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Leader in market research in the UK, part of @Ipsos . Follow us for the latest insights. Follows, reposts & likes are not (always) endorsements.
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Last Seen Profiles
🚨NEW: FIRST IPSOS
#GE2024
MRP🚨
Ipsos MRP estimates Labour could win 453 seats
🔴LAB 453
🔵CON 115
🟠LD 38
🟡SNP 15
🟢PC 4
🟦RFM 3
🟩GRN 3
20,000 participants surveyed online on the Ipsos KnowledgePanel
Learn more 👉
125
327
1K
NEW: Over half of Britons support junior doctors taking strike action
24
300
706
New poll: Few believe the government's explanation of why Parliament is to be suspended
36
539
562
NEW IPSOS VOTING INTENTION: Conservatives fall back to equal their lowest ever vote share
🔴Labour 42%
🔵Conservative 19%
🟦Reform UK 15%
🟡Liberal Democrats 11%
🟢Greens 7%
For more:
42
162
439
We’re proud to be working with
@KensingtonRoyal
as part of the
@homewardsuk
programme.
Together we can make a difference.
#Homewards
Today we are launching
#Homewards
, a five-year programme committed to demonstrating that it's possible to end homelessness in the UK.
Having a home is more than just bricks and mortar. What does home mean to you?
326
1K
6K
7
67
415
NEW: Headline Voting Intention January (changes from December 2023)
Labour 49% (+8 pts),
Conservatives 27% (+3),
Liberal Democrats 7% (-6),
Greens 7% (-2),
Reform UK 4% (-3),
Others 5% (-1).
Base: 1,003 British adults 18+, 17-23 January 2024
Source:
48
139
347
NEW: Would you favour Britain becoming a Republic or remaining a Monarchy?
Remaining a Monarchy: 66%
Becoming a Republic 25%
Don't know: 9%
Source:
#RoyalFamily
33
65
235
NEW: Do you support or oppose a General Election being held this year once the new Prime Minister is in place (support/oppose)?
All: 51% / 20%
2019 Conservative voters: 40% / 34%
2019 Labour voters: 67% / 11%
Source:
10
74
195
ICYMI: Who do you TRUST to tell the TRUTH? Most trusted professions:
Nurses: 94%
Librarians: 93%
Doctors: 91%
Teachers: 86%
Museum Curators: 86%
Source: Ipsos MORI Veracity Index 2021
5
70
164
Cat-astrophe for
#DogsAtPollingStations
as Larry the cat,
@Number10cat
, has higher favourability ratings than either Sunak or Starmer 🐈
Full findings 🐾
8
43
170
NEW: As we approach the Coronation, half of Brits think that King Charles III is doing a good job as Monarch while only 9% think he is doing a bad job, the lowest we've recorded since asking the question 👑
13
24
153
“We believe these people are thieves. The big city machines are corrupt. This was a stolen election. Best pollster in Britain wrote this morning that this clearly was a stolen election, that it’s impossible to imagine that Biden outran Obama in some of these states.
116K
57K
359K
4
24
129
ICYMI: Our polling finds that the public believe
@MarcusRashford
and
@piersmorgan
are doing a better job of holding the government to account than Keir Starmer or the Labour Party - Tables:
16
38
125
Today
@KellyIpsosMORI
will be joining
@KensingtonRoyal
with the Duchess of Cambridge to explain the results of the study we’ve undertaken for the Royal Foundation into the vitally important topic of the early years
Today The Duchess of Cambridge has unveiled the findings of the biggest ever UK study on the early years.
126
545
6K
6
28
111
3 female leaders viewed as +ve; 4 male leaders as -ve on
#Twitter
#leadersdebate
http://t.co/MCCTM4QcRH
http://t.co/CI4nULYc44
10
268
108
🔵Sunak has the worst net satisfaction score of any PM tracked by Ipsos at this stage of an election campaign since 1979
🔴If Starmer wins the election, his net satisfaction score (-19) would be the worst for a Leader of the Opposition entering No.10
👉
4
63
109
NEW: 3 in 4 Britons say the Privileges Committee investigation into Boris Johnson is justified
2
56
104
Trust in politicians falls 5 percentage points: they replace ad execs as least trusted profession in our latest Veracity Index
#ukpolitics
29
67
91
NEW: Labour is seen as a better party than the Conservatives across 14 of 15 key policy areas - new for
@standardnews
3
52
85
Climate Change rises to the
#1
issue of concern among Britons with 40% naming it as their top concern: The highest we have ever recorded
#climatechange
#cop26
2
60
84
NEW: Seven in ten (73%) support local lockdowns in regions where coronavirus cases are rising: 68% support them in areas where they live
213
57
77
NEW: 3 years after Britain left the EU, 45% of Britons think Brexit is going worse than they expected while only 9% think it is going better.
13
30
77
NEW from Ipsos: 37% of Brits say they would go to work if they tested positive for COVID-19.
17
56
72
Tracking the
@ITVNews
#leadersdebate
: The final analysis of
#Twitter
opinion
#GE2015
http://t.co/MCCTM4QcRH
http://t.co/QU7VICZjTL
11
159
71
New Ipsos MORI Pulse: Boris Johnson is more popular among GE2019 Conservative voters (+40 net favourability) than Keir Starmer is among GE2019 Labour voters (+9 net favourability)
5
44
65
NEW: political pulse: Ahead of the Batley & Spen by-election 6 in 10 Britons think it is unclear what Labour leader Keir Starmer stands for
6
24
65
NEW: 63% in 25 countries think things are heading in the wrong direction: 7 point drop in optimism among Britons since Sept
#worldworries
9
107
63
NEW: Boris Johnson ranks 1st (by 9 points over May and 11 points over Cameron) among public saying he's done a "bad job" over all PMs since the Second World War
5
45
69
🚨IPSOS
#GE2024
MRP
Ipsos MRP projection suggests:
🗳️Nigel Farage winning in Clacton
🗳️Jeremy Corbyn losing in Islington North
🗳️High-profile Conservatives (incl. Penny Mordaunt, Jacob Rees Mogg & Grant Shapps) facing losses
Learn more 👉
2
29
68
🚨NEW Political Monitor with
@EveningStandard
- Starmer's first satisfaction rating as PM
👍37% satisfied
👎30% dissatisfied
👉
1
19
65
More than half of Scots support
#SNP
(52%); they hold a 29-point lead over
#Labour
(23%)
http://t.co/xlU4glGRP8
13
135
58
On the question of Scottish Independence, our polling shows a small lead for 'Yes'
👍51% say they would vote Yes
👎49% say they would vote No
2
46
59
👀🗳
Eyes down for first
@IpsosUK
voting intention of the general election. Next hour....
Who wants numbers?
28
13
276
1
3
55
Nurses remain the most trusted profession, just ahead of doctors. New to the 2017 index: Weather forecasters & professional footballers
#publichealth
18
54
51
Biggest problems facing Britain's healthcare system:
Not enough staff: 56%
Access to treatment/waiting times: 52%
Lack of investment: 36%
Source: Ipsos Global Health Monitor 2021
5
38
54
Britons' favourability towards Germany 🇩🇪 having a positive influence on world affairs rises 9 percentage points and stands ahead of the UN 🇺🇳 and just below Canada 🇨🇦
5
24
52
NEW Ipsos report shows challenges facing the government with 70% of Britons believing public services are failing to meet their expectations🧵
3
27
51
NEW: Parents' concern about their children catching COVID-19 at school (% concerned)
All parents with schoolchildren: 70%
All parents with secondary schoolchildren: 72%
All fathers with primary schoolchildren: 68%
Source:
7
33
49
Ipsos joins with the United Kingdom in expressing our deepest condolences to the Royal Family at this sad time. We mourn the loss of our longest reigning Monarch who leaves a great legacy.
0
8
49
Goodnight from the
#IpsosAndKingsIWD
event with
@GIWLkings
. Thank you to our panel
@JuliaGillard
,
@KellyIpsosUK
and Dame Sharon White. Read the survey findings
3
20
48
Proportion of Britons who say traditional parties and politicians don’t care about people like them stands at 69% - that's up 11 points since 2016
#UKPolitics
6
38
36
Latest Voting Intention for
@standardnews
:
Labour 51% (+2)
Conservative 26% (+3)
Lib Dem 9% (-4)
Greens 5% (+2)
Other 10% (-1)
Analysis, charts and data:
5
17
42
NEW: How often do you trust [..] to tell the truth generally (% all/most of the time).
Keir Starmer 37%
Rishi Sunak 29%
My local MP 28%
MPs in general 17%
Government ministers 17%
Boris Johnson 16%
Source:
4
18
41
We asked which issue will help decide your vote? Top 5 issues among the public are:
NHS (28%) (top issue for Labour supporters),
Inflation (23%),
Economy (22%),
Immigration (19%) (top issue for Conservative supporters),
Education (13%)
8
29
41
NEW: When it comes to fighting
#ClimateChange
, few people can correctly identify which actions would have the most impact on reducing greenhouse gas emissions
#EarthDay2022
7
18
41
Theresa May has worst approval ratings yet as PM among public but still viewed more favourably than Jeremy Corbyn: New for
@standardnews
7
45
38
We have published our
#EthnicityPayGap
– for the first time, alongside our
#GenderPayGap
which we have been reporting since 2017. We’re proud to be among the first in our industry to start addressing workplace inequalities directly. What we found:
3
16
42
🆕While Boris Johnson's favourability ratings among the public have slipped since April, they still remain higher than before the coronavirus lockdown
11
24
37
New for
@standardnews
: Keir Starmer beats Boris Johnson on a number of Prime Ministerial attributes in the eyes of the public
3
16
39
Ipsos in the UK are pleased to appoint
@KarenFraser_MBE
as Senior Director with a wide-ranging remit covering brands, sustainability, creativity, trust and growth
#MRX
12
2
39
Six in 10 Britons want primary and secondary schools to teach children about Britain's involvement in the slave trade and its impact on the world today
5
20
39
Seven in ten Britons think the country is on the wrong track – the worst it has been since 2013
#WorldWorries
7
58
40
NEW: Do you think things in Great Britain are heading in the right direction or wrong direction?
Wrong Direction: 69% 🔼
Right Direction: 9% 🔽
5
25
37
Conservatives strengthen position in our latest
#UKpoli
poll for
@standardnews
Conservatives 41% (+8)
Labour 24% (nc)
Lib Dems 20% (-3)
Brexit Party 7% (-3)
Greens 3% (-1)
Other 5% (nc)
8
29
33
NEW: Kwasi Kwarteng leaves office as Chancellor with an Ipsos record low satisfaction rating of just 12% - new for
@StandardNews
1
22
38
Today after many (many) years we bid an emotional farewell to Professor
@BobbyIpsosMORI
with very best wishes for your new adventure
@KingsCollegeLon
. Continued success with your new
#PerilsofPerception
book.
3
4
38
NEW: Two thirds of Britons believe
#ClimateChange
is as serious as
#COVID19
and a majority want it prioritised in an economic recovery
#EarthDay
6
39
38
New survey on race and inequality in Britain:
I would be happy for my child to marry someone from another ethnic group (% strongly agree)
Jun 2020: 70%
Jan 2008: 41%
Source:
5
21
37
🚨 IPSOS MRP
🗳️Est. Labour could win 453 seats, the Conservatives 115
🗳️117 seats are 'too close to call'. Conservatives are currently in second in 50 of these, Labour in 43. Small changes in parties' performance could change the picture further.
👉
1
8
37
Strong majority of Britons support continuing the requirement to wear masks in shops and on public transport after July 19th with 4 in 10 supporting a permanent requirement. New survey for
@TheEconomist
17
29
34
Your last chance to have your say in our survey with the Duchess of Cambridge who is asking
#5BigQuestions
about the early years of childhood. It closes on 21 February. Visit
Have you completed The Duchess of Cambridge's
#5BigQuestions
survey?
It's not too late to have your say, and help bring about positive, lasting change for generations to come 👇
229
1K
8K
3
10
32
New favourable/unfavourable ratings from our Political Pulse:
Johnson: 24% / 51% / -27
Sunak: 36% / 32% / +4
Javid: 26% / 37% / -11
Truss*: 16% / 32% / -16
Patel: 18% / 52% / -34
* Majority neutral/don't know on Liz Truss.
Source:
4
25
33
NEW Our
#transport
survey finds 44% of Brits would like to cycle more than they currently do … it’s lower among those aged 55+ but 1 in 3 of this group say they would like to cycle more
#cycling
1
31
35
BOOKMARK: Our continuously-updated page of UK and global Ipsos research & insights into
#COVID19
and the
#coronavirus
pandemic because, in an uncertain world, reliable data matters:
30
16
33
"[This poll] suggests that Labour is on course for the biggest majority of any government since the Second World War."
Watch
@ChrisMasonBBC
discuss the key findings from our MRP on
@BBCNews
last night📺
1
8
35
On
#IWD2019
@JuliaGillard
of
@GIWLkings
says we are looking to men to "step up and step in" to the fight for
#genderequality
. See our
@womensday
global poll
#BalanceforBetter
3
16
30
Pleased to announce that
@BenatIpsos
has been appointed CEO of Ipsos. Ben says "I want to build on all the things that have fuelled our growth over the last few years, while empowering people to do their very best work for our clients"
3
5
34
What will Britons miss about lockdown when it ends? Less traffic, better hygiene and quiet supermarkets but NOT watching government briefings, according to our latest digital omnibus survey
7
30
33
We are pleased to announce that Trinh Tu is our new Head of Public Affairs at Ipsos MORI. Follow Trinh at
@TrinhIpsosMORI
. Welcome to your new role Trinh!
0
4
33
38% agree 'politicians focus too much on economic growth'; 43% agree 'more focus should be placed on protecting the environment even if it harms economic growth' - new research for
@TheEconomist
4
25
33
A new survey finds just over half the public (54%), including three in 10 (29%) Leave supporters, think Brexit has harmed Britain’s standing in the world.
Read the full report here:
4
37
31
New global survey for
#PrideMonth
: 2 in 3 Britons think transgender people face discrimination, but support for gender-affirming measures places Britain in the bottom 6 amongst 30 countries surveyed:
40
8
28
NEW: To what extent to you think the following would do a good job or a bad job as Prime Minister? (% good job / % bad job)
Liz Truss: 33% / 35%
Keir Starmer: 40% / 27%
Source: Ipsos 5-6 September
4
14
31
Corrected chart - headline changed to 2019 to reassure that this is 2019 data
9
26
32
New for
@standardnews
: Labour lead the Conservatives by 5 points in our new poll.
Labour 42% (+5)
Conservatives 37% (-3)
Lib Dems 8% (nc)
Greens 5% (nc)
Fieldwork: Oct 22-28 (changes from Sept)
Source:
6
14
30
Join us in Liverpool on Monday to hear
@KellyIpsosUK
,
@keiranpedley
,
@PippaCrerar
,
@LucyMPowell
&
@jackiebmsp
discussing what's in store for Labour ahead of the next
#GeneralElection
.
Register here 👉
2
13
22
"Same-sex couples are just as likely as other parents to successfully raise children"
Agree: 76%
Disagree: 15%
4
11
30