵
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@theSamParr
Why? Because the bootstrapped to PE pipeline doesn't need to play the VC funding headline game. These sorts of deals are fairly common and we'll see a bunch more this quarter with the rush to beat the EOY tax deadlines
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@awilkinson
@austin_rief
These things are going to gather dust on the shelves for most early adopters by July. Easy.
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@lukesophinos
@JonErlichman
There's a 6 hour deep dive on NVDA by the
@AcquiredFM
podcast i'd recommend listening to. Plus a follow up with them + Jensen Huang to cap it all off.
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As I've said before, there is immense riches in deep niches.
In fact this one creator scaled his content business from $4k a month to MILLIONS per year focusing on a topic that many would find boring.
Gardening.
I'm talking about
@EpicGardening
aka
@KevinEspiritu
.
Kevin got
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2023 has only just begun and advances in generative tech have already sent shockwaves through the digital marketing world. Get ready for a wild ride with this thread on the most impactful events of the year, 45ish days in
#DigitalMarketing
#SEO
#PaidSearch
A thread 🧵
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There’s so much excitement today for the 700 employees here at
@Tinuiti
. We’ve announced a new partnership with New Mountain Capital. Together we have our sights set on people, product and international growth. Read more:
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You ever see someone you used to work with greatly embellish their accomplishments on LinkedIn? Is there a word for this? 🤔
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People talk about the choice to be a creator as a binary.
They think “Either I keep my 9-5 or create full-time”.
It's much more nuanced than that.
To me, we’re moving towards a world where you can have your cake, and vlog it too.
If anything, you’ll see more and more
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Your dog may be your ticket to financial independence.
I've been doing a deep dive into the petfluencer game 🐕
Here's how pet owners are cashing in, to the tune of 1000s of dollars a week 🧵
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Deleting twitter from my phone has been amazing. Blocked trending topics from Twitter Web has been even better. Don't let the algos feed and goad your outrage and emotions. Own your own time and thoughts.
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Mark Rober is the perfect example of why you should be a creator as a side hustle.
While working at NASA, Mark uploaded a YouTube video of his interactive, iPad-enabled Halloween costume and it got 1.5 M views in 1 day.
Mark smelled an opportunity and patented the technology
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In a parallel universe I would have gone after that grad degree and written a dissertation on the economics of clout in the digital age.
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We waited 2,000 years and needed the latest in AI and imaging to unveal that Epicurean philosopher Philodemus wanted us to know that music, food, and enjoying life's pleasures are what matter
Plus throwing shade at his contemporaries
LOL, wild
Ten months ago, we launched the Vesuvius Challenge to solve the ancient problem of the Herculaneum Papyri, a library of scrolls that were flash-fried by the eruption of Mount Vesuvius in 79 AD.
Today we are overjoyed to announce that our crazy project has succeeded. After 2000
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69K
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Been a while since I've had one of these moments with Gen-AI but
WTF! 🤯🤯
4/4 We even tried giving Devin real jobs on Upwork and it could do those too!
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.
@CodyKo
may have the most interesting "creator business stack" of all time
He runs
-Podcast studio with 7 active shows
-DJ and rapping career
-Weekly YouTube videos
-Various angel investments
-CPG brand
No wonder
@samirchaudry
thinks he'll be a billionaire.
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@Techmeme
@tomwfranck
Unpopular opinion. This is great for the crypto community, another step on the road to mainstream and legal legitimacy
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@CaseyNewton
I feel the same way about loaves of bread and am frustrated that they're already doing this in Japan
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Small business owners, even if you're pre-revenue or not yet profitable, closing your financial books each month is a MUST. Set aside a few hours each month to do this and stay on top of your finances.
#smallbusiness
#financialmanagement
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This influencer is not real.
Meet Aitana Lopez, the AI-generated influencer with over 250K Instagram followers.
Here's what you need to know and why this won't be the last you hear about AI-nfluencers. 🧵
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Welcome to
@Tinuiti
,
@TheOrtegaGroup
! With this acquisition, we've deepened our
@Amazon
offering, yet again, to create the industry's most robust full-service
#Amazon
and marketplace offerings.
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@levelsio
Stock picking works where you can see the macrotrend because its in your backyard, it's (partly) why hedges justify spending tens of millions of dollars on experts networks like GLG and Tegus
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At its core, Beast Burger is a very interesting business.
As opposed to manually opening up hundreds of locations, Beast Burger has used Ghost Kitchens to scale nationwide at launch.
while this is a shrewd strategy, it leaves a lot to be desired.
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Selling my reaction to that shot as an NFT, bidding starts at 1 dollar 🤣
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Oracle acquiring TikTok is pretty much a death sentence for the app.
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How about the story about how Twitter owned the micro video space now dominated by TikTok with Vine and shut it down in 2016 after capitulating to the pressures of being a publicly traded company forced to prioritize short term profit over product vision cc:
@CaseyNewton
Someone should do a story on how Yahoo bought a web-remix culture blogging platform called Tumblr, filled it with ads, tore it all down and sold it for scraps to the highest bidder.
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Old corporate turnaround playbook
-Industry titan acquires company
-Cut costs
-Hire MBAs
-Resell
-Rinse and repeat
New corporate turnaround playbook
-Content creator acquires company
-Cut costs
-Make tons of content around the brand
-Resell
-Rinse and repeat
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Marketing and e-commerce company Tinuiti Inc. has agreed to acquire connected TV ad-buying shop Bliss Point Media Inc., the companies said, marking the New Mountain Capital-backed company’s second purchase in recent months.
#futureofcable
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Posts like this make me really wonder how many of this year's trends were manufactured by MBAs at Fortune 500s
Ex. Snoop quitting "smoke"
The other day someone alerted me to a bunch of influencers like Emily Mariko, Rachel Mansfield, and more posting "the viral
#RoastedFetaSoup
". Weird. I am very online and hadn't heard of any viral Roasted Feta Soup?
That’s because there isn’t one. Let's dig in.
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More than half of the restaurants have a less than 2 out of 5-star rating and it doesn't take some quick searching around to find gross examples of the food (I thought this was a burger but apparently it's a chicken sandwich)
But VDC will not take this lying down.
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Check out this WeWork built for creators called "The Lighthouse"
I suspect that these will be in every major US city by 2030.
Thoughts?
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Creators partnering with venture studios is a winning formula to build awesome products and businesses.
-Airrack + Create with Cura = Pizzafy
-Doug Demuro + Edio Studios =
-Leon Hart + NightLabs =
Any collabs I'm missing?
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