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Gavin Hewitson || Klaviyo Agency Founder
@Klaviyodeepdive
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Founder of In-box | Email Marketing Pro | Festina lente | Join My Newsletter ⬇️⬇️⬇️⬇️
USA
Joined June 2018
Klaviyo Is Getting More Expensive And Here Is Why You Should STAY So if you have been on LinkedIn or Twitter (I am not calling it X) or have read my newsletter at all these past few weeks, you will know that Klaviyo’s pricing model is changing soon. I am not going to go into too much depth about the changes but if you want to learn more, watch my video here: Instead, I am going to talk about why, even with the price change, it is not worth switching platforms. It sounds like the easy and lazy move right? Stay with what works… but I am telling you now, even if this move to stay is motivated out of laziness, it's the right one to do. Some of you may be thinking: ‘Oh, Klaviyo is getting more expensive… I will find a cheaper option’ Now the reason Klaviyo is getting more expensive is because they think their software is good enough, to the point that the benefits outweigh the increase in cost. And they are right. Klaviyo is unrivalled when it comes to its email functionality. The triggers, the splits, the segmentation, there is nothing that comes close to the platform (sorry Sendlane or Omnisend). Even if the benefits and use case of the platform were not enough to convince you to stay… the hassle of moving should be. Now I am not one to avoid hard work… and if you see how much work I put into In-box, you would know this. But I am one to avoid wasting money. Moving to a new platform may save you money on a subscription, but you are forgetting all the other costs involved in moving. Let’s say you have 6 core flows set up in your Klaviyo account with 5 emails per flow. We are also for this example, going to ignore all the historical data you have on the platform that you will lose. Moving those 6 flows, which actually means completely rebuilding them in a new platform… is going to be expensive. To hire me to do that you are looking at about $3,000 to $4,000. On top of that, the training and skill uplift you would need to undergo to learn a new platform is also a cost in terms of time that should be considered. All that to save a few hundred dollars (at most) a month with a new software that is inferior… its not a smart move. Klaviyo is the biggest ESP on the market… and it only going to get better. Honestly, in a few years, I do not think email marketing as a service will be a thing (yes I have a contingency plan for this… thank you Mom). The benefits that Klaviyo currently offers, the cost involved in switching platforms, and the road map that Klaviyo is working towards, make moving just a bad business play.
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@kunshty They were one of the first ESP's out there so they had a bunch of first movers advantages but they just innovated in a really terrible way
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RT @Klaviyodeepdive: Normally I charge for this Today it's free I just added 10 new EDITABLE email templates for you This means, you now…
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@matt_cimino @amped_io @Mailchimp Hi Matt - my client wants a solution to this, how I can reach out to you, your DM's are closed.
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I think our email designs are pretty good In fact, I feel like they are good enough to buy But the process of finding good graphic designers to help take a brand’s look and feel and bring that into an email took me about two years to refine In this week’s YouTube Video, I outline the exact strategy I use to find graphic designers, test them and then hire them. Check out the video here:
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@JaneschAndreas Image how much more optimisation on the add front they would be able to leverage if they asked those question before, and then matched that data with the purchasing behaviour.
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