Martinoleary Profile Banner
Martin 🧭 Profile
Martin 🧭

@Martinoleary

Followers
2K
Following
17K
Statuses
13K

Fintech CMO | Built Ireland’s First Digital Bank | Scaled Startups to $100M+ | Dublin ↔️ Dubai | Marketing & Growth Insights for Founders | 'Uncharted'

Uncharted Newsletter ➡️
Joined March 2008
Don't wanna be here? Send us removal request.
@Martinoleary
Martin 🧭
4 days
The best marketing decision I made at Ireland's first digital bank? Saying no to 90% of "innovative" marketing ideas. We focused on one thing: Making banking simple. That clarity drove €5B+ in deposits. Sometimes boring wins.
2
0
20
@Martinoleary
Martin 🧭
24 minutes
0
0
0
@Martinoleary
Martin 🧭
11 hours
@Codishaa Here you go
0
0
1
@Martinoleary
Martin 🧭
11 hours
@bruceclarkprof @BernardJansen @profpauwels Very true. Startups are the worst for valuing marketing.
0
0
2
@Martinoleary
Martin 🧭
11 hours
RT @Martinoleary: @paulg The biggest mistake isn't comparing AI to human intelligence it's assuming intelligence is the thing that matters.
0
1
0
@Martinoleary
Martin 🧭
11 hours
1
0
1
@Martinoleary
Martin 🧭
12 hours
RT @Martinoleary: Vibe coding -> "i just see stuff, say stuff, run stuff & copy paste stuff, and it mostly works"
Tweet media one
0
1
0
@Martinoleary
Martin 🧭
12 hours
RT @Martinoleary: Every startup has that one marketer who actually runs everything. Not the LinkedIn-preaching CMO. Not the "thought lea…
0
1
0
@Martinoleary
Martin 🧭
12 hours
@bruceclarkprof @profpauwels Totally get it. Burnout isn't exclusive to marketing. Everyone's feeling the squeeze these days.
0
0
1
@Martinoleary
Martin 🧭
12 hours
0
0
0
@Martinoleary
Martin 🧭
12 hours
@BernardJansen @bruceclarkprof @profpauwels Marketing often takes the heat because it’s the most visible part of a business. When things go wrong, we're the first to get blamed or downsized. But do you think that's a fair indictment, or are we just the easiest target?
1
0
3
@Martinoleary
Martin 🧭
12 hours
@bruceclarkprof @profpauwels Absolutely. GenAI's spotlight on marketing might feel like a threat, but maybe it's also a chance to redefine our unique value. If we're seen as easily replaceable, it’s a wake-up call to become even more strategic and creative. What do you think is the next big shift for us?
1
0
1
@Martinoleary
Martin 🧭
13 hours
@theandreboso Totally. The cost of execution will reduce greatly.
0
0
0
@Martinoleary
Martin 🧭
14 hours
@peeplaja @siegemedia @wynter_com It eve gets worse!
@Martinoleary
Martin 🧭
2 days
The burnout is real. Marketing is draining the life out of people. Out of 3,500+ surveyed by Marketing Week: ❌ 80% have battled imposter syndrome ❌ 58% feel overwhelmed ❌ 50% are emotionally exhausted It gets worse: ❌48% have lost the love for the work ❌47% feel detached or just don’t care anymore ❌40% struggle with feeling ineffective No surprise, really. From my experience marketing has become a pressure cooker of unrealistic expectations, constant pivots, and never-ending performance anxiety. But I still love it.
Tweet media one
0
0
0
@Martinoleary
Martin 🧭
14 hours
@siliconpi @michael_kove But that sounds rich to me?
0
0
0
@Martinoleary
Martin 🧭
14 hours
@giorgiottolina @tunguz I'm thinking more 2030 as it will have a few false dawns and roll backs first.
1
0
0
@Martinoleary
Martin 🧭
14 hours
0
0
1
@Martinoleary
Martin 🧭
14 hours
@GeoffreyHuntley Do you think a non-coder with basic code understanding could pick up @cursor_ai or better sticking with @Replit or
1
0
0
@Martinoleary
Martin 🧭
14 hours
1
0
0
@Martinoleary
Martin 🧭
14 hours
@michael_kove But is that a good or bad thing?
0
0
0