💛 paige wilson @ PAX WEST
@NeoSolarius
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🦀 Community @AggroCrabGames | 🐚 Another Crab's Treasure 🔪 Aggressive Marketer Prev: @wanderervr @rosecitygames , Subway Midnight 💌 paige @aggrocrab .com
Aotearoa / New Zealand
Joined September 2013
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Send us removal request.
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Pinned Tweet
SHITTING CRYING THROWING UP 😭😭😭
Thank you. From my friends, family and more. This means the world to us 💛
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It's lingering around already so just wanna clarify that yes I got roofied last night
I'm safe because I was lucky enough to be around a lot of incredible friends to keep me safe, but the entire process was real scary - so PLEASE stay safe out there
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I saw a tweet asking how devs are able to have their game "pretty" enough to share for content/marketing while still in development
Honestly?? The answer is (usually) we have 1 or 2 semi-polished levels/areas and then the rest are still very unfinished LOL
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Hey did you guys know if you open a pasta packet wrong this happens
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Ok I've had caffeine SO
My biggest recommendation for building a community for your Indie Game on TikTok:
Create ALL content with the idea that no one knows who you are.
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Don't worry team we salvaged every last piece
Hey did you guys know if you open a pasta packet wrong this happens
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Community Managers waiting for their game to be announced on the live stream so they can run all the social posts
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If you're QRT my post going "this folks is why you shouldn't drink at events!!"
Please eat piss
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*throws my 3d model of The Mystery Shack at you*
Gravity Falls was GOOD
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bro I should probably write a TikTok strategy for Game Devs already huh
Is there anything people wanna know about TikTok?? I really wanna see more Indies on there
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when the Community Manager and the Dev Team are in shitpost cahoots
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As of like last week, I've been the Community Developer/Manager at Aggro Crab for a whole year!! 🥲
It's been sick as hell getting to work with the team to grow our brand and personality as a studio 🦀
(thread of my thoughts after a whole year of brand and community building)
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I really have to emphasize that our marketing efforts could not have been done without the help from EVERY. SINGLE. MEMBER. OF. OUR. TEAM. 🧵🧵🧵
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I went detective mode with Izzy in this video go watch it GO GO GO!!!
It was legit so fun to chat about this thank u 😭💛
❄️NEW VIDEO❄️ Exploring the mystery of the Norm of the North Twitter account
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this is taking so much brain power for a Friday dude even I'm confused at this point
no regrets
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Yo!! I'm Paige
I'm the community manager for
@AggroCrabGames
🦀 I focus on unhinged marketing tactics for our Studio 😈
+ a Motion Capture/Animation artist, latest work with the VR game
@wanderervr
(I also CM for them too!)
Plus I make stupid tiktoks
#WhatAGameDevLooksLike
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gonna start writing community dev logs but its just what I had for lunch today
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I like how we all put our actual job titles in our twitter bios. I could just lie. why dont we do that more. i officially made all the good video games out there. that was me. i did that.
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It has officially been TWO YEARS since I joined Aggro Crab!!!
I've met SO MANY incredible people ever since from around the world 🥹 Really proud of this team and appreciate them a lot 💛😤
I also found this message I sent to friends when I got the job lol
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I had a friend get ghosted from a job they applied for + went to an interview for.
3 MONTHS later they were like "do you want the job" and my friend was like??? it's been 3 months so I found another job??? And the employers were UPSET abt it??
I just got a rejection letter from a job i applied to 7 months ago lmaoo ty bestie i have moved on
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Last night aside, this week has been one of the best in my life.
I got to finally meet many lovely humans, be with my team again, do a TALK?? So amazing!!!
Thank you to everyone who has been so sweet, I'm lucky to have all you incredible people in my life 😭💛 huge love
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WELCOME TO THE MYSTERY SHACK
We sell Shacks
We sell Mysteries
No refunds
#3d
#animation
#3drender
#gravityfalls
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WHAT THE HELL!!!!
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i made a typo in our server and the community isnt gonna let it slide
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I haven't posted on my personal tiktak account in a WHILE since I've been busy making cool stuff on the AggroCrab TikTok
So I returned with this lol k thanks byeeee
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LETS GOOOOO
169 (lol nice) tiktoks later, we reached 100k followers on the Crab account 😭
MASSIVE W to start my week
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Forever using this excuse for feature requests
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AAAAAAAAAAAAAA I CAN FINALLY YELL ABOUT THIS AAAAAAAAAAAAAAAAAAAAA I got the chance to make this Trailer⁉️⁉️⁉️
Look at how COOL the game looks our team is so TALENTED and BASED wth 🥹💛
gonna go turn to dust now ok bye
Another Crab's Treasure is officially coming to...
🟢 XBOX GAME PASS 🟢
an underwater soulslike coming early 2024 - Get ready crab fans 🦀
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It's happening 😭💛 I can't wait for yall to play this game im gonna sob fr
🌊 ANOTHER CRAB'S TREASURE IS FLOATING ASHORE APRIL 25th 🌊
The crustacean-themed soulslike coming to Nintendo Switch, Steam, Xbox Game Pass, AND PS5
Your shell has been stolen, would you cross the whole ocean to get it back?
It's finally happening. See you in April 🫡
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WE DID IT 😭😭😭😭
🦀 ANOTHER CRAB'S TREASURE IS OUT NOW 🦀
The world's crabbiest soulslike is available now on Steam, Nintendo Switch, Game Pass and PS5‼️
We did it folks 🥹 Time for crab.
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had to do a walk of shame accidentally tweeted a launch day draft for 10 seconds please dont look at me
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I once again cannot recommend repurpose io enough for reposting tiktoks to Reels and Shorts!! (You can also repost to a bunch of other sites)
It saves me literally hours a week, it removes the tt watermark and our engagement is still pretty good!
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I miss my team but i got gifted this Lil guy to bring home with me 😌💛
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MOM IM ON TV
How did Another Crab's Treasure hit 250k copies sold already? We talk to
@SmashyNick
in the latest
@GameDiscoverCo
newsletter to find out: (Hint: crab guillotines are involved.)
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Aggro crab marketing strategy
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AYO
@AggroCrabGames
WON BEST CRAB AWARD AT SXSW SYDNEY 🦀😤
Cheers
@Tomycardy
for the award and the totally normal live photo
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We went to Deadshot and asked them to make us a yellow and pink drink to match 🌸🌞
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One thing about marketing a game for so many years is I get shocked seeing OTHER people making content of our game now 🥹
What do you MEAN its not just me anymore??? That's so cool 😭 you wanna make content about it too??? What!!
Thank you for sharing Another Crabs Treasure 🫶
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Shoutout to the team for delivering me mimosas and cake while im glued to my monitors
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I wanna do a marketing thread on Another Crabs Treasure eventually but I'm still processing like... all of it so stay tuned 🫶
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I literally can't get over that today the team was like "yea we gotta go see the gum wall" and they weren't fucking kidding
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I think what I miss the most is that each social media used to be for specific reasons
Social media now is a cluster fuck of trying to do everything at once and it's exhausting
Creativity is getting buried in fighting to stand out amongst constant algorithm and format changes
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😤😤😤
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me as a community manager liking social posts that I made from the company account
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Me looking at everything the team posts about the game in Slack to see if I can use it for content
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thank you 💛
From the bottom of our little hearts, thank you for the best game launch we've ever had 🫶 100k in under 4 days!
Aggro Crab no longer slept on?? new era?!?!
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I'm gonna be doing an Indie Soapbox talk at GDC with
@SmashyNick
btw!!!
Shoutout to my official GDC bio that is just "idk"
COME ALONG AND LISTEN TO OUR BULLSHIT!!!
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If you can find me around today and wanna try a stupid sour candy come say hello
They've been described as "sour to the point where it's no longer fun"
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I love my job
@Eating_all_the_
I cannot believe I have to write this but there's a room where the starfish are in a pile having sex so just dont go in there (+ there's some that just chill on rocks) 💀
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I've been WAITING to share this one aldkakdj we really cooked on it
"Another Crab's Treasure is too colorful and cutesy to be a soulslike."
We've heard the complaints. And we agree. So we've created an option for the REAL souls players. Introducing...
😈 DARK SOULSLIKE MODE 😈
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Self care is not looking at your bank account and what the conversions into local currency were after gdc
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i need to learn to be nicer when someone delivers me flowers but THANK YOU AOTEAROA CM FRIENDS FOR THE FLOWERS I LOVE U 😭🙏
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It's finally out... our little guy is out for the world to see 😭
Game 2 is: ANOTHER CRAB'S TREASURE
- An underwater soulslike -
🦀 Crab vs crab combat
🗑️ Wear trash as shells
🌊 Explore a corrupted ocean
📉 Dismantle crabitalism??
thanks for waiting y'all. we finally announced. i can go cry now 😭
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GDC DONE!!
FLIGHTS FOR SEATTLE BOOKED!!!
SEE YA IN APRIL FOR THE LAUNCH OF ANOTHER CRABS TREASURE!!1!!
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OFFICALLY IN SEATTLE UNTIL AFTER PAX WEST YAYAYAYAYAY
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spent the first few days of my holiday just on Minecraft i have literally done nothing else
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proud to tweet this on behalf of all the cms out there. lmk if anyone needs me to do it again. i will anyway.
dawg im just the community manager what the hell am i gonna do
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Affirmation memes but they're for Community Managers:
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I AM STINKY AND DID NOT SLEEP BUT IM HERE FOR GDC
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LOCKED. IN.
Another Crab's Treasure is GOLD 🥇
see you in a month nerds
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HIIIIIIIIIII I'm gonna be at GDC btw
I kinda look more or less like this
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HOLY SHIT FUCK
Y'all i lost my wallet somewhere from the gardens to the west hall 😭😭😭 if anyone find a red wallet pls let me know my ID is in it!!!
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It's my birthday today so you officially have to come visit the
@rosecitygames
booth at PAX to play our games or else 💛
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IT'S MY BIRTHDAY SO YOU HAVE TO COME PLAY ANOTHER CRAB'S TREASURE TODAY!!!
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btw if i am ignoring your 3 emails and twitter dms about my roofie experience from gdc I probably dont want to talk to you or be in your article 🤪🤪🤪
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I just wanna end this by thanking the lovely people that are in game dev. I don't regret coming to GDC and I refuse to let the shitstick who did this to define me.
I won't be making more posts past this bc it's a lot to be constantly reminded, but shit needs to get better.
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I'm almost back to normal shenanigans buuuut
Celebrated 2 years with my beautiful partner recently 🥲💛✨️💖
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"so where do you see yourself in 5 years!" bitch what the fuck. whaaat the hell. whhaaaaaaat the frick bro
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wife swap but CMs swap their brand account passwords for a day
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Ok but did your brain ACTUALLY click into place around 25 or is this just a massive bit against those under 25 for being hip and young
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If i told 2020 me that I would be stuffing a plushie into a jar for the sake of content they would probably believe me actually
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THATS ME‼️
If you wanna have a look into how our entire team contributed to the community marketing success of Another Crab's Treasure, give it a read 🫶
Thank u for letting me scream and yell
@TheVTran
U DA BEST💥‼️
📰 New Community Dev Newsletter 📰
On vacation but honored to have the incredible
@NeoSolarius
from
@AggroCrabGames
guest posting! 🦀❤️
➡️ Learn how you can work WITH your team to make good social content
➡️ New activity
➡️ 20+ useful links/jobs
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IT'S HAPPENING AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
SENDING OUT EARLY REVIEW CODES TODAY. PRESS: CHECK YOUR EMAILS.
launch is getting so close omg 🫠
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WAAAAAAAAAA LOOK AT THE TRAILER I HELPED MAKE AAAAA
Screw it, Trailer 1.5 🦀
Check out some SICK new footage we put together for Chinese audiences!
ANOTHER CRAB'S TREASURE - WISHLIST IT
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made a version for me post-launch now that I'm home
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What advertising your indie game on tiktok is like
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I'm actually having a holiday this weekend I'm gonna do NOTHIN.
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I bought a standing desk but I did not prepare myself for how fucking big it was gonna be
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Tattoo :)
Gotta come back in a few weeks to finish the shading but!!
Its loosely inspired by a boss in Sly Racoon but also just cool serpent wahoo
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Hello yes I make,, stuff, and use my degree very wisely
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