Back to the basics. Ever since I got into crypto in 2017, I’ve seen it as more than technology—it’s a culture uniquely poised to fix inefficiencies others can’t. One big challenge is fairly recognizing and rewarding those who contribute early, when it matters most. Think about a fresh project: you have day-one believers, passionate promoters, investors who see the potential, and people who jump in to build and manage the community. We label them differently—small users, whales, devs, KOLs, etc.—but they’re all critical to a project’s first burst of momentum. Yet, when I looked at how projects reward these folks, I saw chaos: shadowy backroom deals, favoritism, or sometimes no framework at all. That led me to consider two different perspectives: 1. Investor/User Perspective: People are on the hunt for alpha. They want to find promising projects early, figure out how to invest or lend their assets, and avoid being overshadowed by insider deals or massive whales. 2. DeFi Builder Perspective: Founders and teams must bootstrap growth by building a community, attracting early users, and locking down liquidity. But how do they do that reasonably, without the usual backdoor politics? A Broader Philosophical View From a broader standpoint, my real target has always been to address the inefficiencies in how people handle contributions and investments. Mitosis started with that goal in mind: tackle inefficiencies. Most crypto projects began by trying to solve what they perceived as “Ethereum’s inefficiencies.” You can see it in the rise of Solana and other VM-based chains, the flood of interoperability solutions connecting multiple chains, and the emergence of liquidity protocols to combat fragmentation. All of these responded to glaring weak points in the ecosystem. Within that earlier phase, Mitosis specifically set out to address liquidity fragmentation left over by bridging products like Stargate and Hop. We initially leaned on Celestia’s modular blockchain concept, imagining ourselves as a modular liquidity layer. At the time, our biggest question was: Why does my liquidity have to be locked away on a multichain bridge just to earn yield? Couldn’t it be put to work in multiple places at once? That led us to “unlock” LP tokens so they wouldn’t be stuck doing only one job. We even considered creating a chain that offered a default yield so your staked liquidity wouldn’t just gather dust in a vault—it would stay active. While our plans have evolved, those early ambitions laid the groundwork for what Mitosis is today. The Three Core Convictions In refining Mitosis, we’ve arrived at three fundamental convictions: 1. More protocols and chains will appear at an accelerating pace. My co-founder Jake and I have been saying this since 2017, and it’s finally happening. 2. All these new protocols need a transparent, efficient way to jumpstart their growth—both in liquidity and in community—without shady deals. 3. Users who participate early—by contributing liquidity, investing, or actively using the project—should be rewarded fairly and maintain capital efficiency. We also see “investment” itself evolving. Instead of just buying tokens and waiting, you can lend your assets and earn tokens, keeping your capital flexible. That opens up new possibilities for early supporters. The Mitosis Approach On the protocol side, we’re building Mitosis to function as a Liquidity Collective. Promising new projects can reach out, and we’ll offer Mitosis users a straightforward way to see and evaluate those deals. If they like the arrangement, they can commit their liquidity—helping that protocol spin up its early flywheel in a transparent, community-driven way. On the chain side, we aim to optimize how yield and native tokens get distributed, creating an environment that uses those assets as effectively as possible. Currently, we’re focusing on two main products: 1. EOL (Ecosystem-Owned Liquidity) A product that automatically moves your money across Multi chain DeFi protocols to compound your capital as quickly and safely as possible. EOL continuously scans multiple chains and protocols for the best yield on your deposit—weETH or otherwise—so your funds remain actively deployed in search of safe, top-tier returns. 2. Matrix While EOL is broad and automated, Matrix is for when you’re bullish on one specific protocol or ecosystem. You supply liquidity directly to that protocol from day one, earning yield and governance tokens while keeping your position liquid within Mitosis. Essentially, you’re lending weETH (for example), collecting yield plus their native token, and still maintaining the flexibility to use that position for other DeFi strategies on Mitosis. In simpler terms: • EOL answers: “Where can I get the best, safest yield for my assets across multiple chains?” • Matrix answers: “How do I invest in a new DeFi project early—lending liquidity, snagging yield and native tokens—while still keeping my capital flexible?” Why It Matters All of this goes back to my fixation on rooting out inefficiencies. Why should your assets be stuck in a single place if they can do multiple jobs? Why should new protocols rely on private deals when we can design an open, community-driven system? Why can’t early supporters—big or small—get an equal shot at genuine rewards? That’s where Mitosis comes in. We’re not just rolling out another protocol; we’re carefully developing a more vibrant ecosystem that clears roadblocks for investors, users, and DeFi builders. If you’re tired of insiders dominating while genuine contributors get left behind, we’re right there with you. Our mission is to ensure that real believers from day one are rewarded fairly and keep their assets flexible. We have even bigger plans ahead, guided by one principle: fix the actual headaches people face in DeFi, instead of just patching surface-level problems. If that resonates with you, stay tuned. We’re still in the early stages, but we believe this approach will help push DeFi toward a more transparent, equitable future. Let’s see how far we can take it—together.

Absolutely agree. In my experience, the term “web3 marketer” is often more buzzword than evidence of real, measurable growth. Too many come from agency backgrounds focused on execution over deep strategy. When you start correlating Twitter trends, Discord engagement, product metrics, and on-chain data, you quickly realize that applying standard web2 data-driven metrics in crypto demands much more nuance and careful thought. The expectation that a marketing agency will just “get” your brand and produce outstanding results out of the box is a recipe for disappointment. With agencies juggling multiple clients, your project might simply be another logo on their roster. Their role tends to shine only when it comes to executing specific tactics—like activating a targeted local community—rather than serving as the strategic heart of your growth. What truly drives sustainable success in crypto is having an in-house marketing lead who understands not just the numbers, but the intricate cultural and technical nuances of the space. That person can set the strategic direction, sift through the complexity of various data sources, and tailor the narrative to genuinely resonate with your community. In short, while agencies have their place as tactical partners, they’re no substitute for a dedicated, insight-driven growth marketer who lives and breathes the crypto ecosystem.

one day

@rob_inwoods chad

@MurinXDA @ayyyeandy @Humanityprot @multiplifi @OpenledgerHQ @defidotapp @union_build @MitosisOrg @soon_svm @skate_chain bribe only

@claraexmachina Juijitsu for what

RT @baddest_dev: Dev things about Berachain that degens probably don't care about: - The most elegant way for EVM on CometBFT so far - Nati…

@berrycrypt 🧐

@sama lolz

@hwangjae_dsrv @MitosisOrg yes ser

@0xSatwik @MitosisOrg woowaaaaaa

@TheoNetwork_ @MitosisOrg 👀

@0xzachamm Looks like mitosis took up the most significant portion of my life’s pie chart last year.

@MQonso

@rickdeetweets @MitosisOrg @Morse_404 @somehowforgotit @Crypto_Zh0u Huge

they are not like me gg

@dogemos @keplrwallet Where should I submit my job application?

My friends in Korea and New York seem to be getting more interested in crypto lately. Many got into it through Trump meme coins, and interestingly, some of my friends in Korea and Thailand who were total laymen are now starting to research projects. Though they're more into XRP than L2s or interop stuff. Haha.

Real yield, real value. Not just a number on a dashboard, but actual value flowing back to users. This is what we’re building. This is what matters.

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