Opendorse
@opendorse
Followers
22K
Following
13K
Media
4K
Statuses
13K
Helping 100,000+ athletes make money.
LNK | NYC | DEN
Joined August 2012
Over 1,600 games have led to this moment. Four of college football’s biggest brands—Notre Dame, Ohio State, Penn State, and Texas—are competing for the first 12-team playoff championship. Discover what sets their fan bases apart on social media:.
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The WNBA saw a 68% increase in viewership this season. Multiple WNBA athletes saw a 600% increase in social media following. See how they did it:
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The Buckeye Effect. Averaging 18.7M viewers per game, @OhioStateFB has captured the nation’s attention as the most-watched team in every round of the #CFBPlayoff—culminating in the most-watched Cotton Bowl of all time. #GoBucks
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With women’s live sports audiences projected to rise from 4.1 million to 5.2 million by 2027, one thing is clear—the future is female.
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Here’s the top 10 most marketable volleyball student-athlete competing in the NCAA Volleyball Elite Eight based on NIL earning power 🏐
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College volleyball season is right around the corner. Here are the top 10 most marketable volleyball student-athletes in the B1G ⬇️
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NFL Players with the highest % follower growth on Twitter throughout the regular season 📈. @NFLPA
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Less than 12 hours in the NIL era:. 819 deals have been sent to student-athletes via Opendorse 📈.
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The @MLB has 21X more followers than @BauerOutage, but he was prepared for the moment. After winning the Cy Young, he shared a link to his own merch, earning more engagements than the top tweet from MLB last night.
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All eyes on @UW_Football 👀. The @UWAthletics Marketplace has seen a 274% increase in commercial NIL deals since their Sugar Bowl win. #PurpleReign. 🔗
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Breaking down a historic moment. Since Wednesday afternoon, @SarahFuller_27 has experienced 17,478% growth on Twitter and 13,300% growth on Instagram. 40.3K followers on Twitter. 137K followers on Instagram. It doesn’t stop there.
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Athlete-driven content drives results. @Huskervball recently shared 10 pieces of content directly to athletes. Resulting in 1M+ impressions that reached an audience 47x the total athlete following 📈
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Proud to partner with @Twitter. The first social media platform to create a clear pathway for college athletes to be compensated for their NIL.
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Breaking down regional NIL compensation 💰. Get more insights ⬇️.
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Year one of NIL was wild. Here's everything you need to know about the:. Data. Deals. Media. Brands. Politics. Schools. Athletes. Collectives. and most importantly, the future. 🔗
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7 years ago, Opendorse was started to help 1 athlete. Today, we take the next step in the #athletedriven era alongside the @Huskers. MORE →
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The awards for Opendorse P5 Marketplace Athlete of the Year go to @MartinezTheQB from @kstatesports and @HamesNicklin from @Huskervball!
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Our P5 Content Partner of the Year award goes to the @Huskers 💯. @kenzieknuckles shares more!
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Check out the top 10 student-athletes based on NIL value in the women's NCAA tournament ⬇️
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The power of athlete-driven content. 338.6K impressions later, this clip reached an audience 43x larger than @BryceMcgowens5's following 🤯.
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Capitalizing on the moment, on and off the field. @UWAthletics has nearly doubled their marketplace views in the 2nd half of this year, including a 128% jump in views last month alone. #PurpleReign . 🔗
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Nebraska is Ready Now. The @Huskers have been building their athlete-driven development program since 2015.
Ready Now. The first program in college athletics to provide brand building solutions for every student-athlete. Launching right here in Lincoln, Nebraska. Powered by 🤝 @opendorse. 🚪:
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What do @BauerOutage, @mookiebetts, @Cody_Bellinger, and @yungjoc650 all have in common?. They all generated 1M+ engagements on Twitter and Instagram this postseason. Oh, they’re very talented baseball players too.
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The top 5 @WNBA Draft prospects in annual endorsement earning potential:. 1. @DijonaiVictoria: $147,293. 2. @chelsea_dungee: $96,552. 3. @Deauzya: $88,476. 4. @KysreRae: $83,861. 5. @AariMcdonald: $63,075
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No Free Shoutouts. @TrevorBassitt30 entered the 2024 Olympic Trials without a sponsor, aiming for Paris. Thanks to Bandit Running's Unsponsored Project, he and 34 other athletes were provided with all-black, unbranded gear to compete in—ensuring no free promotion for sponsors.
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The athlete endorsement industry is complex. $6 billion dollars in endorsements flows through spreadsheets, post-it notes and fax machines. In 2021, the athlete endorsement industry will grow 100x from 5,000 to 500,000 athletes. We are making sure it isn’t 100x more complex.
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Forget your busted bracket and keep an eye on these student-athletes during the Sweet 16.
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Athlete-driven content for the win. This customized video gained 273.8K+ impressions, reaching an audience 39X+ larger than Garrett's following. @Huskers | @HuskerFBNation.
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As the NCAA Track and Field Championships continue, here are the most marketable men's student-athletes competing ⬇️
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Leading all partner schools, @GoDucks student-athletes have downloaded 85,000+ pieces of media over the past year. 1⃣ Oregon.2⃣ Texas.3⃣ Arizona State.4⃣ Vanderbilt.5⃣ UConn
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We caught up with @clifftayloriv, who recently wrapped up his time with @GatorsFB. Coming into college he hadn’t played a down of football and Tik Tok wasn’t a social media platform. When his senior year rolled around, he had found success in both.
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A Super Weekend in Norman 🏆. Fans and brands can support @OU_Softball student-athletes by visiting the RAH OKLAHOMA NIL Marketplace.
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After streaming on Twitch for nearly a year, @AlBlades_Jr's community was surprised on July 1st to learn he played football too.
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Leading the flock 🦆. With over 250,000 in the past year, @GoDucks leads all partner schools in media uploads.
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From 1 athlete in 2013. To 40,000+ athletes today. To 500,000+ athletes tomorrow. We're here to help every athlete. . 🗣️ @PrinceAmukamara
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In the first 6 months of NIL, these sports are leading NIL compensation.
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Putting student-athletes first 💯. 38 minutes after the final score was posted, @JordanGeronimo2 share this moment to his feed. He's driven 83K+ impressions over the past 12 hours, reaching an audience 11.3X+ larger than his following. Great work @IndianaMBB & @IUHoosiers!.
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And the legend grows. Shouts to @Shaquemgriffin and the @UCF_Football squad 💪
Congratulations to @UCF_Football All-America LB Shaquem Griffin, who is the winner of the 2017 Senior CLASS Award as the most outstanding senior student-athlete in Division I football. #AmericanPow6r
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This past fall, Clemson student-athletes downloaded over 14,000 pieces of media through Opendorse. We caught up with @tysonhutchins_ to discuss how content is impacting their program and what the future of athlete-driven content might look like.
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The stage is set in Canton 📍. ForeverLawn Bowl.Hanover vs. Wabash | 1:00 PM ET. Extra Points Bowl.Marietta vs. Westminster | 6:00 PM ET. #OpendorseBowlSeries
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With @Learfield’s unrivaled reach, we’re able to help student-athletes, brands, and schools at a larger scale than ever before.
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Continuing to lead the way. Congrats to @Blake_Lawrence for being named to @TheAthletic's 40 under 40!
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The @NAIA supports:. 21 conferences. 27 sports. 252 institutions. 77,000+ student-athletes. Excited to help them all 🚀
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Opendorse 🤝 @NAIA . Helping every athlete. This first-of-its-kind partnership helps 77,000+ NAIA student-athletes maximize their NIL opportunities.
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Tomorrow. Regardless of sport or rank, every student-athlete using Opendorse will receive a deal from @gopuff. Sign up:
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Local Brand of the Year goes to @Yo_Muchacho!. Keep up the great work supporting athletes in the local community!
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Who do you want to see on the cover of College Football 25? 🏈
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Take a look at the top 10 most marketable volleyball student-athletes in the ACC 👀
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Making a statement. These student-athletes led the WCWS in Instagram engagements.
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Hear from @CoachAllenIU on how social media plays an important role in his recruiting approach and growing the @IndianaFootball program.
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Opendorse Athlete of the Week! .🏈Silas Bolden of @BeaverFootball. 💥All-Star Profile ➡️ Maximizing NIL value. Way to go Silas!
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Taking NIL to the next level in Waco 📈. @BaylorAthletics
𝐓𝐡𝐞 𝐧𝐞𝐱𝐭 𝐬𝐭𝐞𝐩 🚀🚀. Baylor Athletics is set to launch NIL Marketplace with @opendorse 🤝. Full info: #SicEm
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Helping athletes reach an audience 35X+ larger than their following 📈. @Huskers | @HuskerFBNation.
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This summer, @ASUFootball running back DeCarlos Brooks hosted his 2nd annual Cutback Giveback Haircut Event, providing kids across the valley with free haircuts. A testament to how student-athletes can give back and uplift their community.
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Fans love supporting student-athletes on and off the court. @danielllehart shares how @UWBadgers fans across the country were amazed to find out about her art business and have shown their support.
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The @DetroitRedWings have posted 177 videos and lead the NHL in TikTok performance with 4.1M likes. @McDonald_8 plays D3 hockey at UW-Superior and has posted 118 videos, gaining 5.4M likes. He’s outperforming EVERY. SINGLE. NHL TEAM. That’s the power of TikTok.
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Huge congratulations to VP of Product, @abbie_giffin who will recognized to @sbjsbd’s 2021 New Voices Under 30 class tonight!
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Nebraska has quickly turned into NILbraska thanks to the community supporting student-athletes. @MartinezTheQB | #NILbraska
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UCF Athletics built buzz with social handles on jerseys earlier this year. They’ve been at the forefront of athlete-driven marketing since 2016.
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As pioneers of the NIL era in 2021, our final Athlete-Driven Awards go to the NIL Athletes of the Year, @ChaseQB11 from @UCLAFootball and @dana_rettke from @BadgerVB!
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Freshman @TheTraeYoung brings more than on-court talent to OU. He leads the Big 12 with 233k+ followers. 💯 #Sooners
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The new era of athlete endorsement management must be tech-driven. We're bringing this ecosystem together with oversight, security, and scale.
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When athletes share their appreciation for fans, fans tend to show it right back. 92K+ impressions later, this post reached an audience 110X+ larger than Nathan’s following ‼️. @IUHoosiers | @IndianaMBB.
Nothing better than having The Hoosier Nation back in The Hall!!!
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Taking NIL to the next level 🚀. Find, pitch, and pay your favorite athletes faster than ever before.
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Twitter loved @PresidentFuchs pre-season hype. This @GatorsMBK post led their off-season tweets in interactions.
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Sarah’s post continued to outperform big shoutouts and major network coverage including ESPN and SEC Network. @SarahFuller_27 maximized her opportunity to bring awareness to a cause she cares about, @iplaylikeagirl. This is the power of athlete-driven content.
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Bringing the athletes to the fans 🏐. @HuskerVB student-athletes made an appearance at the Lincoln Saltdogs game, throwing out the first pitch and signing autographs for fans.
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Here are the top 10 most marketable Big 12 volleyball student-athletes ⬇️
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