@0xMista 🙂‍↕️

@arjunnchand interop/acc

i do spend a lot of the piece substantiating what exactly I mean by that though. and i verbatim said “There Are No Good Marketing Agencies” in my conversation with said friend, hence the title. engagement farming is pretty ad hominem in this case, i mean does that effect the validity of my conclusion, intention or the arguments i presented in any way?

oh, my take isn’t “do you need agencies” “agencies are bad/good”. that would be a fundamental misunderstanding of the intention and actual argument of my piece. I’m talking about a genuine personal experience I had with a friend and wanted to publicly comment on our conversation to help correct the often misunderstood art of marketing. intrinsically what I wanted to illustrate was the mistakes my friend’s project made in hiring for marketing - and that is for no other reason than his team’s misunderstanding or misalignment on what marketing actually is. the critique of agencies is a vehicle/just one example of how projects misinterpret marketing, because it seems to be the most common misconception people relate to. the piece titled as a critique about agencies isn’t a critique of agencies at all, it’s an attempt to force projects to confront their shortcomings of managing marketing effectively from the outset, and to force them to rethink their perception of how to begin even approaching it.

if you ask me, I think everybody should go through the agency trial by fire. it counterintuitively perhaps, sets you up for success if you’re a passionate career marketer. to be transparent with you, I’m a marketing wheelhouse of one at the moment! but when the time comes, I will be hiring another in-house marketer to help me produce written content. the way I decide who to hire and when, is to see what hurts. the smaller your team, the easier it is to identify. are you feeling like you’re not tweeting enough? or do people keep misunderstanding your product? or is your target audience not as aware of your brand as you’d like? it’s important to identify the problem(s) you’re dealing with to have a “problem-set” of sorts. rank them from highest priority to lowest (up to you how you decide this, but I would say a universal North Star is runway). what are the immediate next steps, in chronological order you can take to begin generating revenue? mindshare is fun and all but it doesn’t pay the bills, so if you can afford to compromise on income, you can play the mindshare game for all that much longer. TL;DR identify, rank and prioritize your problems. and be honest. nobody outside of your project knows unless you say so on the timeline

@nocapbullish @encryptodotfun bullish on bullish, love the work yall are doing

@vijaymichalik the one cycle wonders

@ernestkou 10000% very well said

@nesterov_ana one thing i'd add to this is small agencies literally have a stronger incentive to make your project successful because then they'll be the people that 'enabled' your project to come up. winning together is an unbeatable unifying factor.

well, i did say in-house marketing hires need to do xyz to be able to command their company's marketing, no less an agency. what i perhaps neglected to explicitly mention was on numerical scale, it is literally easier to whip 1 mediocre but aspiring marketer into shape, than an agency, period. less communication lines, clear deliverables/action items that rely on one person, and their subsequent output is far easier to measure. credential farming is also a valid point, because it's true. tl;dr you just need passionate, tapped in workers tbh. doesn't matter what the role is. you can sub 'marketing' in for 'engineering' or 'product' etc.

@eshpvt if projects don't have the time to communicate, they have far bigger issues than worrying about hiring an agency lol

nah. he's the client in this situation paying to receive a service. i basically spent a good chunk of my words here blaming his team for making a mistake in not being prepared to manage the agency, as i warned him months ago. what i think of his project is moot. the point is his team had an ill-conceived understanding of marketing and the agency subsequently failed to deliver. sucks all round.

@musharrafff it’s all about initiative at the end of the day. if you throw money at an agency without a care in the world, why would anyone else care??

@Jeyffre very well said. everybody knows their user until they become a user. I will also credit @lou3ee for apparently living vicariously through me because I’ve begun to use “tapped in” a lot more following my chats with him haha

@thisisfin_ that dinner awoke something in me ngl. and seriously, thank YOU for grinding as hard as you do in the trenches, managing even a part of @monad_xyz’s community is no easy feat, mad respect

@AlphaMeow_DeFi @LukeAlwaysAwake @_kaitoai i refuse to even utter the word because it makes me cringe. minus aura

@LukeAlwaysAwake props to you and @0xzachamm, kings who do exactly this day in and day out

@arjunnchand thank you Arjun!! i tried haha

@initia @CabalVIP keep cookin’

@0xMista my favourite car on the blockchain