Naomi Panter
@NaomiPanter
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Known to most as 'Pants.' 10 years of strategic comms in motorsport, automotive & gaming. Co-founder of Navigate Partners. Part of the Spacesuit Media family 🌈
Ireland & UK
Joined February 2011
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🚨 I am over the moon to launch our new communications company, Navigate Partners. I'm so excited to begin this new partnership with Christopher Foster and support our clients through this challenging time. Wish us luck!
➡️
📸Lou Johnson/Spacesuit Media
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And so, after spending almost all of my life here - raised, educated, married in Ireland - today I am officially Irish! 🇮🇪
I have never felt so proud. ☘️
#IrishCitizens2022
#Ireland
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So Charlie Martin will make her 24hr race debut at the Nurburgring this weekend and I'm so proud I could burst.
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The only plausible reason I can think of for comms like this is that
@rich_energy
has actually been a guerilla marketing campaign for Whyte Bikes all along.
#F1
#PR
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I will never, ever forget standing on the podium and watching this...
Human vs ai, a world first race. So much work has gone into this event, I'm very proud.
#A2RL
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🚨 ARTISTS! 🚨
I'm looking for artists with a passion for
#F1
for a very cool paid project.
Hoping to connect with a diverse and passionate community of artists around the world - please DM me with links to your portfolio.
RTs appreciated & tag your fave motorsport artists.
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So much love for the PlayStation Access / We Are Reach crew. Thanks
@rob_pearson86
,
@DavidJackson_85
and
@NathanDitum
for lunch in sunny Bath, and for indulging Emily in signing our OG PS1.
#VodSquad
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We had to say goodbye to our daft and brilliant family dog today.
Gryff the chocolate lab has been our best bud for the last 12 years and I miss him like crazy already. 🎾
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Found a working water pump on the street on the way to dinner. I don't think I've ever seen a more excited Bruno.
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Went for a walk in the paddock at Paul Ricard and I just found this! So awesome. It even smells amazing.
@Prost_official
@nico_prost
#F1
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🔔 Laaaaaaast call for content creators looking to get hands-on with
#F1
Manager 2023.
We are just two weeks from launch so now is the time to get in touch if you haven't before - DMs are open.
F1® Manager 23 is coming July 31
Take charge of your chosen team and prove you've got what it takes
Just in time for the summer break!
Pre-order now 👉
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When you find out during dinner that you've been promoted to P4 in your first
@LeMansCup
race.
Huge congratulations to
@HauGa92
@GoCharlieM
and
@Hauser_racing
.
#GoCharlie
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🚨 Calling all motorsport content creators! 🚨
I'm preparing for the launch of
@CircuitSUP
and keen to hear from you if you write about or film/stream racing games.
DMs are open. Get in touch with a link to your site/channel and your email address.
Please RT or tag your faves!
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The very lovely
@NickHeidfeld
kindly took this for me on my phone at the end of a demo event at the Buddh International Circuit in India. I was completely exhausted but one to treasure.
#TBT
#ABBFormulaE
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I'm so excited to share that we have been invited to support
@frontierdev
with the launch of F1 Manager 2022 - coming this summer.
Influencers and content creators, I want to hear from YOU!
DMs are open - share your links, email address and territory.
Let's go go go! 🏁
#F1
F1® Manager 2022 launches this summer!
Drive Every Decision and take your place on the pit wall, as a Team Principal in the incredible world of
@F1
🏁
Follow
@F1Manager
to stay up to speed on all news and reveals!
More |
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So excited to FINALLY share that we have been appointed by Square Enix Collective to support the launch of its first motorsport game!
Developed by
@OriginalFireG
, Circuit Superstars is a top-down physics-driven racing game for PC & consoles.
🎮 Check out
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🏁 F1 Manager 2024 is on the way!!! 🏁
Creators interested in the game - if we haven't spoken before, reach out and say hi!
(I don't know if DMs still work in whatever modern Twitter/X is. But in the traditional sense, they're open). 👋
#F1
#F1Manager
#F1Manager2024
Create a team and lead them to glory in F1®Manager 24.
Coming this Summer.
Learn more & wishlist now:
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It fills me with pride to see our Navigate logo on
@GoCharlieM
's helmet ahead of her VLN debut
#Pride
is very important to me, particularly as a bi person myself (👋 haven't told you folks that before!)
Inordinately proud of the work
@GoCharlieM
& I have done together. 🏳️🌈
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WOOOOOOH! We did it! Charlie Martin wins the award for Best Marketing Campaign at tonights Motorsport Awards for her British GT Pride sticker initiative.
Thanks to Ginetta / SRO / British GT / Sky Sports for their support this summer and to everyone who voted.
#GoCharlie
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So great to see Charlie Martin get her first LMP3 test. Charlie is aiming to be the first transgender racing driver to compete in the 24 Hours of Le Mans.
Full story ➡️
#GoCharlie
@stonewalluk
#Pride
📸
@scruffybearpict
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Honestly, I'm like a proud mum today. First lap for Charlie in her Norma LMP3 car.
#GoCharlie
@GoCharlieM
@LeMansCup
@Hauser_racing
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Gotta love JEVs style! Leave STR, rock up to Punta, stick it on pole, almost win, fly home & join Ferrari.
http://t.co/g9uF07Zoe6
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Stoked to see the continued rise of
@GoCharlieM
, reaching the heady heights of the BMW homepage today.
Read how Charlie is moving diversity to the top of the motorsport agenda ⤵️
(Navigate visor strips available with every driver management contract...)
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Delighted to share that we have been appointed by Praga Cars UK to manage its motorsport communications.
Praga is investing heavily in its growth. There is a new R1 replacement on the way and a dedicated race category. Exciting times!
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This interview is fascinating. Engineer Caroline Hargrove on developing McLaren's
#F1
simulator.
@McLarenF1
The Life Scientific - Formula One engineer Caroline Hargrove -
@bbcradio4
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🏁 It's official, here comes F1 Manager 2023! 🏁
I'm over the moon that we are suporting Frontier again this year and can't wait for what's ahead.
Content creators, I'm excited to meet you. Get in touch!
#F1
#MonacoGP
#NavigatePartners
F1® Manager 2023
Drive Every Decision this summer
More info 👉
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This is the happiest day of my life!
#TeamSpants
After getting down on one knee this morning, I'm proud to say the beautiful
@NaomiPanter
is now my fiancée
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Excited to share that Navigate Partners is now advising the
@ERAChampionship
! ⚡️⚡️⚡️
The junior formula electric championship provides an important step for drivers and engineers as professional motorsport continues to embrace electrification.
Visit:
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It's hard to overstate the impression this announcement made on me 10 years ago as a disillusioned graduate architect in Ireland trying to find my way into the motorsport industry.
Seeing Claire and Monisha at the very top was inspiring beyond measure.
#F1
@F1
@FemalesinMSport
Exactly 10 years ago, Claire Williams took on one of her greatest challenges and was announced as deputy team principal of Williams Racing.
Claire has also been a leader and stalwart champion of DE&I in F1 and the motorsport industry.
🔸 Read more:
#F1
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Surprise!!! Circuit Superstars is OUT NOW on PC Steam and Xbox One! 🏁🥳
If you are a journalist or content creator looking to try
@CircuitSUP
- my DMs are open.
And to those who have already been in touch, keep your eyes on your DMs too over the coming days 👀
Drum roll!🥁
Circuit Superstars is available now on Steam PC and Xbox One.
Time to enter the charming world of motorsport - built by racing fans, for racing fans, & ready for you to play right now.
Let’s go racing!
Steam
Xbox One
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3 years today since the first ever
@FIAformulaE
shakedown at Donington. Astonishing how fast the series has evolved
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That's a wrap on season 2! Thanks to all my Mahindra amigos for having me along on this wonderful, crazy journey.
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Pink.
Names I can't call a kid, due to my surname:
Chris
Victoria
Charing
Freya ("three across")
What can't you use with your surname?
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Just received possibly the most beautiful book I've ever seen.
'The Worm' is a collection of archival images celebrating the NASA graphic standards manual.
It is absolutely gorgeous. Naked binding with a clear red plastic dust cover. It really is something to treasure.
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I have somehow managed to restrain myself from tucking into these chocs all day, but work is over and the time has come...
#F1Manager
#F1
@F1Manager
#F1testing
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F1 Manager 2022 is neeeeeeearly here! 🏁
Are you an F1-loving content creator looking to test your strategic skills?
Please send your name, location, relevant channel links, and stats to the lovely Influencer team at influencers
@frontier
.co.uk.
#F1
#F1Manager
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Love the attention to detail in these artworks by
@CammieRacing
. The Mansell 1986 FW11B is also gorgeous.
Check out her Etsy store for more!
Link:
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In bed early on a Saturday night because there is serious work to be done.
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The boys may have their
#M2Electro
but I've found a cool electric Mahindra bike. Id like one for my birthday please!
http://t.co/Cms0XiesYQ
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Happy 30th birthday to my wonderful husband Tom. We met on Twitter through our love of motorsport so it feels appropriate to tweet about it.
Those of you who've met know Tom will know how kind, generous and funny he is. I'm incredibly lucky.
#TeamSpants
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Adios Long Beach! I'm afraid I didn't see any sand but I'm more interested in Tarmac & rubber anyway.
#M2Electro
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I took one of my favourite photos ever today. 😍
It's so rare to have the chance to see someone like Claire Williams in Ireland and it was a pleasure to spend
#InternationalWomensDay
in her company, hearing about her remarkable life and career.
@P1nsights
#IWD
#IWD2023
#F1
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Immensely proud that 10 years after attending our first BritishGP and deciding that day to leave architecture to chase the motorsport dream - I could bring my Dad back to Silverstone and into the pitlane this time, to celebrate 4 years of Navigate Partners. Such a special day ♥️
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Job done. Over 350km of testing completed by Racing Experience today at Paul Ricard. A very happy Charlie.
@LeMansCup
@Hauser_racing
@GoCharlieM
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This just in...
WE WON THE
@FIAformulaE
SOCIAL MEDIA AWARD!!!!!!!
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Sad to say goodbye to my grandad Harry, but endlessly grateful to the nurses at Bassetlaw Hospital for letting me in for just a minute to open some cards with him on his 95th birthday.
Good innings and a full life. ❤️
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One of the best things about moving back to the west of Ireland. No matter how tough your day, you’re never far from fish & chips by the sea.
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For those who need a pick up today, here's
@JeanEricVergne
chillin' out with a pigeon.
You're welcome.
Via
@Spacesuit_Media
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It's been over two years since we started our company, but today I have finally visited our office for the first time. 🇬🇧
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Was reminded of this today - still one of the funniest things that's happened to me in Formula E.
Being so unusually tall has its occasional perks!
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At almost 30 years old, husband still likes to line up his racing cars before bed. Bless!
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Wishing
@GoCharlieM
and the Racing Experience team good luck in their second Le Mans Cup race at Monza this week. I know how hard Charlie works between races so fingers crossed for a clean race and some more points.
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For the record, being asked to come up with original
#PR
ideas for
#AprilFools
is exactly as tedious as it is for you to endure them all day.
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Honestly, I think setting up a whole fake
#F1
team with full garage set up, branding, staffing etc. is a project I would have loved to manage.
I still don't "quite* understand how the filming is being integrated into this weekend's
#BritishGP
, so looking forward to seeing it.
Turns out the way to convince
#F1
to make space for an 11th team is 1) sign Brad Pitt 2) not be real. Simple.
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🚨 Happy to share that we are working with
@RacingPrideHQ
providing support on a range of commercial matters including on projects relating to the top tier of professional motorsport. We are looking forward to continuing to grow the scope of our work to improve diversity in sport
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So many new features are coming in
#F1Manager24
!
Create your very own team, manage your race to avoid mechanical failures and watch it all from a slick new helicam view. 🏁
Coming to PC & consoles on July 23rd. Pre-order now:
#F1
Take charge of an F1® team or create your own and lead them to glory!
Experience the most detailed F1® Manager to date when
#F1Manager24
comes to PC & consoles on July 23rd.
Pre-order now:
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"Imaginary Plans" by Owen D. Pomery.
A new addition to my office, back from framing and I adore it.
Hoping it represents some possible future, which of course is the whole point.
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🚨 So excited to say that we have signed
@AlyxCoby
to join our Navigate Partners Driver Management Programme.
Alyx is a star of the future. We are so impressed by her talent, outlook & determination to build a career for herself in motorsport.
Be sure to give her a follow! 🇮🇪
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Superb dinner at the Petronas Towers. Recommendation by
@NickHeidfeld
from his Sauber days.
#MahindriansAssemble
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5 years today since I published my first piece of work with
@Current_E
& took the first steps into a new career in racing.
Since then, Ross Ringham (to my right) and the legendary
@shivraj_photos
(taking the photo) have been a huge part of my life & my work. Thanks to them both.
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There was no way I was letting our E-TYPE wedding car go back without taking it out myself and giving it the beans. What an engine!
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Content creators - the launch of F1 Manager 2022 is just around the corner and below are the details for how to register your interest.
(I am also almost finished going through DMs so my apologies for some slower replies than normal)
#F1Manager
#F1
🔽🔽🔽🔽🔽
🚨 Calling all content creators and streamers who are excited for
#F1Manager
🚨
If we have yet to speak, but you want to register interest in F1 Manager 22, please email
@klemay_
and me with your name, location, relevant channel links, and stats to influencers
@frontier
.co.uk
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It's finally here!! 🎮 🏎️ 🏁
Months and months of work to bring together one of the coolest campaigns I have ever been involved with.
Check out the teaser and please share!
Ready for the
#TopGear
x
#CircuitSuperstars
Star In A Reasonably Fast Car Invitational 2021? Where the
@BBC_TopGear
Test Track gets a
@CircuitSUP
makeover💄
With
@LandoNorris
and
@RGrosjean
taking part, it’s anyone's game 🕹️
#CSupInvitational
Videos dropping via our YT channel 📽️
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A healthy start to Nikki's hen night in Blessington Ireland, hanging out with her idol and constant companion
@yogawithadriene
.
(Neon leis and leg warmers optional)
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🔊 From deep in the
#FormulaE
archives...
The creator asked not to be named, although I still maintain it's their magnum opus.
@BSenna
@FIAFormulaE
@MahindraRacing
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Shout out to
@GoCharlieM
for
#RainbowLacesDay
. Not only a client of almost two years but a terrific friend and inspiration.
There are plenty of racing pics out there, so here's one from her trip to ireland where my sister asked Charlie to pose like the start of a hurling match.
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Really enjoying
@McLarenF1
's tone lately. It's easy for an underdog to become a fan favourite, but this is enthusiastic, honest and genuinely creative storytelling and I am so here for this.
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Started with a blank wall at the beginning of the pandemic but my office "background" is very very very nearly done.
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I'm thrilled & proud to be a part of the
@MahindraRacing
family. Let's go racing!
#FormulaE
Welcome
@naomipanter
to the
@MahindraRacing
family. Naomi joins us as our PR & Communications Manager
#FormulaE
http://t.co/5SrUENVrSB
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Well look what your clever wife just picked up for you...
Wishing I'd bought a Switch before the whole
#coronavirus
pandemic.
Genuinely no stock left anywhere - just going to have to watch
@NaomiPanter
play
#AnimalCrossing
instead...
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First Christmas away from my family but i count myself so lucky I can see them for a distanced chat on Christmas eve before the next lockdown kicks in.
Heading home now, pulling up the drawbridge. Christmas time. 🎅🤶
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The west of Ireland is paradise on earth and I won’t hear a word against it.
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Spontaneous 3 hour drive after work to (hopefully) catch sunset at Dunquin, Co. Kerry.
This is a famous walkway for taking sheep down to the bay where the ferry to the famous Blasket Islands waits.
Heaven on earth in the kingdom of Kerry.
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This has been such a cool day. So so proud to work with McMurtry on this epic thing. ⚡️
Bonus love for it's Irish heritage, hence the much deserved name "Spéirling" (Thunderstorm) 🇮🇪
#FOS
#fosgoodwood
Absolutely incredible! The McMurtry Spéirling has just set the outright Hill record in an astonishing 39.14 seconds.
#FOS
#McMurtry
@maxchilton
The Future of Motorsport Power presented by DHL
#gw_DHL
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A good
#LeMans24
drinking game this weekend - drink when a driver not-so-subtly corrects their mask when they realise they've been rumbled on telly.
#24HUNITED
@TomGaymor
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It’s been 8 weeks of trips to the vets, balancing paranoia and panic, trying to keep a cone on him and his spirits up while living in a crate and enduring daily treatments, but Onion is finally back to normal just in time for Christmas.
Best present I could have asked for! 🎄🧅
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Our own
@NicciDaly22
is set to make her race debut in this weekend's
@eSC_LIVE
opener in London.
From a crazy idea to smashing a real-life test in a matter of weeks and she's only gone and got herself signed by
@CarlinRacing
!
Proud doesn't begin to cover it. 🇮🇪
📸
@eSC_LIVE
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From Ninja Warrior to European Hillclimb, Le Mans and now Ginetta GT5 - Influx meets the incredible Charlie Martin.
Link:
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Really excited for
@GoCharlieM
as she joins Formula E's Esports 'Race at Home' Challenge for the chance to get real-world time in a Formula E car. Full story here.
#ABBFormulaE
@FIAformulaE
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I'm a million years late to this but
@AbzuGame
is one of the most profound storytelling experiences I've ever had. What a game!
I often listen to the soundtrack while working but never for a moment thought it would be so incredible to play through.
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🏁 Norris
🏁 Chadwick
🏁 Grosjean
🏁 Amin
🏁 Bird
🏁 Munnings
🏁 Broadbent
🏁 Brown
🏁 Martin
🏁 Daly
and it wouldn't be complete without
@JackNichollsF1E
🔴 Subscribe here:
Ready for the
#TopGear
x
#CircuitSuperstars
Star In A Reasonably Fast Car Invitational 2021? Where the
@BBC_TopGear
Test Track gets a
@CircuitSUP
makeover💄
With
@LandoNorris
and
@RGrosjean
taking part, it’s anyone's game 🕹️
#CSupInvitational
Videos dropping via our YT channel 📽️
12
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6
35