My newsletter is the best place to get my insights! 📰
Every month get:
➡️Actionable game community & marketing tips
➡️Updates on new knowledge blogs
➡️A roundup of relevant resources, job posts & helpful links
➡️A fun skill testing activity
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apparently this was sold as a live Willy Wonka Experience but they used all AI images on the website to sell tickets and then people showed up and saw this and it got so bad people called the cops lmao
Therapist: May I suggest you take a break?
Me: Great! OK! So. I want to be optimally relaxed. I want to maximize how refreshed I feel in the shortest amount of time possible. What's the best tactic for this? How do I reach peak rest? Can I min/max my leisure?
Therapist: Oh no.
the games industry is funny sometimes because I'll have to contact an important business person for important buisness reasons, and they'll be like "awesome, let's chat on Discord my username is ThiccCheeseDaddy
#394823904
"
so overtime i've had to try and explain to game communities why devs cannot "just" implement things, or why something takes months and not a week.
here is my non-exhaustive list:
AAAHHH!!! Thrilled to announce I will be the
✨Community Director at
@InnerslothDevs
✨
Ready to tackle Among Us, Henry Stickmin, studio comms, and all the cool future things 🎉 So honored to be a part of this brilliant team of (soon-to-be ) 4 sloths!!!
😭📢 FINALLY REVEALING WHAT WE'VE BEEN DREAMING OF FOR YEARS 😭📢
Outersloth is our way of supporting indies, sharing our success, and dream for a more sustainable industry. A game fund with terms we wanted to see.
Thank you thread + how to submit 👇🧵
Being mean to game devs:
- boring
- it's been done before
- accomplishes nothing
Being nice to game devs:
- chaotic
- we're not prepared for this, we WILL panic
- guaranteed to hurt us (imposter syndrome)
- ?????? huh?????????????????????????
two types of gamer feedback
person 1: this cosmetic is slightly tilted to the left and i hate it, i hate u, ur entire team is trash, this game is trash. die.
person 2: Hi sry to bother!! I backed ur game for $300 but never got the key! It's ok tho I know u're busy! I support u!
if you REALLY wanna guilt-motivate a dev, you gotta be super nice and understanding when things go wrong
nothing makes us feel worse than an incredibly kind person who can't play our game, and nothing shuts us down more than someone throwing insults
Our post has a link that allows you to easily and quickly send letters to your local government (🇨🇦,🇺🇸,🇬🇧,🇦🇺) for a ceasefire.
Political action is so important, it really can do so much to have your voice heard.
We’ve donated to the Palestine Children's Relief Fund, and we urge you to write to your local government for a ceasefire. Collective action can do so much.
➡️Donate:
➡️Easy letter templates/sending for 🇨🇦🇺🇸🇬🇧🇦🇺:
game dev is literally just
today: feeling confident, things are working, nothing could go wrong, all dates are on time
next day: everything's broken, wtf is going on, it's 11pm on a Friday, plz,
ppl who use dark mode are so aggressive about it omg
the minute u send a screenshot in light mode Discord or something it's like you personally gauged out their eyes as you stabbed it with a porcupine and then threw them into the pits of Hell
sooo I'll be on Jimmy Fallon's Twitch stream tmrw to play Among Us, which will air on The Tonight Show next week! ✨
all things considered, im glad games are getting a spotlight, and i hope i can give all the love back to the team and community for this opportunity 💖
Jimmy Fallon is coming to Twitch! The late-night host will be playing Among Us with the cast of Stranger Things and other Twitch streamers this Tuesday.
🗡️ Boyfriend Dungeon is out NOW 🗡️
I'm so happy everyone can finally play this dungeon crawler dating sim on PC, Xbox & Switch! This was my life for almost 4 years - building a lovely, thirsty
@KitfoxGames
communtiy.
I hope you love it.
💜
I've been sitting on Thoughts™ on this for too long
So I'm just gonna spitball some stuff in a thread re: dev communication, misconceptions, and passion.
🧵👇
@falloutplays
I dream of a day where videogame developers (from any studio) can openly discuss their work without being harassed.
Many in the comments say they do not condone harassment. I hope they also stand against it when they find that friends or family are engaging in it.
❤️ I’M WRITING A BOOK ❤️
Thrilled to announce I’ve signed a book deal!!! It’ll be about community management (duh), and a business case/guide for designing kinder, more productive online communities.
Still awhile to completion but am fired up. 😭📚✨
Radio Image of the Week 📡 This cool image shows the coldest known spot in space! This is the Boomerang Nebula, and it has a temperature of just 1 Kelvin 🥶 Cold gas doesn't emit much light, but the sensitive detectors of
@almaobs
have captured its faint radio glow...(1/2)
If your community manager tells you to STOP READING THE COMMENTS ABOUT YOUR GAME ONLINE then stop!!! We can tell when it is not good for you!!!!!!!! WE SEE YOU SUFFERING AND DOOMSCROLLING AND WE WILL HANDLE IT, JUST LOOK AWAYYYY 😭😭😭
Why are ~feminine~ personalities always told to change to become aggro? Lean in! Be bossy! Be tenacious! Talk back!
I'M TIRED
TELL THEM TO CHANGE INSTEAD
Listen! Empathize! Be in touch with emotions!!! Go to therapy!!!! Work on soft skills!!! Bitch!!!!!! I wanna lie down!!!
pro work tip: don't be shy, delete everything!
- people being butts in Discord? delete the server!
- impossible-to-fix bug? wipe the entire codebase!
- wonky perspective in your art? yeet your tablet into a volcano!
- hackers in your server? simply obliterate the game!
Common question I get:
"Hi I'm a solo dev/small team and we don't have a budget to hire anyone, I have no time to do marketing, and/or I hate marketing. How can I build a community?"
My answer: 👁️👄👁️ You can't.
Or at least, not really? Let's talk about it.
👇
Sometimes I think about the absolute power a social media manager has??
Like... Are u sick of a meme? USE IT. Use it on your brand accounts in a cringe way. Signal the death of the meme. You create and destroy culture. You ARE the moment.
whoever came up with the feature that warns you if your email has the word “attached” in it but you haven’t actually attached anything deserves a raise
please... biz people.. press... stop trying to bypass me to talk to the ~actual dev team~
nothing is more insulting, gets u on my bad list, or honestly makes me feel more like trash 😩 i want to help u!! and if i cannot, i *will* get u to the team!! but not like this!!
🦥 HIRING 🦥
We're hiring an experienced COMMUNITY MANAGER. Join me and my team at
@InnerslothDevs
!
🔹 Remote, full-time
🔹 Engage w/ Among Us players on our platforms
🔹 Plan and take ownership of our campaigns
🔹 I'll be your lead 🤠
Apply by Aug 12!
me: *has access to all game assets and the people who made them*
also me: *saves an image of our character with a transparent background i found on Google Images* ugh thank god someone made one idk how i'd find this otherwise
why is adulthood literally just an endless run of doing dishes?????? EVERY SINGLE DAY!!! MULTIPLE TIMES A DAY!!!! I HAVE TO DO DISHES??? WHEN DOES IT END JK IT DOESN'T
me (unhelpfully) during game art discussions: WOW!!!!!!!!!!!!!!!! THIS IS SO GOOD!!!!! yooo!!!!!!!!!!!!!!!!!!!!! feedback?? my feedback is YOU ARE AN ABSOLUTE LEGEND!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! END MY LIFE!!! STAB ME WITH YOUR STYLUS AND USE MY BLOOD FOR YOU ARTTTTT
i love seeing people guess who runs the Among Us account because i am an intern, an entire marketing department, a random gen Z kid the team gave the passwords to, and a cringe social media team all at the same time
An upset gamer at PAX came to tell me about [GAME]'s recent launch, and how bad the CM was because of their non-explanations.
They calmed down a bit when I told them why I thought this was happening.
Here's why comm devs sometimes have to be vague/quiet about a subject!
👇
UMM.
I'm on the
@Forbes
30 Under 30 list. Really honored.
Absolutely thankful and full of love for all of the support, friends, and community that have helped me.
❤️
screaming, puking, on the floor, thank u nintendaddy, i WILL be playing legend of link/zelda echoes of wisdom, i am pro-table, i hope zelda uses me as a table, i have already taken out my wallet, i
It's up to Princess Zelda to save Hyrule in a brand-new The Legend of Zelda story.
The Legend of
#Zelda
: Echoes of Wisdom launches September 26th on
#NintendoSwitch
!
the amount of adults making fun of kids for liking kid games is true cringe culture 🤨
actually. making fun of anyone for enthusiastically liking stuff 🤨🤨🤨
☄️🪐 Fun news 💖✨
I've joined the
@_wholesomegames
crew! (And am keeping my full-time job too lol, just to clarify!!)
Excited to work with the team to help highlight the world of cozy games and plan secret cool things. :)
Shadow drop your game, don't listen to the naysayers. That's right. Shadow the Hedgehog, I'm begging you. Please, you need a new game. Just drop it already. Why are you making me wait. The last one came out in 2005 and I -
First day at my new Innersloth job!! eeeee ✨
nervous, excited, anXiOuS, already have like 7 calls scheduled within an hour, very hyped to do cool things with the team and partners
gonna try and make y'all proud and make a good community ok?? 😭 wish me luck aaaaa
so everyone talks about adding exclamation marks to texts to sound less stern but does anyone else add extra letters lmao
like "no" vs "noooo" and "morning" vs "morningggg" or maybe even "thank you" vs "thank youuuuu"
actual ways to hurt a game dev instead of yelling, a guide for angry gamers:
- make them do the phone call they've been putting off to make a doctor's appointment
- enforce a proper bedtime w/ 8 hours of sleep
- *replace energy drink w/ water*
- send an ergonomic office chair
woman laughing alone with glass of chicken nuggets
happy new years eve! ✨ thank you for being around, in person and as pixels. we're here. you made it.
Social media hack: Post often. Use images and video. Gaze out the window. Wonder what your life could be if you gave up, walked into the ocean, and became a crab. Crave the embrace of love that once was, love that never was, and love you have yet to know. Track stats.
it's my 3 year anniversary at Innersloth!!! 🥳
working on the Amongies has been a life changing experience I wouldn't trade for the world ❤️ so grateful for a team and mods that are so kind, smart, and funny in more ways that I can count
I've officially been at Innersloth for 1 month! 🦥
AOC stream, 1 mill
@AmongUsGame
followers, Switch drop, PC Gamepass announce, Twitch Rivals, 2 Game Awards, new map reveal, biz deals & more
hit the ground sprinting & loving it ❤️😭 and none of it possible w/o a lot of help!!
Re: ceasefire. It can feel helpless, it's easy to give up, but as someone who works w/ public sentiment -- persistence is key.
Sign petitions. Share on social. Protest. Call government. One or all is good, but keeping it up is even better. What you do matters.
ngl it can get a little demotivating to see some ppl angrily demand a refund on a $5 (or free??) game they sunk 80+ hours into when something goes wrong 😰
confession: sometimes if I'm REALLY bored waiting in line or whatever off hours, I'll log onto the Among Us Twitter and randomly reply to ppl on the For You tab even if it isn't game-related just to cause chaos when they're inevitably like "wait wtf why is Among Us replying"
Big sad-good news.
I'll be leaving
@KitfoxGames
🧡🦊
Thank you to the team and community for making me.. me. I can't convey how much you've changed my life.
But an opportunity I couldn't say no to came up. Can't wait to share it soon! ✨
Sappy words:
Chúc mừng năm mới, happy lunar new year!!! 🧧✨
Fun fact: It’s actually the Year of the Cat in Vietnam - we don’t have a rabbit in our zodiac 🐱❤️ Wishing everyone the best luck, health, and cash money!
✨ SURPRISE!?!! 😭
I'm so so so honored and nervously excited to be your host for the 2021 IGF Awards!!! INDIES!!! FOR LIFE!!
Check out the Nominee Trailer for some fantastic indie games and see how chaotic a host I'm gonna be lol:
SEE YOU IN JULY 💖
ok ngl when journalists ask me for comments/thoughts regarding work news, i never know what to say and have to resist responding with "lol idk" or "cool???"
like imagine a line in an article being just "We reached out to a dev for comment and they said 'lol nice'"
✨👗👠 FASHION IN GAMES 👠👗✨
The GDC Vault finally went up, and my talk about Why (Most) Fashion in Games Sucks is out.. for FREE. ❤️
Watch me shake my head and wave my hands in disbelief as I talk about outfits~
Furious over the layoffs. I don't have the words, but I hope everyone recovers soon. Heartbroken to know how many people who felt like they had found "their place" are looking again.
If you have job openings (esp in community/support) please drop it in the replies.
game dev misconception
1. that we have any idea what we're doing
2. that because u played a game for 60 hours and watched one spicy Youtube video critique, that u somehow know more??
the only ppl I trust to know what's happening are QA, who will one day rule us all