John Brewer
@LeadAuthentic
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I help high-stress professionals transform their lives by aligning actions with core values, turning burnout into balance, and work into something they love.
FREE Core Values Blueprint ➡️
Joined October 2022
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Pinned Tweet
I'm going to do something that goes against most advice I have seen here.
I know the common advice is don't write about yourself but I am on here to create connection not just increase my follower count.
I want people to know who I am.
Here is a thread about me and my story ⬇️
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@nickgraynews
NIck this is the wholesome energy that we all need.
I am so happy for you and this wild adventure. No matter the long term outcome this is one wild memory that you will have forever.
I hope you have the best next couple of days.
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Struggling with the "Enoughs?"
Do you feel like you're constantly falling short?
Here's how to stop chasing and start achieving.
The trap: CONSTANTLY WANTING MORE.
Time and energy are easily drained...
Follow these steps to free up mental space and find satisfaction.
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Stop putting so much pressure on yourself.
We are obsessed with perfection and place an overwhelming amount of pressure on ourselves to meet unrealistic expectations.
Many of these pressures are self-imposed.
Steal these tips to deal with the pressure and expectations:
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You’re driven.
But some days, the fire within is just not there.
Inconsistent motivation, apathy, and overwhelm strike.
Here’s a game plan for building a culture of consistent momentum within yourself:
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It's a universal truth: we're all juggling a multitude of responsibilities.
Balancing work, personal life, and staying active here - it's not easy.
I’ve slipped in maintaining this balance and I have been less interactive here.
Here's how I'm stepping up my game and improving:
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Zion National Park is Beautiful.
At least I think it is.
My family went there 3 years ago and honestly I was so preoccupied with work that I don't remember a lot of it.
But I do remember having one of the most important conversations of my life while I was there:
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Losing top talent to competitors is a challenge.
Two of my best team members got attractive job offers.
Their new salaries?
Higher than what I could match.
But I had a different strategy to keep them on board:
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Have you ever sent an email without thinking about its impact?
I did.
Late-night catch-ups taught my team a lesson I never intended and opened my eyes to the unseen expectations we set as leaders.
This is the lesson I learned and how I raised my awareness:
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There are days when I look in the mirror and see a warrior.
Then, there are days when I see my own worst enemy.
It's not a Jekyll and Hyde thing, just the truth of my struggle with self-doubt.
This is my journey to a stronger mindset.
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Avoid the Eeyore Syndrome.
Being around persistently pessimistic individuals is draining.
These are my top lessons on the power of optimism in leadership and the downside of negativity.
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Are you a high achiever seeking purpose & success without compromising well-being?
We don't have to grind ourselves down to have the life we want.
As a coach, Here is how I support high performers in clarifying purpose & sustaining success without sacrificing wellness:
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Leaders:
•You don't need a title
•You don't need a large team
•You don't need an expensive office
•You need vision
•You need to inspire and motivate
•You need the discipline to execute
That's it.
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Something's amiss.
The term "burnout" in our dialogue about work-life balance is flawed.
It is often generalized, unaddressed, and can lead to false solutions.
There is complexity to the term and what it truly represents in the workplace and our lives.
My thoughts:
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My life isn't optimized
•I don't do cold plunges
•I am scattered
•I don't hustle and grind
It is not optimized but it is prioritized.
•I am present for my family
•I align values with actions
•I do the work that I love
Life is about more than the shit you read on Twitter
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If you could give a piece of advice to your younger self, what would it be?
For me, it would be...
Care less about what others think.
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Seeing my clients succeed and win at life reminds me why I do what I do.
One of my coaching clients recently achieved a goal he set 5 years ago.
He went from entry-level employee to landing a COO job!
Here's how I helped him get there:
•Identified his purpose (what gets him
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Are you looking for lasting fulfillment instead of fleeting happiness?
Fulfillment endures while happiness fluctuates.
As a coach, here's my advice on tying your fulfilling aspects to everyday actions for sustained satisfaction:
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Are you struggling with strategic thinking, decision-making, or delegation?
Use Brené Brown's 5C Framework to help you work through it.
•Color
•Context
•Connective Tissue
•Cost
•Consequence
Thread ⬇️
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Stages of Leadership Growth:
Beginner: Command.
Intermediate: Inspire and guide.
Advanced: Empower and trust.
Master: Grow and develop leaders within.
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One day I looked around and all I saw was stuff.
I had set my goals, clarified my values, figured out what I wanted, and made a plan.
The goals were achieved but...
I lost my purpose and connection to others along the way.
Here is what I would have done differently. 🧵⬇️
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Ever felt guilty for taking a break?
I struggle with this daily.
The restlessness, the constant nagging that we're 'wasting time.'
Change the narrative from you:
•Are lazy
•Aren't motivated
•Have lost focus
Instead, rest is time to recharge and increase output.
Tips ⬇️
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Success has a paradoxical quality.
Once achieved, it can blind us from the very things that got us there.
Don't let shiny objects distract you from the path to true achievement.
Consider, "what's essential for continued success and well-being?"
The danger of accomplishment:
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Plan success for the long-term.
Act in moments of clarity.
Prioritize your well-being daily.
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Developing as a leader involves 3 key skills:
1. Integration - Can you identify what's important?
2. Influence - Can you inspire others to engage?
3. Infrastructure - Can you create a lasting framework?
This is the essential triad of leadership growth.
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Stop working all the time.
-Pause your tasks & set a timer. ⏲️
-Engage in a calming activity. 🍵
-Embrace the mental recharge. 🔋
-Reflect on your accomplishments. 🌟
-Return rejuvenated & ready to conquer. 💪
Rest is not idleness, it's a chance to refuel for greatness.
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Push your boundaries.
Nine times out of ten, growth comes from pushing your limits.
Don't wait for an invitation to lead.
Don't seek permission to grow. Don't expect others to hand you the reins.
They won't. You take the reins. You drive your leadership journey.
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If you're neglecting rest, your sense of purpose is at risk.
Taking time to recharge is essential for maintaining mental clarity and well-being.
Prioritizing downtime will improve the quality of your work and life.
It’s okay to rest, your body and mind will thank you for it.
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Success is a journey; a series of spirals.
You can either be caught in an upward spiral or a downward spiral.
The UPWARD SPIRAL:
🔝 More success breeds more confidence
🔝 Confidence leads to more purposeful action
🔝 Actions lead to even greater successes
This is where
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“You cannot overestimate the unimportance of practically everything.”
I love this Greg McKeown quote from his book "Essentialism."
Prioritize what matters because almost everything does not matter.
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I started my first leadership role when I was 24 and my first C-suite role at 28.
I'll be completely honest.
I had no idea what I was doing.
Here are 3 things I would have focused on if I could go back to when I started in leadership:
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Success isn't about the relentless grind.
It's about maintaining balance.
Step 1: Identify areas where wellbeing is compromised.
Step 2: Develop sustainable strategies to balance work & life.
Step 3: Consistently follow steps 1 & 2, ensuring success doesn't eclipse self-care.
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To all of us:
•Juggling multiple roles and responsibilities
•Doing work that is meaningful
•Showing up for our families
•Building a better life
This journey is demanding. You're rocking it.
Life's plate is always full. Pause when you need to. We've got this, together.
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Communicating with your teams isn't the most valuable skill.
Listening to them is.
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Social media is supposed to be social.
My favorite thing about Twitter is that you can meet so many incredible people.
I have had many great conversations since joining and recently I got to chat with a few amazing people.
These conversations are always fun and energizing.
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Individuals who cheer for the achievements of others are treasures.
Let's celebrate each other, not just triumphs, but the journey.
To everyone building and putting themselves out there I want to celebrate you.
Share in the comments a recent win or the journey that you are on.
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Finding your purpose is like unlocking a treasure chest.
The Problem: Similar to finding buried treasure there is not always a reliable map.
The Bright side: Frameworks can serve as a guide to help you gain clarity.
7 Frameworks to find your purpose and Lead a fulfilled life:
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Today is a day that we get to celebrate all of the Mother's out there.
A day does not even come close to doing justice to the amount of love and gratitude that you all deserve and should receive daily.
This is a thread of gratitude for those in my life.
🧵⬇️
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Many get lost in the hustle culture, struggling to find success by external standards.
Here's a powerful secret to finding authentic success:
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By becoming unoffendable, you wield the reins of your reactions.
It’s not about being numb - it’s about discerning what deserves your energy and attention...rather than being a puppet to provocations.
When you’re vigilant with your focus, others can’t easily sway your strings.
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Climbing the corporate ladder often means burning both ends of the candle.
Colleagues might see your exhaustion as 'dedication,' while loved ones witness the toll it takes.
But success isn't just about the climb.
It's about balance and purpose.
Your journey can be different.
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Peak performance occurs when you stop worrying about ticking off tasks relentlessly.
Instead, it happens when you embrace rest and recharge often.
Cultivating this habit may take time, but it will increase your productivity more than pushing beyond your limits ever will.
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It's not laziness to take time for yourself.
You may be working hard, pushing limits, remember, it's the balance of rest and effort that builds sustained success.
Don't underestimate the power of recharging to supercharge your execution.
It's not just downtime, it's primetime.
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Discover your WHY and align your actions to that mission 🧭
When your purpose is clear, your path becomes meaningful.
It’s not just a task; it’s a calling 🚀
What’s your passion that fuels your days & compels you to forge ahead with purpose?
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7 months ago I joined Twitter.
I had one goal: To create a network of coaches and leaders.
Phase 2 starts this month: Getting more intentional with scaling my coaching business.
I'm building as I go and documenting the journey.
Leaders, keep an eye out.
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Monday's suck.
That is what I used to think when I viewed the week as something to get through so I could have fun on the weekend.
That was no way to live.
Steal these for 4 tips from me to make your Mondays the best day of the week.
🧵⬇️
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Don't get so lost chasing the horizon that you overlook the ground you've covered.
Each step forward, however small, is a victory.
Take a pause, look back, and celebrate your achievements before moving on to the next.
What achievements are you celebrating today?
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3 reasons we neglect wellbeing & feel guilty:
Focus on pleasing others
Believe self-care is selfish
Think we don't deserve it
Ways to boost wellbeing guilt-free:
Set boundaries - protect your energy
Embrace self-care - it benefits all
Prioritize yourself - you're worth it
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-Schedule that nap
-Take that day off
-Meditate for a moment
-Unwind with that hobby
-Embrace that bedtime routine
Remember...Burnout hurts more than a well-deserved break.
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Fulfillment in life comes from clarifying purpose.
But not all are willing to:
• Figure out their core beliefs
• Create significant goals & chase them
• Be open to feedback and guidance
Purpose isn't stumbled upon, it's crafted.
Stop expecting it to show up out of the blue.
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Fulfillment isn’t another word for happiness.
Happiness diminishes over time but fulfillment last.
It is the difference between liking something and loving something.
Happiness is a fleeting result and fulfillment is what gets you out of bed in the morning.
What fulfills you?
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Luck is not a random gift.
It's the perfect blend of relentless preparation and seizing opportunities when they knock.
Success isn't an accident.
It's dedication meeting chance head-on.
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Connect with why you started leading.
1% master this:
•Keeping the initial passion alive
•Lifting people up
•Acting on values & purpose
99% lose sight:
•Chasing external validation
•Placing results over people
•Straying from core values
Reconnect and Lead with Heart.
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5 challenges to tackle when newly leading a team:
•You don't know our team's dynamics
•You lack leadership experience
•What's the rationale behind your strategy
•When will we see results
•Why should we trust you
Create relationships and these will take care of themselves.
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What is the best compliment you have received on Twitter?
@CharliePabst
once said that I am "the nicest guy on Twitter"
That made my day because I want to be known for being kind and lifting others up.
Tag someone who is doing epic stuff so we can all celebrate them.
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🤯 Feeling trapped in your own life?
Make a list to identify what's holding you back
🎯 Lack of clarity
🔒 Unresolved baggage
🔄 Cycles of procrastination
👥 Relationships draining your energy
💭 Negative self-talk and limiting beliefs
What would be on your list?
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My clients create a lifestyle they love with the freedom and empowerment to do what is important to them.
Believe it or not, you can be:
•A high-performing individual
•Create or sustain success
•And not sacrifice your well-being
Here's how I help you get there:
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Yesterday I shared what resilience, stress, and sustainability have in common with high performance.
👉 Stress management
👉 Tips for sustainable high performance
👉 Building Resilience
Click the link ⬇️ to subscribe.
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The High Performer’s Harmony
Chase success, but don't lose yourself.
The overachiever’s fallacy states that constant grind leads to greatness. It often leads to burnout instead.
High performers prioritize their well-being - ensuring a balance between work, rest, and renewal.
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Prioritizing productivity over self-care is common but...
Rest is essential for physical and mental well-being.
Taking a break isn't laziness, it's necessary for creativity and productivity.
Allow yourself to rest and recharge. Listen to your body, it deserves a break too.
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There is 1 surprising secret that high achievers use to boost their achievement.
That secret is having a "bad" short-term memory.
It sounds counter-intuitive, doesn't it?
The first thing to clear up:
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What horizon are you focusing on?
Ever felt frustrated by conflicting perspectives within your organization or even within yourself?
It's time to tackle "Horizon Conflict" head-on
Let's dive into how these clashes can create pain points and discover tips to overcome them. 🧵⬇️
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There is pain in saying "No" to a great opportunity.
I suck at this.
I see a great opportunity and run to it like a little kid chasing a seagull.
There is joy in the chase until you realize you aren't getting anything out of it.
You are just tired.
Chose your "Yes" wisely.
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Do you know what your top 2 values are?
Are you living into your values?
Knowing this will help you connect with your purpose.
To clarify your values and actions I like to complete this exercise by Brene Brown.
As she says "You cannot walk out values that you cannot name."
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🤯 Feeling trapped in your own life?
Make a list to identify what's holding you back
🎯 Lack of clarity
🔒 Unresolved baggage
🔄 Cycles of procrastination
👥 Relationships draining your energy
💭 Negative self-talk and limiting beliefs
What would be on your list?
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Embracing new challenges is the antidote for feeling uninspired.
Taking small, decisive steps is the remedy for inaction.
Reigniting your passion is the key to rediscovering motivation.
Investing in self-reflection is the optimal strategy for regaining inspiration.
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Do you feel stuck?
• Identify the challenge.
• Develop the strategy.
• Empower the transformation.
That is my job as a coach, to help you one step at a time.
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How 7 forms of rest can help you feel rejuvenated and ready.
What does it mean to you to prioritize rest?
Not all rest is sleep but...
Frequently when I ask this question I get responses that are around how to improve sleep quality or prioritize 8 hours of sleep a night.
🧵⬇️
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Imagine mastering an area you've always dreamed of improving.
Your coach isn't just a guide, they're your catalyst for transformation.
Envision this:
YOU are the master builder of your destiny.
YOU chisel your path.
And you have someone there to support you along the way.
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Recharge this weekend:
• identify what re-energizes you
• create a small agenda to make it happen
• indulge in rest and fun. Moment by moment.
Slow down so that you can speed up.
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Everyone should have a few Happy Places:
•A place you can go to in your mind
•A location that your soul connects to
•A person/people who care unconditionally
Today I’m lucky. I am in that location, surrounded by those people, in that state of mind.
Where’s your happy place
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Have you had the thought "What am I even doing?"
It's time to tap into your purpose-driven life.
Your potential = clarity of purpose + guidance + self-discovery.
I want to help you tap into your potential to lead a life of purpose.
What challenges are you currently facing?
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“Everything that needs to be said has already been said. But, since no one was listening, everything must be said again.” - André Gide
We must find ways to make our messages heard
This is more than just repetition. It means:
-Engaging
- Listening to feedback
-Finding connection
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Have you ever felt like you're running in circles at work?
Like you're a hamster on a wheel chasing a phantom piece of cheese?
You're not alone.
Miscommunication and fuzzy goals can make the office feel like a labyrinth.
There has got to be a way out of this mess.
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People don't seek:
•An overcomplicated life
•Only material success
•Never-ending hustle.
They seek:
•Purpose and fulfillment.
•Balance with well-being
•Time for what truly matters.
I help you craft a life that’s not just successful, but purposeful.
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Identifying priorities and executing them can make or break our efficiency.
We live in information overload, it's tough to determine what's crucial.
Strategies I use to identify priorities and ensure smooth execution:
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Embrace rest:
Prioritize regular downtime in your life.
• You recharge your mind and body.
• You cultivate gratitude and appreciation.
• Every day you take small, rejuvenating steps.
Make this practice a non-negotiable part of your journey.
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Strive to become a high achiever, but remember:
Your accomplishments or your wellbeing.
Balance is key, as one shouldn't overshadow the other.
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Leadership is like running a marathon, but it's not about crossing the finish line first.
Instead, it is all about empowering and inspiring as many others as possible to join the run.
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How do you maintain your well-being while being a high achiever?
High achievers often embody the "dream" — they're driven, successful, and always pushing for more.
But beneath this shiny surface can lie a less glamorous reality.
So, how do you manage it?
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Devote 60 minutes daily to the 2 most crucial aspects of leadership growth:
•Personal Development - Become a better version of you
•Leadership Development - Evolve into the leader you aspire to be
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Don’t Just Build a Team, Grow Leaders
Yesterday, I highlighted the power of growing leaders within your team.
👉 Identify potential leaders & mentor them
👉 Encourage an environment of growth & learning
👉 Recognize leadership qualities, at every opportunity
Read here ⬇️
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There is unimaginable power in creating a network.
I used to network ruthlessly and with expectations.
It worked but it didn't provide what I really needed.
Now I build my network like a community, no strings attached.
I meet cool people and hopefully, they become friends.
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The middle part of the journey is the story that matters.
Typically the beginning is...hey we started
and the end is... and we did it.
But the magic is in the journey in the middle.
That is where you grow, overcome, persevere, and develop amazing relationships along the way.
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7 ways high achievers damage their wellbeing:
•No work-life balance
•Sacrifice sleep
•Overlook healthy diet
•Deprioritize physical activity
•Neglect social connections
•Not plan regular relaxation practices
•Overindulge in caffeine or alcohol
⬆️ wellbeing = ⬆️ success
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High-Performance Tip:
Prioritize, don't compromise.
❌ "You should just manage stress better."
✅ "Set healthy boundaries, find purpose in the work, engage in activities you love."
Feel the difference?
High performance thrives on your non-negotiable well-being.
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Leading isn’t only about managing tasks.
Leadership can be fast-paced & chaotic.
It's easy to lose sight of yourself in the spin cycle.
You become wrapped up in:
-Strategic moves
-Achieving goals
-Pushing results
We need to reflect.
Here is how I raise my self-awareness:
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As a coach for high performers, here's a fact:
Most achievement lies in persistence when things get boring.
The ability to remain committed, productive, and persistent when the work becomes monotonous is an art.
If you only thrive on excitement, success will be hard to find.
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The 'strong, silent type' is a myth.
The strongest people I know are those unafraid of sharing their fears, hopes, and vulnerabilities.
I became stronger the day I chose openness over the silent struggle.
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I've never met:
•A successful artist who said practicing wasn't important.
•A fulfilled scientist who said their research didn't matter.
•A passionate teacher who said educating wasn't vital.
It's those who don't pursue their passions that find the process insignificant.
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Two Truths:
1. People who utilize their natural talents are much more fulfilled and successful than those who don’t.
2. Teams and organizations that help people tap into their talents are much more successful and productive than those that don’t.
Do you agree?
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When you see your life as a canvas to create, not a race to win...
You find peace and perspective versus comparison and envy.
Embrace the journey, and achievement will follow.
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Success isn't one-dimensional:
•It encompasses health, wealth, and personal happiness.
•Set goals and make consistent steps that lead to progress.
•Be mindful of quality. Quick action shouldn't equate to hasty mistakes.
Find what works for you in all aspects of your life.
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Are you meeting your potential?
Ask yourself:
•Am I stepping outside my comfort zone?
•Am I leveraging my unique strengths?
•Do I truly understand my goals?
•Am I making an impact I'm proud of?
•Am I trying to please everyone or focusing on my path?
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Boost your potential with a coach:
•Set specific, achievable goals
•Regularly review progress & recalibrate
•Embrace feedback, no matter how tough
This way, the comfort zone that's holding you back can't control you.
Try it for a month, you'll love the transformation.
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A misstep for leaders regarding self-care…
It is modeled negatively.
Example: "Take time off only if you're burnt out or overwhelmed."
But why wait until then?
Rather: "You should feel energized and refreshed — if not, it's time to prioritize self-care."
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"There has to be more than this."
That was the thought that I had after I achieved the goal that I had set for myself 3 years earlier.
Then I spent the next 3 years learning about myself and other ambitious professionals who reach their goals but still lack fulfillment.
🧵⬇️
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High achievers work with coaches to make it happen.
Dreamers chat with doubters to reinforce why it can't happen.
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The Sneaky Lie We've All Bought Into:
Being Busy Means Being Productive
You wake up and before your feet hit the floor, you're already planning the day.
Sound familiar?
We're all caught in this grind of constant "doing"
Why this is the worst strategy for success:
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High-performing leadership doesn't mean compromising well-being.
You're not "selfish" for prioritizing self-care.
You're not "lazy" for needing rest.
You're not "disconnected" for setting boundaries.
Some won't understand.
Lead by example, your well-being is non-negotiable.
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