Lynnea Phillips
@LynneaPhillips
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๐ฉ๐พโ๐ป @NCAA Director of Championships - Social Media. I still tweet for a living. @CSUPueblo alumna. Matthew 5:41. Hoosier, Tar Heel & ThunderWolf.
Indiana
Joined October 2012
Back to the blue disk!. 10 years after my time as a Postgraduate Intern at the NCAA in Indianapolis โ Iโm headed back. Iโm so excited to rejoin the staff at the national office as the Director of Championships Social Media.
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Video. Social. Photo. Graphics. Do you want to work NCAA Championships? We're looking to diversify our list of creative contractors โ across multiple sports. Help us share some of the most thrilling stories in college sports:
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Normalize press box waffle stations.
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Nearly every game the photo team gets a joyful picture of @RaceThompson1 + his candy stripes. It always makes me smile, so I have to share. ๐ธ: @MascharkaPhoto/@XavierCDaniels
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Level up. ๐ฉ๐พโ๐ป. So thankful & excited to lead NIL, student-athlete branding, social & digital at Indiana as Assistant AD.
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Donโt just let today be about a hashtag or an empty tribute by a sports team. September 11th first responders deserve the support every single day. @jonstewart said it best.
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My mom just sent me this picture of our dog. He's ready for Halloween. ๐
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Indiana University is tied with Florida for colleges with the most Olympic medals. If IU was a country, it would be in a three-way tie for 13th in medal count. 2 ๐ฅ, 3 ๐ฅ & 1๐ฅ.
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I'm hiring. ๐๐ฅ Send me your best women's basketball vertical video creatives. Must understand the culture of the sport + digital trends.
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As someone who is hiring for a number of sports related creative positions right now, I have some thoughts:.
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Everyone watches women's sports. ๐โจ๐คณ. We're looking for a full-time contractor to help lead the social media voice of @MarchMadnessWBB:
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My aunt breeds golden retrievers. Right now she has six puppies. ๐. Hereโs some joy for your timeline.
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I didnโt see this coming. ๐ฅบ.
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A reminder (that I really shouldnโt have to make) โ the person who runs your favorite teamโs social accounts has nothing to do with COVID related decisions &/or protocols.
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Weโve had 5.1M GIF views in the last week โ 4.6M of them came the day after #IUBB beat Purdue.
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Excited to say that I'm headed to @OurIndiana. I've accepted the Assistant Director of Digital & Social Media position at the @CubanCenter.
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Hear me out: performance related bonuses for digital, social & creative staff.
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@purduestein Imagine being on staff at a rival school & replying to the opposing schoolโs tweet about their All-American. ๐
Couldnโt & wouldnโt be me.
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Not liking how or why we posted about #Juneteenth is one thing โ calling out my race because of it is another.
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If Iโm hiring for a SOCIAL job I want to hire a SOCIAL person. No shade but on air talent, videographers & photographers are not social media strategists. They arenโt the same job.
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Been a goal of mine since the 2018 season. We finally got there. ๐.
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Yes, we read the mentions. ๐.
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This is a dangerous way of thinking. You'll probably say I'm overreacting; there are talented people who cannot afford to be in our industry for "the love of the craft" alone. Some people in leadership roles actually believe this & won't hire them โ a barrier to employment.
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The team arrives to the Smith Center tomorrow at 2p. Meet them outside Gate D. #GoHeels #HeelsLockIn.
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I usually donโt post about the racist comments we receive but Iโm absolutely fed up at this point. Hopefully no one thinks less of me for pointing this out. Just like athletes wonโt shut up & dribble, I will not shut up & tweet.
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Important for coaches & athletes to trust creatives โ not only with access in the locker room but also with the social posts we suggest. ๐๐พ.
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Weโre collecting photos of Indiana vets for tomorrowโs #IUFB game & this is the coolest one, so far. ๐ Look close.
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You never know what people are going through. Please just be kind to others. To go with the craziness of the last 13 months โ Iโve lost all four of my grandparents. Itโs been extremely difficult. Wear a mask. Get vaccinated. Call your loved ones. ๐ค.
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Heโs been Team Cuban Center since day one. The first head coach to let me come + talk at a staff meeting.
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Letโs talk about it:. โข We had ~5 minutes. โข It wasnโt the only content on the season being postponed. โข The rest of the tweet added more context. โข Web traffic is down. โข Crisis comm is complex โ especially when youโre balancing recruiting, sales, marketing + more.
Hey #SMsports friends, can you please have a friendly chat with your coaches and tell them no one can read the statements they put on social when theyโre in tiny text (usually all caps) on a graphic?.Just link to the text on your websites, please. K thanks.
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โจ An exciting new opportunity! โจ. We're hiring a full-time contractor to establish the social media voice of @NCAA_Gymnastics:
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The best project Iโve ever worked on is now the best piece of clothing I own. #BlackLivesMatter
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@CWilliamson44 Iโm Black too & Iโve lived in Bloomington for nearly seven years. This is a bad take.
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So proud of the @IndianaMBB content team. Theyโre cranking out content after a night of (chaotic at best) cross country travel & all I can say is โgo to sleepโ. ๐. ๐ฅ @IUAndrew .๐ @Charlie_Duffy32 .๐ธ @MascharkaPhoto .๐จ @hweb112.
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My momโs dad is basically the only reason why Iโm into sports. Heโs been in the hospital since last week, but he watched the football game yesterday. PapPap literally FaceTimed me in the middle because he was shocked at how well the team was playing. Today we need your prayers.
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Raise your hand if you're just as busy during the pandemic as you were before the pandemic. ๐๐พโโ๏ธ.
Sound of crickets. only thing your recruits, fans and donors would have received from your team for past five months without your digital, design and video staff.
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Shout out to the trailblazing women who paved the way. Ladies, our work still isnโt done โ keep going!. Happy #NGWSD.
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Do you work in sports if you donโt tweet about that postgame media disaster? ๐.
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Donโt let anyone tell you that you canโt. There are still plenty of barriers to be broken. Help others along the way. Lift as you rise. Happy #NGWSD. ๐๐พ
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The number of women in #smsports is phenomenal, no doubt โ but we still have work to do. People of color are severely underrepresented in all leagues & at the college level.
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First working football game for 5 of 6 & they killed it. ๐๐พ Happy to kick off my fifth #IUFB season with this crew.
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My parents donโt come to games very often because my Dad is still active duty. ๐บ๐ธ Proud to be able to โbring my Dad to workโ for the #IUFB-Northwestern game.
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Working on staffing the content team for the #WFinalFour + Instagram is down. ๐
If you don't have a portfolio website linked to your @ongondola, you should.
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So excited for this panel!. ๐ On Thursday, weโre talking building student-athlete brands + preparing college basketball for NIL:
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Looking for an experienced social strategist to join @NCAA Champs Social in this newly elevated full-time role. Based in Indianapolis with a hybrid schedule + competitive salary. ๐ฑ:
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The whole Barst**l Athlete thing is crazy to me. Athletes are aligning with a brand that might be truly against their values for a โviralโ campaign. From what Iโve heard they donโt even get money or merch & no written contract is involved. Wild. Be choosy. Protect your brand.
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Five of my relatives have COVID. Please say a prayer for the fam. ๐.
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Not my father creating a Twitter account just to respond to a media member who called for my job today. ๐.
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Racism isnโt limited to black folks + law enforcement. There are forms of racism in your neighborhoods. Itโs in your athletic departments. Itโs on your teams. Itโs too easy to send a tweet condemning the behaviors of others. What are you doing to make a change in your world?.
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@thabreannashow @hippocrip80 @ehhhmm Meanwhile. NBA & NFL teams regularly talk about their athleteโs clothes โ to the point that this is sponsored content. Let us have fun on this free app. ๐
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Social media is basically the wild wild west now, but thereโs one hill Iโll die on (okay. way more than one, but still):. The less words in your tweet, the better. Simple but significant.
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For two years, Big Shot Rob had Indiana's most successful @opendorse post (it's still 9th in impression rate). He was bought in to our athlete first content strategy from the start.
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A day later & this video has 15K views, even though Maouloune has just 141 followers. Share content with your athletes.
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When Lilly King says you can hold a medal, you hold a medal. ๐บ๐ธ
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Getting a job in sports was hard (for most of us). Shahbaz made a good point โ but now I just see a lot of retweets of his original tweet confirming this & not much else. What are you doing to help the people behind you? Lift as you rise.
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You know whatโs wild?. Some of you get on this free app & brag about how youโre stacking your digital or creative squad (aka hiring a bunch of new people) & not one of them is a woman. Not a single one. Thatโs wild.
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Ty came to us with a graphic in mind & the photos he wanted to include already picked. ๐๐พ Owning his moment.
Itโs not a threat, itโs a promise. Iโm coming back on my worst behavior.
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Weโve shifted to being intentional about making produced content for #IUBBโs Instagram Reels.
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Absolutely love that Vandy is owning this & let Sarah do a photo shoot beforehand for publicity.
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When your intern asks if you have pictures of turf for texture on the Instagram Story & you happen to be a digital asset hoarder. Turf picture from 2021. ๐
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Someone was listening to #IUBB & tagged us in the Instagram Story posts from their tractor. ๐ Indiana things.
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Bought a dress with pockets. Wore the pocket dress to work today. Life altering & career changing is an understatement. Know this. when I become president all dresses will have pockets.
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A very real text I just received. Women in sports: is this our version of an apology? ๐คญ๐ฅด
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This yoga content is a direct result of a branding session we had last week. ๐ Student-athletes know what they want to see. Ask them.
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This is huge & Indiana student-athletes will be some of the first with the opportunity to benefit.
With @Learfieldโs unrivaled reach, weโre able to help student-athletes, brands, and schools at a larger scale than ever before.
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Iโm having ice cream for dinner. I encourage you to do the same.
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Happy National Black Women in Sports Day! ๐คณ๐พ Representation matters. #BlackWomenInSports #SMSports
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Crossover season is when the @CubanCenter interns really get to shine. @IUHoosiers had a monster weekend & without the interns our content just isnโt possible. ๐ฑ๐ฅ๐ธ๐จ. Iโll probably miss someone but here is who worked home + away games this weekend. โคต.
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The only Indiana Mr. Basketball to win the state championship as a player & a coach. The first Black basketball student-athlete to play in the Big Ten. The third Black player drafted in the NBA. A trailblazer & legend.
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18 years later. Iโll forever be proud of my uncle, his search dog & my dad who ran to the disaster zones when called. Survivors & first responders donโt get enough support โ financially, medically or emotionally. #NeverForget means taking care of them, as long as they need it.
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While Iโm the only one allowed on the sidelines โ so proud of the rest of the social team working remotely for @IndianaFootball. Yes, we zoomed during the game. ๐
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@maddieheaps I've literally had interns pulled off of sidelines because they were "distracting" the players during warm ups. Not right & not fair. Period.
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One of the funniest things about being an adult is that there are people who think they know me pretty well. but they donโt know that I have a twin. ๐๐
. Happy birthday to us.
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Coach Allen valued the @CubanCenter from day one. Iโll always appreciate how welcoming & accessible he was โ especially during the pandemic when it wouldโve been easy to shut us out.
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Be a sponge. There is something to learn from every experience โ even the bad ones.
What's the best piece of career advice you've ever received?.
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