Oliver Cookson
@olivercookson
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Builder of big online ventures | Founder: @myprotein , @vavaverve , @cooksonfirstaid | Author: ‘Bootstrap Your Life’ | Philanthropist | Patron @ @makeawish
Monaco
Joined March 2009
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I have made the decision to divest from any Israeli businesses within my portfolio c.(£500m), along with arms companies. This is not an act of virtue signalling. I am taking a stand and am in last stage discussions with a consortium of other family offices to follow suit which
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I bootstrapped Myprotein to a ≈ $500M exit (inc. secondary)
That wouldn't be possible without:
• Delegation
• Strategic hires
• Resource management
I created a 14-page in-depth guide on the above.
Like + Comment "Send" & I'll DM it to you for free
(Must be following)
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I bootstrapped Myprotein to a $500m exit (including secondary exit).
If I had to give bootstrapped founders advice...
Here's what I would say:
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A guy on TikTok interviews 60-100 year olds, and asks about their:
• Life lessons
• Keys to happiness
• Secrets to feeling young
• Advice to their younger self
The answers are eye-opening.
Here are my 9 favorites:
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I don’t think it’s brave to speak your truth. I think your a coward if not.
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@depletionmode
How about the notion that we’ll one day harness the power of neutron stars as battery packs for smartphones?
Don’t worry about my profile pudding, focus on building one of your own than writing pointless posts.
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Many individuals have reached out to me with inquiries about how to go about delisting or avoiding Israeli and arms listings in their portfolios. While I don’t offer investment advice, here’s a general method you could consider or discuss with your financial advisor.
For listed
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@levelsio
That Singapore “suite” is nice, I’ve used it. However, the price difference is a lot so not a fully fair comparison.
Having said that Singapore, Qatar and Emirates are levels ahead of the west offering 100%.
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@ad137hya
Perhaps I’m mistaken — after all, what’s a few thousand innocent children’s lives lost to relentless bombing? It’s just a day in the life of a besieged, occupied land without power or water, where even hospitals and UN shelters are fair game, right? Or maybe, just maybe, that’s
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Myprotein turns 20 today.
I started it in my early twenties with nothing more than an idea and a £500 overdraft.
Here's a thread of threads that I've shared detailing the process:
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I seem to have upset Zionists or the paid tribe with a flood of DMs asking me to stop with a varying level of threats and other measures.
If there are any concerns regarding my recent posts on the ongoing crisis, please reach out via email to my CEO and explain in more detail
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Stay bootstrapped/self-funded as long as possible.
I maintained 100% equity until the day I exited Myprotein.
As a result:
I didn't have to please the investors - and could focus on pleasing the customers.
I got a way bigger exit as I could build out the value first.
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In 2011, I exited Myprotein for over $500m cash...
I started it with a £500 overdraft in 2004 and maintained 100% equity whilst fully bootstrapping.
Here's the story🧵
>>> A Mega thread <<<
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@PiersUncensored
@TzipiHotovely
@piersmorgan
@TalkTV
She didn’t answer the simple question. Why didn’t you press her on it as you do with other guests on spikey questions
Rather you let her fire off some (in some points) unfounded propaganda.
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I built a $500m empire online, sitting at a desk.
My secret:
--> Being able to focus (enabling hard work)
Here's a thread on how to focus properly (and trick your brain so it becomes natural):
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The death toll, particularly among children, in the conflict is both harrowing and indefensible. A besieged state with scarce resources — no electricity, limited water, hospitals, and even UN facilities under threat — paints a grim picture of desperation. The fact that escape is
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I bootstrapped Myprotein and exited it for $500m.
If I was to bootstrap today, I would leverage these 10 AI tools (other than ChatGPT):
🧵
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AI = Free employees for startups.
But only if you know how to leverage it.
I made a resource with over 30+ prompts for you to steal (Content, marketing, outreach, SEO etc.)
Like & Comment "AI" and I'll send it to you for free in a DM.
[Must be following to receive DM]
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My
@BoredApeYC
#6503
sculpture has landed and I love it.
I wanted to bring the NFT digital art to life and it’s better than expectations.
Created by the very talented
@polly_kole
.
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I may have forfeited my chance at royal honours by continuing voicing my beliefs apparently, but so be it. There are greater things at stake than accolades—my values and integrity.
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@NileGardiner
Have you watched it? It’s based on only facts.
Raz is an Israeli professor of genocide. I think he is more than qualified to comment and that is his definition.
Gary has a heart and doesn’t like to witness a genocide. My worry would be if you are ok with it?
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I disrupted the market with Myprotein.
Now I'm going to do it again with Verve.
Here's a full guide on market positioning (with my personal experiences):
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If you’ve not visited Florence then get it on your list. Great city.
Rome is still my favourite Italian city, but loved Florence.
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@SouthlandPost
People who are proven to try and falsely frame someone for a any crime (in including rape or murder) should be given the maximum sentence of what they are falsely accusing.
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@VisionaryVoid
@crazyclips_
I don’t condone violence, but there are exceptions to every rule…
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Want to stay fit and healthy your whole life?
I found a guy on TikTok who asks fit people what they do for their work outs.
I picked out the 8 best answers from 55-100 year olds.
- 𝗧𝗵𝗿𝗲𝗮𝗱 -
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99% of people aren't using ChatGPT to its full potential.
So I created a guide with AI:
- Business/Service ideas
- Market Research techniques
- Copywriting framework prompts
For the next 48 hours…
Like + Comment "send" to receive it
(Must be following so I can DM)
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Worldwide opinion is changing, and I strongly believe with the rumoured upcoming GPU, another semiconductor embargoes via private companies which are going to really harm Israel, and I guess some other focused products from the Far East.
They really will set Israel back along
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@HowThingsWork_
I think this is the pool in a development I have bought an apartment in (Mareterra). It does look very similar.
I think the official name is Pool Princess Charlene.
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@galshapiraeth
@ad137hya
Show me a country that has dropped 8,000 plus bombs on a country the size of Gaza and then then let’s talk.
Oh and killed 4,000+ kids in a matter of weeks.
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My villa in Ibiza is nearly ready for the summer season. ☀️
Last preparations nearly complete. 🔋
I’ve missed the magical island. 💫
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@FactualNarrator
This is completely avoidable and so sad.
I really hope they all go back their homes (or what’s left) some day soon.
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@CorporationDom
Integrity demands we confront uncomfortable truths. The reported deaths of over 4,000 children and the relentless bombardment risking thousands more are deeply disturbing and wholly unacceptable. The situation is compounded by the blockade against essential supplies and
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3.) Prioritise the end customer.
When you prioritise the end customer in everything you do, you:
1. Spend less on marketing
2. Gain word-of-mouth referrals
3. Retain customers more easily
It makes everything less resistant.
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So after c.4 years of blood sweat and tears (and a massive overspend and ver run on delivery) my new villa is ready.
It is a little bit different to the 2 bed council flat with no central heating i grew up in.
Always was a dream for me to have somewhere with sea views.
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🌟 Big News: I am launching a new business 🚀
I'm thrilled to finally share with you something I've been passionately working on for a while. My team and I have been working on a disruptive new venture that is set to change the game in the health and wellness sector - again.
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I am very disappointed by the UK’s decision to cease funding for UNRWA. It seems as though we have thrown a tantrum, metaphorically throwing our toys out of the pram, and in doing so, we are metaphorically kicking 2 million people while they are down.
As a man of honour, I
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My best grade when I left school was a D.
Bootstrapped a multiple 9-figure exit
Run a charity that saves lives
Won Ernst & Young Entrepreneur of the Year award
Here's how to change your life even if you're at rock bottom:
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Growing up, I wasn't poor, but I lived in a council flat w/ no central heating.
This is the flat where I lived from 9 to 15.
I started Myprotein with a £500 overdraft.
Exited it for multiple 9-figures (inc. secondary exit).
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@TottenhamBen
What’s wrong with that? I also do the same sometimes, even though I can afford private every time.
If the flight is direct, convenient times, travelling alone then it makes sense.
I know billionaires that also do the same.
It’s good to stay grounded.
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Something pretty special about blasting out a tune you made, chilling in a house you built and the sun beaming down. Gratitude every day. 🙏
Pass me a drink. 🍹
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@nicolelampert
@GaryLineker
@bbcpress
Watch it then comment.
Owen doesn’t speak a word, just Raz an Israeli professor of genocide. I think he is more than qualified to comment.
Gary has a heart and doesn’t like to witness a genocide. My worry would be if you are ok with it?
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It has been glaringly obvious to me that we are witnessing genocide. I’ve been vocal about this for weeks, facing considerable backlash from Zionists. Yet, Raz’s analysis, grounded in facts and his unparalleled expertise, corroborates this stance unequivocally.
Raz, an Israeli
Gaza is a 'textbook genocide'.
This is according to Raz Segal - an Israeli associate professor of Holocaust and genocide studies at Stockton University in the US.
Listen carefully to what he says.
It's based on facts, law and precedent - and it should terrify you.
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8. An 82-year-old shares his health secrets with 0 prescriptions.
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2.) You can't shy away from new skills or picking up the trash.
Even if you plan on getting investors later, push it as far as possible on your own.
The equity you sell will be worth a lot more.
I maintained 100% equity until I exited.
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9. A 60-year-old man shares how his view changed over the years.
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I don’t conform to the norm and never will. I believe in my own belief system.
I don’t try to please everyone else’s opinion just mine.
Sorry not sorry if you don’t agree my opinions, however I respect yours
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@GaryLineker
It’s absolutely been clear to me this is a case of genocide and I have been stating that publicly for a number of weeks and receiving a lot of hate from zionists for it.
However, hearing Raz break it down with facts and his far superior knowledge on this matter tells you
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I made this decision a few weeks after the assault on Gaza began on the 5th of November. I believed I could see what the end goal was, and unfortunately, it has played out with horrifying consequences. My stance remains unchanged until Israel changes its policy, treats the
I have made the decision to divest from any Israeli businesses within my portfolio c.(£500m), along with arms companies. This is not an act of virtue signalling. I am taking a stand and am in last stage discussions with a consortium of other family offices to follow suit which
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1.) Great companies can start in your bedroom, or on your kitchen table.
Don't let where you start stop you from where you're going.
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I don’t personally subscribe to any religion, but I deeply respect everyone’s individual beliefs. What matters most to me is our shared humanity, recognising each person as a fellow human being first and foremost.
Please understand, my concern is not with any particular
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It’s crucial for more Western leaders to follow President Macron’s lead in strongly condemning the ongoing genocide.
Their unified voice is essential to halt these atrocities and bring about change.
Immediate action is required to stop this humanitarian crisis.
Hopefully,
French President Emmanuel Macron says Israel must stop killing women and babies in Gaza - exclusive BBC interview
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@piersmorgan
How can someone smile and “sayin killing 4,000 Kids wasn’t enough”.
The man needs to get help.
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6.) Look for alternative marketing channels
One of my first marketing channels was a sticky post on a forum.
You don't always need Google or Facebook ads.
You need to know where your target audience hangs around.
Today we have lots of free traffic options too.
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5.) Take calculated risks but don't be wasteful.
One of my rules for Google ads (if bootstrapping):
If you can't pay for the acquisition cost from the initial sale, don't buy the ad.
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If you aren't staying true to yourself, you aren't living.
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“Integrity is the foundation of a life lived with purpose. Without it, we lose our compass, our credibility, and ultimately, the essence of what defines us.”
Oliver Cookson 2023
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When I started Myprotein I literally had a £500 ($750 overdraft).
That's all I had.
Besides my skills and determination.
You can make up for a lack of funds with resourcefulness, skills, and character.
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4.) Lean operations
You likely don't need a huge team if you gain a few skills.
It can be just you for the first 1-3 years (depending on the biz, circumstances, etc.)
Great businesses = High revenue per employee = More profit & easier scale
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20 sentences that'll improve your health and fitness understanding in 2 minutes:
1.) You can’t outsmart a bad diet.
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A thread of threads
I've shared about how I bootstrapped Myprotein to a ≈ $500m exit
(includes secondary exit):
1. The story of how I started with a £500 overdraft.
I started my business with a £500 overdraft and an idea.
I exited with over £350 million, the creation of a household brand and an international business.
Here’s the story on how passion, determination & belief helped me bootstrap my way from a huge bet to a huge return.
🧵
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how to bootstrap a 9-figure exit
0 to $100,000,000+
the ultimate guide from experience (bookmark this):
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I appreciate a lot of your comments about buying Myprotein, but just to be clear, I am not the owner anymore, I sold it a while back.
Of course MP will always be special to me, as I’m the sole founder and started it with a £500 overdraft in my young twenties.
Many people have
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@DoctorTurtleboy
I’ve still never met anyone where excessive alcohol makes them a better person.
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It’s good to be human.
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I bootstrapped
@Myprotein
as a solo founder to a $500 million exit.
When I started the company I had NO:
- Mentors
- Funding
- Co-founders
- Business degree
🧵Here's how to build a business without mentors:
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2. An 82-year-old shares his wisdom and reflects on his relationship with his parents.
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Want to become a better Entrepreneur?
Look at business like a chessboard.
Here are 11 business lessons you can learn from chess:
🧵
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@binimaryles
Well the other 764 people understood it. I don’t have time to explain in layman’s for you.
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What is it about certain individuals that defies belief? The expression of such hatred, especially when directed towards children, is utterly incomprehensible and completely indefensible.
Far from winning any “hearts and minds” for Israeli cause, it borders on a crime against
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I bootstrapped
@myprotein
to $7.5/m year profit.
Back then there was no:
- AI
- No-code
- Website builders
But if there was, I would use these 11 no-code tools:
🧵
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