Nicholas Reed
@NReed253
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CEO at 253 Media. We build world class @webflow and @shopify websites. Cycling. Motocross. Golf.
Nashville, TN
Joined August 2009
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6 years ago, I was struggling to get clients and I was barely scraping by. Since then, I've built 13 client acquisition streams to consistently close deals.
I just wrapped up a resource to show you how to do it too!
Like, RT, and reply below and I'll send it to you!
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Oh man this is going to be a good one 👌🏼 if you’re in eCom (or if you sell a service) this will be one of the best resources you read all year. Who wants to check it out?
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6 years ago, I was struggling to get clients and I was barely scraping by. Since then, I've built 13 client acquisition streams to consistently close deals.
I just wrapped up a resource to show you how to do it too!
Like, RT, and reply below and I'll send it to you!
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I just quoted out $5k to build a single page.
Three years ago, I quoted out $1k to build a whole site.
Just keep going.
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Build faster and smarter with
@TryBetterSites
⚡️ Client-first components
⚡️ Copy/paste into your project
⚡️ 100+ components
⚡️ Ready for your styling
Get signed up for FREE at
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Want to know exactly which apps can help your Shopify store? I compiled a list of 21 apps that can have a huge impact on your store's profitability!
Want the list?
Like, comment, and RT and I’ll send my breakdown of the best Shopify apps
(Must be following me so I can DM you!)
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I just quoted out $5k to build a single page.
Three years ago, I quoted out $1k to build a whole site.
Just keep going.
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The difference between a bad website and a good website is structure and strategy.
The difference between a good website and a great website is content and copy.
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Clients who don’t watch loom videos then message about things that were answered in the loom videos 🚩🚩🚩🚩
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@shawngorham
$650?
I had this happen to me years ago. I saw them doing it and the guy told me he wouldn’t tow it if I gave him $100 cash on the spot. Went to the atm across the street and saved myself a ton of money. Super sleezy scumbag!!!
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Ladies and gentlemen! The moment you've been waiting for! ‼️
My newest resource, How To Make A Product Page That Converts, is ready.
Who wants to check it out?!
Comment below 👇🏻
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🎉 HUGE ANNOUNCEMENT 🎉
Better Sites is officially open to the public! We've been working our butts off to release this and it's finally ready for you.
At Better Sites, we are on a mission to help you build
@webflow
websites faster and easier than ever before.
Who is it for?
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This might be the most random, strangest cold DM I’ve ever received.
Has anybody else received a more random first line? 😂😂
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About 7 years ago, I earned my first paid client ever. I made $200 for about 20 hours of work. Now our team is managing multi-five figure projects every day.
Moral of the story... keep going. Good things take time.
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This one is for my freelance friends! 😎If you’re new to web design or if you’re trying to take your side hustle full time, this will be one of the best resources you read all year long. Who want to check it out?
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253 Media will be a completely different company this time next year. Posting now to RT in 12 months.
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Man. I honestly don’t think I’ve been this excited about business in a long time. 253 Media has some gangster stuff on the roadmap this year with a few new products. Can’t wait to share more with you guys
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Thinking about hosting a weekly Twitter Space where we chat about DTC growth, agency life, Webflow + Shopify, what’s hot and what’s not, success stories and how-to’s, etc… who would be interesting?
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Client in a meeting today - “so I have another website that needs a revamp. Can you send me an invoice for that too?”
This is why we focus on good quality work and customer service.
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I’m convinced that the only way to lose in the agency space is to quit
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Some people read at the airport, some people wrote 🔥🔥🔥 case studies.
I hope you’re ready for the exact breakdown we used to help one of our clients brand reach a 7.36% conversion rate.
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Want first access to my new resource for
@webflow
lead gen and performance?
✅ Landing pages
✅ Better conversion rates
✅ Lowered cost per lead
This will be one of the best resources I've released in the last six months.
Hit that like button and you'll be the first to know!
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Us: we won’t be available this weekend unfortunately so let’s launch on Monday
Client on Sunday: so here are 50 comments with new copy and 5 new sections. We are launching Sunday so you need to be online.
🚩🚩🚩🚩🚩🚩
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I don’t see any other agencies as competition.
Here’s why 👇🏻
There are currently ~14,000 marketing agencies in the US. Seems like a lot of competition fighting for business right?
It’s not.
There are currently 33,200,000 businesses in the US. That includes shell companies,
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When the site is launched and the client goes back on approved changes because they didn’t take the revision phases seriously 😑
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Freelancers! We did over 100 sites in 2021. Ask me anything. I want to help you
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If you’re a web designer/dev, your onboarding process is one of the most important aspects to your project.
Nail your onboarding to nail your project.
Here are 3 of my favorite questions to ask during onboarding.
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I’m thinking about doing a video series where I break down websites - both good and bad. Would you watch it?
If so, drop a link to a site I should review!
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My feed has been full of my DTC friends talking about running. But where are my cycling friends at!?
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@shawngorham
Doping is wild. Got dropped at a race out in the Netherlands while I was sitting at like 400-500w on a climb. Dude wasn’t even breathing hard
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Our current tech stack at 253 Media:
@webflow
- fulfillment
@Shopify
+
@ShopifyPlus
- fulfillment
@figma
- fulfillment
@markup_io
-feedback
@clickup
- project management
@QuickBooks
-books
@SlackHQ
-coms
GSuite - email
@hypefury
- content
@canva
- decks
What did I miss?
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Revamped the newsletter with
@beehiiv
and the first edition went out this morning.
Actually had a lot of fun with this. Stoked to send out more, especially with some reallllly good stuff in the works for our brands.
Lots of value drops coming in the following weeks 🙏🏼
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If I was starting over as a brand new designer/dev, the
#1
thing I would do is document what I learn and what I do.
For example, if you're stoked on a section you learned how to make, make a post about it.
If you think it's cool, so will other people.
Document --> more deals
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This just might be one of the coolest
@webflow
sites we've ever built!
It was an absolute pleasure working with the Prysm Studios team to bring this vision to life and make some truly unique.
So much time went into bringing this project together and I'm pretty excited with
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You're never too good to go back and relearn the fundamentals.
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Want a quick way to DOUBLE (or more!) your CVR?
After building and analyzing hundreds of landing pages, I put together a list of eight landers that your brand NEEDS leading up to BFCM.
Like, RT, and comment below and I'll send it to you! (must be following)
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Freelancer friends! I have a special resource for you to help you DOUBLE your prices.
This is the exact formula that we've used to more than double our prices at 253.
Want to check it out?
Just like, RT, and reply "Money" and I'll send it to you!
*must be following*
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Only a couple days in on this fresh site build... This is what happens when you remove friction and confusion from the buying journey. Now we can finally start scaling efficiently.
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About 7 years ago, I earned my first paid client ever. I made $200 for about 20 hours of work. Now our team is managing multi-five figure projects every day.
Moral of the story... keep going. Good things take time.
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Launched ads for one of our golf brands last week... CAC sitting between $5-6 so far.
Client is STOKED.
Crazy case study incoming 🤑🤪
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Me: Our estimated timeline is going to be 4 weeks.
Client: sounds good
***4 days later***
We really need to get this done this week.
Me: 😑
Has anybody else been having more and more clients like this? I have some theories that I'm going to share in a future posts.
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Three years ago, we were all outbound, small deals, frustrating clients, inconsistency.
Now, we are almost all inbound, deals are 4x+ the size, cooler clients, and our process is dialed.
It takes times get to this point.
Just keep going and don’t get up.
1% better everyday
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Just had the pleasure of chatting with my new friend
@alxberman
. Holy cow we covered a lot of ground 🤯 cold email, LinkedIn growth, Agency growth, Saas… coming to YouTube soon 🙏🏼
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Agency sites are always fun to build.
When it comes to agency builds, there are a few keys to success:
1. WOW factor. Everyone shares results… What else does your agency bring to the table? With agency sites, we try to think outside the box and break some rules to make
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People who books meetings on your calendar to sell you something 🚩🚩🚩🚩🚩🚩
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@shawngorham
That’s exactly why we just got my girlfriend out of her 15 Legacy. They last 100k then the repairs are non stop!
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Clients who need multiple invoice reminders 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
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Five aspects of a great
@webflow
site. Let’s break it down 👇🏻
1. Consistent design system. We use Client-First team wide.
2. High-quality graphics. The better your imagery is, the better your site will be.
3. Speed optimized. We use GTMetrix to deliver an A rating.
4. Clear
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You guys were right.
@beehiiv
is SICK. Got everything set up tonight and the first edition drops on Monday.
Thanks
@sambradyv
for helping me get things dialed in ⚡️🐝
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Tornado touched down a STREET over from us today. We are safe. Scary stuff today. Keep Nashville in your prayers! Lots of destruction all around with multiple deaths so far :(
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Client: here is the pixel perfect figma file
Me: awesome! Give us a few days and it’ll be dialed.
*delivers file side by side
Client: this is all wrong!!!!
Me: it’s spot on with figma. What’s the problem?
Client: we forgot to tell you XYZ.
Me: 😑
Happy Wednesday fam ❤️
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Had a brand that needed an affiliate program. We rec'd
@socialsnowball
of course.
Brand said it was too pricey and wanted a cheaper option.
Cheaper option SUCKED and we wasted a TON of time on it.
We just added Social Snowball.
Don't be cheap. Just do it right the first time
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Thinking about hosting a weekly Zoom, YouTube Live, etc... where we chat about DTC growth, agency life, Webflow + Shopify, what’s hot and what’s not, success stories and how-to’s, etc… who would be interested?
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It’s funny.. I’m not a “sales person”. I don’t handle objections well and I don’t have sales techniques down… I close deals simply because of my energy, my excitement, and because I genuinely want to become friends with my clients. The fact that I care is my selling point.
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It's a lot easier to build something when you're proud of the thing you're building.
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Remember… the internet is not what it seems.
That guy who just got a new lambo might live paycheck to paycheck.
That girl who is always traveling might be drowning in credit card debt.
Here is your reminder to not get caught up in what other people are doing or have.
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I swear the “30+ appointments” bros get younger every day. Pretty soon there will be toddlers out here slangin agency leads 😂
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I have a friend looking for a BigCommerce developer. Who should I make an intro to?
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