Idris - Email Marketing for Ecom
@IdrisEcom_email
Followers
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Following
198
Media
334
Statuses
14,079
📊 We’ll Add An Extra $50k-200k To The MRR of your E-Commerce Brand in 90 Days - Guaranteed. Use the profits for ads and continue growing your E-Commerce brand.
Hamburg, Germany
Joined December 2022
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Why I Can Talk About Email Marketing
More than 32k EUR was invested in the best email marketing agencies in Germany and Austria that have worked with brands like AG1 and Waterdrop, which coached me and taught me their best practices.
I've built one of the most sophisticated
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Magic Spoon is absolutely world-class in Email Marketing
Have you ever wondered what one of the best Welcome Flows looks like?
Don't worry I've saved their Welcome Flow emails, so you don't have to.
Like + comment "Spoon" & I will DM it to you for FREE.
Must be following.
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AG1 was recently valued at $1.2 Billion.
Have you ever wondered what the Welcome Flow of a Billion Dollar DTC Brand looks like?
Don't worry I've saved their Welcome Flow emails, so you don't have to.
Like + comment "Greens" & I will DM it to you for FREE.
Must be following.
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PetLab & Co. is a pet-wellness brand doing well over $100M per year.
Have you ever wondered what their extensive Post Purchase Flow looks like?
Don't worry I've saved their Flow, so you don't have to.
Like + comment "Lab" & I will DM it to you for FREE.
Must be following.
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Seed Probiotics did $140 Million in revenue in 2023.
The team is doing an outstanding job in email marketing.
Do you want to see what the Welcome flow of a 9-figure Ecom-Brand looks like?
Then like + comment "Seed" & I will DM it to you for FREE.
Must be following.
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Purple is a major mattress brand with multiple nine-figure revenues.
You wanna know how they sell their expensive mattresses?
Don't worry I've saved their Welcome Flow emails, so you don't have to.
Like + comment "Purple" & I will DM it to you for FREE.
Must be following.
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Rael did $23 Million in revenue in 2023.
Their email marketing is exceptionally good.
Do you want to see what the Welcome flow of a multi-8-figure Ecom-Brand looks like?
Then like + comment "Rael" & I will DM it to you for FREE.
Must be following.
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AG1 was recently valued at $1.2 Billion.
Have you ever wondered what the Email Campaigns of a Billion Dollar DTC Brand look like?
Don't worry I've saved their email campaigns, so you don't have to.
Like + comment "AG" & I will DM it to you for FREE.
Must be following.
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I have generated over 5M+€ from Email Marketing
Have you ever wondered what the Post Purchase Flow of AG1 looks like?
Don't worry I've bought from them & saved their emails, so you don't have to.
Like + comment "AG1" & I will DM it to you for FREE.
Must be following.
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Native was acquired by P&G for $100M just 2 years after its founding.
Have you ever wondered what Native's Abandoned Checkout Flow looks like?
Don't worry I've saved their Flow, so you don't have to.
Like + comment "Native" & I will DM it to you for FREE.
Must be following.
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Magic Spoon is absolutely world-class in Email Marketing.
I have saved and analyzed some of their best email campaigns.
Want it for free?
Like + comment "Send" & I will DM it to you for FREE.
Must be following.
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Since it's 2018 launch, the Oodie has generated over $500M in revenue.
Have you ever wondered what their Welcome Flows looks like?
Don't worry I've saved their Welcome Flow emails, so you don't have to.
Like + comment "Oodie" & I will DM it to you for FREE.
Must be following.
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BREZ is not even 2 years old and is on track to do 8-figures in revenue this year.
Their email marketing is world-class.
Do you want to see what their Welcome flow looks like?
Then like + comment "brez" & I will DM it to you for FREE.
Must be following.
202
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Blendjet did $65 Million in revenue in 2023.
The team is doing a world-class job in email marketing.
Do you want to see what the email campaigns of a multi-8-figure brand look like?
Then like + comment "Jet" & I will DM it to you for FREE.
Must be following.
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235
AG1 was recently valued at $1.2 Billion.
Have you ever wondered what the Abandoned Checkout Flow of a Billion Dollar DTC Brand looks like?
Don't worry I've saved their Flow emails, so you don't have to.
Like + comment "send" & I will DM it to you for FREE.
Must be following.
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Javy Coffee is absolutely world-class in Email Marketing
Have you ever wondered what one of the best Welcome Flows looks like?
Don't worry I've saved their Welcome Flow emails, so you don't have to.
Like + comment "Javy" & I will DM it to you for FREE.
Must be following.
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PetLab & Co. is a pet-wellness brand doing over $100M per year with great email marketing.
I have saved and analyzed some of their best email campaigns.
Want it for free?
Like + comment "Co" & I will DM it to you for FREE.
Must be following.
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Pop-ups can make or break your email marketing.
But which ones actually work?
Don't worry you can have my swipe file of the best performing Pop-up angles & some of my favorite Pop-ups.
Just like + comment "Pop" & I will DM it to you for FREE.
Must be following.
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Post Purchase Flows can make or break your Repurchase Rate & CLV.
But what does a good one look like?
Don't worry I'll share with you one of my all-time favorite Post Purchase Flows.
Like + comment "Post" & I will DM it to you for FREE.
Must be following.
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Purple has the most personalized Post Purchase flow I've ever seen.
Have you ever wondered what a personalized Post Purchase flow looks like?
Don't worry I've saved their Flow emails, so you don't have to.
Like + comment "Free" & I will DM it to you for FREE
Must be following
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Obvi grew to $60M in revenue in just 5 short years.
Have you ever wondered what Obvi's Welcome Flow looks like?
Don't worry I've saved their Welcome Flow emails, so you don't have to.
Like + comment "Obvi" & I will DM it to you for FREE.
Must be following.
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Duradry is an Ecom brand with great copywriting and email design.
Do you want to see what a great Welcome flow looks like?
Then like + comment "Dura" & I will DM it to you for FREE.
Must be following.
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Since its 2018 launch, the Oodie has generated over $500M in revenue.
Have you ever wondered what their Abandoned Checkout Flow looks like?
Don't worry I've saved their Flow emails, so you don't have to.
Like + comment "Send" & I will DM it to you for FREE.
Must be following.
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Rael did $23 Million in revenue in 2023.
I shared their Welcome Flow last week and it went viral.
Do you want to see what the email campaigns of a multi-8-figure Ecom-Brand look like?
Then like + comment "Care" & I will DM it to you for FREE.
Must be following.
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Blendjet did $65 Million in revenue in 2023.
The team is doing an outstanding job in email marketing.
Do you want to see what the Abandoned Checkout flow of a multi-8-figure brand looks like?
Then like + comment "Blend" & I will DM it to you for FREE.
Must be following.
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This is the post-purchase flow of a highly profitable 8-figure Supplement E-Com Brand.
I posted it last week, and some people wanted a breakdown. So, I recorded a 5-minute video.
Want it for free?
Like + comment "Video" & I will DM it to you for FREE.
Must be following.
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Obvi's founders are some of the best marketers & grew Obvi to $60M in rev in just 5 short years.
Curious about their Abandoned Checkout Flow?
Don't worry I've saved their Flow emails, so you don't have to.
Like + comment "My" & I will DM it to you for FREE.
Must be following.
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MUD\WTR built a $400 million Ecom Brand in just 5 years.
Ever wondered what the Abandoned Checkout Flow looks like in a hypergrowth company?
Don't worry I've saved their Flow emails, so you don't have to.
Like + comment "Mud" & I will DM it to you for FREE.
Must be following.
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Aavrani is a clean-beauty cosmetic brand with great emails.
Have you ever wondered what a Welcome Flow of a cosmetic DTC Brand looks like?
Don't worry I've saved their Flow emails, so you don't have to.
Like + comment "Clean" & I will DM it to you for FREE.
Must be following.
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MUD\WTR built a $400 million E-Com Brand in just 5 years.
Ever wondered what the Welcome Flow looks like in a hypergrowth company?
Don't worry I've saved their Welcome Flow emails, so you don't have to.
Like + comment "WTR" & I will DM it to you for FREE.
Must be following.
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Dr. Squatch is one of the most fun DTC brands & is doing $100M+ a year.
Have you ever wondered what their Abandoned Checkout Flow looks like?
Don't worry I've saved their Flow, so you don't have to.
Like + comment "Dr" & I will DM it to you for FREE.
Must be following.
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131
PetLab & Co. is a pet-wellness brand doing over $100M per year.
Have you ever wondered what their Abandoned Checkout Flow looks like?
Don't worry I've saved their Flow, so you don't have to.
Like + comment "Pet" & I will DM it to you for FREE.
Must be following.
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After taking outside capital Dr. Squatch grew from $5M to $100M+ a year.
Have you ever wondered what their Abandoned Checkout Flow looks like?
Don't worry I've saved their Flow, so you don't have to.
Like + comment "Dr" & I will DM it to you for FREE.
Must be following.
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Purple is a major mattress brand with multiple nine-figure revenues.
I have saved and analyzed some of their best email campaigns.
Want it for free?
Like + comment "Send" & I will DM it to you for FREE.
Must be following.
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After taking outside capital Dr. Squatch grew from $5M to $100M+ a year.
Have you ever wondered what their Welcome Flow looks like?
Don't worry I've saved their Welcome Flow, so you don't have to.
Like + comment "Squatch" & I will DM it to you for FREE.
Must be following.
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I have generated over 5M+€ from Email marketing
Have you ever wondered what the Post Purchase Flow of Magic Spoon looks like?
Don't worry I've bought from them & saved their emails, so you don't have to.
Like + comment "send" & I will DM it to you for FREE.
Must be following
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Native was acquired by P&G for $100M just 2 years after its founding.
I have the Abandoned Checkout Flow of Native Cosmetic.
Want it for free?
Like + comment "Cos" & I will DM it to you for FREE.
Must be following.
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Since its 2018 launch, the Oodie has generated over $500M in revenue.
Have you ever wondered what the campaigns of a 9-figure brand like the Oodie look like?
I have them. Want them for free?
Like + comment "The" & I will DM it to you for FREE.
Must be following.
67
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Blueland expanded its retail presence to Costco & Target.
Have you ever wondered what the Welcome Flow of Blueland looks like?
Don't worry I've saved their Welcome Flow emails, so you don't have to.
Like + comment "Blue" & I will DM it to you for FREE.
Must be following.
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@olivercookson
This is probably the best post I've read on this topic.
You chose the right words.
I agree 100%
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Blueland is an eco-friendly cleaning brand with great emails.
Have you ever wondered what their Abandoned Checkout Flow looks like?
Don't worry I've saved their Flow emails, so you don't have to.
Like + comment "Land" & I will DM it to you for FREE.
Must be following.
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Javy Coffee has surpassed $50M in revenue in just 3 short years.
Have you ever wondered what their Abandoned Checkout Flow looks like?
Don't worry I've saved their Flow emails, so you don't have to.
Like + comment "Coffee" & I will DM it to you for FREE.
Must be following.
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@olivercookson
This is not something easy that you just can do on a sunday afternoon. This is a major decision.
That shows your commitment and dedication.
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@AlexHormozi
These old-school local businesses that are not on the internet have so much potential, but everyone is after the big names online.
Sometimes the answer lies right in front of you, but you like to make it harder than it has to be.
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@AlexHormozi
True.
As the Stoics say there is a gap between the action and your reaction.
If you are aware of it, you can step in between them.
Once you are in the gap, you can think about your options, and then choose your best reaction.
Easy to say, pretty hard to do.
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@AlexHormozi
This is the concept that Daniel Kahneman explains in his book "Thinking, Fast and Slow."
He won a nobel prize for realizing that people often spend a long time deciding on unimportant matters and rush through irreversible consequential decisions.
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Have you ever wondered what one of the best Abandoned Checkout Flows looks like?
Magic Spoon has one of the best.
I saved their emails, so you don't have to.
Like + comment "magic" and I will DM it to you for FREE.
Must be following. 24 hours only.
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The list of the 10 most important email flows in my opinion (ranked)
1. Welcome Series
2. Abandoned Checkout
3. Browse Abandonment
4. Post Purchase
5. Winback
6. Repeat Purchase
7. Birthday
8. Happy First Purchase Anniversary
9. Order Confirmation
10. Back in Stock
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The list of companies with the best email marketing in my opinion (ranked)
1. Magic Spoon
2. SHEKO
3. Javy Coffee
4. Jimmy Joy
5. Obvi
6. Flex
7. Dose
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Considering an email marketing agency for your DTC brand? Ensure they're right for you by asking:
1. Can you show previous DTC client successes?
Wrong answer:
No, we have NDAs with all our clients and can't show you anything. Alternatively, some may present results from a brand
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I started my agency at 23.
I worked for three different brands as an email marketing employee.
The last brand, SHEKO, has one of the best email marketing setups out there (PP flow attached).
I'll challenge anyone on that.
Since then, I have helped over a dozen brands scale.
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@AlexHormozi
A few years ago I was like that and had a 3 hour morning routine that was not getting me any closer to my goals.
Now I understand that it's only about activities that bring you closer to your goals and not activities that someone tells you, you need to do in order to reach them.
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I found a tool called Sendtric.
It creates real-time, animated GIF countdown timers for use in HTML email templates.
- 100% free
- No watermarks
- Add your own brand colors
Use it to create urgency and therefore generate more sales.
Not sponsored, just sharing free game.
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@AlexHormozi
Working in a quiet, undisturbed place, with no one rushing past, where you're alone, can be a productivity game changer.
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@AlexHormozi
Getting the results that everyone wants by doing exactly the opposite of what most "successful" people think they need to do in order to become successful.
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How I Got Out of The Spam Folder
This is not theory.
I applied this strategy to successfully exit the spam folder of T-Online.
Follow these steps and....
Get out of the spam folder (This works for every inboy provider).
>>> A Thread 🧵 <<<
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The list of the 10 most important software for your email marketing in my opinion (ranked)
1. Klaviyo (Email + SMS)
2. Shopify
3. Klar Analytics
4. Chatarmin (WhatsApp)
5. Typeform
6. Fairing/KnoCommerce
7. Influence .io
8. Reviews. io
9. Parcel Perform
10. Sendtric
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@JordanLeeGrowth
You can only work so many hours on a given day.
If I don’t learn how to hire, train and manage good team members, my business will never ever grow.
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My favorite and best-performing subject lines
1. Quick question
2. Quick request
3. Buy 2 Get 1 Free 🎁
4. Last Chance: 15% off of everything
5. ⚡️Flash Sale: 15% off ⚡️
6. Thank you for your order
7. Win 1 of 10 $50 Amazon gift cards 🥳🎉
8. How Marie lost 46lbs 💪🏻
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@AlexHormozi
This is sooo true.
When you have a fear of snakes and went 10 times to zoo where they put a snake around your neck, you will lose your fear.
At first, you thought something bad would happen if you saw a snake, but after doing it many times, you learn that nothing bad happens.
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Your returning customer rate is low?
Here are 2 things to fix that:
1. Create a survey & ask people why they have bought from you but haven't purchased again and what new products they would want the most from you.
2. Address their objections & develop the most wanted product.
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My newest client increased revenue generated from Klaviyo from 15% to 22% simply by sending out an email campaign each week.
Each campaign is generating $5,000 for him.
Not only that, but he'll also stay top of mind.
Quick & easy fix. Remember weekly campaigns are important..
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@olivercookson
"From the moment they are born the education from birth is anti-semitic."
Okay, then I could also say that from the moment Israelis are born the education from birth is anti-palestinian and anti-muslim.
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@AlexHormozi
Absolutely! Otherwise you will never become great in anything, because you don’t even live long enough to become great at all those things.
Focus on one and become great at it.
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How to set up SPF & DKIM records in
@klaviyo
Bottom left -> Settings -> Email - Domains
Then you'll click on the "Add" button. Now you'll get records that you'll paste to your domain host.
It's literally just copy & paste.
After that, you verify the records.
Now you're done.
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Do you want to see me breaking down the Email Marketing of Rael?
Watch the video below.
In this video, I will break down the most important principles of email marketing that Rael is following.
You can use it to you improve your email marketing and generating more revenue.
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I tried Dose's Pop-up strategy for a supplement and perfume brand, and it worked great.
But when I tested it for a shoe brand, it didn't work at all.
Lesson learned:
What works for one brand might not work for another, even if it's considered best practice.
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@KateBour
So many company in Germany are doing that also. It works wonders.
Their employees get mentioned by the CEO and all have thousands of employees, position themselves as experts and therefore create more brand awareness for the brand that they are working for.
Great concept!
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Do you want 30% of your revenue to come from Klaviyo?
Then:
• Increase your discounts
• Increase your attribution window to 30 days
• Stop all your ads
• Send campaigns out every day
Do that and you'll generate even more than 30% of your revenue through Klaviyo...
I
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The difficulty in email marketing does not lie in setting up flows, as there are endless tutorials on YouTube for learning that.
Instead, the challenge lies in identifying the highest-leverage activities, working on them effectively, & knowing exactly which metrics to focus on.
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How I created a beautiful Trustpilot review email
Create the email in Klaviyo. Then export the HTML code, insert it to your Trustpilot template and add the links from Trustpilot.
Done.
You need to have a paid plan to do that.
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How many Emails should you send out with your DTC brand per week?
Send out at least 1 email per week.
You want to be top of the mind and provide constant value to your subscribers and customers.
My advice?
Send out 3x value and 1x sale email per month.
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Important Email Marketing Learning
Whenever you want to turn a new email flow live, first turn it to manual.
Click on add past profiles & see if profiles are running through the flow. This way you'll see if you've set up the flow correctly.
If it works, turn the flow live.
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Harsh truth:
Your email marketing revenue is directly correlated to how well you understand your customers and data.
Stop thinking "I need to give out more discounts."
Start asking: "What stops my subscribers from making the next purchase?"
Trust me, the revenue will follow.
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My Email Marketing Checklist:
Campaigns
-> One per week
Flows
-> Welcome
-> Abandoned Cart
-> Browse Abandonment
-> Winback Flow
-> Post Purchase Flow
-> Repeat Purchase Flow
Data Analytics
-> CLV
-> Repurchase Rate
-> Incremental new customer revenue
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The fastest way I increase email campaign revenue:
Use the "1:1:1" framework.
• Talk about 1 idea
• Direct your subscribers to 1 place
• Use 1 attention-grabbing and good-looking header image.
This will help you to be more clear and persuasive to your subscribers.
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How important is email design?
Think about buying from a company with really nice emails vs. buying from one with not-so-nice emails.
Which companys emails would u want to keep getting?
You'd want to receive emails from the company with really nice emails. So do your customers
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A content hack I use:
1. Subscribe to the newsletter of brands with great email marketing
2. Once per month analyze their emails
3. Adapt their ideas and turn them to emails for your brand.
This way I learn, get good ideas and create good emails - 3 birds with 1 stone.
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Email Marketing Hack:
Recycling campaigns for your flows. If the campaign worked and is not seasonal, it will probably also work in your flows.
No need to come up with a new email. Try it for yourself. It works really well for my clients.
2 birds with 1 stone.
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2 Best Post-Purchase Survey Questions
1. How did you first hear about us?
This will reveal which channels are generating the highest awareness for your brand.
2. How long did you know about us before buying?
This will indicate which channels are driving the most conversions.
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By age 27, I handled email marketing for 12 brands (most full-time), with 32k EUR invested in coaching from top agencies.
I know what works from hard-earned experience.
Delivering incredible results for my clients is now way easier because I've already done it a dozen times.
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Why do I have all these Miro Boards featuring the Welcome, Abandoned Checkout and Post Purchase Flow of these ultra-successful DTC Brands?
Because I analyze them to extract their strategies to implement them for my clients.
And it works pretty well for my clients.
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The obvious way to buy back your time is to pay someone to do something for you. For example: Pay the mechanic to change your oil.
The less obvious way to buy back your time is to say no.
Get clear on what you want and spend your days just on the important things.
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Golden Rules of Email Marketing:
With your subject line, you sell the open.
With your email, you sell the click and not the product.
Make your subject line interesting enough so that people open it, and add well-placed CTAs in your email to encourage clicks.
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3 Pop-ups you always need to run
• Newsletter Pop-up (to everyone that is not subscribed yet)
• Birthday Pop-up (to everyone that has not given your their date of birth yet)
• Referral Pop-up (to your repeat customers to make them refer you)
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Pop-ups & Email Deliverability = The Basics of Email Marketing
Despite seeming trivial, they're the basics, akin to passing & positioning in football.
Fancy tricks are fun and goals matter, but without solid fundamentals, you can't become successful in anything.
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