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Bassil Elkadi Profile
Bassil Elkadi

@LeProfElkadi

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Following
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Statuses
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communications & public relations @Adobe ; educator, professor, mentor, life changer @uofsandiego @ucsd ; bring textbooks to life via the art of storytelling

California, USA
Joined April 2018
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@LeProfElkadi
Bassil Elkadi
3 years
@generic_mr @carterjwm Consider it done ✌🏽👍🏾
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@LeProfElkadi
Bassil Elkadi
6 years
14 years of friendship, brotherhood and marketing together ... had the honor of having legendary @sherifhanna in our marketing class @uofsandiego where he discussed real world marketing, appealing to your customers and “deep fakes”. Blessed beyond blessed 🙏🏽
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@LeProfElkadi
Bassil Elkadi
6 years
Crossed the finish line just now with 38 of the best future marketing/business leaders. Want to applaud them all because their hustle and drive while trying to juggle the demands of school and life is no easy feat. Their impact on the real world will make heads turn. #Blessed
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@LeProfElkadi
Bassil Elkadi
6 years
Had the honor of having the legendary @Billwireless in our marketing class tonight @uofsandiego discussing real-world marketing & sharing his wisdom; so many powerful anecdotes, insights ... “be passionate about what you do, build relationships, seek growth opportunities ...”
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Crew- lululemon turning heads 👀 finally did a walk thru. Clothes are next level comfy and worth every $0.01c.
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@LeProfElkadi
Bassil Elkadi
6 years
Just wrapped up a 5 week course on driving success within orgs with 21 of the most amazing students @UOPX their impact in the real world will be massive. Stadium status. 🙏🏽 #triplebottomline
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@LeProfElkadi
Bassil Elkadi
6 years
At the @uofsandiego center for educational excellence orientation learning all about this wonderful university. Different level and laser focused on student success. Their value proposition is 🔥🔥🔥 #USD #toreros
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew - showed up in my insta feed. Maybe we talked about @LEGO_Group last night 👀 @TraderDrews
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@LeProfElkadi
Bassil Elkadi
6 years
Panera Bread listening to their customers and expanding their target market by adding a drive thru ... just experienced it, 🔥💯👌🏾
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@LeProfElkadi
Bassil Elkadi
6 years
Honored to have legendary @Billwireless in marketing class @uofsandiego fav quote "Don't complain, do your job, if you do just that, you'll be ahead of 90% of the people out there" Always making head turns & dropping knowledge. Hard to find amazing leaders like this. Big respect.
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@LeProfElkadi
Bassil Elkadi
4 years
MKTG300 Crew- Check this. We are talking about @Bose next week too.
@Qualcomm
Qualcomm
4 years
Introducing a new family of #BoseEarbuds and #BoseFrames — all powered by our #Bluetooth audio SoCs with reliable connectivity and extended battery life, and all delivering premium experiences for your sports, sound, and style needs. Congratulations, @Bose .
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew- See y’all tonight. More soon. Saw this at the market last night. Was tempted to buy but went with Corn Pops instead.
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew- Just saw this. Says 0 sugar. And ‘Max Taste’. Couldn’t find the OG Pepsi Max ... 🤔
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG300 Crew - Ya remember us talking about this. Changing the real estate game and breaking the mold. Zillow going after a clear customer need.
@zillow
Zillow
5 years
Hey , #SanDiego ! 🤙🌊 We’re taking the stress out of selling your home. Here’s how you can request a free Zillow Offer:
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew - Better Buzz coffee. Large Vanilla buzz. Almond milk. Honey. Drive thru. $6.65 for my drink Madness I say but place packed. Marketing seems lightweight and I keep coming back. Quality > quantity.
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@LeProfElkadi
Bassil Elkadi
6 years
“Stay loyal to your goals and dreams, and be ready to fight hard and never give up or change your values and mission — but be flexible on the plans to get there.”
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew - @MetroPCS ad showed up in my insta stories after we talked about social classes and successful strategies deployed by the likes of MetroPCS. Cray cray. 📱
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@LeProfElkadi
Bassil Elkadi
6 years
This is 🔥🔥🔥🔥 @Nike
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Crew- @lululemon in store vibes with man on the turntables is next level genius; the beats while shopping had me 👏 👏 👏 🔥🔥
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@LeProfElkadi
Bassil Elkadi
6 years
🤦‍♂️
@CNBC
CNBC
6 years
Tim Cook says the new iPhones are so expensive because they replace most other gadgets you'd need.
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@LeProfElkadi
Bassil Elkadi
6 years
“Surround yourself with good people — not just people that you want to be with, but people that you want to be.”
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@LeProfElkadi
Bassil Elkadi
6 years
Job shadowing with Public Relations @sdsu student @stefanie_tellez ... spent hours discussing career, real world, communications and how to brand yourself. Thankful and blessed for these experiences with our future leaders. 🙏🏽
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew - Bottom: habitual buying behavior Top: fancy Himalayan pink salt (less salt & 2x price); it’s good for you?!! #culturalfactors
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG300 crew - Wonder why @salesforce showing up in my insta feed 😃 @yoitsmadonna they heard you, they pitching me B2B sales.
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300- Remember our chat about @PopeyesChicken ; they are still killing it
@sherifhanna
Sherif Ϣⲉⲣⲏϥ
5 years
Insanity at the local @PopeyesChicken , as expected #PopeyesChickenSandwich
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Squad- 👀
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Crew- Nike coming to Tar-get after ending their relationship with @amazon
@MarketWatch
MarketWatch
5 years
Sorry Kohl’s — these analysts think Nike and Target make a perfect match.
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@LeProfElkadi
Bassil Elkadi
6 years
Uber unveils new logo .... Again. Apparently because they are expanding outside of cars. Thoughts?
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@LeProfElkadi
Bassil Elkadi
6 years
"When you wake up every day, you have two choices. You can either be positive or negative; an optimist or a pessimist. I choose to be an optimist. It's all a matter of perspective."
@Inc
Inc.
6 years
Want to be happier? Ask yourself this question every morning.
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@LeProfElkadi
Bassil Elkadi
6 years
"4 Things Startup CEOs Can Do to Create a Female-Friendly Culture" by @MiriamGrobman on @LinkedIn
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@LeProfElkadi
Bassil Elkadi
6 years
Everyone bringing that fall 🔥🔥🔥 better buzz coming strong 💪🏾 so many fall options
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@LeProfElkadi
Bassil Elkadi
6 years
@mballard_22 @BDoyle_2 Brian is always on point.
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew - Highly recommend looking into this if you are looking for a summer internship. @illumina is one of the hottest companies out there.
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@LeProfElkadi
Bassil Elkadi
6 years
What a beautiful campus, architecture is unreal and leading change @uofsandiego big respect 🙏🏽
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@LeProfElkadi
Bassil Elkadi
6 years
Thanks for sharing @macebuche3355
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew- Came home after class to find out my wife cooked up some “quinoa” she bought from Trader Joe’s. Great way to end the night and my wife claims I’ve been saying “quinoa” wrong for past 1 year ..... and she never bothered to correct me. 😄
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@LeProfElkadi
Bassil Elkadi
6 years
@ryo_takada19 @globeandmail @globebusiness I guess we need more details on what their plans are. Sort of reminds me of Nokia phones growing up. So relevant and an important part of our childhood. They didn’t innovate fast enough and became irrelevant fast.
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@LeProfElkadi
Bassil Elkadi
6 years
@macebuche3355 Best of luck to you. Love your passion of helping people. Your leadership skills and work ethic truly set you apart. Thanks for adding so much value to the class discussions! 🙏🏽
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@LeProfElkadi
Bassil Elkadi
5 years
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@LeProfElkadi
Bassil Elkadi
4 years
@JackNel56499185 🔥🔥🔥🔥🔥🔥💯
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 squad- “An opportunity to use our marketing budgets to connect with people in a meaningful way. To make their lives better. To make society better. To solve a problem that people face. To make something they care about.”
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@LeProfElkadi
Bassil Elkadi
6 years
@PatrickMoorhead I got you P! Diet everything on me mate!
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@LeProfElkadi
Bassil Elkadi
4 years
@nicbisogno @grantsergent7 fully agree Nic, this is solid.
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@LeProfElkadi
Bassil Elkadi
6 years
@ToooFast23 @Newsweek Gotcha! Been looking to say hello. Stop by anytime and say hello! Hope all is well.
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@LeProfElkadi
Bassil Elkadi
5 years
@ToooFast23 🙏🏽❤️
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@LeProfElkadi
Bassil Elkadi
6 years
ayyyyyyyyyye Fall beauties; damn tempting @Starbucks
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@LeProfElkadi
Bassil Elkadi
6 years
@awendt21 🔥 🔥 THIS IS SUCH A GREAT EXAMPLE OF B2B!!!!!! Super impressed! Farmers -- Coors -- Wholesalers -- Distributors -- Retailers / Restaurants -- Consumers You see world through a different lens if you understand this Great tweet!!!
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@LeProfElkadi
Bassil Elkadi
6 years
@ryo_takada19 @andreaminh Wow. That definitely looks so so real. If Ryo had his Google anti-scam glasses on, he would have known right away. But on the real, so much clutter these days, so important to be careful with our personal info. That’s the problem with online marketing - your info goes to a ...
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 squad- Marketing internships came across on LinkedIn Jobs app; might be worth checking out.
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew- Saw this PR intern opportunity on LinkedIn. Public Relations is a big part of marketing communications. Check it out; if you need an intro, let me know. Get it!
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@LeProfElkadi
Bassil Elkadi
5 years
"There’s no better person to discuss these and other critical issues than Steven Mollenkopf, the CEO of Qualcomm, one of the world’s most consequential and innovative companies."
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@LeProfElkadi
Bassil Elkadi
6 years
Big respect ✊
@Reuters
Reuters
6 years
WATCH: First Starbucks branch to be staffed by senior citizens opens in Mexico City
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 - @adidas My go to brand doing whatever it takes to sell them shoes and they are well worth the $180! But wow, 3 payments of $60.
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@LeProfElkadi
Bassil Elkadi
6 years
@BDoyle_2 @AntEllison23 Da Bears! Trubisky needs to have a legit year. This is definitely marketing of their DEF and they are focused on it because it’s their ‘differentiation’ and what sets them apart. Fans now go crazy every time they step on the field or make a big play.
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 squad - Remember these guys ...
@Reuters
Reuters
5 years
Harley-Davidson looks for new leadership to end its sales struggle
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Crew - We were just talking about this; heating up ...
@verge
The Verge
5 years
Amazon reportedly plans bigger cashierless supermarkets for 2020
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@LeProfElkadi
Bassil Elkadi
6 years
“But it requires a shift in how we think about our consumers. Firstly, we need to stop thinking of them as consumers. We need to think of them as people. As an audience to our communications. ..... understand what they care about, and what matters to them.”
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Crew- Remember all that talk about Boeing and their drama, great video on their current ongoing struggles. Biggest one is several airlines now ordering their new planes ✈️ from @Airbus
@CNBCFastMoney
CNBC's Fast Money
5 years
Boeing's chief engineer just retired from the company amid the ongoing 737 Max saga. Here's what we know now via @Lebeaucarnews , and what our traders think. $BA
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@LeProfElkadi
Bassil Elkadi
6 years
@marisagomesusd @MartinJaurena check out this great article posted by Marisa; it may give you some ideas for your marketing plan as you are focused on Uber.
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Crew - Brilliant if you ask me. 🚲
@bbgoriginals
Bloomberg Originals
5 years
Cargo bike deliveries are coming to NYC as Amazon, UPS, and DHL test pilot program to help ease traffic
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@LeProfElkadi
Bassil Elkadi
6 years
@JustinYeeSpark @Jason @TWistartups 60 min. Obama deep fake 😮 “we need a technology that says that’s definitely a fake and that isn’t ...” @sherifhanna 🔥🔥🔥
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@LeProfElkadi
Bassil Elkadi
6 years
@anshelsag @Samsung Called them last week, blown away by the experience. Over the top to say the least.
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@LeProfElkadi
Bassil Elkadi
6 years
@JustinYeeSpark @Jason @TWistartups @sherifhanna Brasil politician that claimed a deep fake ... wow, Sherif brought that up tonight. (62 min) 👍🏽 thanks for sharing Justin!
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@LeProfElkadi
Bassil Elkadi
6 years
“There is success and then there is significance [to family, friends,]” We all will interpret this a bit differently. Big picture, much more to life than success and $$.
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew- They got me at “organic” and “our promise”. Add on a few $$$ but truly @Horizon_Organic tastes 10x better than regular milk 🥛 🤷‍♂️
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@LeProfElkadi
Bassil Elkadi
6 years
@BDoyle_2 @AntEllison23 Goes to show, marketing happens everywhere. This helps lead to more ticket sales and more game attendance at Soldier field. I need to bring in my high school pics of me on the football team, you guys would laugh at me I’m sure of it. Thanks for sharing!
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@LeProfElkadi
Bassil Elkadi
6 years
“Think impossibly big. You should feel embarrassed by the size of your vision.”
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@LeProfElkadi
Bassil Elkadi
4 years
@sherifhanna @qz close enough man! the objective was to take on YT afterall so you were thinking along the same lines!
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@LeProfElkadi
Bassil Elkadi
5 years
@ToooFast23 Can’t be my class!
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@LeProfElkadi
Bassil Elkadi
4 years
This is massive
@PatrickMoorhead
Patrick Moorhead
4 years
Looking for a job? @Amazon is interviewing for 33,000 jobs today. / Amazon Career Day Starts Today With 33,000 Available Jobs via @forbes
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@LeProfElkadi
Bassil Elkadi
6 years
Revlon names its first female CEO in its 86-year history - CNNMoney
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@LeProfElkadi
Bassil Elkadi
6 years
@kaitlin13_ Green retailing is officially a 'thing' now. Few interesting things here ... They are simplifying things for consumers, green is a cultural trend, and wonder if this will create more foot traffic and enhance brand perception. In the end, it should drive a happier @Target customer
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@LeProfElkadi
Bassil Elkadi
6 years
@baymadisonn I’m checking your shoes on Tuesday, if you’re wearing those Pepsi / Puma shoes we are gonna bring you up in front of class. 😀 thanks for sharing Bailey! My brother is a die hard Pepsi fan and a marketing executive, I’m curious see what he thinks. @atifjelkadi
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@LeProfElkadi
Bassil Elkadi
4 years
👀
@androidcentral
Android Central
4 years
The mmWave-compatible Verizon Galaxy S20 5G UW is now on sale for $999
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew - Great insight on potential internship programs.
@BusinessInsider
Business Insider
6 years
The best-paid and most promising internship in every field, according to more than 13,000 interns who know
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@LeProfElkadi
Bassil Elkadi
6 years
@mktg300 crew - Costco and checking receipts at the door. Check this out; I think we were a bit off on why they do this. @cafe_xu
@kdoi
Doi Koichiro / 土居幸一朗
6 years
I’m not too sure about this article. We were told to open and show the content of my wife’s backpack twice at Costco.
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@LeProfElkadi
Bassil Elkadi
6 years
🔥🔥🔥🔥🔥
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@LeProfElkadi
Bassil Elkadi
6 years
@TheNationalUAE @TraderDrews they are everywhere 😂
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@LeProfElkadi
Bassil Elkadi
6 years
@Marcusgoforth72 🔥🔥🔥🔥👍🏽
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Crew - @harleydavidson sponsor of the NBA team @Bucks ... defo something new for them! Makes sense given they are headquartered in Milwaukee
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@LeProfElkadi
Bassil Elkadi
5 years
MKTG 300 Crew- Official. Thoughts?
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@LeProfElkadi
Bassil Elkadi
6 years
🐐 MARKETING STRATEGY
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@LeProfElkadi
Bassil Elkadi
6 years
@katrinadelor 45 years and older! That’s crazy. Such a powerful data point about demographics and customer segment. Thanks for sharing! Very powerful.
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@LeProfElkadi
Bassil Elkadi
6 years
@marisagomesusd 💯👏🏽👏🏽👏🏽 “Amazon (AMZN) says the $15 minimum wage will benefit more than 250,000 Amazon employees, plus 100,000 seasonal workers.” What a massive impact. This headline is so powerful and will drive so much positive press for them. Reputation is 🤴
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@LeProfElkadi
Bassil Elkadi
6 years
@AntEllison23 Just makes you wonder why add AWD. Perhaps it’s to their high end model and they charge more for it. Maybe it’s to compete against the Subaru in areas where people really make use of AWD. Probably added due to customer feedback.
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@LeProfElkadi
Bassil Elkadi
6 years
@ryo_takada19 Check out the video in this Qualcomm blog; this was just announced this week by Samsung; this is the mobile PC vision that I mentioned to you ... expect more of this
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@LeProfElkadi
Bassil Elkadi
6 years
@jocelyn_mccoy_ Lots of good nuggets. My fav. “Purpose is arguably the new brand currency. Telling a powerful story is the most effective way to create a deeper emotional connection with customers. “
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@LeProfElkadi
Bassil Elkadi
6 years
@baymadisonn You know you’ve made it when people say ‘let’s get a SBUX’ vs ‘let’s get a coffee’ - that’s what we call stadium status! Thanks for sharing, who doesn’t love the BOGO!
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@LeProfElkadi
Bassil Elkadi
6 years
@ryo_takada19 Great example of one area Apple has decided to vertically integrate (their chips - main processors in smartphone / iPhone); massive effort by them but definitely a winning point of differentiation; just wanted to share per our discussion
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@LeProfElkadi
Bassil Elkadi
6 years
@theliammccann Absolutely agree. And every coach in the NFL is wearing a pair or Bose headsets on the sidelines as well so think about how many millions of viewers see this. It must have helped their sales. And Bose quality won’t let customers down. Marketing placement 🔥
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@LeProfElkadi
Bassil Elkadi
6 years
@Alvin_Seepaul And if you have the app open while in the store and you walk by a certain area, it may send you an instant coupon to encourage you to buy something. What’s funny is the latest maps will start providing indoor navigation as many consumers have a need for this.
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@LeProfElkadi
Bassil Elkadi
6 years
@AntEllison23 @Uber So happy to see and hear. Doing a good thing, that’s for sure. Great way to increase positive PR on Uber. I’m sure many people appreciate this good gesture. Legit marketing campaign that benefits everyone. Thanks for sharing!
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@LeProfElkadi
Bassil Elkadi
6 years
@MartinJaurena This is definitely a combination of price ($1) and promotion (advertising and they request you download the app). But you are right! If you download the app, you will enter your info and it will be the start of a relationship with the goal of having you come into McD more often
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@LeProfElkadi
Bassil Elkadi
6 years
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@LeProfElkadi
Bassil Elkadi
6 years
@baymadisonn What’s interesting is I was in SBUX other day and I asked lady, should I sign up for apps/rewards? And she was like “yea you’ll get a bunch of free stuff” ... and they introduced “happy hour” - seriously?
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@LeProfElkadi
Bassil Elkadi
5 years
@carmentryka Just wow. No words. We are watching this in class in 2 weeks. Lots to take from this video and dissect. Professionally and personally. Thank you for sharing.
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