Lanre Lawal
@Lanre_Lawal
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#TheConsultant | Music Executive | Manager | Concerts & Event Producer | Creative Entrepreneur | eMail: me @theconsultant .ng
Joined June 2009
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Pinned Tweet
#DearManager
Managing an artiste’s career requires interaction with people of all personality types under many pleasant and some unpleasant circumstances.
The hardest part about representing artistes is being patient... with your client(s), gatekeepers and patrons.
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Never, ever joke about a person's intellect, body shape or career. Don't do it.
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Brother. Friend. Business partner... 🥂 to more life, more win and greatness. Happy birthday Superstar
@BrymOlawale
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366
The last 8 years, working with the “most powerful artist in the world” was challenging and so far, the most fulfilling years of my professional life.
I am moving on now and ready to take on more challenges and break new grounds.
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Brymo’s Yellow album is a pure work of art, time, blood and sweat.
The team fell and rose, became stronger working on this project.
Brymo was at his darkest, yet atop his brilliance working on the album. Scary, I must say.
Mikkyme even fell ill. 😊
Yellow is the new chapter!
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“Smart monkey don’t monkey around with another monkey’s banana.”
- Brymo.
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I once said M.anifest is Africa’s best rap artiste. I’m saying it again the umpteenth time.
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I’m yet to listen to an album better than Brymo’s ‘Yellow’ though.
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Today, Brymo is named one of UN’s World Food Forum Champions to help in engaging and empower youth worldwide to find new, actionable, innovative, and inclusive solutions to current and future agri-food challenges. To help end hunger in our world. Congratulations
@BrymOlawale
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“To be a champion, compete; to be a great champion, compete with the best; but to be the greatest champion, compete with yourself.”
#Copied
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Don’t forget to credit the one who idealize and scripted what you’re seeing. And the brilliant minds behind the scenes. ✌️
You can say anything about Brymo, but you see that musical greatness? you can't shit on it, man is a maestro, a genius, a wizard!
Watched this performance at Terra Kulture, I was blown away, I had chills all over.
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Omo... I never knew we had so many schooled illiterates amongst us. Corona and 5G exposing how many reason backwards.
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Stepping into the other person’s shoes, feeling his/her emotions and looking at the entire situation from the other person’s point of view. >>
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People will always notice the change in your attitudes towards them, but will fail to notice it’s their behavior that made you change.
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A penis has a sad life. His hair is mess; his family is nuts. His next-door neighbor is an ass-hole; his best friend is a p*ssy and his owner beats him habitually.
Maybe if he wasn’t such a d*ck he’d have a better life.
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Dope bodies of work by Nigerian artistes this year. God bless every single one of you.
The industry wins.
#2020
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The good people of Cake Lagos love the 9 album so much they came in during rehearsal today to surprise Brymo and the team with a customized cake gift and an handwritten note.
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My niece has been playing and dancing to Simi’s Duduke all day.
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Brymo and
@thisiswurld
switched vibes on the
@uduXmusic
XSwitch. Watch it live on tomorrow @ 7pm.
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On this day 7 years ago (in 2013), Brymo released “Down”, his first song as an independent artiste.
Happy Independence
@BrymOlawale
Watch video here:
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Musicians are meant to sing and release music. Not do giveaways all day long, every damn day.
Go make music and service your fans... or retire.
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As time goes on, you’ll understand. What lasts, lasts; what doesn’t, doesn’t. Time solves most things. And what time can’t solve, you have to solve yourself.
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Artiste managers share a close professional relationship with their clients. They're in it together, for better or worse.
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Thanks to the team… everyone’s been working tirelessly for 2 months +. You did it guys.
#OC2021
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Life is full of sweet mistakes, and love is an honest one to make.
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On behalf of my little lady, my real CEO, I say thank you all for the birthday prayers and wishes.
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Goldie gave me 250k in 2008 to rent my first apartment.
Kefee made me eat starch and banga for the first and only time - 2008.
Tosyn recommended me to Banky W; got my first major (solo) gig as a music professional - 2008/2009.
May their beautiful souls continue to rest in peace.
Drop a ♥️ heart for our beautiful queens. Continue to rest on!
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In 2018 after listening/A&R session of Oṣó, I and
@Mikkyme
looked at each other, worried.
"Wetin
@BrymOlawale
wan write for subsequent projects?".
Then
#Yellow
recording process started...
Mikky said: Blarque, we need to outdo Oṣó.
Baba almost killed himself...
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"You develop a style when you fail to sound exactly like the person you wanna sound like." - John Mayer
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“Price of Admission” - showcases the struggle some talents go through to break into the music business.
Brymo (
@BrymOlawale
), the lead actor, wrote and performed the original soundtrack.
Premieres on Sunday 24th, 2021 at the Mike Adenuga Centre.
Powered by Alliance Francaise.
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“When women go wrong, men go right after them.”
- Ọlánrewájú.
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Thank you to everyone who’s supported us one way or another, thank you
@Brymolawale
for your friendship and for trusting me and the team with the work. I never take it for granted. Thank you most especially to the fans for their belief & unwavering support.
Love.
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To be successful, artiste manager should be egoless, tenacious, thick-skinned, ready and able to advocate tirelessly behind the scenes on behalf of her/his client. Bearing in mind that her/his job is a thankless one, still.
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Music may be spiritual. Music business is not, it is business.
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“Introverts tend to have two distinct personalities: a private one and a public one, which is why they can be talkative in comfortable settings, like home, and quiet elsewhere.”
Makes sense.
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As talent managers, we are not in the limelight, we can’t get drunk at events, we represent the artistes, therefore we are responsible for them. We get dirty so they stay clean.
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Someday in the nearest future, the story would be told of how a simple request to
#EndSARS
escalated into one that had Nigerians demanding better government policies, and positive change in general because the government failed to accede. But for now, we say
#EndPoliceBrutality
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"Unlike what most people think, music isn’t just vibes and endless nights of ‘turn up.’ Music is a product, which obeys all the laws of life... They obey all the laws of business, life and more."
- Joey Akan.
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Managers must focus on the artiste’s career, and keep the artiste from being distracted by the frustrations that goes with pursuing a competitive career. The artiste too must maintain a focus on goals and it is the challenge of the manager to keep them motivated.
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Akara is akara.
Moin-moin is moin-moin.
There’s nothing like bean cake.
We didn’t give pizza a Yoruba name.
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As an independent artiste, establish and dominate your brand. Make it obvious what you want to be known for or known as. Understand that if you ignore this completely, the public will inevitably create the brand for you.
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True success - the kind worth having - requires more than just a love of the highs.
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Will: It is exciting God. We’re going on a road trip.
God: I can’t go on road trip.
Will: Why not? If you can do anything, surely you can go on a trip.
God chuckled. “Going on a trip implies there is a place that you are not...”
Will: Sometimes God can be a smartass 🤦🏾♂️
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One of the biggest sources of unhappiness is getting involved with people who have low emotional intelligence.
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Understand that people come in and out of your life in different ways so take a long-term approach to relationship building and relate to people in the right way. Do not let one hater run your game keep you back.
#DearManagers
#MyColleagues
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M.I did, for me.
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People despise competence; mediocrity is non-threatening.
I guess they gotta stay threatened. They’ll get used to it.
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Being a successful musicians doesn’t always mean being a celebrity.
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“Unlike what most people think, music isn’t just vibes and endless nights of ‘turn up.’ Music is a product, which obeys all the laws of life.”
-
@JoeyAkan
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