Julian Mellentin
@JulianMellentin
Followers
5,888
Following
2,028
Media
607
Statuses
8,253
Expert in the business of food, nutrition & health. And there are some excellent (free) podcasts by me here:
Joined June 2009
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Jack Smith
• 460598 Tweets
FEMA
• 449115 Tweets
Messi
• 168089 Tweets
SURPRISE FROM BECKY
• 142344 Tweets
Kalafina
• 97635 Tweets
Maui
• 93991 Tweets
Padres
• 76644 Tweets
Royals
• 61938 Tweets
Junior
• 59435 Tweets
Orioles
• 44570 Tweets
Inter Miami
• 43494 Tweets
GOLD RUSH
• 35460 Tweets
Brewers
• 32329 Tweets
Braves
• 31461 Tweets
プロデューサー
• 27037 Tweets
学園アイドルマスター
• 26383 Tweets
#नवरात्रि
• 23309 Tweets
岡田監督
• 22032 Tweets
Sant Shri Asharamji Bapu
• 21163 Tweets
梶浦さん
• 19008 Tweets
Shakti Upasana
• 18570 Tweets
#今年も新作スイーツラテ飲みたーーーーい
• 18301 Tweets
Saint Dr MSG Insan
• 17991 Tweets
ميسي
• 17636 Tweets
Mendoza
• 16574 Tweets
渋沢栄一
• 15192 Tweets
マナー講師
• 15164 Tweets
#もうすぐ三角チョコパイの季節
• 14982 Tweets
マナー違反
• 13630 Tweets
藤川球児
• 12997 Tweets
Dalmau
• 12301 Tweets
Day 3, Cop26. A fleet of Mercedes (petrol & diesel, not electric, we checked) ferries delegates from city centre hotels. At just one hotel we counted 60 cars waiting. The journey can be accomplished in 15 mins by electric bus or train or 20 mins on foot. But cows are the problem.
404
6K
16K
Meat substitute catastrophe as the fantasies of billionaire investors slam into the reality of the supermarket. Sales down 22.5% in the last 3 months. Losses up by 180%. Every $1 of product it sells costs $1.82 to make. It takes a very special talent to run a business like this!
526
2K
7K
Meat substitute catastrophe is finally getting the attention of mainstream media. They have pivoted from 'will replace 30% of meat' to recognising it's a no-growth niche. It is becoming one of the biggest failures in food industry history:
232
799
3K
Europe's Nutriscore tells you that Nesquik (main ingredient sugar) is healthier than ham. Because those behind the system think that 5g of fat in ham is 'worse' than 16.5g of sugar in a drink. Public health nutrition is a dismal science. And they wonder why people ignore them.
68
568
2K
UK regulator, banning 6 ads for meat substitutes, noted: "Some plant-based products may contain a combination of ingredients, which may have been subject to complex production processes...having a similar or greater negative environmental impact than...a meat-based alternative."
17
216
729
Twitter: where those of us who work in farming & food production every day can share facts and information about food production (and the environment) and be told by people who don't produce food that they know better. Lovely!
22
76
722
Why mainstream media is not a credible source of information:
1. This press release from Harvard is dated today. You can see for yourself here:
2. And already HUNDREDS of media outlets have reproduced it, within 3 hours of its publication. Here's an
112
178
691
Sales fell by 9.9%, losses grew by 95%! On its way to being one of the biggest fails in food industry history. Gross profit is an amazing MINUS 5%. If I had ever run a business in this way I would have been fired. Overall the US plant-based meat market fell by 12% last year.
65
163
603
Oatly, the oat milk giant, made a loss of $76.6 million on sales of $286 million in the first 6 months of 2021. Losses were up by 800% compared to last year! Every $1 of product they sell costs $1.26 to produce. It takes a special talent to run a business like that!
52
61
508
Public health advice to consume vegetable oils is beginning to look like another disaster for human health. We each consume 500% more of these refined oils than we did 100 years ago. The Oxford university professor of neuroscience says they are a disaster for cognitive health.
It is vital for the health of our nation that we come together and recognize this as the automotive section.
131
610
4K
25
146
524
Pushed by billionaire investors.
Hyped by the unthinking media.
Rejected by humans.
Veganism is returning to what it was, a niche activity without benefits for the health of planet or people.
And purveyors of ultra-processed meat substitutes have been failing steadily for the
The
#vegan
nosedive is unstoppable.
Australian vegan burger chain ceases operations. “There just isn’t demand in Australia for a mass-market, scalable, fully vegan eatery.” Neat Burger, another plant-based outfit, has closed half its outlets London
17
48
213
19
104
529
Never under-estimate how much money is being spent to persuade you to eat 22-ingredient, ultra-processed meat substitutes. Silicon Valley investors are aiming for a $1b billion pay-off from you switching from natural foods to their industrial food.
What happens when you get a group of professional athletes, fitness experts, and
@SnoopDogg
together? Beyond Meat Trivia.
Check out who knows most about Beyond Meat below.
33
63
350
35
279
495
You are denying The Science if you ask why Europe's Nutriscore says that Nesquik (B, main ingredient sugar) is healthier than ham (D). The creators of Nutriscore think 5g of fat in ham is worse than 16.5g of sugar in a drink. How dare you!
@stephanPetersNL
@hercbergS
23
144
480
It's going badly for the billionaires who backed plant-based meat substitutes. Sales are falling. Beyond Meat (big brand) sales were down 12% at the end of 2021 & it made a loss of $174 million. Many brands struggling. Their business plans ignored reality. Now they pay the price.
45
93
459
As Veganuary draws to a close the plant-based substitute sections blossom with yellow stickers as grocers try and shift the unsold stock.
This shelf is in a Whole Foods in central London, the ground zero of fashionable eating patterns. And plant-based substitutes are not in
53
84
439
The Oatly train wreck. Sales up 15%. Losses up 223%! Every $1 of product it sells costs $1.52 to make. Losing money everywhere, biggest losses in America. Who knew that by making oat milk such a disaster could be forged? It takes a very special talent to run a business like this!
39
133
437
And it's over for meat substitutes.
Quorn was a pioneer in meat substitutes, back in 1989.
As a company they tried to do everything "right", to their credit.
They became the world's biggest and most successful meat substitute business. But even they can't make a profit now.
43
123
435
Never forget, whenever plant-based meat & dairy substitutes are challenged, they cannot back up their sustainability claims to the satisfaction of regulators. The billionaire investors behind plant-based brands are not doing it for your health or that of the planet.
13
159
374
Plant-based cheese alternatives are a failing niche. Sales fell 3% in 2022. Stalled because of bad taste & texture. Not to mention their poor nutrition. What the media says about plant-based and what the reality is usually are far apart.
16
79
361
You have to eat 500g of broccoli to get that much protein & only 30g of beef. There's a reason gorillas consume 20kg of food a day and spend 50% of their day eating. And say this heresy softly...plant protein is low quality protein.
16
137
364
Europe's Nutri-Score ranks whole milk as a 'C' - less healthy than Coke Zero! The core competence of public health experts is to undermine their own credibility. Time to shut down 80% of university nutrition depts & divert the funds to teaching kids how to cook with real food.
How can this even have a "
#Nutriscore
", since it doesn't offer any nutrition to begin with?
17
34
160
9
64
362
The plant-based meat substitute market in the US is in its death spiral.
In the year ending January 2024, volume was down 16.5%.
Since 2022 this market has fallen by 40%.
This makes it one of the biggest failures in food industry history.
This is the opposite of what was
30
117
368
1%-2% of people in Europe & US self-describe as vegan. And in Europe, half of them eat eggs and cheese. What the media tells us and what reality is are often far apart. This may be the noisiest niche of consumers in food history. Credit
@StephanPetersNL
55
83
347
It's good to see beef's natural nutrient density being promoted in supermarkets (at last).
Most consumers think only of protein and iron as beef's benefits and aren't aware that it is one of the most nutrient-dense foods on the planet.
This shelf display is in UK supermarket
19
80
351
Day 2 of cop26 and Unilever are lobbying against livestock farming and in favour of dramatically reducing meat consumption. They do their lobbying under their brand Vegetarian Butcher, which is a range of meat substitutes. No alternative point of view is available to delegates.
32
167
330
Someone is up to no good: "Scientists requested the authors of the study to produce the evidence they used to support the reported 36-fold increase in deaths linked to red meat. However the authors have apparently refused, missing multiple deadlines."
19
142
338
Plant based meat substitutes - one of the biggest fails in food industry history. Below are US supermarket sales for November. It's a bloodbath. Meat, by contrast, is steady or up. Why pb meat fails is explained here:
13
84
334
Here's an inconvenient truth for some - meat sales up. We're not all becoming vegetarians. In fact, the stridency of the anti-meat lobby is having the opposite effect to the one they intend. People now think about meat more & decide they like it for taste, health & sustainability
What the media say consumers want, and what they actually buy in the supermarket, are usually entirely different. This has been underscored by another surge in sales of meat in the UK. Read more in our latest blog post:
3
36
76
14
71
320
Swedish university study finds that lab meat and plant-based burgers would need to be 30% cheaper than animal protein to get consumers to buy them. And even then, most people still wouldn't touch them. Wise people, those Swedes:
44
73
304
One of the biggest, darkest secrets of the 'plant-based is best' movement is this - industrial horticulture, visible from space with a total loss of biodiversity. This example in Spain covers 31,000 hectares (76,000 acres). There are many, many others....
#PlantBased
#vegan
agriculture is environmentally and worker friendly??
Spanish Almerian coastline of plastic greenhouses tell a different story. 🤔
19
105
277
19
97
285
Another plant-based substitute maker folds. This one was backed by one of Australia's biggest food companies. It's a category that is becoming one of the biggest failures in food industry history.
@JulianMellentin
now Sanitarium's Alternative Meat Co has closed up shop, too!!
New Zealand closed in June.
Australia folded in August. The website link goes straight to Sanitarium now...
@TraceyMcbeath
@lowcarb_aus
@lowcarb_wa
@FructoseNo
@jamescophoto
11
26
96
33
75
281
Backed by $30 million of investment from Jeff Bezos.
Designed by AI.
Hyped massively.
Rejected by consumers.
39
37
283
2021 ended badly for the US meat substitutes market, with sales falling steadily. Perhaps selling 20-ingredient ultra-processed foods (that perform poorly on taste & texture) wasn't such a great idea. Looking at the growth in sales of beef & lamb, perhaps people prefer real food.
27
86
277
Lab-grown chickens coming home to roost? Chief Science Office & Ops Director of a company whose investors include Bill Gates & Richard Branson have quit. After $200 million of investment, it has failed to make lab meat commercially viable (in 2016 it promised to do this by 2021)
22
146
274
Beyond's sales have tanked. Every $1 of product it sells costs $1.25 to produce. It made a loss of $92 million in the first 9 months of 2021 (and has never made a profit). This type of plant-based was never aligned with consumer preferences. The Emperor has no clothes.
14
74
273
Vegan cheese is being pushed by retailers (it gives them a better cash margin than real cheese). It's currently 1% of the market. If it grows, is it just substituting poor nutrition for good nutrition. You decide.
59
108
259
Meat and dairy sales grew strongly during Veganuary.
Retail figures show strong growth in 🥩 meat and 🥛 dairy sales this Jan, following a winning Christmas for red meat. Over the last 12 weeks, we have seen the total grocery market grow by 12.4% in value and 10.3% in volume.
Find out more ➡
#AHDBInsights
3
29
78
18
58
248
European public health experts want you to think that olive oil & fish are 'bad'. Why? Because the childishly simplistic algorithm they use thinks all fat is bad. Because they ignore any science developments after 1998. Because their minds are firmly closed to evidence.
14
112
220
Meat substitute brand run by ex-wife of Beatle Paul McCartney folds. It hadn't made a profit for several years. It already had accumulated losses of £6.7 million ($8 million) on its balance sheet as of March 2022. They probably only grew from there.
Industry rumour is that Ms
19
53
217
@timspector
For very sound technical reasons, the costs cannot be equal to meat. Plant proteins also lack the breadth & depth of amino-acids and have lower bioavailability than (say) beef or dairy protein. Consuming more meat substitutes would be a big negative for public health.
8
16
212
Everyone should know about the skill & effort that goes into bringing even the simplest thing to your table. Watch the hard work of a fellow human and you will never again leave a head of broccoli to go old & limp in your refrigerator.
Rosalio is moving the irrigation pipes in the broccoli fields of Gonzalez CA. These pipes can weight 40-50 pounds and are moved around the rows 2-3 time a day. His arms ache after doing this all day, but someone has to ensure the plants are watered.
#WeFeedYou
22
250
871
3
52
212
The UK meat substitute market fell by 6.1% by value in 2022 and 9.3% by volume. Most brands experienced falling sales. Products fail to meet consumers' expectations of taste. What the media says about plant-based markets and what the reality is are far apart from one-another.
27
74
204
Oh look! Is that an article in the mainstream media paid for by the Schmidt family (vegan investors, linked to Google)? An article that says 'meat is bad'? Surely the media would never take money for PR from billionaire investors! Or would they....
7
78
203
Protein quality matters for health. Low quality is the Achilles heel of plant-based dairy substitutes: "If this product category continues to be marketed as an alternative to milk, protein & protein quality remain important issues" Dairy = highest quality
12
42
194
In the alternative universe of alternative meats, the bankruptcies keep coming!
1. After burning through $60 million of investors money in 7 years, Swedish faux meat maker Mycorena has folded.
2. It never made a profit, it barely sold anything.
3. The "alt protein" obsession came
10
71
197
Beyond Meat's sales of meat substitutes have slumped in US supermarkets (their main channel) & losses are spiralling. Cumulative losses on the balance sheet are $296 million. It take a special talent to run a business this well. The Emperor has no clothes.
25
52
192
For those not familiar with the work of genius that is Europe's Nutriscore, here's a primer.
You are denying The Science if you ask why Europe's Nutriscore says that Nesquik (B, main ingredient sugar) is healthier than ham (D). The creators of Nutriscore think 5g of fat in ham is worse than 16.5g of sugar in a drink. How dare you!
@stephanPetersNL
@hercbergS
23
144
480
6
40
184
Oat milk has hit its peak of fashionability. It's for a valid reason - oat milk is what one expert calls "starch juice", which gives you a massive blood sugar spike with all the knock-on harms that arise from that.
Not good for the figure-conscious.
And what do they suggest
7
91
186
Billionaire investors' fantasies that plant-based meat substitutes would be popular have run into the brick wall of reality.
22
48
188
Another plant-based substitute maker shuts its doors. On average, one of these businesses closes every two weeks. And most of the rest have modest sales, run at a loss and have never made a profit. Tech bro and finance bro fantasies are falling apart on contact with reality.
22
64
178
50% of vegetarians eat chicken. That's the reality behind the noisy claims that plant-based eating is growing. And vegetarians are only 4%-6% of the population in Europe. What the media says, and what is reality, are often poles apart. Credit to Voeding Magazine
@stephanpetersNL
24
51
165
Silicon Valley, a Saudi prince and billionaires want you eating less meat and eggs - so that they can sell you meat and eggs made in their labs! You couldn't make this stuff up. Are we living in a dystopia? Or a simulation of reality?
3
8
14
6
85
166
Bill Gates, a man who knows as much about food as I do about software, is backing yet another start-up that promises to make food out of thin air.
Will it be able to do that? To create something of equivalent nutrition to a real food? Of course not.
The company, Savor, is based
13
62
177
A bubble bursts. Sales of meat substitutes in US are down compared to last year (the red line). Real meat, (green, blue) doing OK. Plant based meats was always driven by investor push, not consumer pull.
14
54
174
On the left cheese, with protein, calcium and vitamin B12. On the right, a block of oil, held together with starch, with almost no nutrient value. 'Plant-based' does not mean 'better' if it also means 'ultra-processed junk food'.
Dairy cheese vs vegan cheese: Dairy cheese is a high protein food, rich in calcium, vegan cheese = low protein, no calcium. Verdict: vegan cheese is not nutritionally equivalent to dairy cheese.
@lowcarbGP
@jen_unwin
@bigfatsurprise
,
@JoannaBlythman
@zoeharcombe
@SustainableDish
20
36
96
8
52
166
Beyond made a loss of $43.2 million in the first 6 months of 2021 compared to a $6.3 million loss in the first 6 months of 2020. So it's all going really well! As we have said before, a Silicon Valley growth model is being shredded by contact with the realities of the supermarket
23
49
165
There's what the media says about the places in the world with the healthiest eating patterns. And then there's the reality. And they are often far apart.
Long ago, I would have thought that an anti-meat campaign was just a conspiracy theory.
But now I accept that it's real.
Are Blue Zones plant based?
Okinawa famed for meat consumption -
"Unexpectedly, we did not find any vegetarians among the centenarians" 🧐
Sardinia (extra clue in name) eats lots of lamb, particularly the longest lived, shepherds .
29
97
389
6
46
169
A third of meat substitutes in the supermarket contained toxic compounds produced by moulds. Mostly soy, pea and lupin-based.
Mould is a real world challenge in crop farming and storage.
And it's not good for you to have a steady supply of mycotoxins in your diet - especially not
"More attention is needed from the regulatory side for policymakers to consider the legislations of mycotoxins in meat alternatives."
6
29
72
12
82
167
It's over for plant-based meat substitutes and unless someone comes up with a technology that fixes their many shortcomings, that's how it's going to be for the next five years (at least).
UK consumers have, alongside the Germans and the Dutch, the highest likelihood of being
9
52
163
The fantasies of investors have collided with the reality of the supermarket. We are witnessing the long, slow death of the plant-based meat alternatives category. Supermarket sales data shows the US market (the biggest) down 20% so far in 2023.
20
44
160
Oatly lost $104 million in the first 9 months of 2021, compared to a loss of $8 million in the same period of 2020. Sales grew 55%, losses grew 1,200%. That's quite an achievement! In the food business we call this 'not good'.
15
43
158
The meat substitute business is becoming one of the biggest fails in food industry history. Even the one company who has been "doing everything right" for 30 years is now in trouble:
If you want to understand this epic fail there's a great podcast here:
6
48
153
I can now add that Gates lab-meat and meat substitute investments are looking sick. He sold his shares in Beyond Meat (now losing money, shares tanking) and his Upside Foods lab-meat investment isn't looking too smart. Bill Gates knows as much about food as I do about software.
Gates is indeed the largest owner of farmland in the US and has many investments in companies marketing plant-based meat substitutes as well as GMO lab-made meat.
5
36
37
8
48
150
Oatly has parted company with its creative director:
The marketing people who think there was anything clever about Oatly's marketing should reflect that:
1. a business that has $800 million of total losses on its balance sheet..
2. and hasn't made a
25
40
154
Nutrition science has for 40 years got things badly wrong because of relying on weak science. Clearly some researchers wish to persist with this strategy. If you closed down 80% of the world's university nutrition science departments you could make the world a better place.
This “study” was a really poorly done observational study of 305 people. They gave them a one time, 24 HOUR, food survey. You read that right, they asked them what they ate over the last 24 hours.
.
And here is the worst part… a short thread.
71
220
929
12
25
130
This is the company that said it was going to "disrupt" livestock farming.
A fantasy that imploded on contact with reality.
And not just this company. The meat substitute market has been falling every year for three years because it fails on taste, texture, nutrition &
13
59
148
Another lab meat maker folds. The visions of the annointed who thought that animal agriculture should be destroyed - and got billions of investment to do it - are colliding with reality. Their technology is not viable (and maybe 20 years or more from viability). And anyhow what
20
60
146
It costs Oatly $1.42 to make every $1 of product it sells. Oatly sales in the first 6 months of 2022 were up by 20% - losses were up by 111% to a total of $143 million! And a gross margin of just 15%. It takes a special talent to run a business like this!
16
25
143
Whether it's Brazilian soy or Brazilian beef, the Chinese consumer is in the driving seat! Brazil is the world's biggest exporter of soy and beef. Many people in the west still don't understand how irrelevant our choices are and how irrelevant are our politicians' statements.
12
43
142
Tattoed Chef is the latest victim of the long, slow death of plant-based meat substitutes. Hear more about the decline and fall of the most over-hyped category in food industry history in our latest podcast here:
10
48
144
Europe's Nutri-Score system is based on the 'all fat is bad' fallacy from 30 years ago. It ignores any evolution of science since then. And it's a reminder of how closed to inconvenient facts are the minds of many university academics.
Check this out:
Top left: 98% grassfed organic beef (2% salt & pepper) = E
Top right: 100% beef mince = A
Bottom left: 50% beef 50% pork = C
Bottom right: 100% grassfed organic beef = D
WTF is going on?
@fleroy1974
#nutriscore
32
52
237
3
23
136
The fantasies of investors keep colliding with the reality of the supermarket. Meat substitute makers have busily attacked meat, only to discover that 95% of consumers prefer it. We are witnessing the long, slow death of the plant-based meat alternatives category.
18
24
135
Plant protein processors folds. The Canadian government had put $95 million behind it. Investors have lost maybe another $80 million. The fantasies of investors & governments who want to make livestock farming go away slams into the reality of markets.
22
28
137
The long, slow, death of the plant-based meat substitute business.
"Meatless farm set to enter administration as all staff made redundant." More evidence that people don't want to eat plant-based ultra-processed junk food. Thank goodness people are coming to their senses!
@JoannaBlythman
@jen_unwin
@SustainableDish
3
11
40
17
28
128
The fantasies of billionaire investors collide with the reality of the market and disintegrate on impact. Sales of plant-based meat substitute have been falling for two years. One substitute company goes broke every 4 weeks. It seems that humans prefer to eat quality protein of
13
55
135
News! Oatly's bosses have real talent! Every $1 of product Oatly sells costs it $1.28 to produce. Every new sale it makes increases its losses. That takes real strategic genius! It's a symptom of a collapse that's coming, as I explain in this podcast:
15
38
134
And in case you didn't know, lobbyists heading to COP26 to get meat taxed were implicated in trying to stop the publication of science that shows that meat isn't linked to cancer. Apparently they only like science to progress when it agrees with what they want to believe.
@JulianMellentin
Here's the JAMA article by Rubin - a must read to understand the vile tactics of this mob.
2
16
35
4
67
131
@pete_ar_fryn
We take pictures in hundreds of stores, on behalf of our customers, to find out what the reality is. If we used confirmation bias in our thinking our customers would have fired us long ago (and we've been in business for 27 years). Assuming confirmation bias in others is a form
4
4
127
Day 1 of cop26 and the lobbyists will today be campaigning for meat taxes - delicately called 'true pricing of meat'. Several companies who make plant substitutes are in this lobby. What a coincidence!
8
52
127
Milk is a naturally nutrient dense superfood.
Milk is a whole food.
The complexity of the whole food matrix provides a unique bundle of essential nutrients that it is impossible to replicate.
June 1st is World Milk Day!
#WorldMilkDay
#EnjoyDairy
#milk
#dairy
#worldmilkday2024
6
65
129
The marketing term 'plant-based' does not mean better if it also means 'nutritionally inferior'.
9
41
128
It is good to see this beginning to appear in mainstream media. 'Bad data' is an under-statement.
Hopefully the push back against the uninformed, hysterical, plant-based obsession of the last 7 years can start to be rolled back.
Full article here, sorry that it is behind a
8
47
127
The plant protein frenzy is firmly over: . Some facts:
1. "Producers are willing to cut prices to move inventory given what’s already piled up with a shelf life of two years"
2. "Due to the overall weak demand, shelf space at retail has tightened for
9
49
126
The great "protein transition" - meaning replacing high quality animal protein with nutritional junk made in a factory - is falling over on contact with reality.
The billionaire investors are backing out as the consumer rejects the products.
So the response of governments and
16
51
127
People believe that they should consume less saturated fat because of scientific chicanery.
People think they should consume many servings of carbohydrates a day because of scientific chicanery.
Sugar is OK! - because of scientific chicanery.
If you think that the scientific
Scientists sneer at bloggers. 😂
"32-year-old blogger’s research forces
@Harvard
Medical School affiliate to retract 6 papers, correct another 31"
26
180
814
6
30
124
Also should be more widely known. Silicon Valley Billionaires are spending a fortune to get you eating their ultra-processed burgers: Many want to 'disrupt' farming. I am sure they have only the purest and most noble of motives.
@JasonHarmer702
@Oxtale
@JoeWStanley
@JulianMellentin
@TheAHDB
The more insidious thing about this is that the Open Philosophy Project is run by Facebook billionaire Dustin Moskovitz, who is also one of the largest investors in the fake meat company Impossible Foods. So there’s a reason he’s so keen to trash livestock production.
0
2
10
7
46
113
@DrRichHuntsman
@creation247
I have been in the food & nutrition world for 27 years. Your list is a good one. I used to believe all of those statements, until I learned just how weak - or absent - was the science supporting each one. Public health nutrition has been a menace to human health for 40 years.
2
15
122
In case you were wondering, much of the "alt protein" world is failing economically and so its backers would now like your taxes channelled into saving it!
Great to know that your taxes could be used to rescue the ill-thought-out bets of billionaire investors.
Perhaps if the
Food Day at
#COP28
: Full day of awesome from
@gaspworld
&
@Change_Foods
- I'm honored share a dais with
@USDA
chief scientist & under secretary
@DrChavonda
Jacobs-Young,
@USDAScience
, re: the need for govts to support their alt protein industries - USDA case study! Deets attached
7
4
15
9
42
117
There's no health benefit to eating plant-based meat substitutes.
And no sustainability benefit.
And no benefit to the investors (who have now lost billions).
And no reason why you should ever take seriously any of the consultants, university academics, media people and
Plant-based meat analogs did not show cardiometabolic health benefits compared with a corresponding meat based diet in a 8-wk parallel design randomized controlled trial.
@bigfatsurprise
@fleroy1974
1
3
15
9
32
120
Day 4 Cop26: "Few delegates are practising what they preach; the vegetarian sandwiches are lying untouched in the cafés, Scottish beefburgers are still top of most menus." An accurate report in the London Times
9
37
116
Brazil is the world's biggest producer of soy. Around 70%-80% of all the soy it produces goes to China, primarily to make cooking oil. If you think western consumers can 'save' the Amazon by cutting back on meat or soy, think again. The Chinese consumer is in the driving seat!
21
66
113
Nutrition science is full of little surprises. Except when it isn't. Plant protein was always classified 'in the olden days' as '2nd class protein' because it's a lot less use to your body. Animal protein is quality protein. An inconvenient truth for the plant protein boosters.
Human cells take in less protein from a plant-based meat than from chicken via
@physorg_com
@JulianMellentin
@fleroy1974
@vanvlietphd
@FAOScienceChief
@nancyjaburto
@SusanMacMillan
@StephanPetersNL
@SherylHendriks
9
63
214
5
38
113
When it says "clean" meat below it means meat artificially fermented from cells in a lab. Because apparently making meat in giant factories is 'better'. It's certainly more profitable for the billionaire investors.
@JulianMellentin
Branson - invested in ending livestock farming and meat eating by 2050. Billionaires, they're so cute.
10
20
55
12
37
106
Europe has just been saved (for now) from the imposition, continent-wide, of this mad system for telling consumers which foods are healthy and which are not. It is based on science from 2004 (and ignores anything after that date). Good judgement has prevailed.
7
23
112
Consumers prefer natural dairy to ultra-processed plant-based dairy. Oat milk is less successful than lactose-free cows' milk. But you will never hear that from the media. The media's job is to get everyone believing that plant-based dairy is a big success. It's not true.
10
38
115
20-25 ingredients, fewer nutrients than animal protein but a nicer profit margin! Never under-estimate how much money is being spent to get you eating profitable processed foods instead of actual plants (you know, like beans and carrots).
6
40
113
I think the makers of "plant meats" might have under-estimated the strength of the opposition that they are going to face.
Animals are key to restoring grasslands, which in turn can help reverse
#climatechange
. Say NO to fake
#meat
and YES to the potential of
#regenerativeagriculture
! Learn more ➡️
26
146
261
7
41
113
Beyond Meat, beyond hope? Its losses grew by 250% to $174 million in 2021. Retail sales fell 12% - so much for the 'meat substitutes are the future' fiction pushed by the media & consultants. It turns out, real people want to eat real food.
1
30
110