communications & public relations
@Adobe
; educator, professor, mentor, life changer
@uofsandiego
@ucsd
; bring textbooks to life via the art of storytelling
14 years of friendship, brotherhood and marketing together ... had the honor of having legendary
@sherifhanna
in our marketing class
@uofsandiego
where he discussed real world marketing, appealing to your customers and “deep fakes”. Blessed beyond blessed 🙏🏽
Crossed the finish line just now with 38 of the best future marketing/business leaders. Want to applaud them all because their hustle and drive while trying to juggle the demands of school and life is no easy feat. Their impact on the real world will make heads turn.
#Blessed
Had the honor of having the legendary
@Billwireless
in our marketing class tonight
@uofsandiego
discussing real-world marketing & sharing his wisdom; so many powerful anecdotes, insights ... “be passionate about what you do, build relationships, seek growth opportunities ...”
Just wrapped up a 5 week course on driving success within orgs with 21 of the most amazing students
@UOPX
their impact in the real world will be massive. Stadium status. 🙏🏽
#triplebottomline
At the
@uofsandiego
center for educational excellence orientation learning all about this wonderful university. Different level and laser focused on student success. Their value proposition is 🔥🔥🔥
#USD
#toreros
Honored to have legendary
@Billwireless
in marketing class
@uofsandiego
fav quote "Don't complain, do your job, if you do just that, you'll be ahead of 90% of the people out there" Always making head turns & dropping knowledge. Hard to find amazing leaders like this. Big respect.
Introducing a new family of
#BoseEarbuds
and
#BoseFrames
— all powered by our
#Bluetooth
audio SoCs with reliable connectivity and extended battery life, and all delivering premium experiences for your sports, sound, and style needs. Congratulations,
@Bose
.
@mktg300
crew -
Better Buzz coffee. Large Vanilla buzz. Almond milk. Honey. Drive thru.
$6.65 for my drink
Madness I say but place packed. Marketing seems lightweight and I keep coming back. Quality > quantity.
“Stay loyal to your goals and dreams, and be ready to fight hard and never give up or change your values and mission — but be flexible on the plans to get there.”
@mktg300
crew -
@MetroPCS
ad showed up in my insta stories after we talked about social classes and successful strategies deployed by the likes of MetroPCS. Cray cray. 📱
Job shadowing with Public Relations
@sdsu
student
@stefanie_tellez
... spent hours discussing career, real world, communications and how to brand yourself. Thankful and blessed for these experiences with our future leaders. 🙏🏽
"When you wake up every day, you have two choices. You can either be positive or negative; an optimist or a pessimist. I choose to be an optimist. It's all a matter of perspective."
MKTG 300 Crew - Back again, Moto RAZR ... they really put a lot of time / effort into the 3rd P, 'Price'; priced at $1500, good lord, that's a lot of $$
@cacodoty
@nutellia98
@mktg300
crew-
Came home after class to find out my wife cooked up some “quinoa” she bought from Trader Joe’s. Great way to end the night and my wife claims I’ve been saying “quinoa” wrong for past 1 year ..... and she never bothered to correct me. 😄
@ryo_takada19
@globeandmail
@globebusiness
I guess we need more details on what their plans are. Sort of reminds me of Nokia phones growing up. So relevant and an important part of our childhood. They didn’t innovate fast enough and became irrelevant fast.
@macebuche3355
Best of luck to you. Love your passion of helping people. Your leadership skills and work ethic truly set you apart. Thanks for adding so much value to the class discussions! 🙏🏽
@mktg300
squad-
“An opportunity to use our marketing budgets to connect with people in a meaningful way. To make their lives better. To make society better. To solve a problem that people face. To make something they care about.”
@awendt21
🔥 🔥 THIS IS SUCH A GREAT EXAMPLE OF B2B!!!!!! Super impressed!
Farmers -- Coors -- Wholesalers -- Distributors -- Retailers / Restaurants -- Consumers
You see world through a different lens if you understand this
Great tweet!!!
@ryo_takada19
@andreaminh
Wow. That definitely looks so so real. If Ryo had his Google anti-scam glasses on, he would have known right away. But on the real, so much clutter these days, so important to be careful with our personal info. That’s the problem with online marketing - your info goes to a ...
@mktg300
crew- Saw this PR intern opportunity on LinkedIn. Public Relations is a big part of marketing communications. Check it out; if you need an intro, let me know. Get it!
"There’s no better person to discuss these and other critical issues than Steven Mollenkopf, the CEO of Qualcomm, one of the world’s most consequential and innovative companies."
@BDoyle_2
@AntEllison23
Da Bears! Trubisky needs to have a legit year. This is definitely marketing of their DEF and they are focused on it because it’s their ‘differentiation’ and what sets them apart. Fans now go crazy every time they step on the field or make a big play.
“But it requires a shift in how we think about our consumers. Firstly, we need to stop thinking of them as consumers. We need to think of them as people. As an audience to our communications. ..... understand what they care about, and what matters to them.”
MKTG 300 Crew-
Remember all that talk about Boeing and their drama, great video on their current ongoing struggles. Biggest one is several airlines now ordering their new planes ✈️ from
@Airbus
Boeing's chief engineer just retired from the company amid the ongoing 737 Max saga. Here's what we know now via
@Lebeaucarnews
, and what our traders think. $BA
@marisagomesusd
@MartinJaurena
check out this great article posted by Marisa; it may give you some ideas for your marketing plan as you are focused on Uber.
“There is success and then there is significance [to family, friends,]”
We all will interpret this a bit differently. Big picture, much more to life than success and $$.
@BDoyle_2
@AntEllison23
Goes to show, marketing happens everywhere. This helps lead to more ticket sales and more game attendance at Soldier field. I need to bring in my high school pics of me on the football team, you guys would laugh at me I’m sure of it. Thanks for sharing!
@kaitlin13_
Green retailing is officially a 'thing' now. Few interesting things here ... They are simplifying things for consumers, green is a cultural trend, and wonder if this will create more foot traffic and enhance brand perception. In the end, it should drive a happier
@Target
customer
@baymadisonn
I’m checking your shoes on Tuesday, if you’re wearing those Pepsi / Puma shoes we are gonna bring you up in front of class. 😀 thanks for sharing Bailey! My brother is a die hard Pepsi fan and a marketing executive, I’m curious see what he thinks.
@atifjelkadi
@marisagomesusd
💯👏🏽👏🏽👏🏽 “Amazon (AMZN) says the $15 minimum wage will benefit more than 250,000 Amazon employees, plus 100,000 seasonal workers.”
What a massive impact. This headline is so powerful and will drive so much positive press for them. Reputation is 🤴
@AntEllison23
Just makes you wonder why add AWD. Perhaps it’s to their high end model and they charge more for it. Maybe it’s to compete against the Subaru in areas where people really make use of AWD. Probably added due to customer feedback.
@ryo_takada19
Check out the video in this Qualcomm blog; this was just announced this week by Samsung; this is the mobile PC vision that I mentioned to you ... expect more of this
@jocelyn_mccoy_
Lots of good nuggets. My fav. “Purpose is arguably the new brand currency. Telling a powerful story is the most effective way to create a deeper emotional connection with customers. “
@baymadisonn
You know you’ve made it when people say ‘let’s get a SBUX’ vs ‘let’s get a coffee’ - that’s what we call stadium status! Thanks for sharing, who doesn’t love the BOGO!
@ryo_takada19
Great example of one area Apple has decided to vertically integrate (their chips - main processors in smartphone / iPhone); massive effort by them but definitely a winning point of differentiation; just wanted to share per our discussion
@theliammccann
Absolutely agree. And every coach in the NFL is wearing a pair or Bose headsets on the sidelines as well so think about how many millions of viewers see this. It must have helped their sales. And Bose quality won’t let customers down. Marketing placement 🔥
@Alvin_Seepaul
And if you have the app open while in the store and you walk by a certain area, it may send you an instant coupon to encourage you to buy something. What’s funny is the latest maps will start providing indoor navigation as many consumers have a need for this.
@AntEllison23
@Uber
So happy to see and hear. Doing a good thing, that’s for sure. Great way to increase positive PR on Uber. I’m sure many people appreciate this good gesture. Legit marketing campaign that benefits everyone. Thanks for sharing!
@MartinJaurena
This is definitely a combination of price ($1) and promotion (advertising and they request you download the app). But you are right! If you download the app, you will enter your info and it will be the start of a relationship with the goal of having you come into McD more often
@baymadisonn
What’s interesting is I was in SBUX other day and I asked lady, should I sign up for apps/rewards? And she was like “yea you’ll get a bunch of free stuff” ... and they introduced “happy hour” - seriously?
@carmentryka
Just wow. No words. We are watching this in class in 2 weeks. Lots to take from this video and dissect. Professionally and personally. Thank you for sharing.